Alternatives to Salesforce Data Cloud

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

IRI Voracity is an end-to-end software platform for fast, affordable, and ergonomic data lifecycle management. Voracity speeds, consolidates, and often combines the key activities of data discovery, integration, migration, governance, and analytics in a single pane of glass, built on Eclipse™. Through its revolutionary convergence of capability and its wide range of job design and runtime options, Voracity bends the multi-tool cost, difficulty, and risk curves away from megavendor ETL packages, disjointed Apache projects, and specialized software. Voracity uniquely delivers the ability to perform data: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Voracity runs on-premise, or in the cloud, on physical or virtual machines, and its runtimes can also be containerized or called from real-time applications or batch jobs.

Integrate customer information from various online, offline, and third-party sources to develop a cohesive and dynamic real-time perspective of each individual customer. The Oracle Unity Customer Data Platform utilizes machine learning to recommend the most effective next steps within any current business workflows. It merges back-office and CRM data into a comprehensive 360-degree customer profile. By continuously collecting customer signals and updating the profile in real time, Oracle Unity ensures you have the latest insights about your customers at all times. Streamline and merge all your data sources—whether they are online, offline, or from first-, second-, and third-party origins—into a fluid and interconnected customer profile. Connect unique identities across multiple devices, channels, and platforms effectively. Leverage sophisticated privacy and identity management features to construct a unified and accessible profile. Furthermore, manage and enhance data quality by aggregating all information, including real-time behavioral signals, within a centralized repository, ensuring that your customer insights remain accurate and actionable. This comprehensive approach enables businesses to respond to customer needs more swiftly and effectively than ever before.

Create comprehensive customer profiles that enhance real-time interactions. Merge data from various channels into dynamic customer and account profiles that can be activated seamlessly while honoring individual preferences. Harmonize and standardize both identifiable and anonymous customer information from all online and offline platforms to develop actionable B2B and B2C profiles in real-time. Ensure that enterprise systems and teams operate with uniform data to foster a cohesive understanding of customers across multiple devices, thereby improving engagement levels. Utilize streaming data for immediate insights, leading to quicker market deployment. Simplify workflows and boost productivity with a user-friendly conversational AI Assistant, enabling swift access to product details, issue resolution, or new learning opportunities. Accelerate task completion, whether it involves data exploration or gaining insights into operations, while fostering a more efficient business environment. By implementing these strategies, organizations can significantly enhance their responsiveness to customer needs and market dynamics.

Mediarithmics serves as an innovative Customer Data Platform that empowers large enterprises to transform their growth strategies by redesigning consumer engagement on a large scale. Our platform facilitates real-time marketing personalization, enables audience monetization without cookies, and fosters flexible data collaboration, all through one integrated technological solution. By breaking down data silos across your organization, we allow marketing, monetization, product, and data teams to leverage insights effectively, ultimately enhancing the customer experience. This holistic approach ensures that every aspect of consumer interaction is optimized for maximum impact.

Create a comprehensive understanding of your customers to provide them with the smooth experiences they desire. Establish consolidated customer profiles, highlight relevant information, and integrate all your data seamlessly on a single platform. Link your various data sources to a centralized hub for safe and efficient data sharing. Facilitate connections between applications and Salesforce organizations, ensuring that data flows effortlessly across all your cloud services. Allow your systems to identify each customer through a singular, reconciled profile. Equip data stewards with the tools necessary to adhere to regulatory requirements. Ensure that you deliver seamless interactions by accessing contact profiles and customer information from different organizations. By utilizing a unified customer profile, you can foster personalized engagement across all your cloud environments while enhancing customer satisfaction and loyalty. This holistic approach ultimately transforms the way you interact with your customer base.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Drive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape.

