Best SAS Customer Intelligence Alternatives in 2025
Find the top alternatives to SAS Customer Intelligence currently available. Compare ratings, reviews, pricing, and features of SAS Customer Intelligence alternatives in 2025. Slashdot lists the best SAS Customer Intelligence alternatives on the market that offer competing products that are similar to SAS Customer Intelligence. Sort through SAS Customer Intelligence alternatives below to make the best choice for your needs
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HubSpot CRM
HubSpot
24,042 RatingsHubSpot is an AI-powered customer platform with all the software, integrations, and resources you need to connect your marketing, sales, and customer service. HubSpot's connected platform enables you to grow your business faster by focusing on what matters most: your customers. HubSpot CRM is more than just a tool. It's the lifeblood of your business. Our CRM is the ultimate solution to empower your team to create deeper customer relationships. It transforms how you interact with your clients. It offers a seamless integrated platform for sales and marketing, as well as customer service. HubSpot CRM gives you unparalleled insight into your customer interactions. It's all organized in a simple, intuitive dashboard that will increase the efficiency of your team. Our platform is designed to grow with your business, providing scalable solutions to adapt to changing business needs. HubSpot CRM also offers a robust, free version that is packed with essential features. This makes it the ideal choice for ambitious businesses. HubSpot CRM is the future of customer management. Every interaction with customers is an opportunity to grow. Get a demo to learn about our premium software, or get started with our full suite of free tool. -
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Hive Marketing Cloud
Hive Marketing Cloud
£1,750/month Hive Marketing Cloud: A Platform for Customer Intelligence and Engagement Established in 2010, Hive Marketing Cloud is a privately owned company that focuses on the Travel, Insurance, and Retail sectors. This platform empowers brands to effectively engage and convert their audiences on a large scale by executing highly personalized and advanced multi-channel marketing strategies from a unified system, leveraging all available data to enhance customer experiences. With Hive, users can uncover valuable data insights, assess customer lifetime value, develop segmentation based on recency, frequency, and monetary value (RFM), automate customer journeys, and evaluate engagement and outcomes, providing insights that extend beyond mere clicks and opens. Additionally, Hive's comprehensive tools enable businesses to foster deeper connections with their customers through data-driven decision-making, ultimately leading to enhanced marketing effectiveness and customer satisfaction. -
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CrossEngage
CrossEngage
CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. -
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HubSpot Customer Platform
HubSpot
FreeHubSpot's AI powered customer platform puts your customers first, allowing you to grow more effectively. Connect your front-office teams with a complete view on the customer journey. Use AI-powered tools for a seamless experience with customers. Easily adapt to new industry trends and technologies. Traditional CRMs are not enough to drive growth. Most CRMs are not designed to connect with customers, which is crucial in an AI-driven environment where customers can easily explore, evaluate and buy. HubSpot's Customer Platform is so much more. It's powered with Smart CRM, which combines AI and customer data to help you adapt. It also has products for engaging customers throughout the entire journey and an ecosystem that includes integrations, education and community. It's designed to help businesses connect with their customers and grow. -
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ActionIQ
ActionIQ
The ActionIQ Customer Data Platform empowers organizations to synchronize their personnel, technology, and procedures to create outstanding customer interactions at every point of engagement. To distinguish genuine CDPs from mere impostors, access ActionIQ's comprehensive guide, which will help you avoid months of tedious research and uncover the realities of the complex CDP market. In the current experience-driven economy, consumers anticipate that brands will recognize them and consistently provide authentic, valuable interactions. The ActionIQ CDP is designed to help large enterprises tackle persistent issues of customer data fragmentation, equipping them with the insights necessary to coordinate experiences seamlessly across all brand interactions. By developing an interconnected “smart hub” that consolidates data, organizations can empower their teams with immediate insights. This deep understanding of customers facilitates the delivery of trustworthy and profitable experiences at scale, ultimately enhancing brand loyalty and customer satisfaction. Moreover, embracing such a platform can significantly enhance your organization’s ability to respond to evolving customer needs swiftly and effectively. -
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Salesforce Marketing Cloud
Salesforce
2 RatingsEngage with individual customers by utilizing a multitude of features designed to help you craft personalized and relevant content, spanning from basic email marketing capabilities to advanced cross-channel campaign tools. Integrate data from various sources and devices to achieve a comprehensive understanding of your customers. Capture and utilize first-, second-, and third-party data to gain insights into your customer base, thereby promoting growth by targeting new audience segments. Utilize data alongside AI technologies, such as Einstein, to manage every interaction effectively. Tune into customer intent, interpret their needs, and provide personalized communications that foster trust. Establish two-way, real-time engagement that extends from initial awareness to customer advocacy. Furthermore, dynamically present the next best action for each individual on a large scale, ensuring that interactions are relevant and timely. Finally, assess the overall effectiveness of your marketing across all digital channels and devices by leveraging AI and a unique collaboration with Google Analytics 360 to optimize your strategies continuously. -
