writes: "As described in this review on DVDfile.com, another DVD player has been found that exhibits the same menus as the Apex DVD player did a few months ago. Some of the 'hidden' features include the ability to turn off region coding and Macrovision."
Sounds like this is a higher-quality player, too. Since both of the Apexes I bought failed within weeks and had to be returned, I certainly hope so. If enough players are region friendly, "chipping" may never catch on much in America.