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Steve Jobs And The Oh-So-Cool iMac
from the what's-cool--what-works-what-doesn't dept.
The truly successful technologies and technology companies are utilitarian and dull -- decidedly non-hip. You will never seen a Microsoft or AOL exec talking about how cool the their companies or products are, only how useful and easy to use. They don't really care how much heavy breathing they generate in the media or among excitable teenagers and college students. Those two companies have, in fact, dominated their environments by pointedly focusing on the non-technologically adventurous middle-class and busy business executives and workers and by presenting themselves not as cool but as reliable and accessible. And for this sin they get jeered at -- all the way to the bank. Their motives may be money, greed and power, but they understand what really drives technology in America and much of the world. Steve Jobs does not.
The tech media have served as enablers and co-dependents in Steve Jobs' sometimes-brilliant marketing impulses. Last week, the volatile Jobs projected himself onto the cover of Time magazine by unveiling the oh-so-cool new iMac, a computer as entertainment/culture center, a "hub for music, pictures and movies." It's elegant and affordable, says Time, and takes up little desk space, "but will millions of PC users get it?"
Probably not.
Gates understands something Jobs and media don't. When it comes to technology, it's middle-class consumers and their tastes, needs and expectations that determine success or failure. This is a hard lesson for many hackers and programmers too, who remain bewildered that superior systems like Linux aren't on every desktop. But the middle class, for years abused and exploited by the arrogant tech industry (just think of what poor Comcast subscribers have been going through for weeks now), wants easy of use, safety, utility. Just consider at the telephone, the automobile, or for that matter, Wal-Mart. Apple has demonstrated for years, and so, to some degree, has Linux. Harry and Martha in Dubuque decide which products will enter the mainstream and last, not college kids editing movies or downloading music and DVDs, or using firewire ports to fiddle with video clips.
Apple, perenially aspiring to coolness, has always been the favorite computer of the non-hacker hip and the creative. And of many people (like me) whose entry onto the Net and Web has been made easier for the first programming language that really made sense to non-techies. Jobs' colorful, well-designed, fun and entertainment-centered iMacs and Powerbooks have been getting fabulous press for years. His idea to fuse the desktop with pop culture is, in fact, a powerful one. But it's too soon. The middle-class isn't ready for that. Most Americans don't need the 1,000 songs the iPod can store, and would rather go to the megaplex than edit movies on their computers.
So Apple accounts for only 4.5 per cent of new personal computer sales, according to Gartner Dataquest.
That's probably because Jobs hasn't addressed the central problem facing computer makers: the public doesn't trust them. Burned by years of outrageously poor tech support, increasingly expensive software, and hardware that's almost instantly outdated, middle-class consumers aren't the least bit interested in the coolest new new thing. They want computing that works like TV does -- that's easy to use, takes little space, costs relatively little money and works every time you turn it on, year after year. The public is increasingly wise to tech scams like hardware that's obsolete every 18 months and software that doesn't even last that long. Computers -- even the jazzy new iMac -- are a long way from reliability, and are profoundly mistrusted. In fact, it was only a couple of years ago that the candy-colored iMacs were the next cool thing. Now they're about as hip as Windows 98.
If you're a teenager, Web designer, film editor or visual arts major, or even a loving Grandma, it's great that the iMac allows you to create your own DVDs, organize and edit digital pictures, play CDs or convert MP3's, turn home videotapes into high-quality edited films. What's less clear is whether or not the public -- especially that critical middle-class chunk of it -- wants to do those things on a computer, or is confident about its ability to use machinery that's still more complicated and problematic than its makers seem able to admit.
For nearly a generation now, from Jobs to the makers of instant replay TV machines, some of the best minds in the tech world -- usually the younger ones -- have been crippled and misled by the confusion between what's cool and what's going to be successful, between what's neat and what's necessary. The survivors of the Net's first generation -- brilliant plodders like Gates and Steve Case -- understand quite well that they aren't the same thing, and have, as a result, increasingly come to dominate the Net.
Total gibberish (Score:5, Insightful)
I don't think its a stretch to for Jobs to concede that MS won the operating system war - thats why he is trying to fight the total user experience war - something MS can't do unless it wants to start making boxes.
I think Jobs is an egomaniac, but he's also driven by some very appealing ideas about consumer computing, and I'd take his strategy over Katz's punditry any day of the week.
Re:Total gibberish (Score:4, Insightful)
That always seems to be left out.
Re:Total gibberish (Score:5, Informative)
> $1,799 for the iMac.
> iMac advantage: FireWire
Well, a $40 FireWire card for the Dell brings the price points within $20.
> Dell advantages:
> DDR SDRAM vs SDR SDRAM
I'm wondering if anybody notices this kind of thing once Windows is running (or should I say walking?). Windows has so many latencies and bottlenecks
> 80 GB HD vs 60 GB HD
Most people will never notice, and the iMac is always, always ready to receive an external FireWire hard disk just by plugging it in, without any drivers to install. You just plug in and you instantly have more storage. You can boot from that external storage, too. No problem.
> 64MB GeForce 2MX vs 32 MB
> GeForce 2MX
The 64MB GeForce 2MX in the Dell is heavily, heavily compromised by the analog connection to the display. What the user actually sees will be faster on the iMac, with no ghosting or blur. I have both a digital and an analog flat panel here, and I can really, really see the difference when I go to the older machine with the analog connection. Why connect a digital graphics adapter to a digital display with an analog connection? Doesn't make sense today. Apple stopped doing this years ago.
