Amazon Now Lets Advertisers Use Generative AI To Pretty Up Their Product Shots (theverge.com) 17
Amazon is beta testing AI image generation tools for its advertisers, offering an easy way to create backgrounds or scenes around whatever product ad buyers are hoping to sell. From a report: The company says the new feature is "designed to remove creative barriers and enable brands to produce lifestyle imagery that helps improve their ads' performance." This could prove to be a quick, convenient option for brands that would otherwise be stuck working with boring standalone images of a product against a white background. Amazon says putting products in a lifestyle scene can lead to 40 percent higher click-through rates.
Images are already fake (Score:5, Insightful)
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Won't make anything worse
Images??!?! I figure most of the products are fake (or at least counterfeits).
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Yes and no. Prettying up an image is one thing, but generally advertisers for the most part try to stick to actual images, and in some countries this is the law. If it means some tricks to keep your hamburger looking good under hot light but it's still a hamburger then it is allowed. However the AI part is essentially saying "lie all you want, we don't care". You sort of knew it was coming though since Amazon has never had any rules about authenticity of the pictures or advertising. As long as Amazon g
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Relevant quote: "This could prove to be a quick, convenient option for brands that would otherwise be stuck working with boring standalone images of a product against a white background. Amazon says putting products in a lifestyle scene can lead to 40 percent higher click-through rates. "
Won't matter... (Score:3)
I'd say 50% of things you buy with funny Chinese names already look and act nothing like the photos and descriptions.
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Or maybe even designed so that they will fail within the Amazon return window, as long as few enough people avail themselves of the option to return the merchandise? As long as the seller still makes an overall profit and it doesn't trigger Amazon to delist them until after they've sold their container-load of garbage and cashed out, they may not care if you are unhappy: junk sellers know it's junk. Amazon holds payments for 7 days, and pay out every 14, for Tier 1 (new) sellers. That's not a long window to
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End stage, oh you poor summer child. You have no idea just how far we are from end stage capitalism.
Yeah. We aren't at the end stage yet. But We're beginning to see orange reflected off the clouds from the fires from end stage capitalism on the horizon.
Say what? (Score:1)
'Lets'? As if.. they can do something about it?
Please keep those funnies coming
The AI-generated descriptions are more important (Score:4, Interesting)
Right now, it is fairly easy to determine a Chinese-made product because of the engrish descriptions. Using generative AI will help Chinese companies create believable product descriptions.
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https://ae01.alicdn.com/kf/S2c... [alicdn.com]
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https://www.aliexpress.com/ite... [aliexpress.com]
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Amazon failure rate (Score:2)
Currently, I'm experiencing about a high defective rate on non-name products from Amazon. If they make the listings even less real, that can only go up.