Best Identity Resolution Software of 2025

Find and compare the best Identity Resolution software in 2025

Use the comparison tool below to compare the top Identity Resolution software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    Identity Matrix Reviews
    Top Pick

    Identity Matrix

    Identity Matrix

    $149 per month
    29 Ratings
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    Identity Matrix helps you increase revenue while spending less. The platform identifies 70% of US web visitors at a person-level. Set up page intent and lead scoring rules, then store them directly in your CRM for direct outreach. With person-level attribution, market-leading contact information, and a full view of the customer journey, Identity Matrix helps you solve marketing's toughest questions: 1. Where is your best traffic coming from? 2. What does the customer journey look like - step by step? 3. How can I contact high-intent, in-market leads? With upcoming GenAI features to help with customer journey analysis, conversion rate optimization suggestions and more, Identity Matrix is the data provider your competitors are switching to.
  • 2
    Segment Reviews

    Segment

    Twilio

    $120 per month
    820 Ratings
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    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
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    Kochava Reviews
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    Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.
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    D&B Connect Reviews
    Your first-party data can be used to unlock its full potential. D&B Connect is a self-service, customizable master data management solution that can scale. D&B Connect's family of products can help you eliminate data silos and bring all your data together. Our database contains hundreds of millions records that can be used to enrich, cleanse, and benchmark your data. This creates a single, interconnected source of truth that empowers teams to make better business decisions. With data you can trust, you can drive growth and lower risk. Your sales and marketing teams will be able to align territories with a complete view of account relationships if they have a solid data foundation. Reduce internal conflict and confusion caused by incomplete or poor data. Segmentation and targeting should be strengthened. Personalization and quality of marketing-sourced leads can be improved. Increase accuracy in reporting and ROI analysis.
  • 5
    BIGDBM Reviews

    BIGDBM

    BIGDBM

    4 to 7 Cents Per Match
    5 Ratings
    BIGDBM, a leading US provider of data, has over 7 years of experience in building identity graphs, with a focus primarily on ROI, privacy, and quality. Our US consumer and B2B data sets can be used to enhance your marketing campaigns, lead-generation strategies, and identity validation workflows. Our unrivaled datasets of consumer data provide you with valuable insight into the consumer. These include core contact information (emails and phone numbers, addresses, device identifiers, etc. ), lifestyle and affinity attributes as well as buyer intent and consumer website visits. Our B2B data sets provide comprehensive and current contact information on 30 million+ US companies and 125 million+ employees to help you develop your sales pipeline.
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    BDEX Reviews

    BDEX

    BDEX

    $250 per month
    1 Rating
    BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.
  • 7
    FullContact Reviews
    FullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first.
  • 8
    Customerlabs CDP Reviews
    CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.
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    LiveRamp Reviews
    Our focus is on ensuring that data is secure and effortlessly accessible for businesses. The Safe Haven platform enhances customer intelligence, facilitates large-scale engagement, and fosters innovative opportunities for business expansion. Designed for the contemporary enterprise, our platform grants comprehensive control over data access and usage through top-tier software solutions for identity management, activation, and data collaboration. You can harness data access to uncover valuable business insights and boost revenue, all while keeping strict oversight of how data is used. Effectively connect with your target audiences across various channels, platforms, publishers, or networks, while securely converting data between identity realms to enhance outcomes. Safeguard your customer information using cutting-edge privacy-preserving technologies and sophisticated methods that limit data movement, yet still allow for the generation of insights. In doing so, you empower businesses to thrive in a data-driven landscape while upholding the highest standards of data protection.
  • 10
    Narrative Reviews
    With your own data shop, create new revenue streams from the data you already have. Narrative focuses on the fundamental principles that make buying or selling data simpler, safer, and more strategic. You must ensure that the data you have access to meets your standards. It is important to know who and how the data was collected. Access new supply and demand easily for a more agile, accessible data strategy. You can control your entire data strategy with full end-to-end access to all inputs and outputs. Our platform automates the most labor-intensive and time-consuming aspects of data acquisition so that you can access new data sources in days instead of months. You'll only ever have to pay for what you need with filters, budget controls and automatic deduplication.
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    LayerFive Reviews

