Best Identity Resolution Software of 2025

Find and compare the best Identity Resolution software in 2025

Use the comparison tool below to compare the top Identity Resolution software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Identity Matrix Reviews

    Identity Matrix

    Identity Matrix

    $149 per month
    26 Ratings
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    Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
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    Segment Reviews

    Segment

    Twilio Inc.

    $120 per month
    814 Ratings
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    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
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    Kochava Reviews
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    Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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    BIGDBM Reviews

    BIGDBM

    BIGDBM

    4 to 7 Cents Per Match
    5 Ratings
    BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.
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    BDEX Reviews

    BDEX

    BDEX

    $250 per month
    1 Rating
    BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.
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    FullContact Reviews
    FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.
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    LiveRamp Reviews
    All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.
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    Customerlabs CDP Reviews
    CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.
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    Narrative Reviews
    With your own data shop, create new revenue streams from the data you already have. Narrative focuses on the fundamental principles that make buying or selling data simpler, safer, and more strategic. You must ensure that the data you have access to meets your standards. It is important to know who and how the data was collected. Access new supply and demand easily for a more agile, accessible data strategy. You can control your entire data strategy with full end-to-end access to all inputs and outputs. Our platform automates the most labor-intensive and time-consuming aspects of data acquisition so that you can access new data sources in days instead of months. You'll only ever have to pay for what you need with filters, budget controls and automatic deduplication.
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    Retention.com Reviews

    Retention.com

    Retention.com

    $99 per month
    Our retention solutions can help you increase audience growth, reclaim abandoned revenues, and reactivate audiences that have lapsed across all channels. What if Jane Doe logs in to your email list from her desk at work, but then she goes on her mobile phone and visits your website that evening. She adds your products to her cart but doesn't buy. Jane's anonymous phone means that you have no way of sending Jane an abandoned cart flow. This (and other segments of unidentified abandoners) can generate up to 10x additional revenue that is now lost. Retention.com's Reclaim allows you to leverage industry-leading Identity Resolution technology in order to increase your Browse Product and Cart Abandonment SMS revenue and Email flow revenue up to 10x. Implementation takes only hours and not months. Onboarding is fast and easy. There are no managed services you don't require. Just the technology that you want to instantly scale up your abandonment flows for provable, "set-it-and-forget-it" ROI.
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    Senzing Reviews
    Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.
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    Lifesight Reviews
    Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io
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    ONEcount Reviews

    ONEcount

    GCN Publishing, Inc.

    ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.
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    LayerFive Reviews

    LayerFive

    LayerFive

    $499 per month
    LayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss.
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    SmartDX Reviews

    SmartDX

    SmartDX

    $100 per month
    SmartDX transforms the way you track and identify audience members. It maps their cross-device journeys and delivers contextual omnichannel interaction. SmartDX is a powerful alternative for cookies that minimizes lags and delays in the customer journey. Capture individual journey insight and diverse audience attributes such as device, channel and conversion, offer and implicit and explicit behavior insights at the point of click and endpoints. Differentiate between known and unknown individuals, and resolve the multiple identities of each audience member across channels. Use progressive profiling to continually enrich existing audience profiles. Customize communications and audience experiences. Smooth omnichannel handoffs. Deliver seamless journeys.
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    MessageGears Reviews
    Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.
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    AddShoppers Reviews
    We ensure that your best offers reach the right shoppers at the right moment to keep them coming back for more. To see samples of campaigns from top brands, schedule a demo with our team for 20 minutes. You will automatically receive verified offers while shopping online at brands you love. Sign up once to receive verified offers from brands. Works for all web browsers. You have transparency and control over the way that brands in our network use your data. All you need to do is access your data and manage your subscription preferences for thousands of brands. Participating brands can contact you by email once you have engaged with them on their website. However, you must not give your email address to them separately through their channels (e.g. on their website when shopping or signing up to receive emails).
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    Stirista Reviews
    The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.
  • 19
    Wunderkind Reviews
    Today's consumer expects more from tech today than it did yesterday. Wunderkind (formerly BounceX) allows you to identify and market to every person who visits your site in real-time. Know your prospects and treat them accordingly. All this without the need for a login. You can automate experiences that get high-intent users buying. If they don't buy, we'll capture their email to help you nurture them. You can send behavioral marketing messages to more people, and connect the buying journey across sessions. You can build a relationship with your visitors and monetize them with high-impact ads that do not interrupt their experience. Place premium ads that deliver exceptional performance. Our units are behaviorally triggered and fully viewable to maximize your RoAS.
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    Lexer Reviews
    Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]
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    Claritas Reviews