> Scrollwheel mouse with 3 buttons vs 1-
> button mouse
$20 value. You could look at this from a consumer perspective and say "OS only requires one mouse button, not three". In other words, the iMac user can use one or more buttons, while the Dell user can use only two or more buttons. Mouse choice is a personal thing, though, so go ahead and get a third-party mouse and plug it into the iMac. No driver install will be neccessary, either.
> 1 yr phone support vs 90 day phone
> support
The included phone support on the iMac is paltry, but for $300, you can get an AppleCare plan that gives you free phone support for 3 years, as well as a full warranty for 3 years. They basically take care of you like they were your IT department. And if you call up and you don't know square one about computers, they don't treat you like an idiot. They don't ask you to get inside the thing and test stuff.
iMac advantages you didn't mention are:
easier to set up
UNIX compatibility
much, much smaller size
higher-quality display
digital connection between graphics adapter and display
built-in 802.11 antennae for the best range
56k modem is a real modem, not WinModem, so you can install Linux and still use your modem
iMac can mirror its display on an external VGA display, or a TV
easy to use, high-quality software included for making DVD Video discs (iDVD 2)
OS level support for writing data DVD's and CD's as easy as floppy disks used to be (just drag and drop stuff onto the disc in Finder)
no need for anti-virus software and update subscriptions
easy to use digital photo management software with advanced photo printing features for best results with your own printer, and easy ordering of Kodak prints and photo books
iMacs music management software is fully MP3 (no WMA), and is fully featured and not crippled at all
no need to get a Microsoft Passport, or even interact with Microsoft at all
included UNIX software like Apache, emacs, vi, etc.
included office suite (AppleWorks) with MS Office compatibility, and very, very, very easy to use
can boot from any attached storage, including CD's, FireWire disks, iPod, SCSI disks, whatever
boot in Target Disk Mode, and the iMac acts as a FireWire disk you can plug into another computer in order to access the internal drive at high speeds (excellent for service and support people)
iMovie is the best consumer video-editing software, and it's included in the iMac's price.
low-latency audio is possible with even the internal audio on the iMac, and a $35 USB audio adapter can give you low-latency 24-bit stereo audio just by plugging it in and using it (again, no drivers or software to install)
overall, the Mac and UNIX software platforms offer much higher quality than Windows software
better design, better "fit and finish"
easy open RAM door, so the end user can install RAM without even risking losing a screw
higher RAM capacity
more standards support (even the Mac's "BIOS", called Open Firmware, is an IEEE standard
graphical boot loader built into the Firmware, so you don't have to play boot loader tricks to run multiple operating systems (in fact, it identifies attached Linux volumes with a cool Penguin icon by default)
the hard drive in the iMac is the loudest component
iMac wakes from sleep almost instantly and doesn't need to be rebooted or switched off thanks to Mac OS X and Apple's deep sleep modes
Mac OS X is a full multi-user UNIX compatible OS; the Dell's Windows XP Home runs everything as root
I could go on about this for a long time, because I've put in a lot of time on both Mac and Windows systems. Mac OS X itself is outrageously better than Windows. I mean, forget the hardware, forget the RAM and the HD and whatever else
Honestly, to someone who has used both, your Dell vs iMac argument looks WEAK. Very, very weak. You're treated better at every turn with the Mac. While the rest of the industry has increased the numbers in their specs over the past few years, Apple has been very busy actually improving the personal computer. It's been adding up for years now and the new iMac plus a mature Mac OS X is the breakout for all this stuff that they've been pretty quiet about until now. Try one out at an Apple Store
PC market is not an election (Score:5, Insightful)
Thats because only one person can win the election. The Mac is a product in a diverse market - Apple makes money, has a load of cash in the bank, and has loyal users. What are they missing?
They have in fact succeeded by not going after the middle of the market, where they would have been creamed.
Re:PC market is not an election (Score:4, Insightful)
They have in fact succeeded by not going after the middle of the market, where they would have been creamed.
They're missing the middle of market, where they are being creamed. You can see right into a company's marketing strategy by its ad campaign--in Apple's case, lots of horizontal marketing: TV ads, corporate stores at the mall, cheesy magazines, etc. Their bread and butter right now is that loyal user base in the design space, but who wants all of their eggs in one basket? Jobs wants a mac on Joe and Tina Everyday's desk, and hasn't been able to pull it off with the flash, glamour, expense, and proprietary nature of the Mac line.
Re:Total gibberish (Score:5, Insightful)
When was the last time someone said 'wow, I had a great burger yesterday?' - Mickey D's might make more money, be in more cities, may even be the staple food of millions, but no-one can ever say that THAT is the sole benchmark of success.
Jobs has a very different view of success, as was pointed out in a very insightful article by Bob Cringely. [pbs.org] Mac & Linux users (deluded though we may be) choose not to use PCs or Windows because we prefer something which is different.
And let's not forget, you use a computer to do a job, you eat food to do a job (keep you alive). Linux or Apple may be a niche market, and might stay that way - but don't accuse Steve Jobs of FAILING, or of NOT UNDERSTANDING what he does, anymore than you criticise your favourite restaurant for not being a huge multi-national burger bar.
Re:Total gibberish (Score:5, Insightful)
What Katz is saying is that McDonalds is more successful (with success defined, I assume, as profits) than a 5* Michelin-approved restaurant. From a purely profit standpoint McDonalds is the champion. BUT, as you so rightly point out, there's more to something than necc. who makes the *most* money.
I assume that most 5* eateries do well enough to keep their staff employed, their investers happy and those that appreciate fine dining happy.
The same goes for Ford vs. Lamborguini (a spelling hatched job), or any other mass market vs. high end product.
I personally have some tastes that are more center of the road (therefore own stuff that lots of other folks own) and some that are more unique. I think that everyone does. So Apple markets a machine that appeals to me. I ask Mr. Katz, what's wrong with that?