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Oracle Marketing
Oracle
1 RatingDrive the expansion of your business and foster brand fidelity with Oracle CX Marketing, which is a comprehensive suite of digital marketing tools within Oracle Cloud CX designed for both B2B and B2C marketers. This solution empowers users to leverage real-time insights and customer signals for crafting tailored experiences. By integrating customer behaviors, transactions, and demographic information across various platforms such as marketing, sales, service, and back-office functions, organizations can design exceptional experiences for every customer. Gather information from a multitude of sources, implement intelligence on a grand scale, and utilize insights to provide personalized interactions at critical moments. This approach allows marketers to blend their intuition and creativity to orchestrate compelling campaigns and unforgettable customer experiences. Focus on high-value clients and individuals, enhance lead generation and its progression, increase customer loyalty and growth, and guarantee consistent and personalized communication across all channels and regions. Ultimately, this strategy not only boosts brand engagement but also positions your business for sustainable success in a competitive landscape. -
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FLYDE
FLYDE
FLYDE stands out as the most user-friendly AI-powered platform aimed at enhancing revenue and profit margins by streamlining customer data management for brands and retailers. By integrating all data sources, it delivers a comprehensive and real-time 360º perspective of the customer base, which leads to actionable insights. The platform utilizes proprietary AI/ML-driven predictive models that significantly boost customer retention and Customer Lifetime Value (CLTV) by 20%, improve lead-to-sales conversion rates, and elevate profits and Return on Advertising Spend (ROAS) by an impressive 43%. Key functionalities include 360º customer profiles, predictive behavioral models, and intelligent segmentation, all designed to refine each phase of the customer journey. With a rich history of over 15 years, FLYDE merges cutting-edge technology into a single cohesive platform, enabling businesses to seamlessly integrate and leverage both online and offline data. This strategy not only reduces churn and enhances customer retention but also paves the way for the creation of tailored marketing initiatives. By focusing on the unique needs of each customer, FLYDE empowers brands to deliver more effective and relevant marketing campaigns. -
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Netcore Cloud
Netcore
1 RatingNetcore Customer Engagement and Experience is an intelligent, full-stack platform that allows you to redefine growth. Full-stack growth platform for marketers, product managers, and growth managers. Raman's revolutionary predictive intelligence will help you increase conversion, retention, revenue, and profitability. Netcore delivers a world-class customer experience for marketing and product managers at customer-centric brands. Easy to use, intelligent customer engagement platform that helps you increase conversion and retention. Automate the delivery of personalized campaigns to specific customers. Netcore Customer Engagement eliminates the guesswork from how to engage customers using machine learning-backed data analysis. You can create a single profile by combining data points from every interaction your customer has with you brand across online and offline channels (website, mobile app, and marketing channels). -
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Tavisca
Tavisca
Providing an exceptional customer experience transcends merely understanding the timing of communication; it encompasses the manner in which we engage within a complex landscape of digital platforms, devices, and channels, ultimately fostering personalized connections and significant interactions. Regardless of the medium through which we interact, our dedicated customer experience team, along with state-of-the-art tools, is primed to guarantee that your customers receive the best experience possible while maintaining a consistent representation of your brand identity. Our ecosystem is fundamentally driven by data, with analytics serving as the cornerstone of every customer engagement. Consequently, our agile and context-aware platform enhances customer lifetime value effectively. By leveraging advanced machine learning and algorithmic strategies for personalization, we address various areas such as call center fraud, gaming, marketing, content intelligence, customer insights, digital concierge services, and broader engagement endeavors. Furthermore, we offer interactive drill-down dashboards, empowering clients to uncover valuable insights and engage collaboratively in an analytics environment that inspires strategic development and innovation. This comprehensive approach not only enriches the customer experience but also solidifies the foundation for sustained business growth. -
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Retina
Retina
From the very beginning, anticipate future value with Retina, the innovative customer intelligence platform that offers precise customer lifetime value (CLV) insights early in the customer acquisition process. This tool enables real-time optimization of marketing budgets, enhances predictable repeat revenue, and strengthens brand equity by providing the most reliable CLV metrics available. By aligning customer acquisition strategies with CLV, businesses can improve targeting, increase ad relevance, boost conversion rates, and foster customer loyalty. It allows for the creation of lookalike audiences based on the characteristics of your most valuable customers, emphasizing behavioral patterns over mere demographics. By identifying key attributes that correlate with conversion likelihood, Retina helps to reveal the product features that drive desirable customer actions. Furthermore, it supports the development of customer journeys designed to enhance lifetime value and encourages strategic adjustments to maximize the worth of your customer base. By analyzing a sample of your customer data, Retina can generate individualized CLV calculations to qualified clients before any purchase is necessary, ensuring informed decision-making right from the start. Ultimately, this approach empowers businesses to make data-driven marketing decisions that lead to sustained growth and success. -
