Pay-Per-Click Speculation Market Soaring 149
Rob writes "Computer Business Review is reporting that the number of web sites being opened purely to publish pay-per-click advertising links from the likes of Google
and Yahoo
is rocketing, according to VeriSign, which runs the .com and .net domain names." From the article: "Sclavos said that the company will change the way it reports the size of its domain name business, in terms of active registrations, because of the amount of speculation going on. It will reduce the size of the reported registrations by about 2%, he said. 'Names are being bought and then tested against traffic analyzers...The ones that can generate more than the $6 or $7 [registration] fee per year are kept, the other ones are returned within the five day grace period.'"
Meanwhile, Pay Per Lick porn market suffering... (Score:3, Funny)
-Eric
Pay-per-click (Score:5, Insightful)
I read an article a while back that says that anyone who does anything purely for the purposes of making their websites show up higher on search engine results than they should are scammers. I believe it. No matter how whitehat you are, if you're trying to beat the system, you're a scammer. period.
Dumb ol' no-good-content-advertiser-based-websites.
Luke
----
This may be a shameless plug for my website [christiannerds.com], but at least it's got content.
Re:Pay-per-click (Score:3, Informative)
Well, right now, the answer to that question is the search engine. Google (for instance) looks at your page and de
Re:Pay-per-click (Score:2, Informative)
Re:Pay-per-click (Score:1, Informative)
If you want to make blanket statements like that, then I'll make a blanket statement about you -- you don't have a damn clue what you are talking about.
Taking market share from legitimate sites? (Score:5, Interesting)
This can only go on as long as few enough do. When enough people start doing this, google can tell sites wanting to much money for their adspace to go stic it up. Then, legitimate sites will get hurt, advertising in general will be hurt since those fake sites is mainly a hoax.
Further, it is quite irritating, as most of those sites don't have a single piece of information. I remember a while ago a blog set up to earn money. The blog was about asbestos damage. Quite OK if they can provide content in addition to the ads. However, my guess is that google will ban sites not having any content /other/ than their ads.
Re:Taking market share from legitimate sites? (Score:5, Informative)
my guess is that Google will ban sites not having any content /other/ than their ads
That's already the case -- you can't normally display AdSense [memwg.com] ads on a site if the site doesn't have any content. If Google notices this or if someone reports it, they'll ask you to take off the ads or lose your AdSense account.
That said, Google and other third parties do offer domain parking facilities that explicitly allow you to show ads. But you have to explicitly sign up for that kind of program.
I don't know how any of this would be considered "illegitimate" use of domain names, though. It's the price you pay with an open market.
EricRe:Taking market share from legitimate sites? (Score:3, Interesting)
Google does not negotiate a price for ad space. The way it works (on Google at least) is basically the more an advertiser pays the higher up the list/more likely to get seen the ad is. When a link is clicked Google charges the advertiser and pays a proportion to the site that has syndicated the ads.
This means that Google gets paid whatever. The only thing Google has to worry about is si
Re:Taking market share from legitimate sites? (Score:1)
Somebody searching for something on the web (preferably from a search engine other than google...), and stumbling across your site by "accident". As the only contents are the ads, chances are that the visitor will click on one of them if they are interested in the subject.
Now the tricky part is:
Re:Taking market share from legitimate sites? (Score:2)
That one's easy;
1. The scammer builds a web page using "blackhat" SEO tricks to make it seem like good, ontopic content.
2. The page shows up high in search results and many click onto it.
3. once they get there and see it's shit, they look for a way out fast, often choosing one of the advert links rather than the
My opinion (Score:5, Interesting)
Re:My opinion (Score:3, Informative)
I'm not really sure why this is news. They should for sure exclude registrations that haven't passed their grace period when reporting activations... that's just common sense. A company can't fully book the revenue it receives if there's a return period. Same reasoning applies here.
EricRead about click fraud [memwg.com]
Re:My opinion (Score:2)
Re:My opinion (Score:5, Insightful)
Re:My opinion (Score:3, Insightful)
This should be modded up (sorry, no points left) because that is exactly what would happen if there weren't any registration fee. Hell we're not far from that now with the companies who register tens of thousands of domains and park them for no reason other than to sell it to someone.
