Alternatives to Salesforce Data Cloud

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Rivery’s ETL platform consolidates, transforms, and manages all of a company’s internal and external data sources in the cloud. Key Features: Pre-built Data Models: Rivery comes with an extensive library of pre-built data models that enable data teams to instantly create powerful data pipelines. Fully managed: A no-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on mission-critical priorities rather than maintenance. Multiple Environments: Rivery enables teams to construct and clone custom environments for specific teams or projects. Reverse ETL: Allows companies to automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.

Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.

Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.

IRI Voracity is an end-to-end software platform for fast, affordable, and ergonomic data lifecycle management. Voracity speeds, consolidates, and often combines the key activities of data discovery, integration, migration, governance, and analytics in a single pane of glass, built on Eclipse™. Through its revolutionary convergence of capability and its wide range of job design and runtime options, Voracity bends the multi-tool cost, difficulty, and risk curves away from megavendor ETL packages, disjointed Apache projects, and specialized software. Voracity uniquely delivers the ability to perform data: * profiling and classification * searching and risk-scoring * integration and federation * migration and replication * cleansing and enrichment * validation and unification * masking and encryption * reporting and wrangling * subsetting and testing Voracity runs on-premise, or in the cloud, on physical or virtual machines, and its runtimes can also be containerized or called from real-time applications or batch jobs.

Build customer profiles to power real-time experiences. Unify cross-channel information into real-time account and customer profiles that can be activated anywhere, while respecting the customer's preferences. Unify and normalize pseudonymous and known customer data across online and offline sources in order to create real-time and actionable B2B or B2C customer profile. Ensure enterprise systems use consistent data. Understanding customers across devices will improve engagement. Stream data to get real-time insights, and a faster time to market. This conversational AI assistant will streamline workflows and increase productivity. Access product information, troubleshoot problems, or learn new concepts quickly. Perform tasks faster whether you're exploring data or understanding operational insight.

Create a complete customer view and provide the seamless experience they want. All your data can be integrated on one platform. Create unified profiles, display customer information, and integrate it all. Secure data exchange is possible by connecting your data sources to a central hub. Connect Salesforce orgs and apps to ensure data flows across all clouds. Your systems can recognize every customer using a single, reconciled customer record. Data stewards should be empowered to comply with regulations. You can create seamless customer experiences by surfacing customer data and contact profiles from multiple organizations. With a single customer profile, you can deliver personalized engagement across all your clouds.

TransUnion TruEmpower allows your organization to connect and enrich all identity data available from a single point of truth. A smart connection between first-, third- and second-party data, combining addressable media signals, consumer attributes and behaviors. This central repository of identity data empowers marketing to build smarter audiences and deliver more relevant experiences. It also produces more meaningful measurements to continuously refine strategy and execution. TransUnion TruEmpower knows how important it is to maintain control and ownership of your data. The IDMP allows you to access raw event-level data on identity directly within your organization's data sciences environment. This identity extract allows you to combine household and individual identities with other data sources in order to gain deeper insights and uncover new opportunities.

Increase brand loyalty and business growth. Oracle CX Marketing, part of Oracle Cloud CX, is a comprehensive portfolio of digital marketing tools that helps B2B and B2C marketers use real-time intelligence as well as customer signals to deliver personalized experiences. Connect customer behavior, transactions, and demographics across sales, marketing, service, and back-office applications to create the best possible experience for each person. You can collect data from more sources, apply intelligence at scale, use insights to deliver personalized experiences in those moments that matter. Marketers can use their creativity and intuition to create amazing B2B campaigns and unforgettable customer experiences. Target high-value customers and individuals, optimize lead generation, increase customer retention and growth, and ensure consistent, personal messaging across all channels.

exaudi Audience Platform allows you to collect and make available your users' data in a clear, accessible and easy-to-understand manner. It also allows you to manage it according your goals. A variety of attributes can be used to define audience segments. You can track the behavior of each segment's users over time and modify, expand, or sync it with other platforms. Exaudi Audience Platform allows you to share advanced reports with your customers and act in real-time on the segment's composition. Exaudi Audience Platform can be used immediately, is stable, and secure. It can also adapt to market changes and your business goals with maximum flexibility. Our expertise and state-of the-art technology are at your disposal to integrate AI algorithms.

