Salesforce Marketing Cloud Description

You can reach individual customers with hundreds of features that will help you create relevant content. These include basic email marketing tools, to advanced cross-channel campaign functionality, and even sophisticated email marketing tools. To gain a single view of your customer, connect data from multiple sources and devices. To get to know your customer and drive growth, capture and activate first-, third-, and fourth-party data. Use Einstein and data to orchestrate every interaction using the power of AI. Listen, interpret and respond to customer intent. Then, deliver personalized communications in a trusted manner. Real-time, two-way engagement, from awareness to advocacy. At scale, dynamically deliver the best action for each person. Google Analytics 360 is an exclusive partner that allows you to measure marketing effectiveness across all digital channels and devices using AI.

Integrations

View Integrations

Reviews - 3 Verified Reviews

Total
ease
features
design
support
See More Reviews Write a Review

Company Details

Company:
Salesforce
Year Founded:
1999
Headquarters:
United States
Website:
www.salesforce.com/products/marketing-cloud/overview/

Media

Play Video Salesforce Marketing Cloud Screenshot 1 Salesforce Marketing Cloud Screenshot 2
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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Phone Support
24/7 Live Support
Online

Salesforce Marketing Cloud Features and Options

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Salesforce Marketing Cloud Lists

Salesforce Marketing Cloud User Reviews

Write a Review
  • Name: Anonymous (Verified)
    Job Title: Digital Marketing Admin
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Custom Tailed to Your Business

    Date: May 06 2021

    Summary: Great to use in combination with sales data to create powerful messaging and targeting. All in one email tool.

    Positive: Automated Journey builder.
    Created send audiences from Salesforce.
    Drag & drop functionality for building and styling emails.

    Negative: Many features that sales reps talk about and recommend require paid upgrades.

    Read More...
  • Name: Mileydi L.
    Job Title: Professional in Corporate
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Robust email marketing solution for a variety of purposes

    Date: Jan 10 2021

    Summary: Local businesses that are specific about calling directly to stay focused and generate revenue from the business connection through habits assessment. Service devices that are eager to take advantage of omnichannel through Salesforce marketing Cloud. If you're a large company with an infinite budget plan and a group of advanced Salesforce developers, this may be the service for you. This is also great for those who do not need support or are well versed in decoding intriguing guides and incomprehensible emails from support teams in third world countries that are slow to get back to you.

    Positive: Salesforce Marketing Cloud Email Studio is especially valuable for personalized advertising campaigns. It relieves the whole exercise, offering convenient design templates, forms, options, text and also ensuring that it reaches the designated recipient in a timely manner, with a dash.

    Negative: The knowledge curve is exceptionally high. There are several different points you can make, and it also takes a long time to discover all of this.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Director of Marketing
    Length of product use: Less than 6 months
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Marketing solutions not for dummies

    Date: Oct 05 2020

    Summary: Overall, I still have a lot to learn but every incremental new piece of SMC that I become familiar with is improving our company's marketing efforts.

    Positive: So robust. So much customization. Other platforms can't compete with how much you can do in this system from the automation studio, journey builder, and even just list management.

    Negative: Because it's so robust, you need a certified expert on your team to fully utilize the platform to its fullest.

    Read More...