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Optimove
Optimove
Optimove, the most trusted Relationship Marketing Hub, empowers CRM Marketers to manage large-scale customer-driven journeys. Optimove automatically uncovers customer engagement opportunities and orchestrates self-optimizing customer experiences. It also accurately measures the incremental effect of all marketing interactions. Optimove helps brands like Penn National, JD Sports and Dollar Shave Club increase customer loyalty, retention and lifetime value. -
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MoEngage
MoEngage
MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities. -
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BPRISE
BPRISE
BPRISE is a tech company focused on advertising and marketing, aimed at connecting brands and retailers with their mobile-centric customers both online and offline through strategically placed ads that respond to specific locations, while also assessing the effectiveness of these ads in driving conversions and engagement. Our offering: A Comprehensive Marketing Suite Designed to Connect with Your Digital-Focused Customers Across All Platforms. The marketing solution, known as ‘BPRISE Blend,’ enhances the effectiveness of advertising campaigns, provides in-depth marketing attribution analysis, and visualizes the customer journey along the purchasing process, allowing for precise measurement of the return on investment for digital marketing efforts. Advertisers can achieve highly personalized interactions in their digital campaigns. When should a Demand-Side Platform (DSP) be utilized to optimize the return on investment from advertising expenditures while interacting with each customer on a personal level? Brands can acquire genuine insights into their human consumers. What valuable customer data can be gathered from both online and offline channels to create lucrative customer segments? Additionally, BPRISE's innovative approach ensures that brands stay relevant in an ever-evolving digital landscape. -
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Ascent360
Ascent360
Ascent360 serves as a robust customer database platform that efficiently merges various data sources, offering a thorough 360-degree perspective of your clientele, which empowers you to design and implement precision-targeted marketing initiatives. Featuring a user-friendly drag-and-drop segmentation tool, our platform enables marketers to swiftly create lists and launch campaigns within just minutes. The software effortlessly connects with your existing systems, consolidating your data into a unified cloud-based customer database. Through customer analytics and predictive modeling techniques, including RFM, lifetime value, and customer-to-prospect ratios, valuable insights are generated to inform your marketing decisions. Additionally, our customer segmentation capabilities, alongside third-party integrations, simplify the process of crafting and executing omni-channel campaigns, ensuring effective communication with both customers and prospects alike. This holistic approach not only enhances marketing efficiency but also drives better engagement and results. -
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Blueshift
Blueshift
Blueshift empowers brands to engage customers on a 1:1 level by turning data and intelligence into effortless, actionable insights across every channel. Our all-in-one platform combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub giving brands everything they need to seamlessly deliver personalized, real-time experiences throughout the entire customer journey. With an integrated customer data platform and cross-channel marketing hub, Blueshift equips brands with everything needed to deliver seamless, real-time 1:1 experiences throughout the entire customer journey. -
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Factori
Factori
Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI. -
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Azira
Azira
Discover key trends that are essential for your business. Azira’s data intelligence empowers operational leaders and analysts to evaluate trade areas, recognize consumer behaviors, and gain valuable insights into competitor activities. Marketers and advertisers seeking to enhance campaign success will find Azira’s data instrumental in audience curation through act-alike modeling, brand affinity, demographics, and other factors. With the ability to launch omnichannel campaigns through smooth integrations with the largest ad-serving platforms, you can effectively track and measure ROI both online and offline. This comprehensive approach not only enhances your marketing strategy but also positions your business for sustained growth in a competitive landscape. -
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Patch Retention
Patch Retention
Patch Retention serves as a comprehensive platform aimed at enhancing customer retention through a variety of tools that foster engagement and loyalty among clients. Among its offerings are automated customer journeys, marketing via email and SMS, a chat widget for fluid communication, as well as analytics and insights that help businesses navigate customer interactions. Additionally, it features referral programs and customer segmentation capabilities that empower companies to send personalized communications and analyze customer behavior more effectively. An important aspect of Patch Retention is its RFM (Recency, Frequency, Monetary) analysis, which equips businesses with the ability to gain in-depth insights into their customer demographics, allowing for finely tuned retention strategies. By combining these functionalities, Patch Retention focuses on increasing customer loyalty, minimizing churn, and paving the way for sustained business growth. This holistic approach not only fosters a stronger connection between companies and their customers but also encourages a proactive stance in addressing customer needs. -
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Zeotap
Zeotap
Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID. -
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Wisely
Wisely