Transforming data and conducting marketing analysis for enterprises is crucial for instilling assurance in your marketing investments and maximizing returns on advertising expenditures. Poorly managed unstructured data can jeopardize marketing decisions, making it essential to extract, transform, and load your data efficiently to execute marketing initiatives confidently. By utilizing anaticsTM, you can connect and centralize your marketing data for streamlined access. Meaningfully load, normalize, and transform your data to enable comprehensive analysis and performance tracking. Gather, prepare, and scrutinize all your marketing information effortlessly, eliminating the tedious task of manually extracting data from various platforms. With fully automated data integration from over 400 sources, you can effortlessly export your data to preferred destinations. Secure your raw data in the cloud, ensuring you can access it whenever needed, while also reinforcing your marketing strategies with reliable data. Direct your focus towards actionable growth rather than the cumbersome process of downloading numerous spreadsheets and CSV files, allowing for a more efficient allocation of resources. Embrace this transformative approach to marketing data management and watch your business thrive.

TransUnion TruEmpower allows your organization to unify, enhance, and manage all identity data from a singular source of truth. By intelligently integrating first-, second-, and third-party data, it combines addressable media signals with consumer characteristics and behaviors. This consolidated identity data repository equips marketers to create more intelligent audience segments, deliver experiences that are more pertinent, and generate insightful metrics that help in continuously optimizing their strategies, executions, and overall performance. Understanding the critical need for data control and ownership, TransUnion TruEmpower offers the IDMP, which grants access to raw, event-level identity data straight into your organization’s data science framework. This identity extract not only offers the capability to merge household and individual identities with additional data sources but also facilitates the exploration of deeper insights and the identification of new opportunities for growth and engagement. In this way, organizations can make informed decisions based on a comprehensive understanding of their audience.

Link the relationships between businesses and individuals using the premier B2B Customer Data Platform. Foster genuine Customer Obsession through Leadspace CDP. Access all essential information to gain insights into your customers—precise and in-the-moment, consolidated in one location. With Artificial Intelligence (AI) that converts data into straightforward next-step suggestions, you’ll know exactly who to engage, when, and how. Seamless integrations with Sales, Marketing, and Digital Advertising platforms guarantee cohesive execution across all channels. By utilizing Leadspace CDP, you can concentrate on executing impactful Marketing and Sales strategies rather than getting bogged down in data management. Elevate your business strategy with a comprehensive view that empowers you to make informed decisions.

A prominent big data firm harnessing advanced technology for data transformation is designed to assist businesses in achieving impactful data-driven marketing strategies. Vpon provides high-quality data while ensuring robust security through the Wee Global Data Marketplace. The Wee Data Platform serves as an all-encompassing data solution that empowers clients to make informed, data-driven choices and expedite business transformation seamlessly. Utilize Wee to gather first-party data at scale while efficiently managing your digital assets. Engage in data analysis to extract actionable insights that can propel your business forward. Use data strategically to enhance operations by targeting the appropriate audience effectively. Transform your data into meaningful insights that drive results. AppVois positions you at the forefront of the industry by uncovering the latest trends in the mobile app market while allowing you to explore your target audience's preferences in depth. With AppVois, you gain unparalleled visibility into the app marketplace, enabling a thorough understanding of new users’ app choices and behaviors. This comprehensive approach allows businesses to stay one step ahead in a rapidly evolving digital landscape.

exaudi Audience Platform provides a straightforward and user-friendly way to access and manage your users' data, aligning with your specific objectives. It allows for the creation of audience segments based on a wide range of attributes. You can track user behavior within these segments over time, modify their makeup, broaden them, and connect them with various external platforms. With exaudi Audience Platform, you can make real-time adjustments to segment compositions and generate detailed reports that can be shared with clients while ensuring complete privacy compliance. This platform is not only ready for immediate implementation but also offers stability and security while remaining highly adaptable to your evolving business needs and market dynamics. Equipped with our expertise and cutting-edge technology, it is also prepared to incorporate AI algorithms for enhanced functionality and insights. Additionally, exaudi Audience Platform empowers you to stay ahead in a fast-paced environment by enabling continuous optimization of your audience strategies.

Census serves as an operational analytics platform that connects your data warehouse with your preferred applications. By ensuring that customer success, sales, and marketing teams share the same information, it keeps customer data consistently updated without needing any engineering assistance. With Census, SQL and dbt models from your data warehouse are effortlessly published without writing any code. You can avoid the hassle of interpreting external APIs and managing custom scripts, allowing you to concentrate on achieving your business objectives. Instead of dealing with "yet another source of truth," leverage the data already available in your warehouse. Census seamlessly integrates with your current infrastructure; simply choose a destination app, map the data, and it's all set. Your data can be more than just quarterly reports; Census enables everyone in your organization to take initiative. With live metrics accessible in every application, you can enhance your business operations, resulting in increased user satisfaction and higher revenue. Moreover, this streamlined approach not only fosters collaboration among teams but also drives innovation by making data-driven decisions simpler and more effective.

SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network.

Previously known as Salesforce DMP, Audience Studio offers profound insights by integrating and consolidating your data, which enhances customer connections at every interaction through a robust data management platform. By merging data from various origins, you can provide more tailored marketing experiences. Harness the capabilities of the only DMP that not only captures and stores data but also unifies it beyond the realm of advertising. Implement machine learning and artificial intelligence to efficiently and effectively identify and engage with your target audience. Utilize an advanced device graph to gain insights into a customer's distinct presence across multiple points of contact, allowing for the delivery of timely, personalized, and relevant messages. By integrating diverse data sources, you can achieve a more comprehensive understanding of your target audience. Adapt to emerging data signals and sources to discover new audience segments. Leverage AI to sift through billions of data signals pertaining to customer characteristics and behaviors, which will enable you to create and refine new target audiences, ultimately enriching your marketing strategies. This comprehensive approach not only enhances audience engagement but also drives more informed decision-making in your marketing campaigns.

With the dJAX DMP Manager, marketers, publishers, and agencies can prioritize enhancing customer experiences across various platforms while transforming user data into significant business insights that drive improved ROI. Our DMP Manager provides flexible solutions that assist organizations in the AdTech sector with their data-driven marketing and advertising efforts. Additionally, it gives the MarTech industry a competitive advantage in achieving personalized marketing goals effectively. The dJAX DMP Manager platform simplifies the management of all customer data, allowing users to create tailored segments for their future campaigns. You can categorize your customers based on specific products, demographics, or attributes, enabling the delivery of customized advertisements. The platform also features customer data warehouses designed to efficiently gather information and reveal insights into visitors’ preferences, buying intentions, and demographics, ultimately enhancing marketing strategies. By leveraging these insights, businesses can create more targeted campaigns that resonate with their audience.

PDM is native to Salesforce, and provides the same intuitive experience. PDM can be configured and customized within days, not weeks. Our solution is the same as Salesforce in terms of identity and access management and personal data will not be transferred outside. Use our technology to offload data processing tasks from Salesforce to your own server or machine when the Salesforce processing power is not enough. Find out what bad data looks like, how to merge, consolidate and validate fields. Also, determine what data should be kept and discarded. Use scenarios that have fine-grained rules for cleaning and identification to match your business logic. Manually cleaning all the data becomes impossible when you connect more data silos into your Salesforce CRM. Plauti Data Management provides a variety of automation options to keep your data clean (from scheduled tasks to direct processing of newly created records).

Consolidate and activate your data to effectively launch campaigns across various digital advertising platforms. Leverage data for tailored and relevant advertising that captivates and converts target audiences. Enhance your spending efficiency in programmatic advertising across both open web and social media platforms. During your campaign planning, identify new audiences or broaden your target demographic to boost overall campaign effectiveness. Utilize Oracle ID Graph to integrate third-party data from diverse marketing channels and devices, thereby widening your audience reach. Minimize inefficiencies and improve the purchasing experience by excluding recent converters from your campaigns using audience suppression reports. Additionally, delivery reports allow you to track the performance of your campaigns, enabling you to diagnose potential issues and ensure that the intended user profiles are reached accurately. Keeping a close eye on these metrics will ultimately lead to more successful advertising outcomes.

ML Platform: Enhance your pipeline efficiency by pinpointing, prioritizing, and engaging your most valuable accounts. This platform equips B2B marketers with essential tools to refine their campaign strategies and expedite the customer journey. You can effectively pinpoint and rank accounts that show a higher likelihood of conversion. By merging your CRM and marketing automation systems with the synthesized data from the ML Data Cloud, you can identify the most suitable target accounts. Additionally, segmenting accounts through firmographic and demographic information allows for the development of scalable marketing strategies and initiatives. By focusing on intent, technographic, and engagement data, you can prioritize accounts to better allocate your marketing resources. Furthermore, leveraging reports like Market Level Trending Topics & Installed Technologies aids in refining your account prioritization process, ensuring that your marketing budget is utilized effectively to achieve optimal results. Ultimately, this approach not only improves engagement but also enhances overall marketing performance.

