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Sony Firm On PS3 Pricing 84

Posted by Zonk
from the going-to-have-to-bite-the-bullet dept.
Reuters has some last minute discussion on the high price of the PS3, as well as their plans for shipping 2 million units by December. From the article: "'We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point,' Hirai said on the sidelines of the Dow Jones VentureWire Consumer Technology Conference. 'So it is full steam ahead with the pricing of $499 and $599.'"
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Sony Firm On PS3 Pricing

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  • by Control Group (105494) * on Thursday November 09, 2006 @03:51PM (#16788263) Homepage
    'We are very comfortable with the pricing we have announced and have gotten tremendous support from retailers for that price point,'

    Well, it's certainly comforting to know that the stores like the price.

    I wonder if the consumers will.
    • the retailers being comfortable implies that they're confident they can sell them. trust me, i'm a retailer (not of consoles), and being comfortable with the price of a product means you think people will happily pay for it.
  • by harryk (17509) <harryk20022002@@@yahoo...com> on Thursday November 09, 2006 @03:55PM (#16788287) Homepage
    Ok, I'm sure I can find the details online, but I've got a quickie question for those that will be buying the PS3 next week.

    What is going to entice you to but the PS3 Premium, as opposed to the Basic? The basic will have the HDMI port, a 20gig drive (versus 60 right?) etc... etc...

    So what exactly will you be 'getting' that you just have to have for an extra $100?
  • by rlp (11898) on Thursday November 09, 2006 @03:57PM (#16788299)
    The retailers like it, Sony likes it, and two out of three ain't bad.
  • by Rockman-X (978368) on Thursday November 09, 2006 @03:59PM (#16788309)
    ...after the "hardcore" gamers (who think the console is worth the price) have bought their PS3s, will the general public (parents who will buy a game console for their kids) be "comfortable" with the price? Heck... will they even find one in the stores, since Sony doesn't seem to be capable of building the machines in time? Yeah, perhaps the price right now is just a minor issue for Sony.
  • Kaz = Kerry (Score:5, Funny)

    by RSquaredW (969317) on Thursday November 09, 2006 @04:01PM (#16788325)
    Like John Kerry before the midterm elections, somebody needs to stop these Sony execs from talking to anyone for a few weeks.
  • Department (Score:4, Insightful)

    by Durrok (912509) <(calltechsucks) (at) (gmail.com)> on Thursday November 09, 2006 @04:02PM (#16788327) Homepage Journal
    from the going-to-have-to-bite-the-bullet dept

    No we don't.
  • so, basically, the standard capitolism mantra: "Screw the consumer"
  • Rootofevil firm not not dropping 600$ on this overhyped kit when the revolu^wwii will be twice the fun for half the cash.
  • by thatguywhoiam (524290) on Thursday November 09, 2006 @04:09PM (#16788363)
    This is not a justification for the PS3 price. I think its high. But I do think this phenomenon is interesting.)

    Fabulous new mobile phone, lots of bells and whistles = people happily pay $500

    Fabulous new video iPod, lots of nice features = people giddily pay $500

    Fabulous new game console, nex-gen features = people freak out, say $500 is way way too much.

    • Nobody would pay $500 up front for a phone. Most people have cheaper models, and even the ones that have the more expensive phones pay for it through their subscription.

      The most expensive iPod is $350. But the bulk of the sales come from the nanos and the 30 GB $250 version.

      Most people wouldn't be able to tell you what the "next gen features" of the PS3 are, apart from "good graphics".
      Contrary to what Sony wants you to believe, most PS2 owners haven't got a job yet.
      • by Aladrin (926209)
        "Nobody would pay $500 up front for a phone. Most people have cheaper models, and even the ones that have the more expensive phones pay for it through their subscription."

        Wrong. I happy paid $450 for my new Cybershot camera phone. And I'm happy with it. If it had been $50 more, I would still have bought it. (The US version would have been, because I'd have had to unlocked it. I was headed for that before I found the european one cheaper.)

