Parrot Analytics Reviews

Parrot Analytics Description

Media companies become smarter. Our 360-degree view of content is used by the world's biggest studios, networks, and OTT platforms to optimize monetization decisions. Parrot Analytics can help you harness demand measurement to thrive in the global attention market. Our DEMAND360 platform collects consumption and engagement data daily from billions of TV viewers around the globe to provide unprecedented insight into global crossplatform audience demand. DEMAND360 records demand signals from every country on the globe. Our language-agnostic platform reveals global demand for local productions. We measure total market demand across SVOD and AVOD, as well as cable and linear. We have developed a global measurement standard that integrates signals from consumer research data sources, P2P streaming/downloads, and social media.