Back before AdBlock was prevalent I redirected all ad websites to a local server on my network that served up a random image from a large pool of images. Websites went from ad-infested crap to astronomy, video game, superhero, and geek images. It was pretty cool.
Then I found AdBlock and never looked back.
I surf on a cell phone for a large portion of the day. If I go over my limit, I have to pay them more. I'm not about to do so just so some website that I'll probably never visit again (because their content was spread over 12 pages to increase page views to an article with marginal interest to me in the first place) can make a tenth of a penny off of my eyeballs.