Re:Total gibberish (Score:5, Insightful)
The real problem is that you won't concede that computing is developing niche markets. Something I would have though linux users would have been able to appreciate implicitly.
The logic is quite simple - Jobs understood that Apple was going to get creamed competing head-to-head with MS. There is no doubt of that. So he moved Apple into a new market - stylish, highly integrated hardware and software that aim to extend the computing experience outside of the OS.
As a result, Apple is making out just fine. Financially they are sound. They have great products and are creating an appealing product vision with their retail outlets (which admittedly are a loss leader).
They've found a way to survive against MS. Whats the problem??
Re:Total gibberish (Score:5, Insightful)
Really? It terms of market share yes, but technologically no. OS X is a big step forward, and a whole other component of the iMac's utility and cool. Plus Apple is still shipping millions of PC's a year -- with similar revenues as Gateway, but a far better balance sheet.
I think Katz's gibberish about the "middle-class" is wrong is not because the tech industry has overlooked them, or is trying to be 31337 kewl. Katz is wrong to think that misguided tech notions of cool are what cause Harry and Martha Homeowner to be overlooked. The reason the middle class is a hard sell is because personal computers are still a nascent technology. The technology hasn't evolved to the point where it is totally acceptable or suited to everyone. Our culture hasn't evolved to place the proper niche for computers in the home. After twenty-five years of the PC, we still have a way to go. When the automobile was twenty-five, black utilitarian Model T's ruled the rutted dirt roadways. A quarter century since PC's first appeared, beige utilitarian Windows boxes clog our mostly narrow-band information superhighway.
Mister Katz, I think you over estimate the tech sector's ability to provide palatable innovation for new technologies. That's an easy way out to explain so much failure when Microsoft is dominant in fulfilling network effected utilitarian need. I also think you under estimate Harry and Martha from Dubuque. They will make changes in their daily lives as they find ways that computing is personally useful to them. They will find new ways of exploiting the computer for themselves. It just takes time, and we've only just gotten started. Superior form factors, better devices, better interfaces, and better platforms will eventually restore diversity to the tech sector, just as it has for automobiles. Along the way, our culture and economy will change along with it.
Regards,
Reid
"ONLY 4.5%" (Score:5, Informative)
Re:"ONLY 4.5%" (Score:5, Interesting)
Here is Apple's retail manifesto:
Apple currently has around 5 percent market share in personal computers. This means that out of one hundred computer users, five of them use Macs. While that may not sound like a lot, it is actually higher than both BMW's and Mercedes-Benz's share of the automotive market. And it equals 25 million customers around the world using Macs.
But that's not enough for us. We want to convince those other 95 people that Macintosh offers a much simpler, richer, and more human-central computing experience. And we believe that the best way to do this is to open Apple stores right in their neighborhoods. Stores that let people experience firsthand what it's like to make a movie right on a Mac. Or burn a CD with their favorite music. Or take pictures with a digital camera and publish them on their personal website. Or select from over 300 software titles, including some of the best educational titles for kids. Or talk to a Macintosh 'genius' at our Genius Bar. Or watch a demonstration of Mac OS X, our revolutionary operating system, on our theater's giant 10-foot diagonal screen.
Because if only 5 of those remaining 95 people switch to Macs, we'll double our market share and, more importantly, earn the chance to delight another 25 million customers. Here we go
Shop different.
Re:"ONLY 4.5%" (Score:4, Interesting)
Re:"ONLY 4.5%" (Score:5, Insightful)
Try giving a Word Bird (who has only ever started up windows and double clicked on 'Microsoft Word 97') MacOS X. To her at least, the experience is completely bewildering.
I'm a little lost.. To install Office I grab the folder off the CD and drag it to the Applications folder.. I know where I just dragged the folder, so I can find it when I need the app. It's not a mysterious thing to most people.. If I want a shortcut, I drag the app to the to dock and a shortcut is created.. I click the Word icon on the dock, or in the Applications folder and Word launches. It looks nicer similar to and contains most of the Windows version of Word..
I know of 6 people who sat down in front of OS X for 5 minutes at the Apple Store or at a friends place and have decided to sell their Windows machines (many of which are under a year old) for new Macs and OS X. These are geeks and teachers mostly who have never used anything but Windows or Unix and immediately recognized how much friendlier OS X felt.. A number of the researchers here have purchased Macs for their desks. They code in project builder (which are generally run on Athalon boxes running Linux), write papers using TexShop (PDFLaTeX), touch up figures using Adobe Illustrator for OS X, read the interdepartmental memos using Word v.X, and maintain their grades in an Excel v.X spreadsheet... The point is that a lot of people are seeing Macs and saying "Wow! You mean I just drag and drop things where I want them and it works? Damn!! That's cool!" and that's what Apple is selling...
Form has a place too. (Score:4, Interesting)
Make the user happy and make the machine functional and you'll never go wrong.
Form AND Function (Score:5, Insightful)
Apple understands that form and function are not independent variables. For Apple form is a basis for function.
Consider the new iMac. Here is a quote from yesterday's Ive interview reported on /.,
"The new shape emerged shortly afterwards: a dome is the only shape that lets the screen swivel without having "preferred" positions, maximises stability and offers lots of horizontal space. After that, it was the fine detail - of which there is a huge amount.
"
Thus we learn that the dome isn't there simply for asthetics, it is there for functional reasons.
And that is how Apple views design. Not as a veneer to be layered on a finished device but as an integral part of said device.
Steve M
Ease of Use (Score:4, Insightful)
Cool PC's and laptop draw additional users. But, it's not all about that at Apple. They're trying to put together the easiest to use and most powerful system that they can (at the same time). That's the hard part. The growth of Mac seems inevitable as it becomes as BSD box with the coolest hardware and the most capabilities.
