Unica Description

#UNICAisBACK is the most comprehensive marketing platform. 4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover to provide end-to-end, goal-based marketing capabilities. It was designed from the ground up for marketers and powered with AI. It empowers marketing automation across a wide range of outbound and internal channels - email, website, call centre, IVR mobile and ATM, Kiosks, POS, and many more. Unica is a cloud-native platform that can be deployed natively or through Docker framework. Unica is an integrated platform that offers total flexibility, scalable power, and seamless integration with third-party Martech solutions. Advanced campaign management solution that delivers customer targeting at large scale with powerful segmentation capabilities. This allows for outbound, multichannel, multiwave batch campaign execution and tracking. Superior campaign optimization solution to determine which contact strategy is best for each customer.

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Integrations

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Company Details

Company:
HCLSoftware
Year Founded:
2019
Headquarters:
India
Website:
www.hcl-software.com/unica
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Product Details

Platforms
SaaS
Type of Training
Live Online
Videos
Customer Support
Phone Support
24/7 Live Support
Online

Unica Features and Options

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing Software

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Unica User Reviews

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