$200 per monthSuccessful restaurant brands across various categories are enhancing the guest experience through personalized approaches that increase customer lifetime value by leveraging Customer Intelligence. There exists a reliable method to attract and retain valuable customers for a lifetime. Profitable brands are enabling all departments to enhance their efficiency. Brands that possess deep insights into their customers and integrate that knowledge throughout their operations will dominate in wallet share, brand recognition, and overall market presence. Customer Lifetime Value (CLV) represents the profit derived from each customer from their initial visit to their final purchase. Leading brands in the industry are prioritizing this key performance metric as a fundamental part of their strategy. By taking charge of your guest data and breaking down data silos, you can achieve a comprehensive understanding of all guests. Furthermore, pinpointing your top 5% of customers based on their Customer Lifetime Value can significantly elevate your brand's performance. Ultimately, brands that prioritize personalization and intelligence will not only thrive but also cultivate lasting relationships with their clientele. -
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Amperity
Amperity
Designed for accurate and scalable identity resolution, Amperity's platform fulfills the need for a comprehensive customer 360 foundation. By introducing an innovative method for large-scale identity resolution, discover how we have transformed the way brands utilize customer data effectively. Convert unrefined customer information into a driving force that enhances your organization across marketing, analytics, and IT functions. Eliminate the hassles of data manipulation and complex queries. Provide precise, impactful insights consistently throughout your organization. With speed, scalability, and security, our platform can easily manage extensive datasets while upholding user privacy. Our skilled teams collaborate with you to achieve up to a 10X return on your investment. This customer data platform is designed for the entire organization, catering to all users and integrating seamlessly with various tools. Our methodology clarifies disorganized data and allows you to leverage it quickly. With our industry-leading support and guidance, you can trust in our patented, AI-driven Customer 360 solution to maximize your data potential. In this way, organizations can stay ahead of their competitors while making data-driven decisions that foster growth. -
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Alida
Alida
Alida provides comprehensive feedback and in-depth insights from your customers, enabling you to make informed decisions collaboratively rather than unilaterally. As the sole global platform for Customer Experience Management and insights, Alida empowers brands to gather and utilize extensive feedback alongside profound insights. This approach ensures that you deliver an exceptional customer experience backed by actionable intelligence. By leveraging Alida, some of the world’s leading brands gain a significant edge in the market. Our services eliminate the uncertainty associated with crucial decision-making by prioritizing the voices of both your customers and employees. This method is essential for minimizing customer attrition, fostering meaningful interactions, and identifying fresh market opportunities. We are dedicated to stepping outside our comfort zone and embracing innovative strategies, provided we are confident that they align with our core values. This commitment to the unexpected not only sets us apart but also cultivates an environment ripe for growth and success. -
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Revotas
Revotas
Utilize the Revotas marketing automation platform to orchestrate campaigns that are responsive to real-time consumer actions. This innovative platform empowers you to execute highly effective and efficient marketing initiatives across various channels, including mobile, email, social media, and paid search. By harnessing the capabilities of Revotas, you can elevate the customer journey experience and enhance personalization like never before. With insights drawn from consumer behavior data, you can significantly improve customer experiences and boost conversion rates. Focus on identifying your most valuable subscribers and engaged consumers, allowing you to deliver tailored messages that enhance their lifetime value. Embrace a consumer-centric, data-driven strategy that automatically personalizes communications for each individual, fostering increased engagement and brand loyalty. Furthermore, by predicting purchasing behaviors and employing AI technologies, you can dynamically adjust marketing efforts in real-time, ensuring relevance to individual consumer actions and preferences. In this way, the Revotas platform not only streamlines your marketing processes but also cultivates deeper connections with your audience. -
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Adobe Analytics
Adobe
6 RatingsOnly Adobe provides the ability to seamlessly integrate, modify, and scrutinize data from every stage of the customer journey. In addition, you gain access to versatile reporting, predictive intelligence, and a host of other features. With our award-winning tools, you can transform extensive streams of web data into actionable insights for everyone involved. We embrace data from all channels, consolidating it in one location to deliver immediate insights based on comprehensive 360-degree views of your customers. This ultimately leads to improved decision-making processes. Our robust attribution capabilities allow you to uncover the factors behind each conversion and allocate resources effectively. We simplify complex tasks, utilizing AI and machine learning to reveal hidden opportunities and provide answers at the touch of a button. Traditional metrics like tracking visits and counting page views are no longer sufficient. To fully harness the potential of the web, it’s essential to analyze customer journeys, sources of traffic, content performance, and video engagement. Understanding merely who visits your site isn’t enough; it’s equally important to grasp the reasons behind their visits. This knowledge enables you to determine the most effective page or product to present to them, ensuring an optimal user experience. -
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Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.