    Claritas

    Claritas

    $89 per report
    Marketing is personal. Marketers need to know more about their customers and prospects. Our proprietary data assets provide marketers with the most complete picture of the American consumer. They have access to over 10,000 highly-predictive behavioral and demographic indicators, as well as the most comprehensive multilingual data. Our industry-leading Identity Graph connects data from multiple sources and provides intelligence that allows you to execute seamless multichannel engagements. Our multichannel execution solutions, coupled with powerful analytics modeling capabilities, will increase your marketing effectiveness and increase your ROI on every dollar.
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    AtData Reviews
    Email validation and hygiene will ensure that you capture accurate information for your clients. With the help of machine-learning models based on email activity data and over 20 years of experience, you can achieve new heights in deliverability. Instantly get the email data that you need, wherever you need it. We have already integrated with major platforms, and we will work with you on connecting with any part of the tech stack. Our machine-learning algorithms dig deep into email data sets to ensure accuracy and relevance. Get insights that are tailored to your business and are precise, predictive, and tailored. AtData's solutions are easy to implement. Our team provides hands-on assistance and flexible solutions that seamlessly integrate into your existing systems. We provide smooth transitions and constant assistance so you can focus your efforts on leveraging accurate information for optimal results.
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    Upstack Data Reviews

    Upstack Data

    Upstack Data

    $149/month
    Upstack Data has been rated the #1 toolkit for data driven marketing. We offer comprehensive web analytics, advanced ad platforms integrations, and Meta CAPI powered by our industry leading identity resolution technology. We help Shopify marketers and brands leverage their first-party data in a manner that captures more revenue, and drives profitable brand expansion.
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    Velocidi Reviews
    Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.
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    Infoglide Reviews

    Infoglide

    Infoglide Software

    Although most financial institutions have the necessary data to detect fraud, it can be difficult to link it all together because it is scattered across different departments and locations. Linking becomes even more difficult when data is corrupted, whether they are intentional or accidental. Infoglide's IRE technology allows financial institutions to run real-time (or batch), federated searches across enterprise data to find, match and link similar entities. IRE is built on a service-oriented architecture (SOA), which can be used in standalone mode or integrated into other business applications through its configurable business process workflow.
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Overview of Identity Resolution Software

Identity resolution software is a type of technology designed to help organizations identify their customers, partners, and employees across multiple data sources. It enables businesses to recognize people and link them together in order to gain insights into customer behavior and preferences. Identity resolution software helps companies make better decisions quicker by connecting unstructured data points from different sources such as internal databases, public records, marketing tools, social media platforms, etc., and then creating an identity graph with in-depth insights that can be used to inform future strategies.

The main purpose of identity resolution software is to identify unknown or incomplete records within large datasets and cross-reference them with existing ones in order to properly match people or entities together. This process is known as “record linking”. It allows for a complete view of individuals or organizations by finding all associated data points in one place; the solution then uses this data to create a single unified identity instead of multiple disparate fragments scattered throughout the dataset. By establishing links between an individual's different types of transactions and interactions across many systems and channels (such as purchase history, marketing campaigns, and contact information), companies can gain a more accurate understanding of their customers—and develop more tailored services that are better suited for their needs.

The process starts with collecting personal data from various sources like legacy systems, web forms or other online platforms like social media networks; this data is then merged into one unified profile using algorithms that detect similar patterns across the various sources (demographic information such as age range or location). Once data has been linked together into identities, it can be easily accessed via analytics programs which allow users to monitor trends over time and adjust their marketing strategies accordingly.

Identity resolution software also offers fraud protection benefits; by detecting anomalies across different profiles linked together it can alert businesses before they lose money again due to fraudulent activities—allowing them to take action quickly before the damage is done. Furthermore, user experience is improved because messages sent out are tailored according to each user's interests based on what has been gathered through previous interactions with the company or its products/services—which makes customers feel valued since their needs are being taken seriously by the organization they choose for their service provider.