A Data Management Platform, commonly referred to as a DMP, serves as a centralized solution for the real-time analysis and utilization of extensive prospect and customer data. Our DMP operates as a Software as a Service (SaaS) model hosted on remote servers, making it a cost-effective choice to effectively manage all interactions with potential and existing customers engaging with your brand. Implementing a DMP allows you to pursue multiple objectives simultaneously, such as enhancing client insights, personalizing the journey of website visitors, and optimizing targeting and campaign effectiveness to boost your overall return on investment. With a well-defined data dictionary, our platform facilitates data extraction from your Customer Relationship Management (CRM) system and various other sources, enabling the creation of detailed profiles, segments, and combinations to deepen your understanding of both prospects and customers. Squadata's Data Management Platform empowers you to deliver timely and relevant messages to your identified groups, enhancing engagement and effectiveness. Specific use cases include strategies to combat contract cancellations and minimize shopping cart abandonment, showcasing the versatility and practical benefits of our DMP solution. This comprehensive approach not only improves customer interactions but also drives significant value for your business.

Anonymised is a data platform that operates without IDs, empowering publishers and advertisers to effectively reach, understand, and measure large audiences while safeguarding personal information. It enhances audience targeting by providing access to previously unreachable demographics, all while prioritizing privacy. Utilizing detailed audience insights and predictive AI, it supports the discovery of potential new customers. Furthermore, Anonymised includes attribution features through cohort-based data, enabling the assessment of conversions after viewing. As cookies fade into obsolescence and privacy issues become more pressing, Anonymised presents a balanced solution that upholds both performance and regulatory compliance. It serves as a bridge between publishers looking to maximize their audience monetization and advertisers aiming for improved marketing effectiveness. Anonymised's unique technology guarantees scale, precision in targeting, and adherence to privacy regulations. By leveraging cross-publisher audience data, publishers can ensure they monetize the entirety of their audiences by engaging all users who have given consent. This dual focus on audience engagement and compliance positions Anonymised as a pivotal player in the evolving landscape of digital marketing.

EDM serves as a comprehensive platform for managing data related to trades, operations, risks, finances, and customer interactions, ensuring the acquisition, validation, and distribution of this information. By establishing a single, consistent version of the truth, it operates within a fully transparent and rigorously audited environment. Organizations gain enhanced control and maintain ongoing compliance while enjoying increased visibility into their data. In the realm of financial services, EDM showcases its capabilities in delivering end-to-end data management and warehousing solutions. Regarding data governance, it empowers firms to create reliable data stewardship over assets, paired with a clear audit trail. It also emphasizes data quality by providing validated, enriched, and reconciled information from various sources, which helps mitigate operational risks. Additionally, businesses can benefit from greater transparency through detailed data lineage that allows for hierarchical insights and comparative evaluations of sources. Furthermore, the platform facilitates seamless integration by breaking down both internal and external data silos, effectively consolidating outdated applications and systems for improved efficiency. Ultimately, EDM not only enhances data accessibility but also strengthens the overall decision-making process within organizations.

K2View believes that every enterprise should be able to leverage its data to become as disruptive and agile as possible. We enable this through our Data Product Platform, which creates and manages a trusted dataset for every business entity – on demand, in real time. The dataset is always in sync with its sources, adapts to changes on the fly, and is instantly accessible to any authorized data consumer. We fuel operational use cases, including customer 360, data masking, test data management, data migration, and legacy application modernization – to deliver business outcomes at half the time and cost of other alternatives.