        You have to remember that it's NOT just a phone. It's a phone, a
        • by Aladrin (926209)
          Oh, as a side note... I am NOT buying the PS3 this year, but it has nothing to do with price. I likely will never buy it.
        • by KDR_11k (778916)
          "Noone" when referring to buying something usually means a statistically insignificant minority will buy it but the market at large will not. Shit in a box would sell to some joker but that doesn't mean it would make sense in a store.
    • Re: (Score:3, Interesting)

      by cowscows (103644)
      First off, I don't think anywhere near the majority of people have a $500 cell phone. You can get a pretty decent phone for free with most plans now-a-days, or buy a good one for a whole lot cheaper.

      But besides that, the thing with consoles is, if I spent $500 on a PS3, I'm not getting my money's worth until I spend a bunch more cash. Games are pretty damn expensive. Like $60 expensive. If I buy one game per month, you're talking $720. If I were to give a phone company $720 per year, you can be damn sure I'
      • by docrmc (551146)
        thatguy, please correct me if i get you wrong on your take...

        From what was said id think that the "fairly decent phone" that you'd get with a plan, would be equitable to, say, a PS2- the thing that you'd all but give away. Truth is, there is a whole market out there that is not interested in fairly decent. In point of fact, gadgets catch their eye; the new and (even somewhat minorly) improved whets their appetite; the latest fad pulls their pocket.

        It is not inconceivable for someone to shell out $500
  • as usual (Score:2, Funny)

    by heinousjay (683506)
    Welcome to Slashdot, where companies are evil for attempting to charge money for their products.

    Such an interesting corner of reality the denizens of this site occupy.
  • by Anonymous Coward on Thursday November 09, 2006 @04:09PM (#16788369)
    Reply to 16788287 [slashdot.org]:

    I haven't made up my mind yet on the basic vs. premium issue, but the benefits to my mind are an extra 40 gigs of storage and built-in wireless. As the apartment I'm living in right now is served only by whole-building wireless, the latter feature is pretty useful.
  • MS could really take some wind out of Sony's "sales" with a $30 to $50 price cut. A drop in price, plus the recent arrival of Gears of War (easily the best looking game I have *ever* seen, and amazingly fun to boot), and a little extra effort from the advertising department could probably take a much bigger bite out of the PS3 launch.
  • by Anonymous Coward
    How early adopters feel about the price, head out to ebay or amazon's product forums for the ps3 or your local BestBuy. Now, that's early adopters, they'll literally pay almost anything to get their hands on one. I've never understood why people make such a big deal out of the current price, up to xmas, they will have absolutely no problems selling every unit they produce. The REAL question is how quickly and by how much can they drop the price to start attracting the "average" consumer. If it's still $
  • Re: In other words (Score:5, Insightful)

    by Hijacked Public (999535) on Thursday November 09, 2006 @04:17PM (#16788403)
    by jimstapleton (999106) on Thursday November 09, @03:03PM (#16788335)
    so, basically, the standard capitolism mantra: "Screw the consumer"

    You are so correct. I would much rather the government just took my money at gunpoint, delivered a PS3 to my home whenever they got around to it, and called that a service.

  • You are so correct. I would much rather the government just took my money at gunpoint, delivered a PS3 to my home whenever they got around to it, and called that a service.
    I never said socialism was better, I was just stating that this is a good example of one of the flaws of capitolism.
  • Good price (Score:2, Interesting)

    by Quila (201335)
    You have to remember that with Blu-Ray, the PS3 is easily worth more than Sony is charging, as evidenced by the fact that Sony is taking a loss on each one sold.

    To me the question is whether the console market is ready for something like this. It's big, expensive, powerful and hot (heat-wise). It sucks far more power than my Athlon desktop, including large CRT monitor, five hard drives, cable modem, router and other accessories (that's from the reading on my UPS). Something this powerful should have come al
  • by VitrosChemistryAnaly (616952) on Thursday November 09, 2006 @04:22PM (#16788443) Journal
    Firm on the fact that $600 is too-damned-much to pay for a gaming system!

