MarketingConnect Description
Consumers today move at lightning speed across devices, channels, and real-world locations in today's hyperconnected, connected world. It can seem almost impossible to keep up with customers and their data in order to deliver relevant experiences. It doesn't have it to. MarketingConnect by Experian Marketing Services identifies customers to create a complete customer profile. This profile connects multiple touchpoints and transcends channels and devices. It also combines offline and digital behavior. This creates a persistent, privacy-compliant identity that covers all aspects a consumer's daily life. Unify disparate data points across offline and internet touchpoints to create a comprehensive picture of your best customers or prospects. Marketers can use our people-based graph, which is based on over 50 years worth of referential data to accurately and consistently connect real people and households with data points.
MarketingConnect Alternatives
Eyeota
We provide marketers with privacy-compliant, addressable audience data to help them reach new customers, improve marketing analytics, gain deeper insights, and boost the performance of omnichannel campaigns. Identify, engage, and reach your best customers through digital touchpoints. Unlock your data's value for business growth. With a better understanding of audience data and consumer profiles, you can improve your marketing and advertising campaigns. Connect directly with one of our audience specialists to determine and build the most effective audience plan for your campaign goals. Eyeota, the global leader in audiences for insights, targeting, and personalization, removes the barriers created by data silos, and integrates across all digital channels and categories. Eyeota combines online and offline identifiers into powerful audience-targeting information for B2B brands and B2C advertisers.
Learn more
Audience Acuity
Identity resolution is the process by which identifiers are matched across all devices and touchpoints to create a single, consistent, persistent profile. Organizations face a major problem in today's digitally connected world. They cannot identify and interact with consumers across channels.
The vast majority of online visitors don't log in, buy, or authenticate, which means that there are lost opportunities for engaged consumers. It is important to have a complete view of the customer and the digital identifiers that they use. This will allow for exceptional customer experiences. This is even more important as marketers prepare to deprecate the third-party cookie.
Learn more
Infutor TrueSource
In recent years, the volume of consumer data signals have increased dramatically. This has made it more important for marketers to connect these disparate digital and offline identity indicators in a cohesive manner. Identity graphs, a single database that contains this consumer data, play an important role as a master source for truth. Infutor's TrueSource™ Identity Graph provides the most comprehensive collection of consumer data and intelligence to make omnichannel engagement personal and measureably effective. Our ID graph is secure and privacy-compliant, allowing you to create relevant, real time experiences for every channel that people interact with your brand. To add significant value to your customer and prospect interactions, leverage our TrueSource™, Identity Graph. Instantly verify consumer identities via API.
Learn more
Tapad
Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level.
Learn more
Integrations
No Integrations at this time
Company Details
Company:
Experian Marketing Services
Headquarters:
United States
Website:
www.experian.com/marketing-services/identity-resolution
Media
Recommended Products
1Password makes it easy to store and share passwords anywhere, anytime
Protect yourself, your family, or your global workforce with simple security, easy secret sharing, and actionable insight reports.
Product Details
Platforms
SaaS
Type of Training
Documentation
Videos
Customer Support
Phone Support
Online
MarketingConnect Features and Options
MarketingConnect User Reviews
Write a Review- Previous
- Next