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Webex Campaign
Cisco
Execute marketing initiatives across SMS, MMS, email, app notifications, social platforms, voice channels, APIs, files, and offline mediums. Optimize campaign effectiveness through multi-variate and A/B testing, complemented by immediate feedback. Develop and oversee comprehensive customer profiles by integrating data from various online and offline channels. Implement dynamic personalization strategies that respond to evolving customer behaviors. Seamlessly deliver customized offers and propositions. Configure and scale interactive campaigns—whether they are event-triggered or one-off—to engage customers at every touchpoint in their journey, thereby enhancing their lifetime value. Equip your marketing team with user-friendly drag-and-drop tools and journey builders for efficient campaign management. Rapidly test, learn, and refine strategies without the need for outside agency assistance. Track essential marketing metrics through real-time dashboards and readily available reports. Utilize our Reports Wizard to craft and share personalized reports easily. Create, analyze, and segment audiences effectively, transforming data insights into actionable marketing strategies that resonate with your customers. This holistic approach ensures that your marketing efforts are both efficient and impactful. -
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Oracle Infinity
Oracle
Capture digital interactions as they unfold, leverage insights from that information, and suggest timely actions to improve the online customer experience—precisely when needed. Oracle Infinity Behavioral Intelligence enhances the customer's digital journey in real time, ensuring their online activities are not only relevant but tailored to their preferences. By utilizing real-time customer behaviors, businesses can refine their approach to improve overall experience. Foster greater engagement and loyalty by offering content, promotions, and offers that align perfectly with the interests of each individual visitor, customer, or prospective client. Implement a scalable system that evolves alongside your business needs. Built on a cutting-edge big data framework, Oracle Infinity serves as a digital intelligence solution that provides exceptional data collection and accessibility capabilities. Collect detailed information about each customer to gain insights into their behaviors and craft more customized experiences. Consolidate all online behavioral data into a single, cohesive repository to streamline analysis and enhance decision-making processes. By doing so, businesses can stay ahead of trends and continuously adapt to the changing needs of their audience. -
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Reputation Aegis
MAXXCOM Internet
Reputation Aegis is a sophisticated platform tailored for both brands and businesses, enabling them to assess and enhance customer experiences while effectively managing their brand reputation by gathering customer feedback from across the digital landscape. This platform aggregates and categorizes essential customer intelligence data, offering various customizable parameters for each brand. It evaluates customer experiences not only at the brand level but also at individual sales locations and among employees. By leveraging customer insights, it supports the ongoing enhancement of products and brands in the marketplace. Reputation Aegis is versatile and caters to all types of businesses, assisting small and medium-sized enterprises, franchises, and large corporations with multiple locations in establishing or preserving their competitive edge. Ultimately, it empowers brands to respond proactively to customer feedback, fostering a culture of continuous improvement. -
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Olo
Olo
Olo is the leading platform for on-demand commerce that powers the digital transformation of the restaurant industry. Olo's enterprise SaaS engine allows brands to maximize the convergence between digital and brick-and mortar operations by processing millions of orders every day. The Olo platform gives brands the ability to capture consumer demand and manage orders across all channels. Olo customers have access to over 100 technology partners and can create digital experiences with the most flexible and flexible restaurant commerce ecosystem. Olo is used by over 500 restaurants to increase digital sales, maximize profitability and maintain direct consumer relationships. Acquired Wisely, a leader in customer intelligence and engagement platforms for restaurants, in October 2021 -
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Coglide
Coglide
$99 per monthCoglide empowers marketers to effortlessly create and oversee buyer personas, enabling them to execute personalized, captivating, and high-impact campaigns. Effective marketing hinges on well-defined buyer personas, which provide crucial insights into the target audience. Without these personas, marketing efforts would be unfocused, lacking a clear understanding of whom to engage with. Buyer personas encapsulate the key traits that businesses must grasp about their ideal clientele. Essentially, it's a straightforward concept. By leveraging data-driven insights, marketers can enhance both the focus and quality of their decision-making, determining the most effective ways to captivate their audiences and shape their messaging and content strategies. Through dynamic persona mapping, marketers can swiftly identify their audience's characteristics and position in the customer journey, allowing them to optimize the number of touchpoints necessary to nurture the sales funnel, ultimately leading to improved outcomes. This thoughtful approach ensures that each campaign resonates more deeply with potential customers, fostering stronger connections and driving higher conversion rates. -
