TerragonPrime Description
Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles are already segmented based on various data sets, including demographic, locational, transactional, technological, and interest (sports lovers, fashion enthusiasts, digitally savvy consumers, etc.) to ensure superior campaign performance. Businesses can create custom audiences from the millions available profiles on the platform based on criteria (age gender location interest etc.) to suit their campaign or business type. The ability to reach and target consumers directly via mobile, regardless of device type or internet availability (ie. online or offline), guarantees a higher conversion rate. You can better understand your customers by utilizing the various data sources on the platform. This will help you identify ideal consumers and optimize marketing strategies for acquiring similar consumers.
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