    Seriously, for that much money the games better knock my socks off and the console better massage my prostate.
  • You are so correct. I would much rather the government just took my money at gunpoint, delivered a PS3 to my home whenever they got around to it, and called that a service.
    Not to worry, Rumsfeld stepped down [slashdot.org], so he can't do that anymore. [ Parent [slashdot.org] ]
  • Differences (Score:3, Informative)

    by BJH (11355) on Thursday November 09, 2006 @04:23PM (#16788449)
    Re: Price / Console differences [slashdot.org]

    The extra money gets you:
    - 60GB hard drive
    - Memory Stick/SD/CF card reader
    - 802.11b/g wireless
  • It'll be hard to find a PS3 under $900 thanks to all the eBay entrepenuers that are camping out at stores right now. I wouldn't be surprised to see the high end ones go for over $1500.

    Happened with both the 360, and the PS2. Didn't happen with the Gamecube because they didn't cut the initial allotment by 75% before it launched! That should be illegal.

    Its like saying, "Ok. We're going to release a million of these systems on launch day."

    Then, "Ok, we're having problems. We're only going to release 500,0
  • #16788287 [slashdot.org]

    the 3 differences are:
    1) HDD space
    2) Integrated Wirelless NIC
    3) Sony Mem Stick reader

    that is it.
    Does this add up to $200 to any one else?

    Heh, of course the Wii has 2 out of those 3. A $250 system INCLUDES 2 out of 3 items that covers the difference between the $400 and a $600 verssions of another system, with the 3rd item rolling in around $20-40.

    yah, somethign just aint right.

    When the $400 version didn't have HDMI it sorta made sense to drop the extra $200, now it really just does not.
    • Does this add up to $200 to any one else?

      The difference between the "core" Ps3 ($499) and the "premium" ($599) is $100. Not $200. Microsoft is charging $100 for a 20 gig drive for the 360 alone. At that rate the 40 gig increase for the same price is definitely worth the investment in the long run.

      Heh, of course the Wii has 2 out of those 3. A $250 system INCLUDES 2 out of 3 items that covers the difference between the $400 and a $600 verssions of another system, with the 3rd item rolling in around $20-4

      • by Thansal (999464)
        the $200 thing was a typo, and as I couldn't reply, I never got to note it :P

        As for the PS3 supporting CF/SD/Memsticks I am honestly suprised, that is the first I have seen any mention of it. I am aslo suprised as memsticks is one of those things sony has tried to drag into popular ussage despite all signs to the contrary (could this be Sony actualy getting a clue? if so then I am glad for em).

        Admitedly, a flashcard reader on a device with a HDD is kinda odd (unless you honestly are buyign into sony's "our
        • I'd say it's not so much a typo as a lack of understanding, as you repeated the misinformation not once, but twice.

          You are aware the HDD's in the PS3 are SATA laptop style drives, which are substantially more expensive than 20-40 cents a gig? A Quick Search of Newegg turns up a 60 gig fujitsu notebook drive at 92.99. Sony isn't "ripping you off" here as it's just a generic drive (re: not proprietary like the 360 drive) and can be easily upgraded with any size drive the user chooses, from wherever the use

  • RIP PS3 (Score:2, Insightful)

    by Gnostic Ronin (980129)
    Of course they're not worried about the price. They can't even make any ps3s. I think they're gonna try to get as much as they can out of the overpriced DRM-machine before they give up on it and concentrate on making exploding laptop batteries.

    The people who are most excited about Sony's complete lack of credibility are the XBOX360 people and the Wii people. Sony's already lost most of it's fanbase, and by the time the ps3 is actually available, most ps2 owners will have already bought another console.

  • by Ignatius D'Lusional (1010911) on Thursday November 09, 2006 @04:29PM (#16788497)
    So, the prices for the PS3 haven't changed? Why would they? The damn thing hasn't even launched yet! How is this news?


    Here's the deal: If something changes, it's newsworthy. If nothing changes, there is no story.

    *yawn*

    Let me know when the price drops $100-200 in a few years. That's the news I'm waiting to hear.

  • by CurbyKirby (306431) on Thursday November 09, 2006 @04:33PM (#16788519) Homepage
    An 80Gig video ipod is $350, which is comparable to the cost of previous high end portable players.

    A next-gen console with next-gen interface from Nintendo is half the cost of a PS3. At $250, it is more similar to the prices of previous consoles. than $500.