Re:My opinion (Score:2, Interesting)
Can someone make this illegal? Please?
I'm trying to setup a new web site. I made a list of several dozen possible domain names. Almost ALL of them are owned by these "buyadomain" companies and they want $200 - $500 for them.
Now, I don't have a problem with people selling their domains. But these people aren't doing jack shit with the domains. They've
Re:My opinion (Score:2)
This should be modded up (sorry, no points left) because that is exactly what would happen if there weren't any registration fee.
Yeah, and it would be the point. You say it as though it's a bad thing.
Hell we're not far from that now with the companies who register tens of thousands of domains and park them for no reason other than to sell it to someone.
We're basically already there. In fact, even when the cost of domains were high it was still mainly a fee for administration, not for the domain its
Re:My opinion (Score:1)
Re:My opinion (Score:1)
Filtering (Score:2)
Actually, I think it would be great if google would just allow more search terms to be supplied. I usually use a lot of minus terms to try and filter out the junk, and run into the maximum pretty quickly.
For instance, if all of the undesired sites shared one phrase, say, "search categories" then it would be easy enough to blow them away by putting a -"search categories" on the search line. Not much chance that the uninterest
Re:Filtering (Score:1)
And I'm talking here about crap pages that are pretending to be useful, not pages that are useful about something else. For that 2nd case, I can use a quick negative filter or an
Why? (Score:2)
Is this news? (Score:5, Insightful)
Dont sse any news here, move along.
Re:Is this news? (Score:2, Insightful)
Re:Is this news? (Score:1)
Re:Is this news? (Score:5, Insightful)
That argument doesn't hold: if these "snatchers" are making money from those domain names, then they are in fact running "valid" businesses themselves. In other words, they're doing what all good businesses try to do: make money.
EricRe:Is this news? (Score:2)
So is the mob. What separates a good business from a bad business is the way in which they try to make money.
Re:Is this news? (Score:2)
Yes, it is news (Score:2)
Which is exactly why it is news. Slashdot is saying, "hey, look what this ass hats are doing". I haven't seen anyone argue in favor of the "service" they are offering in exchange for the money they are leaching. Therefore, it looks like a great scam to ban by technical means. But first someone has to bring up the issue so it can be discused, and a solution devised.
They are worse than useless, they are getting paid to be
Re:Is this news? (Score:2)
Re:Is this news? (Score:1)
Re:Is this news? (Score:2)
Re:Is this news? (Score:1)
Re:Is this news? (Score:1)
Re:Is this news? (Score:2)
sed -n 's/^n/d/p'
HTH. HAND.
Re:Is this news? (Score:1)
Of course it's news. No, it doesn't need to be controversial, or shocking, or whatever. But it's happening, and it didn't happen before. That makes it news.
I tried this... (Score:4, Interesting)
Re:I tried this... (Score:2)
If someone goes to the site and then clicks on the link, how is this not legitimate?
Sure, google should eliminate these sites from its search engine, but I don't see the point of not giving them the ad revenue they earned.
Re:I tried this... (Score:1)
Re:I tried this... (Score:1)
Re:I tried this... (Score:2)
It's possible that you were the victim of a "joe job" attack where someone came to your site and clicked every ad on every page. I suspect that Google gives you a pass or two on those kind of incidents since they can detect and filter them based on other info (
Re:I tried this... (Score:4, Informative)
Click fraud [memwg.com] is a big problem and legitimate sites are running into it more and more often. Recently someone was targeting pay-per-click related ads on my sites (a lot of my content is related to that topic) and causing my earnings to skyrocket. But it was obviously illegitimate income. What you do is report your suspicions to Google and let them figure it out. I've always done this and kept on good terms with them.
Let's face it, no one forced you to sign up with Google's AdSense program. If you can't abide by the rules that they impose, you always have the option of finding another ad program to suit your needs.
EricRead about Alaska cruising [alaskacruisingreport.com]
Re:I tried this... (Score:3, Informative)
how much can AdSense really earn you?
