Zipline DMP Reviews

Zipline DMP Description

Zipline is a truly global DMP. It collects, integrates and manages offline and online data and measures its impact on sales. Zipline provides global connectivity to all major digital platforms (DSPs, SSPs, Ad-Networks, etc.). Zipline connects to all major digital platforms (DSP, SSP, Ad-Networks, etc.) and onboards data to create digital audiences. Although others claim they can onboard customer data, most outsourcing companies outsource this task. Zipline can also create and distribute audiences across media channels, including email, television, and social media like Facebook and Twitter. Zipline provides audience discovery, extension and activation with unique benefits, including centralized closed loop analysis (not outsourcing) and the ability measure lift in actual sales, not just clicks. This gives a CMO-level view of return-on-adspend analyses.