It is not understanding PC users that brings Gates to the top. It is the fact that he uses monopolistic powers and bully tactics to force people and competitors to use his sytems. Maybe Steve Jobs just isn't that mean.
P.S. I'm not a Mac user... but, I may be one soon.
Re:Ease of Use (Score:4, Funny)
Didn't Microsoft invent Open Source? Let's give credit where credit's due!
(Yes, I'm kidding...)
not "truly successful"?? (Score:3, Redundant)
It would be unrealistic for Apple to aim for domination in the desktop market. But they've found a hell of a niche that nobody else seems able to fill with such grace.
Windows is reliable and easy to use!!! (Score:5, Funny)
Ease of use (Score:3, Insightful)
I wonder, how can anyone think that windows is "easy to use" compared to MacOS? Or "more reliable"???? At least for the 3.11/95/98 series, which is what we are talking about.
The only thing I can see is the power of a good marketing deparment...
Re:Ease of use (Score:4, Informative)
> I agree that keyboarding is one area where windows is in fact better.
> Hopefully Apple will integrate this into os 10.2...
Just because you don't know about them, doesn't mean that they aren't there. The "Mac OS 9 Bible" lists three pages of keyboard shortcuts (pages 92-94) for the Finder alone. Looking in the Apple Help for 10.1.2 (searching for "keyboard shortcuts") reveals lots of entries on keyboard shortcuts. If anything, the Mac has as many keyboard shortcuts or more than Windows!
Some of my favorites:
Cmd-z Undo
Cmd-x Cut
Cmd-c Copy
Cmd-v Paste
Cmd-a Select All
Cmd-f Find
Cmd-g Find Again
Cmd-s Save
Cmd-o Open
Cmd-w Close window
Cmd-q Quit application
In Finder Only:
Cmd-e Eject drive whose icon is highlighted (have a catcher's mit handy, some Zip drives take this too literally
Apple also took Scotty to heart. Both OS 9 and OS X (at least X.1.*) have voice shortcuts known as "Speakable Items". See the Speech icon in the System Preferences in OS X, or the control panel in OS 9, for further details. And yes, you can make your own "Speakable Items" with Apple Script.
Windows: "Go talk to my friend, an 800 pound monopoly-abusing gorilla!"
Mac: "And here's my good buddy, the 66,000 ton Godzilla!"
Godzilla: Stomp!
Consumer Tastes Bland? (Score:3, Insightful)
Surely there is a feedback loop between users' tastes and the paradigms presented by technology companies. I find it hard to believe that the "beige minitower" form factor somehow taps into the a priori sense of what's best. It's simply what's been successful from a market penetration standpoint. I'd hate to imagine a computer industry without Jobs and Apple pushing out the edge of the envelope.
Profitability (Score:4, Redundant)
And when Utility is a commodity? (Score:3, Insightful)
But I do think PCs are reaching a commodity level for the thinks most people do, and if trust of computer makers is an issue, it cuts everyone, there is no uniqueness to Apple focusing on design.
So I think, as PCs are more of a commodity, the design is going to be a key differentiator, just as the Cola wars are not about nutrition (potable utility) but about taste and preference - so maybe Apple is a bit ahead of the commodifying of PCs, but better design is definitely going to be an increasing part of how consumers make decisions. (They all surf the web, and they all crash, so I'll take the pretty one.) This is a good way to try and fight off the fact that M$ is the conventional wisdom (They all surf the web, they all crash, so I'll get what everyone else did...)
Check out this related Cringely rant (Score:3, Informative)
Moronic... (Score:4, Redundant)
Apple's Position (Score:4, Insightful)
Defining the Big Win (Score:4, Interesting)
I believe this misses the point ... (Score:4, Insightful)
* He focuses on marketshare, not profitability. Apple has been profitable for the past several years (with the exception of this one) and even when they were bleeding red ink they never has less than $2 billion in the bank. As long as Apple remains profitable, they remain successful. And they're on track to be profitable in 2002.
* Yes, mediocrity (good-enough) generally wins out in the marketplace, but there is always room for a deluxe, well-made product. Apple's analogy about BMW is relevant here. Furthermore, there are a lot of companies (Compaq, Gateway) that have followed roughly the same path as Microsoft and AOL and are fighting for survival. Business likes boring, but business is not the be-all and end-all of the market, and boring will not guarantee you life.
* Most importanly, Apple's emphasis is not on what is coolest, but on what is easiest for the consumer. That's the point of the Digital hub strategy. That's the point of the original iMac with no floppy drive and only USB connectors. That's the point of iPhoto, iTunes, i* etc.
* And, a little off-topic (but a general misconception)
I don't dislike Katz, but I do think he often has some very basic perception problems. Either that or he's just taking a positon to spark discussion.
--Jieves
Porsches, BMWs and Lexuses oh my (Score:4, Insightful)
My dodge Neon gets me to work just fine, but that doesn't mean I don't want a Porsche.
Jobs knows what he's doing, he's creating a brand not just a computer. Function is important, but don't think for a second that image doesn't count.
"Elegant, floppy-free, and doomed" ... (Score:5, Insightful)
But the fact is that the original iMac was the single most successful personal computer model in history, and it pretty much saved Apple. I'd say that this is proof that Apple Does Get It, in a way that most columnists apparently don't. Look, Apple will never take over the world, and we Macheads know that. That's okay. What matters is that Apple keeps making the world's best computers, and enough people (4.5% is a small slice of a really enormous pie, and that's okay too) keep buying them so they stay in business.