    You might argue that the PS3, at launch, offers enough to justify the $500 price tag. With fewer launch titles than the Wii and the ability to play the 55 movies currently released for a format currently embroiled in a format war, I'm not convinced. [wikipedia.org]
  • Re:Good Price (Score:4, Insightful)

    by twistedsymphony (956982) on Thursday November 09, 2006 @04:34PM (#16788529) Homepage
    You have to remember that with Blu-Ray, the PS3 is easily worth more than Sony is charging, as evidenced by the fact that Sony is taking a loss on each one sold.
    For that to be true you also have to believe that the Blu-Ray players being sold are actually worth as much as they're charging. For me... not so much They have WMVHD-DVD players for about $200 which can decode the H.264 based codecs. Which leads me to believe the rest of the price of those players is Blue Diodes + Brand names.
    • by lazyl (619939)
      Which leads me to believe the rest of the price of those players is Blue Diodes + Brand names

      Actually HD-DVD also uses blue lasers. The reason for the cost is because blu-ray uses a much higher data density which current DVD factories can't create without a complete re-tooling.
      • I wasn't talking about HD-DVD players, I was talking about WMVHD-DVD players... which are completely different. They use normal DVDs and play these discs [microsoft.com]. It's essentially a derivative of the same codec being used on both Blu-Ray and HD-DVD discs, considering Sony and Toshiba have argued the price is due to the processors required for decoding I'm calling BS because the players that can decode that same content but on a regular DVD are less then half the price of the cheapest blue laster player... Blue Diod
        • by lazyl (619939)
          considering Sony and Toshiba have argued the price is due to the processors required for decoding

          Do you have a source for that?
  • They're going to sell out at that price anyway. With the production capacity the way it is they could probably sell it at a profit and still sell out.
  • by Yvan256 (722131)
    How do we reply to people?! Slashdot is broken!!!!

  • They could have charged more for it (let's say $800) and they would still sell out the first batch of consoles. Then they could drop the price to something resonable 3-6 months later. Now the money is going to all the people selling them on ebay rather than Sony.

    Didn't the xbox drop by $100 only 6 months after launch?
  • Price Drop (Score:4, Interesting)

    by HappySqurriel (1010623) on Thursday November 09, 2006 @04:58PM (#16788685)
    They could have charged more for it (let's say $800) and they would still sell out the first batch of consoles. Then they could drop the price to something resonable 3-6 months later. Now the money is going to all the people selling them on ebay rather than Sony.

    Didn't the xbox drop by $100 only 6 months after launch?


    In Europe the XBox was initially overpriced and it was hurting sales so they cut the price a couple of months later; this pissed off most of the people who already purchased a XBox so they were forced to give people coupons for games (IIRC everyone who paid the initial price got 2 game coupons). The fact is that if you cut your price too often, or by too much, you're only going to upset the customers who already bought your system.

    Personally, I believe the best strategy is to reduce the price $50 (or add a pack-in game) every 12 months; then even people who buy the system the day before the price drop/pack-in will not be that offended. The problem (with the PS3) is that at $500/$600 it will take 6 years at that rate before the average consumer will be willing to purchase your product; in that time Nintendo could release the Super Wii Advance that is 4 times as powerful as your system for $200.
  • by Stormwatch (703920) <rodrigogirao@noSPaM.hotmail.com> on Thursday November 09, 2006 @05:15PM (#16788783) Homepage
    "The love of money is a root of all kinds of evil." (1 Timothy 6:10)

    "To love a thing is to know and love its nature. To love money is to know and love the fact that money is the creation of the best power within you, and your passkey to trade your effort for the effort of the best among men. It's the person who would sell his soul for a nickel, who is loudest in proclaiming his hatred of money -- and he has good reason to hate it. The lovers of money are willing to work for it. They know they are able to deserve it. --- AYN RAND
    • by KDR_11k (778916)
      A dictator won't hate the government but the rest of his country most likely will.
  • by poot_rootbeer (188613) on Thursday November 09, 2006 @05:26PM (#16788851)
    Fabulous new mobile phone, lots of bells and whistles = people happily pay $500

    Personally, I would never pay more than about $300 for a mobile phone, and that's only if it's an all-in-one wonder like a Treo with built-in PDA/internet/bluetooth/flashlight/screwdriver/etc. If the hardware costs more than that, I expect the carrier to subsidize it as consideration for my decision to enter a service contract with them.