In summary, identity resolution software provides businesses with valuable insights into customer behavior so they can make better decisions faster while also protecting themselves against losses due to frauds schemes carried out by malicious actors online; it also improves user experience thanks its customized approach when targeting audiences through personalized messages tailored according to each person's interests as established through past conversations/interactions with the business itself.

Why Use Identity Resolution Software?

  1. Identity Resolution Software (IRS) enables organizations to identify, manage and secure the identities of customers and employees. It helps maintain the integrity and accuracy of enterprise identity data, which can be vital in today’s digital economy.
  2. IRS simplifies the process of verifying customer identities during onboarding, helping organizations comply with regulations such as AML (Anti-Money Laundering), KYC (Know Your Customer) and GDPR (General Data Protection Regulation). This can help mitigate legal risks associated with identity fraud or mishandling of customer information.
  3. IRS allows companies to quickly detect duplication errors between applications, programs or networks within a given organization, ensuring that only accurate information is used when making decisions or creating new products/services. The ability to cross-reference systems using real-time data also reduces manual intervention significantly leading to faster deployment cycles for applications & services.
  4. By integrating IRS into their workflow processes, organizations are able to gain valuable insights from analyzing customer behavior patterns allowing them greater insight in understanding consumer demand & preferences leading to better decision-making & improved user experience across all touch points with customers/employees.
  5. Finally, IRS provides an additional layer of security by providing two-factor authentication methods like biometrics that ensure only authorized personnel are accessing confidential information within an organization's system - reducing the potential risk posed by hackers or malicious actors trying to breach security protocols & infiltrate sensitive networks/data stores belonging to enterprises.

Why Is Identity Resolution Software Important?

Identity resolution software is a critical tool in today's digital economy. It helps organizations better understand their customers and make informed decisions about how to manage them. The technology performs automated tasks, such as cross-referencing customer data held in different databases, linking items of data by matching them with known identifiers and displaying the resulting identity matches along with associated information. This allows companies to quickly build reliable customer profiles that enable them to personalize their marketing, streamline their communications and improve their services overall.

On an individual level, identity resolution software makes it possible for customers to access personalized products and services tailored to their needs and preferences. By creating a complete picture of each customer based on all the available data points, companies can determine which offers will be most attractive and deliver content that resonates with consumers in a meaningful way. Using this insight into customer behavior also helps companies refine sales strategies for increased efficiency as well as reduce expenses associated with delivering unwanted or inappropriate materials.

Beyond marketing campaigns, identity resolution assists businesses in preventing fraud involving credit cards or online purchases. Detecting identity theft early on reduces losses due to fraudulent activities before they become too costly. This adds another layer of security while ensuring that genuine customers continue to receive appropriate treatment from the company they are working with. Companies can use this same technology in monitoring suspicious activity within the organization as well; any unaccounted change in user patterns can be detected quickly thanks to comprehensive profiling capabilities provided by advanced identity resolution solutions

In summary, Identity Resolution Software provides numerous advantages that benefit both businesses and individual customers alike – from enhanced security measures for reducing risk of fraud to improved sales conversions achieved through accurate targeting capabilities enabled by detailed profiles based on quality data compilation processes conducted using the latest analytics technologies.

Features Provided by Identity Resolution Software

  1. Search & Matching: Identity resolution software can be used to match customer data across multiple databases and applications. This feature allows for customer attributes such as names, addresses, email addresses, etc., to be compared against each other in order to create a single view of a customer from all the different sources.
  2. Standardization & Cleansing: This component of identity resolution software ensures that the collected customer data is consistent by removing redundancies, applying uniform formats and deleting bad or incomplete records so that it can be easily analyzed and processed accurately.
  3. Consolidation: The consolidation feature merges similar records together into one profile, thus eliminating duplicate information and creating an accurate “unified” record of customers which can then be used for analytics purposes and marketing campaigns.
  4. Linkage Analysis: Linkage analysis compares fields in multiple systems and finds connected data points between those fields in order to identify potential matching records from disparate systems quickly, allowing users to make better decisions about how they interpret their data sets more efficiently.
  5. Privacy Protocols: Most identity resolution software includes privacy protocols (e.g., GDPR) that enable customers' personal information to remain secure when accessed through the platform as well as upon transfer into external databases/systems during integration or API processes.

