Alternatives to Eyeota

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.

With daily contact record validation, over 300M records are available. It's time for data! You can only validate the accuracy and reliability of a contact record by actually using it. CIENCE is one of the most important Outbound Services companies in the globe, and it consumes tens of millions of records each year (emails, phone calls). This results in: - Up-to-date records (reduces decayed data) Broad Company/Account data points Accurate Email Lists (real world tested) - Actual Phone Numbers (confirmed Dials) The GO Data platform allows you to easily create ideal customer profiles (ICPs) and help you target them. GO Data provides a wide range of contacts that match your ICP. Start conversations with your ideal customers is the key to all B2B marketing databases. CIENCE GO helps you identify the right contacts and companies to help you create custom business lists.

BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.

Identity resolution refers to the practice of linking various identifiers from multiple devices and touchpoints to create a cohesive, enduring profile for individuals. In today's digital landscape, organizations face significant challenges when they cannot recognize and interact with consumers meaningfully across different channels. A large proportion of online users fail to log in or authenticate, leading to missed chances to engage with potential customers. The objective is to craft a comprehensive understanding of the customer, encompassing their digital identifiers and brand interactions, ultimately transforming this knowledge into an exceptional customer experience. This urgency intensifies as marketers brace for the anticipated end of third-party cookies. We have created a distinctive and highly reliable identity graph that operates solely on deterministic principles and is scalable. Our mission is to empower businesses to effectively identify and engage with audiences across various channels and devices on a large scale, ensuring they don't miss out on valuable interactions. By enhancing identity resolution, companies can foster stronger relationships with consumers and optimize their marketing strategies.

Explore the innovative realm of AI-driven advertising strategies with Demandbase. This tool provides a dedicated Account-Based Marketing platform tailored for B2B businesses, allowing you to implement Account-Based Marketing effectively throughout your entire sales funnel. Construct a targeted list of prospective companies that align with your offerings, utilizing insights that extend far beyond standard firmographic information, including product engagement, organizational compatibility, cultural alignment, financial capacity, interests, investments, and existing business connections. Identify key decision-makers within your target companies as they navigate the web. Capture their attention with customized messaging and advertisements that address their unique challenges and requirements. Offer an exceptionally tailored experience for every visitor to your site, adjusting elements like headlines, content, visuals, calls to action, and downloadable resources. Equip your sales team with valuable insights that enhance engagement and improve the quality of customer interactions, ultimately aiding them in successfully closing deals. This comprehensive approach ensures that your marketing efforts resonate deeply with potential clients, fostering stronger relationships and driving long-term success.

Discover how to effectively enhance the return on every dollar spent in your marketing initiatives by utilizing identity resolution alongside a comprehensive digital marketing optimization solution that spans from activation to attribution. Elevate the value you bring to your business by enhancing your real-time performance marketing through the integration of attribution and activation within a unified workspace. Our streamlined workflows, featured in our all-in-one toolset, will significantly speed up your insights into activation timelines. With our solution, you can eliminate identity-related challenges throughout your customer journey, as we synchronize all your data at the individual user level, whether it involves interactions from digital campaigns, cross-device paths, or in-store purchases. Benefit from heightened accuracy in your audience targeting, empowering you to launch more successful marketing campaigns on your media platforms. Save time in orchestrating your activations thanks to our automation capabilities, allowing you to focus on strategic decisions. Make informed choices about the media platforms where you allocate your investments, ensuring maximum effectiveness in your marketing efforts. Additionally, by utilizing these optimized strategies, you can anticipate a noticeable increase in overall campaign efficiency.

