SAP Marketing Cloud Description

Customers have the right to decide their own journey. SAP Marketing Cloud delivers on the promise of CRM. Increase revenue and allow customers to discover, engage and buy. Your marketing team can sharpen their focus by leveraging all aspects of customer needs and wants. Combine operational and experiential data to create a single view of customers. Eliminate silos within the organization to unlock the full potential of customer data. Get deeper insight into customers to understand their intent, and predict their behavior. With just a few clicks, you can identify hidden trends and uncover micro-segments to help you shape your marketing strategy. With greater insight and agility, you can build customer trust and strengthen customer relationships. Real-time business intelligence allows for quick analysis and confident decision making across the company. This will delight customers and optimize marketing performance.

SAP Marketing Cloud Alternatives
Demandbase Reviews
Demandbase
Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.
Learn more
ZoomInfo Reviews
ZoomInfo
(7 Ratings)
ZoomInfo is a leading business intelligence platform that provides companies with comprehensive data and insights about businesses, professionals, and market trends. It helps organizations streamline their sales, marketing, and recruitment efforts by offering detailed profiles, contact information, and firmographics for millions of companies and decision-makers. ZoomInfo leverages AI-driven analytics and data mining to deliver actionable insights, helping businesses identify new opportunities, optimize outreach, and make informed decisions. With tools for lead generation, account management, and sales prospecting, ZoomInfo is widely used by sales and marketing teams to accelerate growth, improve targeting, and enhance customer engagement.
Learn more
ZoomInfo Sales Reviews
ZoomInfo Sales
(1 Rating)
ZoomInfo Sales allows you to maximize productivity, increase pipeline and reach a revenue potential that you never imagined possible. Create an account universe based upon your Ideal Customer Profiles. Reach decision makers with the largest B2B database of 65M+ phone numbers and 150M+ verified email addresses. Track companies searching for solutions similar to yours on the internet to identify and reach prospects early in their buyer's journey. Find and connect with decision-makers from companies that visit your website. Analyze customer calls, emails, and meetings to drive process improvements that will impact your bottom line. With our native phone dialer, and email tool, you can create and execute multi-touch sales campaigns. ZoomInfo Chat is a data-driven chatbot tool that reduces the time it takes to close sales. To free up your internal staff, set real-time lead alerts and automate lead-qualifying communications.
Learn more
Lead411 Reviews
Lead411
(1 Rating)
Lead411 provides company intelligence and accurate contact data with direct dials and email addresses. It also offers a sales cadence tool that automates your email/sms outreach.
Learn more

Pricing

Free Trial:
Yes

Integrations

View Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support
See More Reviews Write a Review

Company Details

Company:
SAP
Year Founded:
1972
Headquarters:
Germany
Website:
www.sap.com/products/crm/marketing.html

Media

Play Video SAP Marketing Cloud Screenshot 1
Recommended Products
Deliver secure remote access with OpenVPN. Icon
Deliver secure remote access with OpenVPN.

Trusted by nearly 20,000 customers worldwide, and all major cloud providers.

OpenVPN's products provide scalable, secure remote access — giving complete freedom to your employees to work outside the office while securely accessing SaaS, the internet, and company resources.
Get started — no credit card required.

Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Online

SAP Marketing Cloud Features and Options

MRM Software

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

CRM Software

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

SAP Marketing Cloud Lists

SAP Marketing Cloud User Reviews

Write a Review
  • Name: Chiara P.
    Job Title: Consultant
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: Administrator, Deployment
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Good software for smart people

    Date: Mar 31 2021

    Summary: It's a really good product for people who are smart and don't stop at superficial impressions or prejudices.
    When you start using sap marketing cloud segmentation you can't be be satisfied with other platforms.

    Positive: 1.The product management directly integrated in the platform.
    2.the segmentation is really powerful.
    3. the golden record management is very good.
    4. the marketing permission history in very well developed.

    Negative: The customization of business roles is not as flexible as in the On Prem version.

    Read More...
  • Previous
  • You're on page 1
  • Next