Hive Marketing Cloud Description
Hive Marketing Cloud: Customer Intelligence & Engagement Platform
Hive Marketing Cloud Hive, a privately-owned business, was founded in 2010. It specializes in the Retail, Insurance, and Travel industries. Hive helps brands engage audiences and convert them at scale. Hive uses a single platform to deploy highly personalized, sophisticated multi-channel advertising. This allows for all of their data to be accessed, allowing for better customer experiences.
Hive allows you to uncover data insights, reveal customer lifetime values, create recency frequency value (RFM-based segmentation), orchestrate and automate customer journeys and measure engagement and results, reporting beyond clicks and opens.