    LayerFive

    LayerFive

    $499 per month
    LayerFive employs innovative AI technology that is currently patent-pending to identify consumer identities across a wide range of enterprise data sources, both online, such as websites and mobile applications, and offline, including CRM systems, loyalty programs, and order management systems, thereby creating a cohesive consumer profile. This foundational platform enhances marketing return on investment by more than double through its omni-channel attribution and consumer journey analytics capabilities, which are integral to the 360 Marketing Analytics product. Furthermore, LayerFive aids businesses in adhering to data privacy laws like GDPR and CCPA by providing consumers with direct access to their profiles for self-managed privacy compliance, resulting in significant cost savings and minimizing the risk of regulatory breaches. The technology utilizes both deterministic and patent-pending probabilistic methods to integrate consumer data from all enterprise sources seamlessly. Additionally, LayerFive's first-party tagging system captures high-quality data from enterprise websites without compromising data integrity due to the decline of third-party cookies, ensuring that businesses can still derive valuable insights from their data assets. Ultimately, this approach not only maximizes marketing effectiveness but also fosters trust with consumers by prioritizing their privacy and data security.
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    Retention.com Reviews

    Retention.com

    Retention.com

    $99 per month
    Our retention strategies are designed to enhance audience expansion, recover lost revenues from abandonment, and reactivate disengaged customers across various platforms. Consider the scenario where Jane Doe subscribes to your mailing list using her work laptop, yet later that evening, she browses your website on her mobile device, adds items to her cart, but ultimately decides not to complete her purchase. In this case, you can't initiate an abandoned cart recovery flow because Jane's mobile access is not identifiable to you. Such instances of unidentified abandoners could account for as much as ten times the potential revenue that has now slipped through the cracks. With Retention.com’s Reclaim solution, you can tap into our top-tier Identity Resolution technology, which can boost your SMS and Email revenue from Browse, Product, and Cart Abandonment flows by as much as 10 times. The onboarding process is straightforward and quick, allowing you to implement the system within hours rather than stretching it over months. Furthermore, there are no unnecessary managed services, just the essential technology that empowers you to effectively scale your abandonment flows, ensuring a reliable and effortless return on investment. By employing this innovative approach, you can significantly enhance your overall customer engagement and retention efforts.
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    Senzing Reviews
    Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free.
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    Lifesight Reviews
    Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io
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    SmartDX Reviews

    SmartDX

    SmartDX

    $100 per month
    SmartDX transforms the approach to tracking and recognizing individual audience members from the very first click, enabling the mapping of their journeys across various devices, facilitating contextual omnichannel engagements, and attributing conversions at a highly personalized segment-of-one level. This innovative solution presents a robust alternative to traditional cookies, effectively reducing delays in contextual responses and eliminating lags within customer journeys. It allows for the capture of unique insights related to individual journeys and diverse audience attributes, including device, channel, conversion metrics, offers, and behavioral insights—both implicit and explicit—right at the moment of engagement and at various endpoints. Additionally, SmartDX distinguishes between known and unknown users, resolving the multiple digital identities of each audience member across different channels. By employing progressive profiling throughout interactions and touchpoints, it continuously enhances existing audience profiles, paving the way for customized communications and tailored audience experiences. Moreover, it ensures smooth transitions across omnichannel interactions, providing seamless journeys that are informed by past engagements and preferences. This approach ultimately leads to a more personalized and effective marketing strategy that resonates with individual audience members.
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    ONEcount Reviews

    ONEcount

    GCN Publishing, Inc.

    ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging.
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    Upstack Data Reviews

    Upstack Data

    Upstack Data

    $149/month
    Upstack Data stands out as the premier toolkit for marketing strategies driven by data. Our offerings include extensive web analytics, detailed multi-touch attribution reporting, and sophisticated integrations with advertising platforms and Meta CAPI, all supported by our cutting-edge identity resolution technology. We empower Shopify brands and marketers to utilize their first-party data effectively, enhancing revenue potential and fostering sustainable brand expansion. With Upstack Data, businesses can unlock new growth opportunities while optimizing their marketing efforts.
  • 18
    MessageGears Reviews
    Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't.
  • 19
    AddShoppers Reviews
    We ensure that your most appealing offers reach the ideal shoppers at the optimal moments, encouraging them to return for additional purchases. Set up a 20-minute demonstration with our team to explore example campaigns from top brands. Instantly receive verified offers in your inbox and while browsing online at your favorite brands. Just sign up one time to obtain verified offers directly from brands, compatible with all web browsers and devices! Gain insights and control over how brands within our network utilize your data. You can take charge of your data and manage subscription preferences for thousands of brands, all centralized in one location. Our platform enables participating brands to reach out to you via email after you've interacted with their website, without disclosing your email address unless you choose to provide it directly to the brand through their channels, such as their website. This seamless process ensures that you can enjoy personalized offers without compromising your privacy.
  • 20
    Stirista Reviews
    The world's first real time cookie-less identity graph powers data, activation and attribution. Stirista is here! We help you to improve your first party data, and get new customers with addressable multichannel campaigns. Our industry-leading identity spine allows you to quickly onboard data and get campaigns up and running quickly - from CTV, display to social media and email. All this with real-time attribution across all your digital - as well as physical - footprints. Our Identity Graph updates in real time as individuals navigate their daily lives across digital and physical footprints - even CTV. No more wasted advertising dollars. No more missed personalization.
  • 21
    Informatica MDM Reviews
    Our industry-leading, comprehensive solution accommodates any master data domain, implementation method, and use case, whether in the cloud or on-premises. It seamlessly integrates top-tier data integration, data quality, business process management, and data privacy features. Address intricate challenges directly with reliable insights into essential master data. Automatically establish connections between master, transactional, and interaction data across various domains. Enhance the precision of data records through verification services and enrichment for both B2B and B2C contexts. Effortlessly update numerous master data records, dynamic data models, and collaborative workflows with a single click. Streamline maintenance costs and accelerate deployment through AI-driven match tuning and rule suggestions. Boost productivity by utilizing search functions along with pre-configured, detailed charts and dashboards. In doing so, you can generate high-quality data that significantly enhances business outcomes by providing trusted and pertinent information. This multifaceted approach ensures that organizations can make data-driven decisions with confidence.
  • 22
    Wunderkind Reviews
    Today's shoppers demand advancements beyond what was available in the past. With Wunderkind (previously known as BounceX), you can effectively identify and engage with the individual behind each visit in real-time. By distinguishing your customers from potential buyers, you can tailor your approach whether they are browsing in-store or online, all without the need for a login. Leverage real-time intent signals to streamline experiences that prompt your most interested users to make a purchase; if they seem hesitant, we will gather their email addresses for future nurturing. As you gain insights into a larger audience and expand your email list, you'll be able to deliver targeted behavioral marketing messages to a wider range of potential customers, seamlessly connecting their purchasing journeys across multiple sessions and devices. Cultivating a direct relationship with your website visitors allows you to effectively monetize their time spent on your site through impactful advertisements that enhance rather than disrupt their experience. By investing in premium ad placements, you can achieve remarkable performance. Our ad units are designed to be triggered by user behavior and ensure complete viewability, thereby optimizing your Return on Advertising Spend (RoAS) like never before. This innovative approach empowers businesses to adapt to the evolving landscape of consumer expectations.
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    Lexer Reviews
    Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe]
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    TransUnion TruAudience Reviews
    Revolutionize your omnichannel media effectiveness through the latest advancements in identity-centric marketing capabilities. TruAudience™ empowers marketing and measurement that are driven by data, offering a comprehensive suite of privacy-focused identity resolution, data enhancement, audience targeting, and sophisticated analytics solutions. Elevate your data strategy with a powerful, all-encompassing identity source that allows you to reach and interact with audiences effortlessly across every marketing channel. Continuously assess and enhance the effectiveness of your marketing expenditures to maximize returns. TruAudience integrates your data, teams, and marketing platforms via a unified identity graph, leading to improved results. This enables more precise audience targeting and personalized interactions across both paid and owned media. Optimize your media budget allocation, redefine audience targets, and refine creative and publisher placements to achieve your marketing goals more effectively. By leveraging these innovative tools, your marketing strategy can achieve unprecedented levels of efficiency and effectiveness.
  • 25
    NetOwl EntityMatcher Reviews
    NetOwl EntityMatcher offers a reliable, swift, and expandable solution for identity resolution, taking into account not just the similarities in entity names but also critical attributes like date of birth, place of birth, address, and nationality. Additionally, it allows for identity resolution using social network details, including information about an individual's employer, spouse, or associates. Utilizing its proprietary search and indexing engine, NetOwl can combine evidence from various entity record attributes, providing a highly effective, scalable, and user-friendly approach to matching. Users can define application-specific business rules that dictate which combinations of record attributes need to be matched and establish the importance of each attribute. Furthermore, by incorporating our machine learning-driven multicultural and multilingual name matching solution, NetOwl NameMatcher, the system enhances the sophistication of name matching across different types of entities. This integration ensures that identity resolution maintains a high level of accuracy and adaptability in diverse scenarios.
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Overview of Identity Resolution Software