    Fabulous new video iPod, lots of nice features = people giddily pay $500

    The current top-of-the-line iPod model (5G 80GB) sells for only $350.

    Fabulous new game console, nex-gen features = people freak out, say $500 is way way too much.

    There's no point in comparing a game console to a mobile phone or an MP3 player, though. That's an apples-to-figs-to-coconuts comparison.

    For a meaningful, Braeburn-to-Red-Delicious-type comparison, one has to evaluate the PS3 in the context of other game consoles. No game console with a entry price above $300 has ever been a success--EVER.
  • What complainers! (Score:2, Interesting)

    by Kelmenson (592104)
    So Sony is selling their brand new console, which should last 5-8 years, for $599. And Slashdot is up in arms at how insane Sony is for charging this much.

    But nobody complains when a new cell phone comes out that costs $500. How many years is that phone going to last you? How much in monthly service charges are you going to have to pay? PS3 is free.

    Nobody complains that Nvidia just came out with a $700 video card. It'll only be 6 months that that card is top of the line. Nobody is coming out with a higher p
  • Not sure if the differences that Thansal [slashdot.org] points out are worth the price jump or not but from the latest review I've seen the 20GB drive could be used up within about 6 games.

    For once Sony seems to have done something about their historically horrendous load times and allowed for a pre-load option, at least one some games. This copies a lot of the game data to the system to cut down on Blu-Ray accesses. Choosing this option for the 3 games the reviewer was testing took up nearly half of the 20gb drive so u
  • So Sony is selling their brand new console, which should last 5-8 years, for $599. And Slashdot is up in arms at how insane Sony is for charging this much.

    How long a system lasts is largely determined by how well it sold, not by the hardware that is inside of it; consider that the PS2 was no where near as powerful as the XBox or Gamecube and yet still has more games being developed for it (and will likely still have development in 2008) whereas the XBox and Gamecube are (essentially) dead. A friend of mine
  • It might not be so weird. The amount in additional purchases you have to make for a mobile phone and video iPod to have usefulness can be significantly less. After a $500 console purchase, you still need to purchase $60 games, $30 controllers, etc...
  • Ob. link to the most clever commentary on PS3 vs Wii [yourdailymedia.com] pricing and markets.
  • It's not too hard to figure out. Your message header says:

    This lack of forum threading is unbearable! (Score:1, Insightful)
    by bunbuntheminilop (935594) on Thursday November 09, @05:16PM (#16788397)

    See that boldened part in the end? The number of the message? Just click it.
  • But nobody complains when a new cell phone comes out that costs $500.

    Cell phones tend to have very similar functionality; their purpose is to call people. I can call anyone on any phone, and all the extra features are just gravy. So I can get $500 phone if I have money to burn and really like the extras, or I can just get a cheap phone and be done with it. Compare that to a game console, which is designed to play games, and where each console has a certain subset of games available only on that console.

  • Gears of War (easily the best looking game I have *ever* seen, and amazingly fun to boot)

    It's a good first sign that it's fun to boot, but I'd be more interested whether it's fun to play afterwards...

  • See that boldened part in the end? The number of the message? Just click it.
    1. It didn't work that way before.
    2. We had no warning whatsoever about the change.
    3. Even when choosing "Threaded" in my view settings it doesn't display as threaded at all.
    4. Clicking on the post # to view it alone and *then* reply to that message is not intuitive and is more work for the user *and* the server compared to the old way.

    Slashdot is broken.

  • 1. It didn't work that way before.
    2. We had no warning whatsoever about the change.
    3. Even when choosing "Threaded" in my view settings it doesn't display as threaded at all.
    4. Clicking on the post # to view it alone and *then* reply to that message is not intuitive and is more work for the user *and* the server compared to the old way.

    Slashdot is broken.