Some key foundational IDs are on the verge of being phased out while a multitude of new IDs is set to emerge, and Roq.ad is ready for this transition. It could be the perfect opportunity to consider a fresh partnership focused on identity solutions. Consumers are increasingly seeking both a tailored customer experience and enhanced privacy measures. The online identity landscape has long been fragmented, leaving companies eager for deeper insights. Is it possible to achieve both personalization and privacy? The concise response is a resounding YES. By expanding your existing audience device pool to include additional devices that belong to users within your target demographic, you can foster a cohesive brand message and a comprehensive customer journey across various platforms. Dive deeper into your Own Data by leveraging cross-device insights. The Roq.ad Private Identity Graph is meticulously crafted to meet the specific needs of your business. With its innovative Cross-Device Technology, Roq.ad empowers leading brands to enhance their digital advertising and analytics efforts. Utilizing probabilistic modeling, Roq.ad analyzes anonymous data drawn from a variety of sources, including website interactions, mobile applications, and media campaign traffic, to deliver powerful insights. This approach not only maximizes the effectiveness of advertising strategies but also ensures that consumer privacy remains a priority in the ever-evolving digital landscape.

SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.

Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.

Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes.

In our fast-paced, interconnected environment, consumers navigate through various channels, devices, and physical locations with remarkable speed. Keeping track of customers and their data to provide relevant experiences can seem daunting. However, it is possible to overcome this challenge. MarketingConnect from Experian Marketing Services effectively resolves customer identities to create a comprehensive customer profile that integrates numerous touchpoints, bridges channels and devices, and combines offline and digital behaviors. This leads to a continuous, privacy-compliant identity that reflects every facet of a consumer's daily life. By uniting disparate data points, both declared and unknown, across various offline and online interactions, a complete understanding of your most valuable customers and prospects emerges. Our people-based graph, built on more than five decades of reference data, empowers marketers to accurately and consistently link real individuals and households to relevant data points, ensuring effective engagement strategies. This innovative approach not only enhances marketing precision but also fosters deeper customer relationships.

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

By developing the most comprehensive global cross-device digital identity graph available, Tapad has collaborated with various brands to enhance their digital marketing strategies for the future. This innovative Tapad Graph allows marketers to pinpoint customers or related households across different devices, facilitating essential applications in programmatic targeting, media analysis, attribution, and personalized marketing on a worldwide scale. Marketers can now engage with consumers across diverse devices while gaining deeper insights into their interaction points. Expand your outreach by connecting with consumers across a wider array of digital identifiers and uncovering new potential leads. Enhance your existing data sets by integrating new devices to broaden your reach. Tailor your messaging effectively across paid, earned, and programmatic campaigns. Furthermore, Tapad partners with brands, agencies, and platforms to incorporate device identifiers from their systems or data repositories, enriching their graph with additional devices at both household and individual levels, ultimately driving more effective marketing outcomes. This collaborative approach ensures that brands can stay ahead in the rapidly evolving digital landscape.

VentiveIQ has created an independent, open data platform that specializes in cookieless identity resolution, onboarding first-party data, and enhancing audience marketing strategies. For businesses grappling with issues like cookie expiration, the complexities of omnichannel activation, or the increasing costs associated with data, VentiveIQ simplifies the process of data integration, audience targeting, and outcome analysis. It equips AdTech companies, publishers, and agencies with essential tools and resources to formulate enduring strategies for identity resolution and engaging with their audiences. By utilizing our innovative solutions, these organizations can not only navigate the challenges posed by cookie deprecation and rising data costs, but also excel in their marketing endeavors. Our mission is to facilitate effortless omnichannel activation, thus enabling businesses to effectively reach and connect with their target audience on various platforms. Ultimately, VentiveIQ aims to empower its clients to adapt and flourish in an ever-evolving digital landscape.