What Types of Users Can Benefit From Identity Resolution Software?

  • Marketing Professionals: Identity resolution software can help marketing professionals target their campaigns and create more accurate customer profiles to better understand customer needs.
  • Data Analysts: Data analysts can use identity resolution software to quickly connect data from multiple sources and gain insights into patterns that would otherwise be difficult or impossible to discern.
  • Business Intelligence Teams: Business intelligence teams can use identity resolution software to compare customer transactions across channels, detect fraud and increase overall efficiency in the organization.
  • Security Professionals: Security professionals can rely on identity resolution systems to detect malicious activities, such as account takeover attempts, or identify suspicious logins associated with a particular IP address or geographical location.
  • Law Enforcement Agencies: Law enforcement agencies can use identity resolution software to reconcile disparate information from siloed databases and streamline investigations.
  • Auditors: Auditors can use identity resolution software as part of their review processes to validate financial records as well as other compliance issues within an organization.
  • Human Resources Departments: Human resources departments are able to reduce redundant work by leveraging automated identity resolution capabilities for onboarding new employees in bulk without having to manually check each person's information.
  • Financial Institutions: Financial institutions benefit from using identity resolution systems because they enable tighter control over Know Your Customer (KYC) regulations while also facilitating faster onboarding of new customers without any additional manual investigation processes.

How Much Does Identity Resolution Software Cost?

The cost of identity resolution software can vary greatly depending on the specific features, services, and implementation you choose. Generally speaking, smaller businesses can expect to pay anywhere from $500 to $5000 for basic identity resolution software packages. For more complex or feature rich solutions, the cost could go up to tens of thousands of dollars. Some providers also offer subscription-based models where you only pay a fee per record processed, while others may offer one-time setup and customization fees in addition to any other licensing or usage fees. Additionally, some vendors may charge extra for additional components such as advanced analytics capabilities or integrations with third party tools like CRMs and marketing automation platforms. Ultimately, the exact cost will depend on the functionality your business requires and how much your team is willing to invest into an identity resolution solution.

Identity Resolution Software Risks

  • Data leaks: Identity resolution software requires large sets of personally identifiable information, raising the risk of data breaches that can lead to financial losses.
  • Privacy concerns: Many organizations have difficulty protecting customer privacy due to weak security protocols, leading to an increased risk of identity theft and fraud.
  • Reputational damage: If not handled properly, identity resolution software can lead to reputational damage for companies as customers may feel their personal information is being misused.
  • Legal liability: Organizations that do not comply with applicable data laws (e.g., GDPR) could be subject to costly fines or other legal action from regulators.
  • Increased cost structure: Companies need specialized personnel, tools and processes to ensure successful implementation of identity resolution software solutions, which must factor into their overall budget and resource allocation strategies.

What Software Does Identity Resolution Software Integrate With?

Identity resolution software can integrate with a wide variety of other types of software. These include customer relationship management (CRM) and marketing automation platforms, analytic programs like BI tools, identity access management (IAM) systems, fraud detection programs, data enrichment software, reporting solutions and social media applications. Integration of these various types of software allows identity resolution to more accurately compare and link data points across different sources for greater insight into individuals. This helps organizations better understand their customers and build comprehensive identities for more targeted marketing efforts, improved security measures, streamlined operations, greater legal compliance and more accurate predictive analytics capabilities.

Questions To Ask Related To Identity Resolution Software

When considering identity resolution software, it is important to ask the right questions in order to make an informed decision. Here are some key questions you should consider:

  1. What type of data does the software collect and how accurate is it? It is essential to understand the data sources used by the software and assess its accuracy in order to ensure that decisions based on this information are reliable.
  2. Does the software have privacy safeguards in place? Identity resolution technology can pose a significant risk of privacy invasion if not implemented properly, so make sure that there are mechanisms in place to protect customer data.
  3. How much will implementation cost? You need to understand what fees are associated with implementation and ongoing support for the product, as well as any additional costs that may apply such as licensing or training fees.
  4. Is customization available? Ensure that you are able to configure the system according to your specific requirements so that you can get maximum benefit from it without compromising on security or accuracy.
  5. Does the vendor offer technical support? Make sure you have someone available who can help you troubleshoot any issues and provide advice if necessary during normal business hours or after hours if required - depending on your particular needs and preferences.