Identity resolution software is a type of technology designed to help organizations identify their customers, partners, and employees across multiple data sources. It enables businesses to recognize people and link them together in order to gain insights into customer behavior and preferences. Identity resolution software helps companies make better decisions quicker by connecting unstructured data points from different sources such as internal databases, public records, marketing tools, social media platforms, etc., and then creating an identity graph with in-depth insights that can be used to inform future strategies.

The main purpose of identity resolution software is to identify unknown or incomplete records within large datasets and cross-reference them with existing ones in order to properly match people or entities together. This process is known as “record linking”. It allows for a complete view of individuals or organizations by finding all associated data points in one place; the solution then uses this data to create a single unified identity instead of multiple disparate fragments scattered throughout the dataset. By establishing links between an individual's different types of transactions and interactions across many systems and channels (such as purchase history, marketing campaigns, and contact information), companies can gain a more accurate understanding of their customers—and develop more tailored services that are better suited for their needs.

The process starts with collecting personal data from various sources like legacy systems, web forms or other online platforms like social media networks; this data is then merged into one unified profile using algorithms that detect similar patterns across the various sources (demographic information such as age range or location). Once data has been linked together into identities, it can be easily accessed via analytics programs which allow users to monitor trends over time and adjust their marketing strategies accordingly.

Identity resolution software also offers fraud protection benefits; by detecting anomalies across different profiles linked together it can alert businesses before they lose money again due to fraudulent activities—allowing them to take action quickly before the damage is done. Furthermore, user experience is improved because messages sent out are tailored according to each user's interests based on what has been gathered through previous interactions with the company or its products/services—which makes customers feel valued since their needs are being taken seriously by the organization they choose for their service provider.

In summary, identity resolution software provides businesses with valuable insights into customer behavior so they can make better decisions faster while also protecting themselves against losses due to frauds schemes carried out by malicious actors online; it also improves user experience thanks its customized approach when targeting audiences through personalized messages tailored according to each person's interests as established through past conversations/interactions with the business itself.

Why Use Identity Resolution Software?