Empower individuals and initiatives through solutions rooted in data. Gain insights into the landscape by utilizing the finest voter data and analytics available. Mobilize your audience effectively to secure funding and lead successful campaigns. Enhance your connection with voters through our cutting-edge media buying platform. As a comprehensive data solutions firm, we are committed to assisting progressive movements and campaigns in their quest for victory. Since our inception in 2004, we have been developing the premier voter database in the industry while continuously innovating ways to harness data for a brighter future. Our all-encompassing media buying platform, TargetSmart MBP, is transforming the digital advertising sector by offering unmatched affordability, speed, and clarity. Connect with your ideal audience at the perfect moment and location while enjoying savings of 15% or more compared to alternative media buying platforms. We are a solutions-oriented company focused on empowering you to better comprehend, engage, and mobilize your essential stakeholders to achieve your objectives, fostering a more informed community in the process.

CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.

Establish entity resolution workflows in just minutes rather than taking months to implement. Tailor sophisticated matching strategies to enhance data precision according to your specific business requirements. Safeguard your information while reducing unnecessary movement by accessing records in their original locations. AWS Entity Resolution simplifies the process of matching and linking associated records, eliminating the necessity for custom-developed solutions. Utilize adaptable, configurable machine learning (ML) methods alongside rule-based approaches to refine record matching in line with your organizational goals. By eliminating duplicate entries, you can gain deeper insights from your data, prepare it effectively for artificial intelligence (AI) model training, and ultimately enhance your business results. Create more meaningful experiences by leveraging consolidated insights throughout various functions such as advertising and marketing initiatives, customer support interactions, loyalty programs, and e-commerce platforms. Seamlessly integrate SKUs, UPCs, or unique product identifiers into a cohesive product record, thereby enhancing tracking capabilities across retail locations and supply chains, which ultimately leads to improved operational efficiency.

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.

We diligently seek out consumers, industry experts, and elusive demographics to join our research panels, cultivating reliable, long-lasting connections with them. In an era increasingly focused on privacy and authenticity, only Dynata possesses the capability to provide the genuine perspectives of individuals on a large scale to market researchers, advertisers, and marketers. With high-quality data serving as the foundation for valuable insights, an increasing number of businesses worldwide can access the competitive edge required to innovate, expand, and thrive. These insights help organizations stay ahead of evolving consumer behaviors and trends, enabling them to discern which shifts are fleeting and which may have lasting impacts. By utilizing actionable insights across three crucial domains, companies can develop effective advertising strategies that adapt to the current climate of uncertainty. In doing so, they not only enhance their marketing efforts but also foster deeper connections with their target audiences.

In recent years, there has been a significant surge in the volume of consumer data signals. This notable increase highlights the necessity for marketers to effectively integrate various digital and offline identity indicators into a unified framework. Identity graphs, which function as a comprehensive database for this consumer information, have become essential, acting as the definitive source of truth. Infutor’s TrueSource™ Identity Graph stands out as a premier compilation of consumer data and insights that enhances omnichannel engagement, making it both personalized and quantifiably effective. With our secure and privacy-compliant identity graph, you can curate timely and relevant experiences across all channels where consumers interact with your brand. By utilizing our TrueSource™ Identity Graph, you can significantly enhance the value of each interaction with both customers and potential clients. Additionally, Infutor's system allows for the instant verification of consumer identities through an API, ensuring accuracy at the point of data ingestion or during any inbound engagement. This capability not only streamlines your marketing efforts but also fosters deeper connections with your audience.

Enhance your return on investment by gaining insights into how your marketing and advertising strategies engage audiences across every stage of the customer journey. Uncover audience desires and link them to the media, music, sports, and video content they cherish most. Assess the effectiveness of your campaigns in achieving brand goals. Additionally, tailor video content by incorporating information about shows and celebrities to create a more personalized experience for viewers. This approach not only deepens audience connection but also drives engagement and loyalty.