I get asked that a lot (well, I guess it's no surprise, since my book is titled "Make Easy Money with Google") but there are no firm statistics anywhere. All I have to go on is gut feel, really, but I suspect that most sites are earning between $50 to $250 a month. Some sites go way beyond that, earning several hundred or even several thousand dollars per month. And some, especially the new ones, will earn less. However, it's easy enough to make enough income to pay
Re:I tried this... (Score:2)
FWIW, one of my sites running AdSense makes US$50/week. For about 10 minutes/week effort, I need more sites like it!
The scammers use HTTP proxies. I know this because (Score:2, Informative)
http://wilsonjack.ejunx.org/prxjdg.cgi [ejunx.org]
They fake the User-Agent and Referers fields in the headers to look like real traffic. I've seen the User-agent field change half a dozen times in a day from one host. That might
Re:I tried this... (Score:1)
Re:I tried this... (Score:2)
That's pretty evil if you ask me. I recommend another more trustworthy ad network IMO. One that doesn't compete with your publisher sites.
Re:I tried this... (Score:1)
Re:I tried this... (Score:2)
Now, search on google for "free email" and notice how the first result on the right is for gmail. Don't bother trying to use adwords/adsense for your free email publisher site anymore. Basically google picks off the publishers that generate significant revenue either directly/indirectly. The net effect is you shouldn't trust google ad sense if your website makes a lot of money. You'll just be supply greedy google executives with the details of your revenu
Re:I tried this... (Score:2)
I used to work in the industry for an affiliate network that pioneered this market and was well entrenched before google and remains a great
Re:I tried this... (Score:2)
What did affiliate networks pioneer? Try adsense. Try
Re:I tried this... (Score:2)
For the love of goat, please, no.
-b
Re:I tried this... (Score:1)
Ban them (Score:1)
Get rid of the sites where text and adverts fight for space, let legit sites prosper!
stiffled innovation (Score:3, Interesting)
Granted, some companies have been able to pull off misspellings (flickr), but how much more time is left before anything even remotely pronouncable is already registered?
If google really wants to "not be evil," they should find a way to pull the blanket from under these shams.. I almost wish domains were $100 a pop again just to make people think twice before doing this
Re:stiffled innovation (Score:2)
Have you registered a domain lately. It can be difficult to find a domain that fits your site, but I have never found any problems registering a domain that's 'remotely pronouncable'. Of course, the availability of domains with fewer characters is less. If you want a relatively short name that's pronouncable that may be a problem. Domains can (by RFC) be up to 255 characters. Not sure how many combinations th
Re:stiffled innovation (Score:1)
Eventually these squatters are going to move out to "deeper territory," and people will have to keep coming up with longer and longer domain names. There reaches a point where a long domain name is no longer of any value to a new business trying to build name recognition.
Do you really think a new widget shop can truly compete with a 255 character domain name? This entire paragraph consisting of two sentences is 132
Re:stiffled innovation (Score:2)
True enough, it's possible that squatters will eventually cause this problem, but I don't see it any time soon.
Just for fun I went out and checked widgetshop.com, which isn't available, but the following names are:
Sure, they aren't ideal names, but a business
Re:stiffled innovation (Score:2)
Re:stiffled innovation (Score:2)
Why can't the registrars put in some delays? (Score:1)
How do they test? (Score:2)
I thought google adsense inserts ads that match site content. Are they building entire sites with relavent content, then testing generated clicks/revenues for that site? And I thought Google only rebuilds indexes every so often, which affect the likely hood that a person would find your site at all. Wouldn't it take a while for a site to really start generating interest, even if it were highly relavent to a search?
Commercial SEO tools (Score:3, Interesting)
I hate suitwankers (Score:2)
Re:I hate suitwankers (Score:2)
Flippin' burgers (Score:3, Insightful)
1. Put up a web page
2. Pray that just based on the domain name people will come
3. Profit
Yeah, I guess we know what step 2 is, but pay-per-click is pennies, and you have to do all that setup work coming up with names, hosting the site, etc. I suppose its profitable, but jeez, at what point is it just easier to get a job flipping burgers? Or maybe even a reputable IT job?
Google pay-per-click money is free only if your time is worth nothing.
Re:Flippin' burgers (Score:1)
Re:Flippin' burgers (Score:1)
The work involved will be mimimal, perhaps a day or two, and once it's done you need never do it again.