  1. Identity Resolution Software (IRS) enables organizations to identify, manage and secure the identities of customers and employees. It helps maintain the integrity and accuracy of enterprise identity data, which can be vital in today’s digital economy.
  2. IRS simplifies the process of verifying customer identities during onboarding, helping organizations comply with regulations such as AML (Anti-Money Laundering), KYC (Know Your Customer) and GDPR (General Data Protection Regulation). This can help mitigate legal risks associated with identity fraud or mishandling of customer information.
  3. IRS allows companies to quickly detect duplication errors between applications, programs or networks within a given organization, ensuring that only accurate information is used when making decisions or creating new products/services. The ability to cross-reference systems using real-time data also reduces manual intervention significantly leading to faster deployment cycles for applications & services.
  4. By integrating IRS into their workflow processes, organizations are able to gain valuable insights from analyzing customer behavior patterns allowing them greater insight in understanding consumer demand & preferences leading to better decision-making & improved user experience across all touch points with customers/employees.
  5. Finally, IRS provides an additional layer of security by providing two-factor authentication methods like biometrics that ensure only authorized personnel are accessing confidential information within an organization's system - reducing the potential risk posed by hackers or malicious actors trying to breach security protocols & infiltrate sensitive networks/data stores belonging to enterprises.

Why Is Identity Resolution Software Important?

Identity resolution software is a critical tool in today's digital economy. It helps organizations better understand their customers and make informed decisions about how to manage them. The technology performs automated tasks, such as cross-referencing customer data held in different databases, linking items of data by matching them with known identifiers and displaying the resulting identity matches along with associated information. This allows companies to quickly build reliable customer profiles that enable them to personalize their marketing, streamline their communications and improve their services overall.

On an individual level, identity resolution software makes it possible for customers to access personalized products and services tailored to their needs and preferences. By creating a complete picture of each customer based on all the available data points, companies can determine which offers will be most attractive and deliver content that resonates with consumers in a meaningful way. Using this insight into customer behavior also helps companies refine sales strategies for increased efficiency as well as reduce expenses associated with delivering unwanted or inappropriate materials.

Beyond marketing campaigns, identity resolution assists businesses in preventing fraud involving credit cards or online purchases. Detecting identity theft early on reduces losses due to fraudulent activities before they become too costly. This adds another layer of security while ensuring that genuine customers continue to receive appropriate treatment from the company they are working with. Companies can use this same technology in monitoring suspicious activity within the organization as well; any unaccounted change in user patterns can be detected quickly thanks to comprehensive profiling capabilities provided by advanced identity resolution solutions

In summary, Identity Resolution Software provides numerous advantages that benefit both businesses and individual customers alike – from enhanced security measures for reducing risk of fraud to improved sales conversions achieved through accurate targeting capabilities enabled by detailed profiles based on quality data compilation processes conducted using the latest analytics technologies.

Features Provided by Identity Resolution Software

  1. Search & Matching: Identity resolution software can be used to match customer data across multiple databases and applications. This feature allows for customer attributes such as names, addresses, email addresses, etc., to be compared against each other in order to create a single view of a customer from all the different sources.
  2. Standardization & Cleansing: This component of identity resolution software ensures that the collected customer data is consistent by removing redundancies, applying uniform formats and deleting bad or incomplete records so that it can be easily analyzed and processed accurately.
  3. Consolidation: The consolidation feature merges similar records together into one profile, thus eliminating duplicate information and creating an accurate “unified” record of customers which can then be used for analytics purposes and marketing campaigns.
  4. Linkage Analysis: Linkage analysis compares fields in multiple systems and finds connected data points between those fields in order to identify potential matching records from disparate systems quickly, allowing users to make better decisions about how they interpret their data sets more efficiently.
  5. Privacy Protocols: Most identity resolution software includes privacy protocols (e.g., GDPR) that enable customers' personal information to remain secure when accessed through the platform as well as upon transfer into external databases/systems during integration or API processes.

What Types of Users Can Benefit From Identity Resolution Software?

