AWS Entity Resolution Description
Create entity resolution workflows within minutes, not months. Configure advanced matching to improve data accuracy according to your business needs. By reading records in their original location, you can protect your data and minimize the movement of it. AWS Entity Resolver helps you link and match related records without having to build custom solutions. Use flexible, configurable machine-learning (ML) and rules-based techniques to optimize matching records based on your needs. Duplicate related records for better information analysis, to prepare your data for AI model training and to improve your business outcomes. Applying unified insights to advertising and marketing campaigns as well as customer support cases and loyalty programs and ecommerce will help you deliver more relevant experiences. Connect SKUs or UPCs to a unified record of products for better tracking across stores and supply chain.