Oh yeah
What Jobs understands... (Score:5, Insightful)
What peeves me is that whenever one of the PC makers releases a new piece of hardware, it's all about the specs. When Apple releases something, it's held to a much higher standard. Apple brought the GUI, the floppy, easy networking, design, USB, etc., to the mass market, and now has brought Unix to the masses as well (and it's partially open sourced).
Katz, if you want to feed the monopoly that keeps you down, fine.
forget market share, what about profit? growth? (Score:5, Interesting)
who cares about market share. The real question is, how do Apple's profit earnings compare to Microsoft and to Dell (need to compare both since Apple does OS and the box).
Also a good question to ask is, how does Apple's growth (in terms of profit percentage) compare to Dell and Microsoft?
If Apple has better growth/profit than Dell/Microsoft (D/M$), then 4.5% means good news - there's still 95.5% of the market that can potentially be consumed.
If Apple makes the same profit (in terms of bottom-line $$$) as Dell, but does it in only 4.5% market share as opposed to Dell's insanely huge 35% or whatever, then which is the stronger company?
Note, I havent looked up the numbers. I'm just suggesting that these are more interesting demographic/statistic metrics than merely repeating market share market share like a mantra. Market share isnt everything.
Steve Jobs Doesn't Get It? No, You Don't (Score:4, Troll)
1. How much market share does BMW have? Do you think that they have 4.5% of the world's market? I doubt it. Does it matter? Would I buy a BMW instead of a Ford? Definitely.
2. Steve Jobs knows exactly what he's doing. Do you think trying to trump Microsoft on making a commodity OS is the way to go? No, that job is already taken.
3. Take this example. I decide to open a store in a mall. There is a Walmart there already. Do I:
a) Build a gigantic department store and try to compete with Walmart?
b) Do I build a speciality store wherein I can attract a strong, loyal niche market, and make my money rather than getting crushed
I think Steve gets it fine. So do I, so do a good chunk of the posters thus far. But apparently, you don't get it.
Product lifespans (Score:3, Interesting)
The big uses for computers for the average folk these days would be email, web browsing, word processing. For that, you can live on less than a gigahertz of speed. Things aren't going to improve that much with a top-of-the-line Athlon as compared to a discontinued PII. So if you don't need the extra speed, what differentiates the computers? RAM, HD, video card... style maybe.
What differentiates cars? Why don't car manufacturers spend gobs of cash throwing the newest "maximum speed notched up by 10 mph!" engines for their vehicles? Why do they, instead, focus on styling, CD players, automatic this-and-thats? Probably because you could make a car that can go 500 mph in the shape of a Civic, but honestly no one would need the extra speed (mainly because of traffic laws, but you know...)
So maybe the iMac's push for style (and very good specs, given its intended audience) is just Apple moving into the next arena of computers as stuff-of-life: the basic concept stays the same, but it's what you add in details that matters.
In that way, Apple is definitely ahead of the game.
Jobs knows that middle America runs the show (Score:5, Insightful)
Apple, like any large corporation, has a culture of its own. The culture at Apple favors certain things. It places a value on aesthetics and on how people interact with their computers. It places a value on taking risks in order to push new technologies (some of which Apple invented, like Firewire [apple.com] and others, like USB [usb.org] that it didn't). It places a higher value on originality and elegance than on following established norms.
A company with such a culture will never rule the world. It will never defeat Microsoft in the marketplace. It will never unseat Dell. But it doesn't have to. In order to grow and prosper, Apple just has to keep its customer base happy. Its customer base is not Ma and Pa Gateway.
For better or for worse, the people who like Apple products tend to actually enjoy using their computers. They don't usually care about whether they can play any one of 10,000 available PC games. They simply want a computer that allows them to accomplish things and to have fun while doing those things.
As long as Apple can keep providing products that innovate in favor of the user, they'll do just fine, and the rest of the industry will continue to use them as an R & D lab.
I stopped reading at the "AOL" Part (Score:3, Interesting)
When's the last time Mr. Katz watched TV and saw an AOL commercial? The blinking lights, teenagers shouting, "Wow, Cool, Instant Messenging!" and other things like that.
Sorry, Katz, the shift is definately towards the younger, hip audience, especially for AOL. Microsoft? Maybe not, but there's still focus on the gaming industry there as well. Not sure what the point of this rant was.
What...is...the...point? (Score:5, Insightful)
First of all, what is the point? What are we, the readers, supposed to take away from this article? For most of my life, I've felt like I have above average reading comprehension skills, but I'm having trouble figuring out the point here. Let's see...I've read it twice now...nope, no point. Lots of words with no meaning. Not a single enlightening bit of information discerned. Why? Because the article contradicts itself.
Apple (and Jobs, by proxy I suppose) brought the consumers the gift of accessible computers, but Jobs doesn't understand what keeps the technology industry moving.
Katz, what are you saying? Jobs in an idiot or he's a genius? Are you saying anything at all? Is there an opinion here, or just someone's retelling of things that could possibly be construed as something resembling facts? "His idea to fuse the desktop with pop culture is, in fact, a powerful one. But it's too soon." "If you're a teenager, Web designer, film editor or visual arts major, or even a loving Grandma, it's great that the iMac allows you to create your own DVDs, organize and edit digital pictures, play CDs or convert MP3's, turn home videotapes into high-quality edited films."
But for all the wasted verbage, the article finally wraps it up at the end: What's cool isn't necessarily what sells. God damn, Katz. You're a genius.
Microsoft wants the "cool" factor (Score:3, Funny)
"Dude you're getting a Dell."
The PC is advertised as cool, but Mac at least makes an attempt to make them that way.
