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Google Acquires Measure Map 60

WeAz writes "According to the Google Blog, Google has acquired Measure Map, an analytics system for blogs, from Adaptive Path. There is a limited beta test up and running over at the Measure Map Website. Many users have been using analytics to track stats on their sites - I wonder how this will stack up."
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Google Acquires Measure Map

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  • google... beta... I'm astonished!
  • Google Beta (Score:5, Funny)

    by truthsearch ( 249536 ) on Wednesday February 15, 2006 @02:13PM (#14725903) Homepage Journal
    There is a limited beta test up and running

    In an article about Google that's redundant.
  • Better sign up for an account quick......Google Analytics was overloaded after a few days and stopped all new accounts
    • Re:Accounts (Score:3, Interesting)

      by PornMaster ( 749461 )
      Gotta wonder if Measure Map is less resource intensive on the back-end than their Urchin-based Google Analytics. Their stinginess with the Google Analytics accounts was a bit surprising, and I can't help but think that they underestimated the backend processing on that.

      After all, if that's not the case, why would they have this as a separate product?
  • Not about Blogs (Score:5, Insightful)

    by CSHARP123 ( 904951 ) on Wednesday February 15, 2006 @02:16PM (#14725926)
    I think even though this program is specifically aimed at blog sites and can also be used to measure AdSense ads and help Google prevent click fraud. This is a good buy for google.
  • by VeryHotTopic ( 954703 ) on Wednesday February 15, 2006 @02:17PM (#14725931) Homepage
    For those who don't know, Measure Map helps you understand what people do at your blog, and what influence you are having on the world. It's easy to navigate the numbers that matter. It tracks links to see who sends you traffic. It finds out what people do at your site. Setup is a breeze -- it only takes a minute.
    • In my experience of Measure Map, I found it wasn't really all that accurate.

      It also logs "posts viewed" as including ones visited by spammers, along with counting the spam comments, even though WordPress ignores them completely, or just sticks them straight into the spam filters.

      I suppose it's OK, it just didn't seem as accurate or worthwhile as some of the other stats packages I've used.
  • by Hamster Lover ( 558288 ) * on Wednesday February 15, 2006 @02:17PM (#14725936) Journal
    I read the headline very quickly as Google acquires Treasure Map. Woohoo! They'll be rich!

    OK everyone, back to your cubicles.
  • But why? (Score:4, Insightful)

    by inkdesign ( 7389 ) on Wednesday February 15, 2006 @02:19PM (#14725943)
    Did these guys have prior use on technology Google used with their Analytics? Experience they lacked?

    Or, is Google taking a clue from MS and buying up any potential competitor?
    • Re:But why? (Score:2, Insightful)

      Honestly, I think what Google was purchasing in this is the people that created the program itself. That entire team, along with Jeff Veen is a great grab for them. By acquiring these people, along with the product itself, they are going to make an even stronger Analytics than before (which IMHO was freakin amazing to begin with). Sure they're buying up the competition, but they're also gettings some of the best minds in the business, great buy Google.
    • No, I think that perhaps it was just a technology that Google hadn't yet developed and it was just easier this way. Analitics seems to focus on company websites, this will be specifically for blogs... Tracking commentors and such
    • Google Analytics provides very little value for personal websites. It's set up for a team, and it's set up for sales/adclick conversions. Neither has anything to do with blogs unless your blog is some idiotic get-rich-quick scheme. Good luck with that.
  • Personally I think Google just has some kind of addiction to anything that involves lots of data and/or statistics. Perhaps they don't really have a master plan - they just like big huge clusters and keeping as many bits as possible in the wires.
  • by revery ( 456516 ) * <.charles. .at. .cac2.net.> on Wednesday February 15, 2006 @02:24PM (#14725983) Homepage
    From the MeasureMap site:
    Measure Map helps you understand what people do at your blog, and what influence you are having on the world.

    Great, exactly what my ego needs, a blog-equivalent of the Total Perspective Vortex [hhgproject.org]

    Visitors today: your grandmother and one accidental click-through.
    Comments: 0 (Not even Spam is interested in your site)

    sigh...
  • So, now with only a few lines of javascript, your blog can show stats on how many visitors, from which locations, have accessed, posted on, or linked to your particular blog.

    So, is the idea that this would also be folded into tracking Google Ads on the same blogs, and aid in further sifting through the click-throughs to bid up AdSense keywords?

    Or is it just a neat little nice-to-have-thingy that everyone and their sister will put on their blog?
    • "So, is the idea that this would also be folded into tracking Google Ads on the same blogs, and aid in further sifting through the click-throughs to bid up AdSense keywords?"

