Coglide Description
Coglide assists marketers in automatically creating and managing buyer personas to enable them to run high-performance, personal campaigns. Good marketing starts by having good buyer personas. Personas allow us to identify the people we want to market to and sell to. Without them, we wouldn't be able to run campaigns or create content without knowing who we are targeting. Buyer personas are a list of characteristics that your business must understand about your ideal customer. It's really that easy. Data-driven insights from data can help you focus and improve the quality of your decision making. These insights will show you how to engage your audience and what content marketing and messaging should include. Dynamic persona mapping quickly identifies who your audience are and where they are on the journey to determine the best number of touchpoints to nurture your sales funnel for better results.