'Coolness' not the perennial Apple motto (Score:4, Interesting)
1984, enter the Mac. What was the motto? Anyone? Yes, it was "The Computer for the Rest of Us". The machine for everyman. Its aim was usability and simplicity. And it was. For a long time, the 128k Mac typified computing for the average slob. Not until 11 years later did M$ come close to this.
Steve Jobs did not find the mantra of coolness until returned from the wasteland of NeXT. The idea that a Mac was cool did not develop until the iMac. And it is what has succeeded.
I think that Jobs has matured, rather than devolved. He realizes that people won't buy insanely great things. Not en masse. But as long as 4-8% of people do, the company will be okay.
In 1993, people didn't buy usability. They don't in 2002. What people buy is familiarity and cheapness. And at that, M$ wins.
It all depends on your definition of "successful" (Score:3, Interesting)
...
The truly successful technologies and technology companies are utilitarian and dull -- decidedly non-hip.
Consider the following classes of people:
- artist
- craftsman
- engineer
- businessman
I believe they all have different "success" criteria when it comes to their "products/services/career". Don't assume the financial or market-share bottom line is the universal criteria. It probably is for the last category, but even then, that's a stereotype that not all businessmen care to follow.
And don't laugh now... even corporate entities don't need profitability or market share as their success criteria. Consider non-profits.
Thank god the world has people who consider hip and well-designed products to be successful even when they don't take over the world.
Innovation (Score:3, Insightful)
Today's TV users get all kinds of great features, including color images, CRTs that warm up in seconds instead of minutes, "big" screens, cable-delivered signals with great "reception" on hundreds of channels, stereo sound (or better), the ability to rent and watch movies (*ahem*), the ability to instantly watch whatever's on pay-per-view. Even just from a UI point of view, we now get (and expect!) wireless remote controls for everything, on-screen displays, and finally no more need to twist the channel selector knob violently to get past that annoying block of UHF stations that your antenna can't pull in!
I'm not going to make a list of all the "innovations" that have come from Apple, but I'll mention my favorite. Before the PowerBooks came out, portable PCs all had their keyboard at the front edge of the 'bottom' part of the case. The PowerBooks moved the keyboard to the back, creating a wrist rest area, much better in-flight ergonomics, and a better place to locate the pointing device (trackball in this case).
Was it revolutionary? No. Did Steve Jobs stand up and call it the coolest thing ever? No. But innovation comes in all kinds of sizes and shapes. Someone will always be innovating, and it's a good thing. Besides, if no one innovates, we'll be stuck forever with what we have now - eewww.
-Mark
The Main Problem (Score:3, Insightful)
Now, I own 3 computers. An iMac (333), an AMD 1.2GHz Athlon, and an AMD 700 Duron, respectively running OS 9.1, Win2000, and OpenBSD. I try not to be too biased, however, every operating system has it's bugs, that's a part of life.
To get my computers working, no, I didn't have to crack the cases, play around with PCI/AGP cards, until I decided that I wanted to completely overhaul my system, replacing motherboard/processor/video card. I've upgraded every one of my systems, and even from the hardware standpoint, they each have their drawbacks.
The iMac's case is a pain in the ass to work in. I've upgraded it to 192MB of RAM and a 30GB HD. It's nearly impossible to do so, and I've probably voided the warranty in the process, although it's too old to still have a valid one. It works great. As my router.
The 1.2GHz machine's case is a nice, new Enlight case. It's a breeze to work in, and about the only drawback is that it's so big and open, I often wonder where I want to put things, and how many more fans I can put in there. It's great, as my gaming PC.
The 700MHz machine is part of an old barebones system I got from a seedy vender at a computer show. It's got a crappy case, although you have some room, there isn't too much. I use it for running all sorts of random n*x experiments on it.
Now, as far as your average home user, what would I recommend? Well, it depends. If you want a cheap, relatively easy to use, vaguely stable system, sure, buy a cheap PC. You can get a PC, and everything you need to go online, check your e-mail, surf the web a bit, write the occasional document and print it. If you want some more stability, but don't mind jacking the price up, then sure, get a mac.
However, most of us here on slashdot are also part of a "niche market." We're the overclockers, power-users, computer geeks who love tweaking the systems in any way possible. What I would buy for myself, I'll most likely never recommend for my mother to use.
As far as ease-of-use, well, it's a learned habit. If you start out on Windows, sure, it'll take some work to get to use Macs. The reverse is also true. Personally, I don't like the look of the new iMac. Just by seeing it on the computer, I can tell that if I had one, and I wanted to pop the case, upgrade the harddrive or ram, it'd be a pain in the ass. You're always fighting a trade off. Ease/ability to upgrade vs. size. I don't care about size. I like being able to tweak things.
What's right for you? Whichever one you're happiest with. Platform wars are just a waste of time, regardless of public opinion, market share, or anything else under the sun.
Gawyn
For a far superior article on the difference... (Score:4, Informative)
Sorry I don't remember where I caught the original link. Could have even been here on
In summary (Score:5, Interesting)
Standardized up the wazoo, gives pretty good service, aimed squarely at middle-class consumers that want value and reliability at not too high of a price.
Extremely standardized (to the lowest level), very cheap... aimed at consumers who want/need the product (be it food, cars, computers) at the least cost. Products aren't as reliable and may produce breakdowns as a side effect (gastric or mechanical). Product as a commodity.
Not bad products, aimed at their target segments (companies that need lots of them) mostly for price and cost of ownership (although in Compaq's case, that's debatable).
Aimed at upscale, upper-middle and upper class image-conscious consumers who usually don't know too much about the product they're buying. Product hallmarks are that it looks cool, nobody will look down on you for buying their products (except the next segment), they're usually overpriced, it looks cool, and they have good reliability, service, and ease of use. Did I mention it looks cool? Underneath the appearance, they have pretty standard, very good quality components.