      Of course that's the idea, but it will be done in a way that makes it look like a neat little nice-to-have-thingy that everyone and their sister will put on their blog. Google is an advertisment company. That's all they are and all they ever will be. Even the "Do No Evil" thing is marketing. Every thing they do is design to make
    • Does Measure Map provide demographic information? I thought it only provided IP-based geographic information.
  • by eno2001 ( 527078 ) on Wednesday February 15, 2006 @02:39PM (#14726088) Homepage Journal
    ...Google's lost their way. Companies like Google don't need to buy technology because they employ the best and brightest. This is not a good sign. Any company out there that buys up technologies instead of doing their own R&D is less a company of technologists and more a company of business people. In the tech sector, that's a recipe for disaster. Business people RARELY understand technology or can recognize a good one if it bites them. Take my NanoDenture (Patent Pending) technology. When I was working at one of the dot.bombs in the high flying 90s (free-roof-tile.com) I stormed the bored room one day to demonstrate my NanoDentures to the higher ups. They were a bunch of useless jackasses who thought they could make millions giving people free roof tile that was just under the amount needed to do their roof and then charge them a premium for the remainder. But seeing as I liked them as people and all... I was going to give them one last ditch to save themselves. My NanoDenture system was a system of nanobots that live in the GI tract (O.K. mutated E. Coli) and they pop up every half an hour or so to clean your dentures which are made of cheese. It was perfect. The only drawback was that your dentures were orange because they were made of cheddar. But I figured if they invested in R&D that we could like that problem by using ice instead of cheese or something like that. Unfortunately, the jackasses didn't see what they had under their noses and they fired me on the spot because I'd broken into yet another coke snorting party as most dot-bomber CEOs and management were wont to do. My dreams were destroyed that day. Ever since, I've been shopping around for the V.C. to adopt my technology and put more R&D into it. Let's hope the same thing doesn't happen to the janitor at Google...
  • Now they can track exactly what effect their propaganda blogs are having and whether they are successful in their efforts to squelch dissent.
  • by LoganEkz ( 552402 ) on Wednesday February 15, 2006 @02:45PM (#14726126) Journal
    Interesting to note also that this Google's first buyout of a Ruby on Rails shop -- and apparently MeasureMap's team includes a core Rails contributor according to DHH [loudthinking.com].
  • If Google want to provide better stats how about they finish sorting out analytics first so that:
    - people can register
    - current users can add sites

    I'm sure that while they mean well, they'll turn measuremap into a 'first in first served' system that gets overwhelmed, then locked down, then just sits there for months. Just like analytics.

    Why they needed to buy measuremaps instead of write an additional module for analytics is confusing too. At a glance it looks like most of measuremaps is geotracking - whi
  • I, for one, am excited that Google will now be able to watch my blog as it moves around the world.
  • So.... (Score:2, Interesting)

    by Churla ( 936633 )
    Google has another tool which will help them futher analyze how you and your data are noted by the public, which of course will help refine what ads are shown.

    Well color me shocked!

    I was also wondering when todays Google story would hit. They are becoming masters of pacing themselves so that at least one thing they do every day gets noted as "newsworthy" to keep them in the spotlight.

  • by Saeed al-Sahaf ( 665390 ) on Wednesday February 15, 2006 @03:18PM (#14726332) Homepage
    What hasn't been reported is that Google aquired OSTG a year ago as part of its public relations arm...
  • Now that Adaptive Path guy is going be even more insufferably smug.
  • Did anyone else read that headline as "Google Acquires Treasure Map"?

    I think I've been playing too much Pirates! [2kgames.com] lately...
  • I've been using ClustrMaps [clustrmaps.com] to show a map of the world highlighting where visitors to my site (RadioListings [radiolistings.co.uk]) are coming from. Easy to use and a simple bit of eye candy.
  • Great, now I might actually get to try it out... I'm seriously getting sick of these closed beta projects. I've been waiting to get into this beta for at least 6 months now, let me in already! :(
  • I'm guessing that Google have purchased Measure Map in large part due to the usability or "user experience" element that has gone into the service.

    Google Analytics (from what I can see of the screenshots on Google's website) has a very static, statistical appearance to the way it presents data. Measure Map seems to be taking a different approach - a less cluttered appearance than analytics, selectively showing key website stats (rather than showing everything at once) but still letting users drill further i
  • That seems pretty risky. There's barely any users. In particular, they have no idea how this code scales. We saw how bad that can burn them with Google Analytics. Remember how it was virtually unusable for weeks after its release?

The solution of this problem is trivial and is left as an exercise for the reader.

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