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Veeva Link
Veeva Systems
Veeva Link offers instantaneous insights into customer intelligence to facilitate meaningful interactions with essential individuals. It allows users to pinpoint and rank influential figures while nurturing well-informed, valuable communications. Additionally, it promotes cohesion among field teams, channels, and regions. By continuously monitoring your scientific framework and competitive landscape, you can adapt your strategies effectively. The platform provides up-to-date customer intelligence across 12 distinct therapeutic domains. Veeva Link’s extensive global reach helps identify both current and upcoming leaders, experts, and influencers, enhancing your understanding of the therapeutic ecosystem. It consolidates activities, tweets, research results, and partnerships in real-time within a single platform. With cutting-edge technologies and validation from over 1,000 data curators, Veeva Link guarantees the precision and breadth of its data. Furthermore, the integration of data and platforms fosters commercial flexibility and boosts operational effectiveness, ensuring teams can respond swiftly to changing market dynamics. This comprehensive approach ultimately equips organizations to optimize their engagement strategies across various healthcare landscapes. -
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Smart Signals
Fiind
Your clients are constantly on the go, and it's crucial to understand their destinations in real-time. The Fiind customer intelligence platform equips you with the necessary tools to surpass your competitors by enabling timely connections with your prospects and clients, utilizing a wealth of customer signals derived from both internal and external data sources. Gain valuable insights tailored to the specific context of each account you are pursuing. Our platform enhances your sales strategy by identifying key pitch points for every target account. Optimize your marketing efforts by categorizing your accounts according to their stage in the buying journey. By harnessing the capabilities of artificial intelligence within your CRM and marketing automation systems, you can unlock the full potential of your marketing investments. Furthermore, make the most of your signals to discover upsell and cross-sell opportunities, ensuring that no potential revenue is left untapped. With these tools, you can create a more responsive and effective engagement strategy that drives your business forward. -
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Learning Objects
QLTECH
$99 per monthLearning Objects is a cloud-based platform designed to facilitate the creation of personalized training environments. It offers features such as video on demand, virtual conferencing rooms, documentaries, refresher courses, both regulated and non-regulated training, as well as the issuance of participation certificates and the formation of student communities. Our platform is entirely in Italian and has been developed specifically for businesses, associations, and training organizations in Italy, seamlessly integrating with tools like Zoom, Webex Cisco, WooCommerce, and WordPress. What sets the Qltech approach apart in the digital marketplace is the blending of diverse skills, including transversal, technical, technological, informational, and strategic competencies. We operate as both a digital marketing agency and a software development firm, enabling us to create cutting-edge and innovative marketing projects aimed at enhancing your business growth. Additionally, we specialize in data management, customer intelligence insights, artificial intelligence-driven marketing, digital strategy development, and solutions for customer engagement. Our comprehensive services ensure that your organization is well-equipped to thrive in today's competitive landscape. -
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Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.
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Adtelligence
ADTELLIGENCE GmbH
Leverage your current customer information to uncover valuable insights and understand their behaviors for better predictions. Equip your website to intuitively recognize visitor requirements and deliver the most relevant content. Streamline your operations while enabling the system to evolve based on previous interactions. This empowers you to engage customers with timely and tailored offers, all in an automated, real-time manner. By alleviating your team's burden of monotonous tasks, you can enhance their productivity and focus on achieving your objectives. We provide intelligent, forward-thinking software solutions designed to optimize the effectiveness of your sales processes comprehensively. Embracing these innovations not only boosts efficiency but also enhances customer satisfaction and loyalty. -
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Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.