Products that are usually upgraded from stock products by people with a high knowledge of what they're doing with it. In Mom's case, she goes to the grocery store and cooks some damn fine pasta from ingredients she gets there. Sometimes she orders ingredients from specialized stores. In the computer geek's case, they take a stock computer (or build one themselves) and replace and upgrade the parts they choose. And we all have a car geek friend who can tell the 20 different modifications to a '69 Mustang just by listening when someone revs it up. (Sometimes we are that person.)
And how can you summarize another long-winded Katz article and lots and lots of posts?
To each company their own market segment. Business 101.
Donald Norman Begs to Differ ... (Score:4, Interesting)
In a brief piece on the BBC web site [bbc.co.uk], Donald Norman offers this opinion of Apple and the new iMac:
Apple is the best company in the world to make this because Apple understands consumers, understands design and understands computers.
Steve M
Katz is a moron (Score:3, Interesting)
1) Apple has the best tech support of any company out there. I recently had a problem with my 3 year old 21" Apple Studio Display (still under Apple extended warranty)... it was sent to Apple overnight ($500 on their dime) and was back with me in less than a week (this is a 100lb monitor mind you).
2) iTunes, iPhoto, iMovie, iDVD... all free, all best in class. Nuff said.
3) And if their hardware is almost instantly outdated, how come my 3 year old g4 500 runs Return to Castle Wolfenstein 1024*768 at more than acceptable framerates using normal settings? No small feat by my estimation.
Katz, you're an idiot (Score:4, Insightful)
The truly successful technologies and technology companies are utilitarian and dull -- decidedly non-hip. You will never seen a Microsoft or AOL exec talking about how cool the their companies or products are, only how useful and easy to use.
"You will never seen?" - what the hell are you talking about? That's bad grammar, not to mention the rest of the sentence is false. You're saying MS products are easy to use? Well, I admit, they've gotten better, but they're still playing catch up in that department.
The following is just complete nonsense, and if I can organize all of the rants floating in my head I'll show you why:
Gates understands something Jobs and media don't. When it comes to technology, it's middle-class consumers and their tastes, needs and expectations that determine success or failure.
First and foremost, Apple and Microsoft are two completely different companies. Apple sells computers, Microsoft doesn't. Microsoft sells services, for the most part Apple doesn't. Comparing these two companies is really absurd. In the same way, it's not fair to compare Apple to a company like Gateway, as Apple makes an OS, MP3 player, etc. The point is: MacOS is dominated by Windows, but no Mac users give a rat's ass.
Next, you show your true ignorance with your statement that "middle class consumers" drive the market. Are you really that stupid? Everyone knows that it's businesses that drive the PC world for a myriad of reasons. Yes, every day there are more and more personal goodies for computers, and individuals are buying more of them, but that still does not compare to the amount of money generated by businesses. Every company that uses microsoft software is forced to have a license for every single workstation, unlike the home user who just borrows a friend's. When these businesses upgrade to XP, Microsoft is going to rake in a huge amount of profit. That is what drives their "innovation," not the whims of individual PC users. This is one major reason Mac users are so loyal. Macs give you the feeling that every single part of the computer was designed so that it would be extremely convenient for you to use, that's something that customers really appreciate. Sure, maybe everyone uses Windows, but there's still about 5% of people who use Macintosh, and that's a very happy and pleased 5%.
Ballmer monkey boy anyone? (Score:3, Funny)
I guess JonKatz hasn't seen this [ntk.net] yet. That just goes to prove that you can be a billionaire Microsoft exec, and still be absolutely insane. Only Ballmer could yell "DEVELOPERS!" over and over again, and still be taken seriously (kind of).
Computers are a commodity (Score:3, Insightful)
I heartily agree with all the highly-moderated posts that take Katz to task for being an idiot. Those are VERY good points. But people are perhaps missing the boat a little about market share with computers versus automobiles. ALL CARS ARE COMPATIBLE. They can all use basically the same gas, drive on the same roads, obey the same traffic signals. If you know how to drive one of them, you can pretty much drive them all. The switch between Windows and Macintosh is much more wrenching than between a manual and automatic transmission.
My point is that market share does mean a lot more in the computer world, when it comes to operating systems, than BMW's market share does in the car world. Apple vs Dell is irrelevant, but Apple vs Windows is a meaningful statistic. This certainly doesn't mean Apple can't survive, or even thrive, as a "niche player" (I hate that term, since Apple's influence is huge). But don't just blow off such comparisons, because they do say something about the near future of the computing world.
Humor: The Onion's Take (Score:3, Interesting)
Check out this piece from the Onion [theonion.com] poking some fun at the new iMac. I especially like "special drool tray catches saliva of enthralled technogeeks."
My Brainstorm (Score:3, Insightful)
Now years later, Apple has been through 47 million dollar losses and come back to still be a profit turning company. This time though, Apple isn't marketing to the masses. Why? They're dull, boring, orthadox, pattern forming, and conformists. They don't allow for new ideas. As the man said, they don't trust the computer industry (paraphrased).
These are not the people that Apple sells to anymore. Apple sells to photo buffs, movie buffs, music buffs, *NIX geeks, people into style, non tech savy people, people who want to have a part of the future today. While these are all niche markets, they are loyal niche markets.
Photo buffs, movie buffs and music buffs all have a favorite company they use. They like to get as much stuff as they can from that company. Never mind they can get a better price from someone else, or maybe even a step better, the fact of the matter is, they can get what they need for their product reliably from one place. This naturaly lends them to be loyal people and thus ideal customers for Apple.