Our flexible and integrated Data Marketing platform will help you succeed. Our platform allows you to achieve your marketing goals by intelligently using your data for greater efficiency and relevance in your communications. mediarithmics gathers, unifies, and organizes billions data from various sources and touch points (CDP/DMP). This allows you to create your private garden. Mediarithmics delivers real-time relevant customer experiences, from first anonymous engagement to ongoing highly engaged interactions. (DCO and Marketing Automation). Start with your desired use cases and get started quickly! Explore our technology and modules that are built using machine learning techniques. A Data Marketing platform that is modular, open, and integrated. It's designed to allow for continuous growth all over the globe. Unique platform that allows you to reconcile any type data in real-time without the need for a predefined model. It is easy to activate and analyse your User Data.

Data transformation and marketing analysis for enterprises. Increasing confidence in your marketing investment. Unstructured data can be dangerous for marketing decisions. You can extract, transform, and load your data to run marketing programs confidently. AnaticsTM allows you to connect and centralize all your marketing data. Your data can be loaded, normalized and transformed in meaningful ways. Track and analyze your data to improve marketing performance. All your marketing data should be collected, prepared, and analyzed. Say goodbye to manual data extraction from different platforms. Fully automated data integration using more than 400 data sources. Export the data to your preferred destinations. Your raw data can be safely stored in the cloud, so you can access it whenever you like. Data is a great way to back up your marketing plans. Instead of downloading endless spreadsheets or CSV files, focus your resources on growth and action.

Combine first-, third-, and fourth-party data with volunteered zero party data. Create user profiles and audience segments, and use the data across your sites and multichannel campaigns. Integrate zero-party data for data reliability, transparency and consent. This will allow you to grow your business regardless of what big tech companies do. For actionable information, combine sociodemographic data with user intent, context, and user interests. Piano DMP analyzes data to provide meaningful insights and segments. No matter what device they use, you can gain a deeper understanding about your audience. Piano DMP allows you to analyze and take action on the data of each user across all your sites and apps. To enable real-time action, integrate with solutions across the entire Piano platform or sync with your preferred advertising server and/or marketing tool.

The leading B2B Customer Information Platform connects people and companies. Leadspace CDP is the best way to create customer obsession. All the data you need for understanding your customers - in one place, accurate and in real-time. Artificial Intelligence (AI), which transforms data into next-step recommendations. This includes who, what, and when to target. Integrations into Sales, Marketing & Digital Ad platforms are possible to ensure omnichannel execution & alignment. Leadspace CDP allows you to focus on Marketing & Sales rather than managing data.

A leader in big data, Vpon uses cutting-edge technology to transform data and help businesses deliver data-driven marketing solutions. Vpon provides high-value data with highly reliable security through Wee Global Data Marketplace. Wee Data Platform is a data platform that allows our clients to make data-driven business decisions and accelerate their business transformation. Use Wee to gather the first part of your data at scale and store it digitally. Explore data exploration to uncover actionable insights for your business. Use data to empower your operation and reach the right audience. Turn data into actionable insights. AppVois allows you to be a leader in the industry, uncover the latest mobile app market trends, and dig deep into the mind of your target audience. AppVois allows you to see everything in the app marketplace. Discover new user preferences for specific apps.

Audience Studio, formerly Salesforce DMP can help you gain deep insight by unifying and capturing all your data to strengthen customer relationships across all touchpoints with a powerful data management system. To deliver more personalized marketing experiences, combine all your data from any source. The only DMP that can capture, store, and unify data beyond advertising. Machine learning and artificial intelligence can help you target your audience more effectively and efficiently. A powerful device graph can be used to identify the unique footprint of a customer across all touchpoints and deliver relevant messages at the right moment. To gain a deeper understanding of your target audience, you can combine disparate data sources. To identify new audiences, you must respond to new data signals. AI can analyze billions upon billions of data signals from all customer attributes and actions in order to identify new target audiences.