Monda serves as the premier platform for data monetization, trusted by countless companies globally to initiate and expand their data ventures. It enables users to develop data products, launch a data storefront, seamlessly connect with data marketplaces, and effectively manage data demand, making monetization straightforward. Monda excels over competing platforms in essential areas that resonate with our clientele. It is the simplest way to establish a data-as-a-service enterprise, requiring no technical expertise for users. With Monda, you have all the tools necessary to kickstart and enhance your data business. Collaborate with global data monetization specialists for expert guidance. The platform encompasses every feature essential for securely marketing and monetizing data, all integrated into a single solution. Transform your website visitors into valuable inbound data leads while effortlessly publishing across top data sales channels. Centralize your demand generation efforts to streamline operations. Keep track of performance metrics, competitive landscape, and industry trends. Quickly and easily craft stunning data products that captivate your audience. Monda truly simplifies the complexities of the data monetization landscape, paving the way for your business's success.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

Retargetly stands out as the sole Data Platform dedicated to creating addressable audience solutions tailored for brands and publishers across Latin America. Unlike typical onboarding or audience companies, we position ourselves as a comprehensive Platform where all components work synergistically to maximize value for our clients. Our extensive range of tools enables you to seamlessly integrate and match your first-party data with some of the most sought-after second and third-party data sources. Our sophisticated algorithms are meticulously designed to derive insights from vast data sets, allowing us to utilize minimal inputs to forecast and evaluate consumers according to your specific objectives. With our platform, you can craft your ideal audience segments by leveraging all the data sets at your disposal. While our tools are user-friendly for self-service, we also have a dedicated team available to guide you through the entire process, ensuring you achieve your goals effectively. Together, we strive to empower brands and publishers in their data-driven initiatives.

Permutive's groundbreaking Audience Activation Platform effectively connects publishers and advertisers in a dynamic advertising landscape. It empowers publishers to monetize their audience data while enabling advertisers to target effectively, all within a framework that prioritizes privacy. Our data platform for publishers offers two products designed to help you gather, analyze, and activate your data in real-time. After all, you have the deepest insights into your audience. By utilizing Permutive, you can reach more users, expand your segments, and enhance your inventory. Our first-party insights can potentially boost your data-driven advertising revenue by four times. Exclusively tailored for publishers, Permutive employs edge processing technology, which performs calculations on the device that creates the data instead of relying on the cloud, resulting in a faster, more scalable, and privacy-centric platform. This innovative approach not only improves efficiency but also ensures that user data remains protected.

Zipline is a comprehensive global Data Management Platform (DMP) that effectively gathers, integrates, manages, analyzes, and activates both offline and online data, assessing its influence on sales. This platform ensures worldwide connectivity with all major digital networks, including DSPs, SSPs, and ad networks, while seamlessly onboarding data to form digital audiences. Unlike many competitors that often outsource customer data onboarding, Zipline handles this process in-house. Furthermore, it has the capability to create and disseminate audiences across various channels and media formats such as postal mail, email, television, and social media platforms like Facebook and Twitter. Beyond just audience creation, Zipline offers services in audience discovery, extension, activation, and measurement, all while providing distinct advantages like centralized closed-loop analysis and in-house operations. This allows for the accurate measurement of actual sales uplift rather than merely tracking clicks, thereby granting marketers a comprehensive view of return on ad spend, crucial for informed decision-making at the CMO level. Ultimately, Zipline stands out by delivering a holistic approach to data management that is both thorough and effective.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

A website lacking analytics is comparable to a vessel adrift without direction. It is essential to monitor your website's performance effortlessly and in real-time. This analytics suite is perfectly designed for publishers, providing comprehensive insights in the moment. It represents the all-inclusive real-time analytics solution specifically aimed at eCommerce. Ideal for agencies and those managing numerous digital assets, it ensures the right message is delivered at the optimal time. The DMP is customized with distinct clusters that cater to various business models, creating a data organization that aligns with overarching business goals. While there are countless mobile applications available for numerous purposes, understanding their usage and effectiveness is crucial. Mobile analytics serves as a powerful tool for assessing the mobile channel's attributes, ensuring enhanced performance. Furthermore, our suite of solutions focuses on On-site Marketing Automation, utilizing not only user browsing and behavioral data but also socio-demographic and interest data stored within our exclusive DMP. We provide both quantitative and qualitative reports based on comprehensive census data, ensuring accuracy in real-time analytics, ultimately empowering businesses to make informed decisions. By leveraging these insights, companies can adapt their strategies to meet dynamic market demands.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