  • Marketing Professionals: Identity resolution software can help marketing professionals target their campaigns and create more accurate customer profiles to better understand customer needs.
  • Data Analysts: Data analysts can use identity resolution software to quickly connect data from multiple sources and gain insights into patterns that would otherwise be difficult or impossible to discern.
  • Business Intelligence Teams: Business intelligence teams can use identity resolution software to compare customer transactions across channels, detect fraud and increase overall efficiency in the organization.
  • Security Professionals: Security professionals can rely on identity resolution systems to detect malicious activities, such as account takeover attempts, or identify suspicious logins associated with a particular IP address or geographical location.
  • Law Enforcement Agencies: Law enforcement agencies can use identity resolution software to reconcile disparate information from siloed databases and streamline investigations.
  • Auditors: Auditors can use identity resolution software as part of their review processes to validate financial records as well as other compliance issues within an organization.
  • Human Resources Departments: Human resources departments are able to reduce redundant work by leveraging automated identity resolution capabilities for onboarding new employees in bulk without having to manually check each person's information.
  • Financial Institutions: Financial institutions benefit from using identity resolution systems because they enable tighter control over Know Your Customer (KYC) regulations while also facilitating faster onboarding of new customers without any additional manual investigation processes.

How Much Does Identity Resolution Software Cost?

The cost of identity resolution software can vary greatly depending on the specific features, services, and implementation you choose. Generally speaking, smaller businesses can expect to pay anywhere from $500 to $5000 for basic identity resolution software packages. For more complex or feature rich solutions, the cost could go up to tens of thousands of dollars. Some providers also offer subscription-based models where you only pay a fee per record processed, while others may offer one-time setup and customization fees in addition to any other licensing or usage fees. Additionally, some vendors may charge extra for additional components such as advanced analytics capabilities or integrations with third party tools like CRMs and marketing automation platforms. Ultimately, the exact cost will depend on the functionality your business requires and how much your team is willing to invest into an identity resolution solution.

Identity Resolution Software Risks

  • Data leaks: Identity resolution software requires large sets of personally identifiable information, raising the risk of data breaches that can lead to financial losses.
  • Privacy concerns: Many organizations have difficulty protecting customer privacy due to weak security protocols, leading to an increased risk of identity theft and fraud.
  • Reputational damage: If not handled properly, identity resolution software can lead to reputational damage for companies as customers may feel their personal information is being misused.
  • Legal liability: Organizations that do not comply with applicable data laws (e.g., GDPR) could be subject to costly fines or other legal action from regulators.
  • Increased cost structure: Companies need specialized personnel, tools and processes to ensure successful implementation of identity resolution software solutions, which must factor into their overall budget and resource allocation strategies.

What Software Does Identity Resolution Software Integrate With?

Identity resolution software can integrate with a wide variety of other types of software. These include customer relationship management (CRM) and marketing automation platforms, analytic programs like BI tools, identity access management (IAM) systems, fraud detection programs, data enrichment software, reporting solutions and social media applications. Integration of these various types of software allows identity resolution to more accurately compare and link data points across different sources for greater insight into individuals. This helps organizations better understand their customers and build comprehensive identities for more targeted marketing efforts, improved security measures, streamlined operations, greater legal compliance and more accurate predictive analytics capabilities.

Questions To Ask Related To Identity Resolution Software

When considering identity resolution software, it is important to ask the right questions in order to make an informed decision. Here are some key questions you should consider:

  1. What type of data does the software collect and how accurate is it? It is essential to understand the data sources used by the software and assess its accuracy in order to ensure that decisions based on this information are reliable.
  2. Does the software have privacy safeguards in place? Identity resolution technology can pose a significant risk of privacy invasion if not implemented properly, so make sure that there are mechanisms in place to protect customer data.
  3. How much will implementation cost? You need to understand what fees are associated with implementation and ongoing support for the product, as well as any additional costs that may apply such as licensing or training fees.
  4. Is customization available? Ensure that you are able to configure the system according to your specific requirements so that you can get maximum benefit from it without compromising on security or accuracy.
  5. Does the vendor offer technical support? Make sure you have someone available who can help you troubleshoot any issues and provide advice if necessary during normal business hours or after hours if required - depending on your particular needs and preferences.