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Databook
Databook
Our all-encompassing platform provides the insights and resources necessary for enterprise go-to-market teams to achieve optimal performance, deal after deal. Databook equips sales professionals with data-driven insights covering aspects like opportunity intelligence and buying propensity. By concentrating on account-based sales and marketing, teams can expedite their sales cycles. With the right information at their fingertips, go-to-market teams acquire a distinctive view of why businesses are prepared to purchase, the outcomes they desire, and the timing of deals likely to close. This empowers them to consistently meet or surpass their quotas. With just a few clicks, Databook enables sales representatives to produce sophisticated presentations that effectively address key decision-makers who can drive substantial deals. This streamlined approach allows for efficient pipeline filling and attracts more victories with less effort. Now, the entire go-to-market team can systematically generate and clinch significant enterprise contracts, all while utilizing an intuitive, secure, cloud-based application supported by a variety of productivity-boosting modules. Additionally, the platform fosters collaboration among teams, ensuring that everyone is aligned and informed throughout the sales process. -
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Zylotech
Zylotech
Zylotech provides trusted customer intelligence to B2B enterprises. The platform and its suite of products offer operations-focused teams consistent data governance, a customer database platform (CDP), ABM capability, and AI-driven, predictive analytics all in one platform. Zylotech helps global leaders such as Palo Alto Networks, Google, and Cisco to build and maintain contact and account foundations that provide insights for real-time actions that increase revenue results. -
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Unica
HCLSoftware
HCL Unica is a robust, AI-driven enterprise marketing platform that handles all your marketing needs. From planning and executing campaigns to real-time personalization and analysis, Unica empowers marketers with advanced automation. It supports a broad range of channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, and ATMs. Unica offers exceptional scalability and flexibility, deployable in the cloud or on-premises, and easily integrates with existing marketing technology. Its comprehensive suite provides top-tier solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, allowing for hyper-personalized, data-driven marketing at scale. -
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Alesco Data
Alesco Data
We provide an extensive array of both proprietary and partner data solutions all in one place. Utilizing AI-driven analytics, we focus on identifying the ideal audiences and extracting valuable insights about your customers. This approach allows for the enhancement of marketing intelligence, the refinement of targeting capabilities, and an increase in campaign effectiveness. By harnessing our comprehensive databases, we craft distinctive solutions tailored to our clients' needs. Our model for client success is founded on more than three decades of cultivating strong partnerships, top-tier expertise, personalized support, and significant enhancements. This strategic framework enables our clients to meet their goals by leveraging the optimal mix of proprietary and partner data solutions, ensuring they are well-equipped for success in an ever-evolving market landscape. Ultimately, we are committed to empowering our clients through innovative solutions that drive results. -
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Enlyft
Enlyft
Enlyft empowers B2B organizations to enhance their lead generation, accelerate deal closures, and boost customer acquisition rates. Utilizing an AI-driven customer intelligence platform, Enlyft employs machine learning to analyze and anticipate the purchasing behaviors of millions of companies globally, taking into account their technology usage, various business characteristics, and real-time buyer intent indicators. By enabling rapid identification, prioritization, and engagement with high-potential prospects, Enlyft helps increase sales effectiveness. The platform boasts a rich database of real-time data encompassing company firmographics, technology utilization, buying signals, and numerous other account-specific attributes. Through advanced machine learning models, businesses can predict future outcomes by integrating Enlyft’s detailed account insights with their own customer data. Furthermore, Enlyft allows for smooth integration of these insights into widely-used B2B sales and marketing tools such as Salesforce, HubSpot, Dynamics 365, and LinkedIn, among others. This ensures that records are enriched and data remains up-to-date, ultimately leading to more informed decision-making. With Enlyft, companies can truly transform their sales strategy and engage more effectively with their target audience. -
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Algori
Algori
Enhancing growth in the fast-moving consumer goods (FMCG) sector through swift and detailed insights derived from a pool of 45,000 shoppers in Spain is paramount. This includes a ranking of the top 10 stock-keeping units (SKUs) across selected categories and retailers over the past six weeks. Our approach features a fully transparent commercial engagement model, complemented by granular SKU basket data. With 45,000 active shoppers providing near real-time insights, businesses can receive customized answers to their specific queries from our experienced industry team. Users can conveniently access SKU-level insights relevant to their business questions anytime via Algori's Insights platform, supported by expert guidance. This fully automated software-as-a-service solution ensures that businesses obtain answers more rapidly than ever before. Gain the quickest insights regarding effective strategies and identify areas needing improvement. Not only will this help increase distribution, but it will also empower retailers to enhance their growth. By linking shopper feedback to actual purchasing behavior, businesses can delve deeply into all baskets within their category, allowing them to understand their consumers more thoroughly than competitors. Ultimately, this comprehensive approach fosters a greater connection between shoppers and brands, facilitating informed decision-making that drives success. -
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Prisma Campaigns
Prisma Campaigns