Audigent stands out as a premier platform specializing in data activation, curation, and identity solutions. By utilizing innovative technology, it effectively employs privacy-compliant first-party data to improve media addressability and large-scale monetization without the use of cookies. As a pioneer in the realm of data curation, Audigent is distinguished by its proprietary identity solution, Hadron ID™, which is transforming the programmatic advertising sector. The platform’s state-of-the-art products, SmartPMP™ and ContextualPMP™, integrate artificial intelligence and machine learning to provide consumer-safe data bundled with high-quality inventory on a large scale. Renowned among the world’s largest brands and global media agencies, Audigent manages to support over 100,000 campaigns each month. Its validated and opt-in data solutions are instrumental in generating revenue for prominent publishers and partners, including Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and several others. With a commitment to innovation and excellence, Audigent continues to lead the industry in providing effective data-driven solutions.

As trailblazers in outcome-focused media, we strive to align advertisers' digital media spending directly with the business results they prioritize. Our proprietary AI optimization solution, Copilot, facilitates the creation of tailored algorithmic models that detect distinct performance patterns and dynamically adjust investments in real-time, all in line with our clients’ unique objectives. Xaxis continuously innovates and collaborates to enhance campaign effectiveness across diverse channels, including Digital Out of Home (DOOH), audio, e-commerce, shoppable formats, and specialized creative services. Established in 2011, Xaxis is the cutting-edge programmatic division of GroupM, the largest media investment firm globally, offering localized expertise in 48 different markets worldwide. With our commitment to evolving strategies and technologies, we aim to redefine success in the digital advertising landscape.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Weborama, a trailblazer in semantic artificial intelligence within the AdTech sector in France and across Europe, is tackling the emerging technological challenges encountered by agencies, publishers, and advertisers in the realm of digital advertising, all while ensuring a respectful interaction with online users. Their Marketing Platform features a proprietary and secure technology that leverages all available cookieless and interconnectivity capabilities within increasingly intricate ecosystems. As a Hybrid DMP/CDP, this platform enhances user qualification, aiming to boost the effectiveness of digital advertising and direct marketing campaigns over the long term, while maintaining the privacy of internet users. By prioritizing user confidentiality, Weborama positions itself as a trusted partner in the evolving landscape of digital marketing.

V12 introduces an innovative marketing approach that integrates data, technology, and analytics to achieve faster outcomes. Each day, consumers generate vast amounts of data as they engage with various channels and devices. However, this information remains scattered across multiple systems and marketing platforms, making it difficult to understand customer behavior fully. The V12 Customer Data Platform (CDP) consolidates all these diverse data sources and combines them with our extensive collection of top-tier third-party data assets, resulting in a comprehensive view of each customer. With this newfound understanding, businesses can gain deeper insights into their customers and craft cohesive customer journeys tailored to their preferences, regardless of where or when they shop. By leveraging a multitude of offline and online data sources, advanced technology and analytics, along with our unique data methodology, we enable businesses to connect with potential consumers actively seeking the products and services they offer, based on their browsing habits, website interactions, and significant life events. Consequently, this powerful synergy not only enhances customer engagement but also fosters long-term loyalty and satisfaction.

Empower clients to chart their own course with the capabilities of SAP Marketing Cloud, ensuring that your CRM objectives are met. Increase revenue by allowing customers the opportunity to explore, connect, and purchase at their leisure. Enhance your marketing team's efficiency by utilizing comprehensive insights into customer preferences and requirements. Merge experiential and operational information to create a unified and detailed perspective of your clientele. Break down silos within your organization to fully leverage the potential of customer data. Acquire a deeper understanding of customer motivations to foresee their actions and preferences. Quickly spot emerging trends and uncover niche customer segments to effectively tailor your marketing approach. Strengthen customer loyalty and foster meaningful relationships through improved insights and responsiveness. Employ real-time business intelligence for speedy evaluations and assured decision-making throughout the organization, all while enhancing customer satisfaction and refining your marketing effectiveness. By doing so, you will not only enrich customer experiences but also position your business for sustained growth.