Census is an operational analytics platform that syncs all your favorite apps with your data warehouse. Keep customer data in sync to bring together your customer success, sales and marketing teams. No engineering favors required. Census publishes SQL and dbt models automatically from your warehouse without you having to write a single line of code. Stop worrying about maintaining custom scripts or deciphering external APIs. Instead, focus on the business results. When everything is in your warehouse, you don't need "yet other source of truth". Census works on top your existing infrastructure. Pick a destination app and map the data. Voila! You shouldn't keep your data in quarterly reports. Every employee in your company can take action with Census. Live metrics in every app mean better business operations which results in happier users and more revenue.

Securely store, process, analyze, and analyze all structured and unstructured data in rest. The Hortonworks Data Platform (HDP), an open-source framework, allows for distributed storage and processing large, multi-source data sets. HDP modernizes your IT infrastructure, keeps your data safe, on-premises or in the cloud, and helps you to drive new revenue streams, improve customer experiences, and reduce costs. Container-based services make it easy to create and deploy applications in minutes. Containerization allows you to run multiple versions at once, which allows you to quickly create new features and test them without having to disrupt existing ones. HDP supports third-party applications in Docker container and native YARN container. Erasure coding increases storage efficiency by 50% and allows efficient data replication at lower TCO.

PDM is native to Salesforce, and provides the same intuitive experience. PDM can be configured and customized within days, not weeks. Our solution is the same as Salesforce in terms of identity and access management and personal data will not be transferred outside. Use our technology to offload data processing tasks from Salesforce to your own server or machine when the Salesforce processing power is not enough. Find out what bad data looks like, how to merge, consolidate and validate fields. Also, determine what data should be kept and discarded. Use scenarios that have fine-grained rules for cleaning and identification to match your business logic. Manually cleaning all the data becomes impossible when you connect more data silos into your Salesforce CRM. Plauti Data Management provides a variety of automation options to keep your data clean (from scheduled tasks to direct processing of newly created records).

Marketers, Publishers, and Agencies can use dJAX DMP manager to improve customer experience across channels and transform user data into valuable business insight for better and greater ROI. Our DMP Manager provides customizable solutions to businesses in the AdTech sector for data-driven marketing, advertising, and other related services. It gives the MarTech industry an advantage over data-driven personalization and allows them to achieve their goals quickly. The dJAX DMP Manager platform makes managing customer data easy and allows you to create custom segments for your upcoming campaigns. Segment your customers based upon specific products, markets, or attributes to deliver targeted ads. Data warehouses for customers that collect and display information about visitors' interests, purchasing intentions, and demography.

SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network.

To execute campaigns across digital advertising channels, unify and activate your data. Data can be used to create personalized and contextual advertising that engages, wins over and motivates the right audiences. Optimize your programmatic advertising spend through open web and social media channels.

ML Platform: Identify, prioritize and engage your top accounts to accelerate your pipeline. B2B marketers have the tools they need to optimize their campaigns and accelerate the customer journey with the ML Platform. Identify and prioritize accounts that are most likely to convert. Integrate your CRM and marketing automation platforms to identify the best target accounts. Segmenting accounts based upon firmographic and demographic data allows for scalable marketing strategies. To allocate your marketing budget, prioritize accounts based upon intent, technographic, or engagement data. To allocate your marketing budget, use reports such as Market Level Trending Technologies & Installed Technology to prioritize accounts based upon intent, technographic and engagement data.