Seenka combines both organic and paid visibility through traditional, digital, and social media to uncover opportunities, enhance marketing campaigns, develop a multi-attribution framework, and identify target customers and audiences. You can manage and assess the unified offline and online exposure of your brand, competitors, and audience across various channels that shape consumer choices, all in real time. By creating interactive dashboards, you can analyze trends relevant to your audience or specific industry. Furthermore, you can explore potential activations, construct your comprehensive attribution model, and pinpoint prospective customers. Seamlessly integrate media data with analytics platforms such as Looker, Big Query, and Spreadsheets, as well as essential activation tools like WhatsApp, Google Ads, Meta Ads, and YouTube. At Seenka, we hold the belief that data should be dynamic and fluid rather than static files; it should identify new opportunities, foresee competitive moves, and serve as a vital advantage in the marketplace. Ultimately, we are committed to transforming data into actionable insights that drive your success.

The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.

PeerLogix (OTC: LOGX) stands out as the premier authority in the global OTT data-as-a-service sector. The organization monitors viewing statistics for over 50,000 high-quality TV shows and films, reaching more than 180 million households across nearly every open-source OTT platform worldwide. This wealth of information can be utilized to generate valuable insights for advertisers, content developers, OTT providers, and strategic investors. PeerLogix meticulously observes, catalogs, and scrutinizes an extensive volume of raw OTT viewership statistics. These data sets are then organized and transformed into distinctive products, available in both standard and tailored formats, delivering actionable value for a broad range of applications. Media buyers and data analytics platforms rely on PeerLogix’s OTT viewership statistics to strategically direct advertising initiatives at households consuming OTT TV shows and films, leveraging real-time viewing patterns. The company’s innovative approach continues to enhance the effectiveness of advertising in the ever-evolving digital landscape.

Epsilon PeopleCloud is built on a foundation of privacy and powered by cutting-edge AI, utilizing the most comprehensive data in the industry to tailor each individual's experience, ultimately enhancing outcomes for both customers and brands. By leveraging Epsilon PeopleCloud, you can predict, activate, and validate like never before, fostering deeper connections that lead to improved business results. The platform integrates billions of online and offline intent signals through predictive AI, allowing you to understand each person's true desires and deliver tailored messages at the precise moment they're inclined to engage. You can effectively reach individuals across various devices and channels with the consistent experience they expect, thanks to an interconnected suite of products and persistent identifiers. With real-time insights, you gain a thorough and trustworthy view of your campaign's performance, enabling you to present valuable reports to your executive team. Furthermore, this comprehensive perspective on your marketing efforts allows you to link the results of your campaigns to the specific actions that generated them, providing clarity and direction for future strategies. Overall, Epsilon PeopleCloud empowers brands to forge stronger relationships with their audiences while optimizing their marketing effectiveness.

Examine the penetration of technology within enterprises to identify potential threats, emerging trends, and areas for growth. Access comprehensive company details to enhance your sales and marketing initiatives. Utilize a premier tool to explore and analyze company data, segment accounts, and refine your ideal customer profile, allowing for precise targeting. Accelerate your outreach to your target customers by leveraging complete company profiles. Our global data feed ensures that company information is consistently accurate, current, and compliant. With our extensive technographic datasets, you can gain insights into the technology stacks of your prospects and their engagement with your offerings. This will lead to improved insights that can empower your organization’s segmentation strategies, streamline your qualification processes, elevate the impact of your account-based marketing, and reduce the duration of your sales cycles. Ultimately, this strategic approach will provide you with a competitive edge in the marketplace.

Turn data into actionable insights with a versatile API that provides all the necessary information tailored to your requirements, featuring reliable data applicable across numerous industries, geographies, and scenarios. Whether your focus is on fostering growth, predicting trends, or managing potential risks, Nexis Data+ equips you with the essential data to tackle your business obstacles effectively. Enhance your AI-driven machine learning initiatives, uncover patterns, and conduct predictive analytics using thorough data that allows you to foresee future outcomes and make informed choices. Employ a wide range of extensive datasets to glean significant insights and discern trends, utilizing data to bolster your understanding, pinpoint underlying issues, and improve decision-making based on evidence. Speed up your research and development initiatives by harnessing comprehensive data to hasten project timelines, discover avenues for innovation, and maintain a competitive edge in product and market developments. By systematically integrating these resources, businesses can not only adapt but thrive in an ever-evolving landscape.

