Roq.ad Description
Some foundational IDs may soon disappear, while others IDs will continue to grow. Roq.ad is ready for this day. Perhaps it's time to find a new partner in identity. Users want a personalized customer experience and more privacy protection. Companies want more insight. Can we have it both way? The short answer is yes. You can expand your audience's device pool by adding additional devices that are specific to your target audience. You can create seamless brand communication across all devices and a holistic customer journey. Cross-device insights allow you to dig deeper into your own data. The Roq.ad Private Identity graph is tailored to your business's needs. Roq.ad assists leading brands in digital advertising and digital analytics by using Cross-Device Technology. Roq.ad uses probabilistic modelling to analyze anonymous data from multiple sources such as website traffic, mobile applications, and media campaign traffic.
Roq.ad Alternatives
Tapad
Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.
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MarketingConnect
Consumers today move at lightning speed across devices, channels, and real-world locations in today's hyperconnected, connected world. It can seem almost impossible to keep up with customers and their data in order to deliver relevant experiences. It doesn't have it to. MarketingConnect by Experian Marketing Services identifies customers to create a complete customer profile. This profile connects multiple touchpoints and transcends channels and devices. It also combines offline and digital behavior. This creates a persistent, privacy-compliant identity that covers all aspects a consumer's daily life. Unify disparate data points across offline and internet touchpoints to create a comprehensive picture of your best customers or prospects. Marketers can use our people-based graph, which is based on over 50 years worth of referential data to accurately and consistently connect real people and households with data points.
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Eulerian
Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.
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SmartDX
SmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys.
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Integrations
No Integrations at this time
Company Details
Company:
Roq.ad
Year Founded:
2015
Headquarters:
Germany
Website:
www.roq.ad/identity-resolution/
Media
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Product Details
Platforms
SaaS
Type of Training
Documentation
Live Online
In Person
Customer Support
Online
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