Re:Flippin' burgers (Score:2)
Re:Flippin' burgers (Score:2)
Re:Flippin' burgers (Score:1)
Sure, if you're only doing a handful of domains, you'd do it this way. But if you're doing dozens, hundreds, thousands (?) of domains, you spend the time and effort it takes to automate the process.
Then all you have to do is think of keywords to feed in, and the rest is taken care of you. I'd be willing to bet there are unscrupulous registrars willing to "assist" this process, so long as they don't look complicit.
Re:Flippin' burgers (Score:2)
Evict the Squatters (Score:3, Insightful)
Re:Evict the Squatters (Score:1)
Re:Evict the Squatters (Score:2)
Re:Evict the Squatters (Score:2)
Re:Evict the Squatters (Score:1)
Re:Evict the Squatters (Score:2)
Re:Evict the Squatters (Score:2)
Yahoo Search Marketing for Publishers? (Score:4, Interesting)
I have several cigar related sites and Google as pretty much shunned the entire tobacco industry. I would openly welcome a competitor to AdSense by Yahoo/Overture.
Re:Yahoo Search Marketing for Publishers? (Score:4, Informative)
I typed in "cigar' in the google search box, and sure enough, there was not a single ad, just search results. Did they ever exprese any reasoning behind this, or is it just explained away as "policy"? I tried a few other similar searches and found that "guns" is verboten, while "rifle" and "shotgun" are fine. Also "cigarettes" are out, but strangely not "cigarette". "Beer" and "whiskey" are apparently right out, but not "wine"-- because we all know wine drinkers are sophisticated bluebloods and whiskey and beer drinkers like in a trailer park and shoot each other with "guns" while smoking a "cigar", right? "Murder", "pedophelia", and "strangler" are apparently okey dokey as ad words though, with "strangler" even encouraging us to look for one on eBay.
Re:Yahoo Search Marketing for Publishers? (Score:2)
They'll never get paid (Score:2, Insightful)
Re:They'll never get paid (Score:1)
so what is the problem then? (Score:1)
Experience in teh trade show business (Score:2)
Nike spent million if not more doing this in the trade show business, then they stopped. Why?
Cause they had everyones name.
At what point does pay per click become pointless?
For google, don't most of us already know about www.google.com? not to mention how its becomming rather integrated with the internet in many ways.
Re:Experience in teh trade show business (Score:1)
Crap sites yeild crap traffic (Score:3, Insightful)
Eventually, Google and Yahoo will have to cull the herd (actually they do right now). They must deliver a good value compared to other kinds of advertisements. Advertisers have pulled the rug out from under the online ad market before, and they will again if they see costs for conversions going sky-high. Right now that is the trend.
Another problem is that crap websites create noise in search engine results diluting Google's core product and Yahoo's second product (their first is the myYahoo! portal).
So These Are "Billboard Sites"? (Score:1, Funny)
Welcome to the information highway, complete with billboards!
Does Google, Yahoo, and Their Advertisers Care? (Score:1, Insightful)
This way of making money is old (Score:2)
The advertisers are the real loosers (Score:2)
not really, (Score:1)
Re:not really, (Score:2)
Re:As usual, google to the rescue... (Score:1)
And you saved me $19.99!
Re:As usual, google to the rescue... (Score:1)
Re:As usual, google to the rescue... (Score:1)
would be easier... (Score:1)
Re:complex? (Score:1, Offtopic)
This is what I find rather ironic. The very nature of complexity implies that we should know a little bit about what we're doing before we actually do it. I don't believe there is anything that will step in and understand this stuff for you, on Windows, Linux, or any other operating system. You can make the process less cumbersome, but if you don't understand the consequences, you're still in the same boat.
Re:Linux users: Why bother? (Score:1, Offtopic)
I can install a Linux distro after burning the ISO's to CD, run the install process, and boot to a GUI. A simple GUI network setup utility is all that is needed to get people online and productive, if a browser and office-type software are included.
4 requirements for making Linux mainstream
- Easy install (create a Windows-based installer that will download and burn your CDs/DVD for you, perhaps using