BritePool offers advertisers targeted identity solutions that are precise and frequency-controlled, eliminating the need for third-party cookies. As a service dedicated to identity resolution and verification, BritePool caters to both advertisers and publishers effectively. In addition to precise targeting, BritePool ensures accurate attribution for every advertisement served, enhancing the overall marketing strategy. The platform combines effective identity targeting with meticulous measurement capabilities, ensuring that every ad reaches its intended audience. With a highly skilled team, BritePool has cultivated advanced technologies and robust partnerships throughout the programmatic landscape, driving increased value for both advertisers and web publishers. As cookies become less viable, BritePool empowers marketers with consistent identity management that spans the entirety of the customer journey. Moreover, BritePool helps web publishers unlock new revenue opportunities by generating high-CPM ad revenues through its persistent identity management solutions. This innovative approach positions BritePool as a vital resource in the evolving digital advertising environment.

Delivr serves as a holistic identity resolution platform designed to allow businesses to access and collaborate seamlessly on data from any cloud or platform. This versatile solution caters to numerous use cases, helping organizations gain deeper insights and effectively engage with their audiences driven by zero-party data. As the pioneering identity resolution platform, Delivr enables companies to refine and enhance their go-to-market strategies. Organizations can discover reliable and scalable methods for achieving growth. By leveraging zero-party data alongside closed-loop attribution, businesses can obtain a clearer understanding of their audiences and activate them effectively. Through cutting-edge approaches to data privacy, ethics, and enterprise identity, our platform enhances your operational ecosystem, ensuring that engagement is both precise and confident. Ultimately, Delivr equips companies with the tools they need to thrive in a data-driven landscape.

BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.

Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.

LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.

Gravy Analytics analyzes enormous volumes of pseudonymous mobile location signals daily, sourced from millions of devices, to gain insights into people's movements and motivations. With billions of location signals generated each day, their extensive events database adds context to countless places and points of interest. The consumer visit data is entirely based on deterministic location information, ensuring accuracy and reliability. They provide verified and refined location datasets accessible through APIs or batch delivery methods. This results in actionable real-world consumer insights related to foot traffic, attribution, and competitive analysis. By creating location-based audience segments, they empower businesses to launch data-driven advertising initiatives effectively. Gravy Analytics aims to assist companies in tackling significant business challenges through high-quality location data. To achieve this, brands and advertisers require contextual understanding to decipher consumer behavior and motivations behind their movements. The selection of local events and activities we partake in not only provides this context but also sheds light on our lifestyles, interests, and personal affiliations, ultimately enriching the data landscape. This deeper understanding can significantly enhance targeted marketing efforts and improve overall engagement strategies.

Accurately recognizing website visitors is crucial for effective people-centric marketing strategies. After identification, information regarding each person's interests and preferences can be gathered and converted into valuable consumer insights. These insights pave the way for personalized interactions that ultimately enhance return on investment and foster strong customer relationships. 4Cite stands at the forefront of the industry by connecting website visits to individuals, allowing for the acquisition of extensive person-based data. In contrast to other solutions, 4Cite's data capture system is entirely set up and overseen by the company itself, facilitating a straightforward initiation and use of its programs without the need for ongoing maintenance. The sophisticated tagging system, OneTag, allows for comprehensive data collection of all website interactions and email engagement metrics without requiring any configuration from clients. Additionally, our data capture capabilities encompass auxiliary data elements, including email status, product catalog information, and transactional indicators, ensuring a holistic view of customer engagement. By employing such a robust system, businesses can fully leverage the data to refine their marketing efforts effectively.