Zeta Global operates as a marketing technology firm that leverages a substantial data set comprising over 2.4 billion identities, utilizing AI-driven insights to discern consumer intent, enhance user experiences, and foster customer growth and retention. It offers a comprehensive toolkit for marketers, addressing every phase from customer acquisition to ongoing engagement. By identifying target audiences and crafting tailored experiences across multiple channels, Zeta enables real-time personalization at an extensive scale, leading to exceptional results. The Zeta Marketing Platform delivers an instantaneous overview of both prospects and existing customers, harnessing AI to provide deep and wide-ranging personalization across all platforms. With a unique blend of capabilities, Zeta has supported brand growth for more than ten years, continuously adapting to meet the evolving needs of the marketplace. This commitment to innovation and effectiveness sets Zeta apart in a competitive landscape.

Vericast utilizes an exceptionally adaptable customer data platform that seamlessly integrates with your current systems, merges perspectives and insights from various vendors, and optimizes your data and insight processes. This allows you to focus more on understanding, reaching, and engaging your customers, rather than expending effort on data management. This technology is foundational for our ongoing innovations as we strive to forge meaningful relationships between businesses and their clientele. By consolidating data from all available sources, we ensure that it is accurate, up-to-date, and reliable. Consequently, you can achieve a comprehensive and precise understanding of your customers with significantly reduced effort. Vericast is designed to future-proof your technology framework, facilitating effortless integration of systems. You can retain the tools you cherish, phase out those you deem unnecessary, and maintain uninterrupted access to essential data and insights. In addition, NXTDRIVE introduces a myriad of new opportunities for harnessing and leveraging your customer data effectively.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Facilitating partnerships between retailers and brands to enhance customer value is essential in today's market. Through solutions that encompass omnichannel personalization, retail media, and data monetization, companies in the grocery, drug, and specialty sectors can thrive alongside their brand partners. The platform offers self-service customer analytics and targeted outreach, utilizing the power of automated data science. With AI-driven marketing interactions, businesses can engage with customers on a one-to-one basis across various channels effectively. Additionally, the platform provides seamless brand collaboration opportunities, allowing for monetization of data and media assets. By harnessing AI, NIQ Activate's retail media solution empowers retailers to improve their profit margins by streamlining the setup of their retail media network, featuring comprehensive data management, automated activation, and robust measurement & attribution capabilities. Furthermore, NIQ Activate equips retailers and brands to identify potential risks and seize opportunities for their promotional offers and advertisements proactively. By leveraging NIQ Activate's advanced predictive audience-building features, businesses can craft hyper-targeted advertisements that align closely with customer preferences while fulfilling brand objectives, ensuring a more effective marketing approach. This strategic integration ultimately leads to a more dynamic retail environment where collaboration flourishes.

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

We have established the most extensive DMP data platform for programmatic and analytical initiatives within the Central and Eastern European region, focusing on user profiling through their online and offline activities. Collaborating with major publishers, including general portals, price comparison websites, and mobile applications, we maintain a comprehensive database featuring over 400 segments categorized by data types. These segments are readily available on platforms such as ADFORM, DV360, XANDR, and SMART, and we also develop customized segments tailored for our most discerning clients. Utilizing advanced machine learning algorithms, we generate segments that yield precise outcomes and anticipated reach. With the implementation of JustID Graph, we can craft segments leveraging first-party cookies, enabling us to connect with distinctive consumer groups effectively. Additionally, our innovative approach ensures that we stay ahead in delivering insights and analytics that drive successful marketing strategies.

Ascent360 serves as a robust customer database platform that efficiently merges various data sources, offering a thorough 360-degree perspective of your clientele, which empowers you to design and implement precision-targeted marketing initiatives. Featuring a user-friendly drag-and-drop segmentation tool, our platform enables marketers to swiftly create lists and launch campaigns within just minutes. The software effortlessly connects with your existing systems, consolidating your data into a unified cloud-based customer database. Through customer analytics and predictive modeling techniques, including RFM, lifetime value, and customer-to-prospect ratios, valuable insights are generated to inform your marketing decisions. Additionally, our customer segmentation capabilities, alongside third-party integrations, simplify the process of crafting and executing omni-channel campaigns, ensuring effective communication with both customers and prospects alike. This holistic approach not only enhances marketing efficiency but also drives better engagement and results.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.