A Data Management Platform, also known as DMP, is a solution that centralizes, analyzes and uses customer and prospect-related data in large volumes and in real time. Our DMP is a SaaS (set up on remote servers) that allows you to manage all prospects and customers who are interested in your brand. It's affordable. A DMP can be used to achieve one or more of the following objectives: to improve your client insights, to personalize your website visitor journey, and to optimize your campaign performance and targeting in order to increase your return. Our solution allows you to access data from your CRM, as well as other sources, to enhance your prospect and customer insight by creating profiles, segments, and combinations. Squadata's Data Management Platform allows you to deliver the right message, at the right moment, to these groups. Use case examples: Fight contract termination, reduce shopping basket churn, etc.

Without analytics, a website is like a boat without a map. You can easily and in real time measure the performance of your website. The perfect analytics suite for publishers. All in real time. The eCommerce platform that provides real-time analytics. The solution for agencies as well as those with multiple digital properties. The right message at just the right moment. Each business model is given a specific cluster in DMP. A data organization that aligns with business goals. There are many mobile applications, but how many are used and what are their business objectives? Mobile analytics analyzes the characteristics and performance of mobile channels to ensure higher performance. A collection of solutions for On-site Marketing Automation. They are based on user browsing and behavior data, but also on socio-demographic data and interest data stored in our proprietary DMP. Our services offer qualitative and quantitative reports that are based solely on census data in real-time.

Digital advertising is yours to control. Our all-in-one digital advertising platform allows you to run programmatic ad campaigns on any scale. Find the right targeting tactic for your campaign goals. Easy campaign setup and personal assistance. No matter what campaign goals, you can quickly manage and optimize multiple advertisers or programmatic ad programs. You can plan and execute campaigns efficiently and easily with customer onboarding and digital advertising software that is easy to use and rich in features. You can launch highly targeted campaigns using custom audiences that are created from first- or third-party data. You can also target specific areas or based on page categories and web content. Our tools allow you to seamlessly combine third-party and first-party data to create custom audiences made up of your most valuable users.

EDM is a data management platform that allows you to acquire, validate, and distribute trade, operational, financial, and customer data. It provides a single version, consistent, transparent, and fully audited version of the truth. Firms gain greater control over their data, as well as ongoing compliance and transparency. Financial services: Learn how we provide data management and data warehouse in an end-to–end solution. Data governance: A single version of truth, data stewardship and transparency of audit trails are key components of data governance. Data quality: Use data that has been validated, enriched, and reconciled across multiple sources to reduce operational risk. Greater transparency: Data lineage provides a look-through hierarchy and side by side source comparisons. Seamless integration: Consolidate legacy systems and applications, and eliminate data silos from both internal and external sources.

Permutive's revolutionary Audience Activation Platform bridges a gap between publishers, advertisers and an evolving advertising ecosystem. Publishers can monetize their audience data, and advertisers can target precisely, all in a privacy-safe setting. Our publisher data platform is available in two products to help you collect, analyse and activate your data in Real Time. You are the only one who knows your audience. See more users. Scale your segments. Increase your inventory. First-party insights to grow your data-driven advertising revenue by 4x. Permutive is a data platform that's exclusively for publishers. We built it with edge processing, where computations are done on the device generating the data rather than in the cloud, for a faster platform that is more scalable, and more privacy conscious.

Monda, the leading data monetization tool, is used by hundreds companies around the world to launch and scale their businesses. Monda allows you to create and publish data products, integrate with data marketplaces and manage data demand. Data monetization is made simple. Monda is superior to other data monetization solutions in areas that are important to our customers. The easiest way to start a data as a service business. Monda is easy to use, no technical skills are required. All you need to grow and start your data business. Work with international experts in data monetization. Monda offers all the features needed to securely market and monetize your data, in one platform. Convert website visitors into data leads. Instantly publish on the largest data sales channels. Centralize your demand generation. Monitor performance, trends, and competition. Create beautiful data products quickly.