On-demand patient identity resolution is achieved by efficiently mastering and connecting data in real-time. By converting protected health information into universal, de-identified HealthVerity IDs, organizations within the life sciences sector can effectively construct and disseminate the patient journey across various partner datasets, thereby establishing a unified source of truth regarding patient identity. This approach also facilitates internal data sharing among different organizational departments, enhancing the overall understanding of the patient journey. Furthermore, it allows for adaptable external data exchanges with entities such as patient registries, health insurers, and other associated companies. HealthVerity Census serves as an initial step toward developing a data strategy focused on activation, interoperability, and the longitudinal tracking of patient information. Utilizing an advanced PaaS de-identification solution, it empowers the activation of both internal and external data touchpoints, breaking down silos that often isolate critical information within the enterprise. These comprehensive capabilities ultimately contribute to improved patient outcomes and more informed decision-making across the healthcare landscape.

As a trailblazer in identity resolution, Intent IQ empowers its partners to effectively recognize clients and potential customers engaging with their websites, applications, and physical locations, regardless of whether the interactions occur digitally or in person. Their privacy-conscious solutions are driven by the proprietary Identity Device Graph, which offers both deterministic precision and probabilistic scalability in real-time across diverse environments, including those without cookies or mobile advertising identifiers (MAIDs), as well as connected TV (CTV) platforms. The advantages of Intent IQ's capabilities extend to various sectors, such as the media landscape, retail businesses, and financial institutions. By developing the industry's leading identity resolution technology, Intent IQ successfully tackles critical challenges posed by the decline of IDFA and third-party cookies, ensuring that its partners remain at the forefront of identity verification. This innovative approach not only enhances customer engagement but also fosters a more seamless experience across different channels.

The FICO® Identity Resolution Engine meticulously examines diverse and isolated data repositories to reveal connections among individuals, locations, and incidents that may suggest fraudulent activities and money laundering. Its advanced fuzzy matching algorithms significantly improve detection capabilities, while graph analytics provide real-time visualization of relationships between accounts, applicable both before and after transactions are recorded. By leveraging various data points within an application, it can associate them with other apps and accounts, even when they are indirectly connected. Continuous analysis of accounts is automated based on their risk assessment, allowing for the discovery of connections that may only become evident after transactions occur. Furthermore, it proactively identifies and ranks organized fraud and criminal behavior through relationship-focused predictive analytics. The system is capable of conducting federated searches on unrefined data and executing complex link analysis, employing advanced querying tools alongside visual link charts to enhance understanding of the data landscape. In this way, the FICO® Identity Resolution Engine not only aids in detection but also supports ongoing investigations into fraudulent activities.

Connect with wealthy households through reliable, actionable data. Identify and rank your most valuable constituents in near real-time using accurate net worth information. Utilize valuable insights to better understand your audience, reveal hidden opportunities, and enhance your outreach efforts. Build and nurture enduring relationships at every interaction by delivering the right message at the most opportune moment. This session will highlight the primary challenges associated with interpreting wealth data, the distinctive methodology Windfall employs to ascertain a household's exact net worth, and showcase examples of nonprofits effectively using net worth data to enhance their data-driven fundraising strategies. Windfall's unique dataset is refreshed weekly, ensuring clients receive the most current insights regarding their constituents. By concentrating on affluent households, Windfall provides an exact net worth figure—rather than a range—along with a wide array of definitive consumer characteristics tailored to each individual household. Additionally, the ability to access this comprehensive data stream empowers organizations to make informed decisions and maximize their fundraising potential.

Companies that leverage data effectively utilize the Tilores API to establish a cohesive customer profile across all their various source systems. They develop real-time solutions that help mitigate risk, detect fraud, and provide tailored digital experiences, all while avoiding engineering complications. The challenges posed by inconsistent, incomplete, and outdated customer information hinder businesses in their efforts to align, strategize, and report accurately. For organizations to harness their customer data effectively, they must first standardize their schemas and integrate both new and historical data seamlessly. However, even after creating a centralized system with unified customer data, it often necessitates dedicated development efforts to enhance its utility. To streamline this process, it's essential for unified customer data to be synchronized back to the individual source systems of each department, turning every system into a distributed source of truth. This approach empowers businesses to manage risk more efficiently, detect fraud proactively, and enhance customer service. By transforming fragmented and isolated customer data into a comprehensive Customer 360 view, organizations can unlock new insights and drive better decision-making. Ultimately, this unification fosters a deeper understanding of customer behavior, enabling continuous improvement and innovation.

Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]

Throtle stands out as a premier firm specializing in identity and data onboarding. Utilizing state-of-the-art data technology, Throtle equips brands and marketers with the most precise 1:1 representation of their customers. The company takes pride in its ability to seamlessly link individuals with their corresponding data and devices, facilitating personalized marketing efforts that are grounded in real customer identities. For additional insights, visit throtle.io to explore how you can achieve the clearest understanding of your customer base. Throtle provides top-tier identity and onboarding solutions that adapt to the fluid nature of identity. As consumers navigate an ever-expanding landscape of devices and applications, the data they generate becomes increasingly fragmented. This poses a challenge for marketers, who often find themselves questioning the true identity of the individuals they are engaging with. Throtle enables brands to recognize and comprehend their customers at every touchpoint, across various channels and stages of their journeys, ensuring effective and tailored marketing strategies. By leveraging Throtle's innovative solutions, businesses can enhance their approach to understanding and connecting with their audience.

Our industry-leading, comprehensive solution accommodates any master data domain, implementation method, and use case, whether in the cloud or on-premises. It seamlessly integrates top-tier data integration, data quality, business process management, and data privacy features. Address intricate challenges directly with reliable insights into essential master data. Automatically establish connections between master, transactional, and interaction data across various domains. Enhance the precision of data records through verification services and enrichment for both B2B and B2C contexts. Effortlessly update numerous master data records, dynamic data models, and collaborative workflows with a single click. Streamline maintenance costs and accelerate deployment through AI-driven match tuning and rule suggestions. Boost productivity by utilizing search functions along with pre-configured, detailed charts and dashboards. In doing so, you can generate high-quality data that significantly enhances business outcomes by providing trusted and pertinent information. This multifaceted approach ensures that organizations can make data-driven decisions with confidence.

Achieve total transparency regarding engagement in digital platforms. Act decisively to provide tailored and genuine interactions throughout the complete customer experience. Equip and inform your developers. Enhance your team's effectiveness through the use of workflows and analytics. Transform digital engagement into a successful sales pipeline. Currently, your sales representatives only capture 5% of the time available to prospects during their journey. The community serves as a crucial space for decision-making. It's the environment where potential customers find your solution, where users seek answers for their assessments, and where critical buying choices are made. Common Room integrates engagement from these digital platforms, product usage, and customer information to offer insightful analytics and automated interactions that drive success throughout the entire customer journey. Leverage digital engagement as a vital component of your customer growth strategy. By merging community, product, and customer data, you can reveal valuable insights and take informed actions, ultimately enhancing your business outcomes. This interconnected approach will enable you to foster deeper relationships and enhance customer loyalty.

Engineered for efficient and scalable identity resolution, Amperity’s platform fulfills the vision of an all-encompassing customer 360 foundation. By employing an innovative strategy for large-scale identity resolution, discover how we have transformed the way brands leverage customer data. Convert unrefined customer information into the driving force behind your marketing, analytics, and IT efforts. Avoid the complexities of data wrangling and the pitfalls of confusing queries. Achieve precise, high-impact insights that can be disseminated throughout your organization. With a focus on speed, scalability, and security, our system can seamlessly manage extensive datasets while upholding user privacy. Our specialized teams collaborate with you to achieve returns of up to 10 times your initial investment. Designed as a CDP for the entire organization, it caters to all users and integrates with various tools effortlessly. This methodology not only clarifies disorganized data but also allows for rapid application, maximizing its potential. Experience unparalleled value and expert guidance, powered by our patented, AI-enhanced Customer 360 capabilities. Furthermore, our commitment to innovation ensures your organization stays ahead in the competitive landscape.

Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem. Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.

Unlock a vast array of business intelligence resources at your disposal. Whether you're exploring fresh business opportunities, crafting a marketing strategy, or seeking detailed insights into a company's financial background, Company360 offers unmatched access to extensive financial data on Australia's leading 100,000 private and public firms. With the recent addition of 50,000 more entities, Company360 has evolved into an even more formidable business intelligence platform. Engage more effectively with the right audience and enhance your marketing efforts for better interaction with both new and existing customers and projects. Acquire crucial insights that empower you to make well-informed decisions while also uncovering corporate connections. This tool enables you to make strategic choices, reduce risks, and gain a clearer understanding of the financial health of competitors and potential partners. It provides thorough coverage of personnel, company structures, and financial details, with options for both simple and advanced search functionalities to suit your needs. Enjoy the convenience of having all this vital information readily available, allowing for efficient analysis and strategic planning.

Empowering media organizations to enhance their strategies, our services are utilized by the largest studios, networks, and OTT platforms to refine their monetization choices through a comprehensive understanding of content. By collaborating with Parrot Analytics, you can learn to leverage demand measurement effectively, enabling you to succeed in the competitive landscape of the global attention economy. Our DEMAND360 platform collects and analyzes consumption and engagement metrics from billions of television enthusiasts worldwide each day, yielding unparalleled insights into audience demand across various platforms. With DEMAND360, we capture demand indicators from every nation, ensuring that even local productions gain visibility on a global scale. We assess the total market demand across multiple viewing formats, including SVOD, AVOD, linear, and cable. Our innovative approach has established a unified global measurement standard that synthesizes signals from consumer research, peer-to-peer streaming and downloads, and social media engagement, thus transforming the way companies interpret audience behavior. This comprehensive framework not only enhances strategic planning but also fosters a deeper connection between media entities and their audiences.

Every day, we examine billions of data points to deliver precise and prompt insights regarding over 1,000 companies. Our goal is to address critical inquiries about these companies, enabling investors to make informed choices while assisting businesses in boosting their market share, sales, and customer base. With a decade of experience and extensive sample sizes, we achieve an unparalleled level of accuracy. We ensure that alternative data is provided as quickly as possible. Our process involves identifying, gathering, refining, and analyzing the finest data available globally, allowing you to concentrate on your decision-making. The results are aligned with company-reported earnings, thanks to our transparent self-auditing practices. We continuously acquire a variety of datasets to maximize value for our clients. Our advanced web data collection encompasses a wide range of sites across different sectors, ensuring comprehensive retailer coverage backed by a strong sample. By gaining insight into the fundamental elements that drive company performance, you can access timely and accurate data presented in the format that best fits your operational needs, ultimately leading to more strategic choices. Additionally, our commitment to data integrity means that clients can trust the insights we provide.

Our advanced technology platform propels contemporary businesses into the realm of data-centric decision making by synthesizing and interpreting billions of online data points, ultimately providing actionable competitive insights that are easy to digest. By investing in a digital analytics solution, you can accelerate and refine your decision-making processes while effectively crafting robust online growth strategies, monitoring and achieving measurable KPIs, seizing sales opportunities, and improving customer satisfaction and loyalty. It is essential to continuously monitor and analyze systems that elevate your digital footprint and product visibility, which in turn will help increase sales and market share, enhance conversion rates, and strengthen brand credibility. Furthermore, by addressing minimum advertised price (MAP) violations, unauthorized sellers, and counterfeit products on digital platforms, you can enhance price integrity and boost consumer trust by ensuring the authenticity of your offerings. Ultimately, a comprehensive approach to digital analytics not only protects brand integrity but also fosters long-term customer relationships.