EasyDMP Description
A Data Management Platform, also known as DMP, is a solution that centralizes, analyzes and uses customer and prospect-related data in large volumes and in real time. Our DMP is a SaaS (set up on remote servers) that allows you to manage all prospects and customers who are interested in your brand. It's affordable. A DMP can be used to achieve one or more of the following objectives: to improve your client insights, to personalize your website visitor journey, and to optimize your campaign performance and targeting in order to increase your return. Our solution allows you to access data from your CRM, as well as other sources, to enhance your prospect and customer insight by creating profiles, segments, and combinations. Squadata's Data Management Platform allows you to deliver the right message, at the right moment, to these groups. Use case examples: Fight contract termination, reduce shopping basket churn, etc.