Zipline is a truly global DMP. It collects, integrates and manages offline and online data and measures its impact on sales. Zipline provides global connectivity to all major digital platforms (DSPs, SSPs, Ad-Networks, etc.). Zipline connects to all major digital platforms (DSP, SSP, Ad-Networks, etc.) and onboards data to create digital audiences. Although others claim they can onboard customer data, most outsourcing companies outsource this task. Zipline can also create and distribute audiences across media channels, including email, television, and social media like Facebook and Twitter. Zipline provides audience discovery, extension and activation with unique benefits, including centralized closed loop analysis (not outsourcing) and the ability measure lift in actual sales, not just clicks. This gives a CMO-level view of return-on-adspend analyses.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

We are the creators of the largest DMP data platform in the CEE region for programmatic and analytic activities. This platform profiles users based upon their online and offline behavior. We work with the biggest publishers, including price comparisons, horizontal portals, and mobile apps. There are over 400 segments in our database. These segments are divided into data types and category. We share them "at hand" on these platforms: ADFORM DV360 XANDR SMART. We create segments specifically for customers with the highest requirements. Segments are created using machine learning algorithms that produce specific results and the expected range. JustID Graph allows us to create segments based upon 1st party cookies. This allows us to reach specific groups of consumers.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

We are the pioneers in outcome-driven media. We use digital success metrics to connect advertisers' digital media investments to the business outcomes that most value them. Our AI optimization technology Copilot, which is our proprietary technology, allows us to create custom-made algorithmic models that identify unique patterns and shift investment in real-time, depending on our clients' goals. Xaxis partners with clients to increase the effectiveness of their campaigns. Founded in 2011, Xaxis, the advanced programmatic arm at GroupM, is the largest media investment company in the world, and provides on-the-ground support in 48 markets around.

K2View believes that every enterprise should be able to leverage its data to become as disruptive and agile as possible. We enable this through our Data Product Platform, which creates and manages a trusted dataset for every business entity – on demand, in real time. The dataset is always in sync with its sources, adapts to changes on the fly, and is instantly accessible to any authorized data consumer. We fuel operational use cases, including customer 360, data masking, test data management, data migration, and legacy application modernization – to deliver business outcomes at half the time and cost of other alternatives.

To create a dynamic, real-time, single view of every customer, combine customer data from offline and online sources. Oracle Unity Customer Data Platform uses machine learning to determine the best next step in any business process. Integrate back-office and CRM data to create a 360-degree customer profile. Oracle Unity Customer Data Platform collects customer signals and applies them directly to the customer profile in real-time. This ensures that you always have the most current information about your customer. Consolidate and simplify all your offline, online, first-, third-, and fourth-party data sources to create a dynamic, connected customer profile. Connect individuals across devices, channels, domains, and networks. To create a single, accessible profile, use advanced privacy and identity controls. You can organize and maintain data quality by consolidating all your data, including behavioral signals in real-time, into one repository.

V12's new marketing mix combines data, technology, and analytics to deliver faster results. Every day, consumers produce mountains of data as they shop across many channels and devices. This data is scattered across multiple systems and marketing platforms, obscuring customer behavior. The V12 CDP combines the power of all these data sources with our industry-leading 3rd party data assets, creating one version of the customer truth. You can get to know your customers better than ever before. Use these insights to create unified customer journeys wherever and whenever your customers want them. We can connect you to consumers in the market for products or services by using hundreds of data sources, best-in class technology and analytics, and our proprietary data methodology. This is based on browsing activity, identification of visitors browsing your site, and triggers from life events.

Weborama is a pioneer AdTech in France and Europe in semantic artificial intelligence. It responds to the new challenges that agencies, publishers, and advertisers face in the digital advertising industry while ensuring a respectful relationship with Internet Users. Weborama's Marketing Platform, a proprietary technology that is secure and makes full use all of the cookieless functions and interconnections of increasingly complex ecosystems, is a proprietary technology. Hybrid DMP/CDP allows you to optimize the performance of digital advertising and direct-marketing campaigns on the long term while respecting internet users' privacy.