1 RatingThe Agile Marketing Platform for Financial Services Financial Institutions can use our services to deepen customer relationships, increase share of wallet, and increase loyalty. We allow them to easily execute personalized campaigns through all channels, at scale. Prisma Campaigns, an intelligent omnichannel orchestrator, can be used for online banking, mobile banking, email, SMS, and other channels. It uses customer data to allow FIs deliver targeted and personalized campaigns that are relevant, personal, and contextual at every stage of the customer journey. From insights to action Effectively orchestrate segmented real-time campaigns. 1-to-1 personalized messages Increase conversion rates by delivering personal and contextual messages All-in-one platform All your channels can be managed from one place: mobile, web and email. Integration is fast and simple Our SDK is easy to use and you can go live in 6 weeks. #BeRelevant -
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Oyster CDP
Express Analytics
Oyster transcends the typical role of a customer data platform (CDP) by being recognized as the world's first customer insights platform (CIP). Its fundamental focus is on the customer, positioning it as a "data unifying software." When incorporated into an enterprise's martech stack, it enhances the management of customer experiences at every interaction point, including marketing, customer service, and product development. By introducing agility to analytics within the organization, Oyster distinguishes itself from conventional customer relationship management platforms. It uniquely captures data from both online and offline customers, including those who remain anonymous. Furthermore, it aggregates enterprise data from a multitude of sources, ensuring that decision-makers have access to this information around the clock. Infused with AI technology, Oyster is equipped with advanced automation capabilities that significantly improve the efficiency of daily marketing operations. In contrast to other CDPs, the Oyster CIP not only integrates diverse data sources but also delivers actionable intelligence derived from various data points, allowing seamless integration across all business functions. This innovative approach ensures that organizations can respond rapidly and effectively to evolving customer needs and market dynamics. -
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Shopperations
Shopperations
Easy-to-use marketing planning and budget management system to assist brands of Consumer Packaged Goods and their agencies. With just a few clicks, you can track sources of funds, standardize your tactical planning, actualize invoices and customer deductions, redeem coupons, automate reporting, and create beautiful marketing calendars. For post-promotional or marketing mix analytics, generate high-quality, granular and timely data. We automate minutiae so marketers can do marketing! -
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We connect customers to the brands they want. With the only omni-channel demand platform, you can build meaningful relationships with prospects and customers to increase revenue. You can take control of every customer journey. Your personalized demand cloud. You are a B2B marketer and you struggle to manage the increasing volume of lead data coming from different sources. People, data and processes are not aligned. Your top-of-funnel demand generation efforts are inefficient and fragmented, and the customer journey is not connected. This makes it difficult to meet your pipeline goals. Integrate Demand Cloud allows you to connect with buyers wherever they are. It aligns people, data and processes to create seamless customer journeys that are personalized and increase marketing ROI.
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LeadMi
LeadMi
$25 per monthHarness the potential of automation in marketing to enhance sales conversions and boost customer engagement effectively. Efficiently manage leads who engage with your brand or products across social media platforms. Monitor social interactions and nurture these leads to build lasting relationships. Automate the process of discovering profiles and gathering relevant activities to streamline your outreach. Utilize rule-based lead scoring systems to qualify potential customers based on their engagement. Clearly define your buyer personas to refine your search filters for lead generation. Instantly create leads by leveraging advanced filters that analyze both user and organizational characteristics to pinpoint high-quality prospects. Achieve significant returns on investment in a short timeframe, ensuring your marketing efforts yield quick results. Facilitate content creation and simultaneously distribute it across various social media channels to maximize reach. Monitor content consumption and interactions on your posts to generate valuable leads. Gain insights from social media interactions and leverage social listening tools to keep tabs on your brand's reputation, customer feedback, and relevant discussions around specific keywords, topics, competitors, or industries, allowing for strategic analysis and proactive engagement with emerging opportunities. By adopting these practices, marketers can not only enhance their outreach but also foster a more connected relationship with their audience. -
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dotdigital Engagement Cloud
dotdigital
Transform the way you interact with your clientele by utilizing Engagement Cloud, which equips your team to leverage customer insights and data for crafting tailored omnichannel marketing strategies. This platform effortlessly integrates with your current eCommerce and business systems, providing a robust marketing solution that truly delivers results. Formerly known as dotmailer, dotdigital serves as a cloud-based email marketing automation tool designed primarily for small to medium-sized enterprises (SMBs) as well as larger B2B, B2C, and eCommerce organizations. Its straightforward yet potent functionality enables businesses of any size to effortlessly design, execute, and monitor personalized, optimized, and targeted email campaigns. Key features of dotdigital encompass multichannel marketing, effective lead nurturing, optimization of email send times, automated email responses, and comprehensive campaign management, ensuring that every marketing effort is both strategic and impactful. With these tools at their disposal, businesses can engage customers more effectively than ever before. -
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SproutLoud
SproutLoud
SproutLoud is an award winning channel marketing automation platform. Trusted by top brands, SproutLoud helps companies who sell through channel partners to run hyperlocal automated campaigns. The platform includes asset production, centralized campaign planning and intelligent funds management. It also provides analytics and insight.