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The World's First Banner Ad
Posted by
CmdrTaco
on Tue Jan 24, 2006 12:17 PM
from the it-didn't-need-to-blink dept.
from the it-didn't-need-to-blink dept.
An anonymous reader submitted a link to what they claim is the the internet's first banner ad. It comes from 1994 HotWired, paid for by AT&T. It's ugly, but no animation, no popups. It makes me a little nostalgic.
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Can't see it (Score:4, Funny)
(http://www.adrianbaugh.org.uk/ | Last Journal: Wednesday December 17 2003, @07:58PM)
Dammit, firefox! (Score:5, Funny)
Stupid firefox, I'm gonna get a *real* web browser, like Lynx - Lynx wouldn't show me the banner ad!!
--LWM
PS My god, it's ugly! We've come a long way! Not sure if that's good or bad...
Gotcha! (Score:5, Funny)
(http://www.eclipse.org/)
um (Score:3, Insightful)
(Last Journal: Thursday February 27 2003, @03:22PM)
Re:um (Score:5, Informative)
(http://slashdot.org/~tpgp)
Was a bit in the news last year on the 10th anniversary.
The comments on this adblog post [blogs.com] have a little more info.
And its bloody depressing that this image is linking to crap you don't want to look at 10+ years on....
In CBG's voice... (Score:3, Funny)
(http://seenonslash.com/ | Last Journal: Friday May 11 2007, @04:02PM)
Re:In CBG's voice... (Score:5, Funny)
(http://www.americannationalmortgage.com/)
Click Through Rate? (Score:3, Funny)
(http://www.closetojesus.org/)
Hey Taco (Score:2, Insightful)
Anyone else remember when Hemos and CmdrTaco violently swore Slashdot would never have Flash ads?
Buffer overflow! (Score:5, Funny)
(http://calum.org/)
Re:Buffer overflow! (Score:5, Funny)
(http://ndansmith.net/)
Previously covered by "ClickZ" in 2004 (Score:2)
Re:Previously covered by "ClickZ" in 2004 (Score:4, Funny)
(http://margaritachick.com/)
And just think.... (Score:2, Funny)
(Last Journal: Monday August 11 2003, @06:28PM)
10 years later... (Score:5, Insightful)
Google honed the concept of relevance in advertizing with unobtrusive text ads.
Secret sauce: relevance
Result: Profits and a market cap of $130B [yahoo.com]
Compare this with the fate of the company that paid for that first banner ad [yahoo.com]...
First spam email in 1978? (Score:5, Interesting)
http://www.templetons.com/brad/spamreact.html [templetons.com]
LOL, I can't believe I licked on thelink! (Score:4, Funny)
Museum of Internet Atrocities? (Score:5, Interesting)
I find this... (Score:3, Interesting)
(Last Journal: Tuesday November 13, @10:52AM)
More Retarded Links (Score:2, Funny)
A Slashdotter Can Dream [thelongest...nglast.com]
Stuff You Already Know (but is likely wrong now) [thelongest...nglast.com]
Hey, This one actually has a [thelongest...nglast.com] computer reference [norvig.com]
You Have Them All Memorized, Right? [thelongest...nglast.com]
Yes, The Creators of This Website Are Morons [thelongest...nglast.com]
Funny (Score:1, Insightful)
Screw this (Score:5, Funny)
(http://www.unanimocracy.com/about.html | Last Journal: Tuesday April 04 2006, @12:04PM)
How far we've come in 12 years!
Nostalgic indeed (Score:4, Funny)
(http://www.khalidine.com/)
First audio ad (Score:1)
(http://www.patrickseaman.com/)
Which word are you supposed to click on? (Score:4, Funny)
I mean if you click one word or the other they will take you to different internets.
Banner Ads are dead (Score:1)
I wonder . . . (Score:1)
(Last Journal: Saturday August 18, @01:56PM)
In the real world (Score:2)
(http://web.mac.com/crackedbutter | Last Journal: Monday January 01 2007, @07:57PM)
AT&T's "You Will" campaign (Score:5, Informative)
(http://www.polpo.org/)
ad-rag.com has the old TV commercials [ad-rag.com] -- but you have to pay €2 for the privilege.
Too bad it wasn't patented... (Score:2)
First Slashdot Banner Ad (Score:2)
(Last Journal: Wednesday October 22 2003, @02:14PM)
Slow news day? (Score:2)
fnord
AdBlock (Score:1)
468x60 (Score:2, Interesting)
(Last Journal: Wednesday October 10, @06:37AM)
Phooey. Prodigy used 'em circa 1987. (Score:2)
(http://www.dpbsmith.com/)
It was a joint venture of IBM and Sears, and was marketed as being a highly family-friendly service. All content was rigidly controlled. Every posting was inspected and approved by a moderator, and off-topic posts were brutally deleted. Anything criticizing Prodigy, or the moderators (soon referred to as "Cato," as in Cato the Censor), was considered off-topic, of course. You could sometimes get off-color content past them, but only if you were a cunning linguist.
It was heavily commercial. The whole premise was getting people to buy stuff. Their attitude was sometimes characterized as "shut up and shop."
Anyway.
At the bottom of almost every Prodigy screen, there was a rectangular area. It was about an inch high and extended the width of the screen. It was brightly colored (garishly colored, many machines of the time being limited to 16 colors or so) to contrast with the rest of the screen, and decorated with eye-catching blocky NAPLPS (I knew I could remember it) graphics. All of them offered to take you somewhere where you could buy something if you clicked a button.
They were exactly like banner ads.
They were banner ads.
Doesn't look so old to me... (Score:1)
"Thousands of technical jobs online now.. added daily.. (Click to find your perfect job)! "
Hmm, did Yahoo hot jobs exists back then? Oh, right I need to RTFA!
Not the first banner ad (Score:4, Informative)
http://www.styla.com/images/port_prodigy_full.gif [styla.com]
One big ad (Score:2, Funny)
If this isn't a Slashvertisement, I don't know what is
Pot meet Kettle (Score:1)
Am I the only one... (Score:2, Funny)
Slashdot - The World's First Banner Ad - 3 hours ago
I don't think this is the 1st banner ad (Score:1)
(http://trap.me.uk/damion/)
The more things change.... (Score:2)
(Last Journal: Sunday November 03 2002, @01:58PM)
Oh yea, banner ads are much more sexy and pleasant today.
Patent prone (Score:1)
(http://mijav.dk/)
"Have you ever right clicked your mouse..... (Score:1)
(psst. does anybody know who's sponsoring Slashdot these days?)
Just...wow (Score:1)
(http://giantpachinkomachineofdoom.com/)
Imagine typing that bastard in while browsing with the PSP!
Nice ad (Score:1)
And the punchline "YOU WILL!" is a nice touch. How did they know?
Re:tads.biz (Score:1)
(http://www-ss.com/)
Well better than the milliondollar homepage idea anyway.