4Cite Description
It is essential to correctly identify website visitors in order to use people-based marketing. Once a person is identified, data can be collected about their interests and preferences and converted into consumer insights. These insights enable personalized interactions that result in a high ROI and strong customer relationships. 4Cite is the industry leader when it comes to linking website visits with people. This allows for the capture of more person-based information. 4Cite's data collection layer is fully configured and managed by 4Cite, making it simple to get started with our programs and use them without any maintenance. OneTag, our tagging system, allows deep and wide data capture of all website activity, and email engagement signals without the need for client configuration. Our data capture extends to supporting data elements like email status, product catalogue data, and transactional signal.