SphereOfInfluence writes "Despite some disdain for the term Web 2.0, the underlying ideas seem to be genuinely taking off from the seed of successful techniques of the first generation of the Web. Here's an in-depth review of the future of Web 2.0 and online software from Web 2.0 proponent, Dion Hinchcliffe. Like or hate the term, the actual ideas in Web 2.0 are turning out to not only usable but a growing cadre of companies are actively being successful with them. This includes the Ajax phenomenon being actively pursued by Microsoft and Google, widespread social software, and massive online communities like MySpace. These trends are all leading to predictions on the ultimate fallout of these changes, something increasingly called social computing. "