Audience Acuity Reviews

Audience Acuity Description

Identity resolution is the process by which identifiers are matched across all devices and touchpoints to create a single, consistent, persistent profile. Organizations face a major problem in today's digitally connected world. They cannot identify and interact with consumers across channels.

The vast majority of online visitors don't log in, buy, or authenticate, which means that there are lost opportunities for engaged consumers. It is important to have a complete view of the customer and the digital identifiers that they use. This will allow for exceptional customer experiences. This is even more important as marketers prepare to deprecate the third-party cookie.