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

SKP DMP is Korea's No.1 DMP. It supports corporate marketing activities by storing and utilizing representative service user data from SK Group. Over 94% of SK Group companies, such as SKT and SKB, STOA and SKP, provide non-identifying data. 130 million ADIDs are available and cookie IDs are available. These include the usage patterns of various services, from commerce to mobile broadcasting in DMP. Secure reliable and secure data directly from the DMP ICT family, which directly receives data from SK Group companies. The demographic/behavioral data was elaborately classified based on Audience, and it was reorganized to suit the domestic situation to increase the utilization of marketing.

MetaRouter gathers user events from websites or apps and routes them to any third party tool. It also centralizes data in one place for storage, analysis, and storage. It can be set-up with one snippet (using analytics.js), so that marketers can add or remove tools through a user interface, after initial event tracking setup.

Retargetly is the only Data Platform that focuses on creating addressable audience solutions for publishers and brands throughout Latin America. Retargetly is not an onboarding company, nor an audience company. We are a Platform. This means that each piece of the puzzle works together to give you the best value. We have all the tools you need to match your first-party data. Retargetly matches your data with the most valuable third and second party data sources. Our algorithms are tuned to extract the most value from mountains of data and to use small seeds for predicting and scoring consumers based on your desired outcome. You can use our tools to create your ideal segments using every data set that we have. You can use our tools by yourself, but we also have a team available to assist you every step of your way.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

OnAudience, a global provider high-quality and custom audience segments for digital marketers and data enrichment solutions, is an international company. Our desktop data includes more than 1,000 segments and covers 200 markets. Profiling is done based on demographic data, purchase intentions, and interests of web users. We can create and provide custom segments upon request. DMPs help you improve your digital campaigns. The platform allows you to easily manage all customer data and create custom segments for future campaigns. You can segment your customers according to specific products, markets, or attributes and send them targeted ads. OnAudience gives you access to the largest global database of client profiles. Find your new clients from among more than 27 billion profiles.

Vericast offers the most flexible customer platform on the market. It can fully integrate your data with existing systems and consolidate views across multiple vendors. It can also streamline your data and insights workflows. You can spend more time understanding, reaching, and engaging customers and less time wrangling data. This technology is the foundation of our future innovation. We continue to make meaningful connections between businesses, their customers, and the people they serve. Combine data from all sources and ensure it's accurate, current, and trustworthy. With a lot less effort, you can get a complete and accurate picture of your customers. Vericast makes it easy to integrate your technology stack. Keep what you love and replace what you don’t. Never lose access to the data and insights you need. NXTDRIVE opens a whole new world of possibilities for your customer data. By harnessing the power of modeling, machine learning, and billions of unique online and offline intent signals from our Vericast Consumer Graph, we maximize your intelligence like never before. NXTDRIVE delivers predictive and descriptive insights that give you a deeper understanding of your ideal customer’s preferences, interests and performance.

Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.

iGaming Audience Platform is a full-service mobile, display and video advertising trading station. Media buyers can plan, buy, and track advertising in real time from the DMP + DSP + AD Server. We can seamlessly transfer data to the DSP using machine learning and big data. This allows for accurate targeting and campaign execution. Delta Big Data allows clients to use the unique reporting capabilities of our Ad Server. Clients can now verify that they have reached their target audiences within the campaign. Delta Projects Audience Station allows you to identify and control your target audience. Your advertising will be more effective if you correctly identify and segment your audience. The Audience Station will help you determine who and when you should target. You can see the behaviour of your iGaming customers, their purchase intent, purchase intentions, product popularity, audience performance, as well as the spending trends.

Zeta Global, a data-powered marketing tech company, combines the third-largest data set in the industry (2.4B+ identities), with results-driven AI to unlock customer intent, personalize experiences, and drive customer acquisition and retention. Everything a marketer needs from acquisition to retention. To deliver real-time personalization at large scale and superior results, marketers need to know who they should target and how to create experiences across all channels. Zeta Marketing Platform gives you a real-time view and insight into prospects and customers. It uses AI to create personalized experiences across every channel at unprecedented depth and scale. Over a decade, brands have been growing with our unique mix of capabilities.