*NIX geeks love to be different, and love to be creative. They don't like things to be done the orthadox way, it's not interesting. New a different ways of doing things are what makes a *NIX geek tick. They love tweaking the code, and trying a different approach. Again, an ideal mac customer.
Non-tech savy people are looking for something easy, fast (to get going not processor speed) and all in one packaging. And since Apple provides all of this, they look good to new users. Since most new people like to stick with the original company for a while, they are at least temporarily loyal, and once again make an idea Apple customer.
Finaly the people who want a bit of the future today. Almost every product Apple has designed has been ahead of its time. Maybe not in sheer power, but in design and style, which has later been copied or imitated in the mass computers. Yes, no matter how you look at it, colorful PCs are the result of the iMac. And these people are also very willing to try something new. SCSI, USB, Firewire, PDAs, GUIs, OS X, all of these ideas and concepts, while they may have been developed elsewhere, where succesfuly pushed and marketed by Apple. They would not be where they are today without that push. And to try to market those ideas to the masses would result in failure. For example, USB, developed by intel, and used occasionaly, but not accepted because no one wanted to change. Along comes the iMac, a USB only machine, and suddenly USB springs up like wild fire.
Apple is succesful, not because they turn the best profit, but because they have loyal cutomers. They have lived through debt and profit, minimal sales and best sales, each time, comming out sucessful in their endevor. That isn't to say they haven't made mistakes, the 20th aniversary mac and the Cube didn't do good at all. But Apple can afford to make mistakes because they have customers willing to wait it out. Their success may not be based on profits, but then again, niether is the Chevy corvette's.
Think Marketshare (Score:4, Interesting)
I have a perfect, highly unscientific example of this. I teach an introduction to Macintosh course in the art department of a local college. This course is a prerequisite to all the other design courses in the curriculum since all the classes are Mac-based. On average, less than 5% of my students have ever used a non-Microsoft OS and, in fact, most of these students thought "Windows" and "Computer" were synonymous -they were unaware you could even have one without the other.
Despite this demographic skew, at the conclusion of the course around 90% of my students stated that they were planning to switch from Windows to Macintosh. Now the question is, were the students switching because they liked the Mac better or because everyone in the art department used Macs? Part two of the question? Does it matter?
Marketshare = success. Plain and simple.
the logic of jon katz (Score:5, Interesting)
jon katz writes:
"Burned by years of outrageously poor tech support, increasingly expensive software, and hardware that's almost instantly outdated, middle-class consumers aren't the least bit interested in the coolest new new thing. They want computing that works like TV does -- that's easy to use, takes little space, costs relatively little money and works every time you turn it on, year after year. The public is increasingly wise to tech scams like hardware that's obsolete every 18 months and software that doesn't even last that long."
how does this make sense in his greater argument? apple seems to be the only manufacturer and large os retailer that is doing anything about these issues. so is apple addressing these concerns and is thus losing the battle? or are they not but others are? or nobody is?
point by point commentary (slashdot take-down style)
"Burned by years of outrageously poor tech support...
apple has excellent tech support and wins accolades both over the phone and at the apple store. what makes it even better is that their products are easier to provide tech support for.
increasingly expensive software and hardware,
final cut pro has certainly lowered the cost of professional-level video editing by about $50 000. and the iapps are the best consumer applications of their type on the market, all free. apple hardware has not risen in price, it has fallen. the imac configuration last year offered a slower processor for $4500. this year it sells for $1800. impressive.
that's almost instantly outdated,
apple hardware retains its value in resale better than anyone else and remains in service longer. in fact, one of apple's problems has been that their hardware (and software) last too long. users don;t want to upgrade because their machine is doing for them.
middle-class consumers aren't the least bit interested in the coolest new new thing.
six million imac owners and 150 000 ipod owners say otherwise.
They want computing that works like TV does -- that's easy to use, takes little space, costs relatively little money and works every time you turn it on, year after year.
the mac works more like a tv than anyone else's box, more reliably. (i will remind jon that the whole reason we are using computers instead of watching tv is because computers are more complex and challenge us in ways that tv cannot (the info flows two ways here), and that there will be trade-offs in ease of use.) if the tv could do it, why isn't it? if someone is doing this better than apple, why aren't they?
anyway, my point, jon, is that you can't have it both ways. either apple is going in the right direction and you've defeated your own argument or they aren't and you just aren't paying attention. or everybody is going in the wrong direction which doesn't make for much of an argument.
either way you lose. what makes you lose even harder is that you walked into it.
maybe apple's market position has to do with other factors you haven't cared to comment upon?
maybe.
Re:hmmm (Score:5, Insightful)
You are missing the point. My coworkers' reactions were "woah, takes up such little space, i need one." and "dvd burning and a g4 with monitor for $1800? I'm sold."
My reaction: "perhaps i don't need a second powerbook, when this imac would be portable enough for touring with."
It's a great piece of design. Those who value their living space (like those of us here in NYC) will eat it up. Those who want affordable dvd burning and video editing love it. Those in the market for a "nearly portable" are also gaga for it.
A computer can be a work of art too, you know.
.
Re:hmmm (Score:3, Insightful)
With that comment, you reveal your position: a PC person, bent on MHz, MHz, MHz.
Apple is positioning it's machines-at least it's iMac line- as "information appliances" now. Tools for certain jobs. Who cares how fast an information appliance is, as long as it's fast enough to do it's job?
I doubt anyone is going to use one of these machines for any intense number crunching, or as a hardcore gaming rig. It's for using iPhoto, or IMovie, or iTunes, etc. For those purposes - the "digital entertainment hub" - it will work fine, look nice in your den and not take up too much space. And that's all Apple intended it to do.
Whether or not it will be a mainstream success, that remains to be seen.