    No shit, Sherlock. If you were to read the front page - specifically this story [slashdot.org] - before bitching, you'd know that the admins are aware of the problem, the
  • This is not a justification for the PS3 price. I think its high. But I do think this phenomenon is interesting.) Fabulous new mobile phone, lots of bells and whistles = people happily pay $500 Fabulous new video iPod, lots of nice features = people giddily pay $500 Fabulous new game console, nex-gen features = people freak out, say $500 is way way too much. Uhh... how did this get modded interesting? There are no $500 iPods. I know there are $500 phones but the only people I know that have these phone
  • Hang on a mo... (Score:3, Interesting)

    by GregWebb (26123) on Thursday November 09, 2006 @07:18PM (#16789615)
    (UK reader here)

    I paid GBP99 for my PS2, but that was late in its life.

    I'm really pretty sure that it debuted at GBP299, as did the X-Box and the original PlayStation. I think the Saturn debuted at GBP399.

    299.00 GBP = 570.145 USD (From XE.com)

    Now, I'm aware that we tend to get pretty badly screwed on new electronics, but still...

    (And also, this does rather suggest there is a market for this sort of thing at that cost level.)
  • Meh. I'll do what I've always done: wait for the price to drop. I won't pay that much for a game console, period. Once upon a time, my hard and fast limit was $100. In recent years it's been $150. $200 is my upward limit right now, and both the 360 and the PS3 exceed that. I'll wait, kthx.
  • 16788439 [slashdot.org]
    You have to remember that with Blu-Ray, the PS3 is easily worth more than Sony is charging, as evidenced by the fact that Sony is taking a loss on each one sold.
    No, that just means that its not worth making. Though not really. To me, its definitely not worth the price. To others, its well worth it.
  • Because then I'd say that Sony continues to not grok that we have other choices - xBox360 and Wii for example - that mean that $600 USD is indeed far too high, when we can get more cool games without a useless Blu-Ray laser device 90 percent of us don't need in the first place.

    Plus, given Sony's prior track record, and high record of first-release failure with tech (remember the first PS2 boxen?), why should we want to pay for such things?
  • "Fabulous new mobile phone, lots of bells and whistles = people happily pay $500" Even the highly touted (and supposidly expensive) RAZR phone can be had with a commitment for around $50. Most phones are in that range (or cheaper) with 1 or 2 year plans. And the people who buy the more expensive ones are few and far in between, most people are perfectly happy with the one that comes free with the plan. "Fabulous new video iPod, lots of nice features = people giddily pay $500" According to Apple's store,
  • You have to remeber that the exchange rate today does not equal the exchange rate when the PS2 was released. When the PS2 was released in 2000 it coast 299 GBP and the exchange rate was 1.4:1 This would put the PS2 price at $418 USD. You also have to remember that 299GBP incuded VAT and the $299 USD price does not include sales tax.
  • Some people are willing to pay those prices but not many. There have been a total of only 70 million ipods sold and the average selling price was well below $500. Very few people own $500 phones and those that do usualy have thier phone purchase subsidized. There are a group of people who will pay $600 for a PS3 and they tend to be the same group of people who will pay $500 for a phone or ipod but the majority of people who own a PS2 will not be willing to pay $600 for a PS3
  • Sony Firm on PS3 Pricing
    Great, cause I'm firm on not buying a PS3. This is a match made in heaven.
  • well i mean, if i'm already gonna be paying 500 i might as well go the extra hundred and get the premium whatever it is, so i'm not so bad off when the upgrades start coming
  • Now, I'm aware that we tend to get pretty badly screwed on new electronics, but still...

    and not forgetting we pay 17.5% VAT which is more than double the highest US sales tax.
  • He also said the true test for the PS3, Xbox 360 and Nintendo's forthcoming Wii would be next year when the consoles are all available at retailers and consumers have a true choice.

    I find this quote very telling.

    We've gone from "the next generation doesn't start until we say it does" to "the true test isn't until next Christmas when we finally have our act together". This isn't the attitude and strategy of a winner.

    It's good to hear Kaz reiterate that they're on track for 2 million/4 million (although I tho

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