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ArsDigita Founder Responds to Closing
Posted by
michael
on Sun Feb 10, 2002 01:54 AM
from the moral-of-the-story dept.
from the moral-of-the-story dept.
An anonymous reader sent in: "Net celebrity and ArsDigita founder Eve Andersson has written a brief history of the firm, documenting its downfall from her point of view. Fascinating reading, and yet another example of how a good thing can go so wrong."
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ArsDigita Founder Responds to Closing
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No more Ars University? (Score:3, Funny)
What really went wrong. (Score:5, Insightful)
A small group of developers earning lots of money, making clients happy, and developing and releasing a useful software product is wonderful, but ... to make a substantial impact on the world, you
gotta grow.
This is where it all began. ArsDigita had earnings, had satisfied clients and had a useful software product. What they didn't have was an impact on the world. What I'm saying may not be popular, but it seems to me that after an initial success, egoism got the better of them. It isn't enough that they are a big fish in a little pond, they gotta be a big fish in a big pond.
There is nothing wrong with growing, but Greenspun and cohorts should have realized that as ArsDigita grew, it will change its character: It will need funds, it will need expert managers, it will need a longer list of clients.
Funds: Conservative companies don't go to venture capitalists for funds. They go to financial institutions for that. VC's ask too much control in return for their cash. FI's only ask that you present them a viable business plan and a reliable payment schedule. Perhaps ArsDigita never went to the large FI's because it couldn't present a viable business plan? Or because their ego told them that bricks and mortar FI's are not the way to growth in the internet-age?
Clients: So they got three or four big clients initially. Considering that ArsDigita had no office, no letterhead and had only 5 employees, that's a big deal. But if they grew to a hundred full time employees and an office, even 10 big clients won't be enough. Did they have a plan to increase their client list or at least knew where those clients will be coming from?
Expert Management: The most important rule for entrepreneurs: This company is your baby, you gotta take care of it, nurture it, and help it grow, because no one else will. When the company grows, the owner's expertise must grow with it. ArsDigita was forced to grow so fast that the owners never had a change to gain the expertise to manage the enterprise. ArsDigita had to hire outside ``experts'' whose only probable interest is how to bail out with a golden parachute.
If ArsDigita didn't try to match the company's size with the owners inflated ego, it would be probably still be profitable today. Compare ArsDigita with John Carmack's Id Software and you'll understand everything I just said.
Just my half cents worth. ;-)
Re:What really went wrong. (Score:5, Interesting)
This rant, though I'm sure it's full of truth, does manage to excuse the founders of responsibility.
It sounds like their company was doing well enough to fund its own growth, albeit at a slower pace.
They could get richer faster, just not as richer as faster as they'd like.
Of course, they might now still be around as the economy recovers. Might still be in a position to make big scores that are available in the wake of all the companies that joined them in the merry rush to VC money and are not longer around to compete.
But no.
Greenspun's similar comments (Score:5, Informative)
If you want to know what really happened, I'd say that a combination of the two journals is likely a good start.
Typical.... (Score:1, Redundant)
All hail the ACS!!!!!
Re:Typical.... (Score:4, Funny)
You mean the VC's?
;)
So it's the VCs who sank the ship (Score:1, Interesting)
Fault? (Score:4, Insightful)
Another classic example of the group project that falls apart because no one can fall apart.
The company was doomed the minute they brought in the "VC's" because their vision of the company's future was drasically different then the people who started the company.
Just like getting into bed with someone who has different views on sex is a bad idea, so is going into buisness with people who have different views on buisness.
It may work for a little while, but eventually everyone is going to get disillisioned and go do their own thing.
Know your VC... (Score:4, Insightful)
Their business model is that a very small fraction of their businesses hit the jackpot while the rest fail trying to get there. The real world business model is that most successful businesses are like Jim's. No jackpot. Now, what happens if, for some reason, Jim manages to get a lot of VC cash. Well, you'll see Jim opening up dozens of franchises, building donut-baking warehouses, buying trucks, etc. Odds, are, Jim will fail.
Now in the Internet Bubble there were a lot of good, sound businesses that were really more like Jim's and less like eBay. Duh. In fact, I think the internet is more suited for small profitable outfits -- it doesn't scale very well. With an office, some good coders, a few routers and you can reach the world. But you don't see enormous revenues, and getting 10x as many good coders as when you started is impossible. It's very hard to scale up on the net. But the surreal economy fooled a lot of people into shooting too high. It's hard to imagine ArsDigita -- basically some support for a community database/website -- taking over the world. So the VC's drove it into the ground.
Interesting time line (Score:4, Interesting)
"In late March 2001, ArsDigita received $38 million in financing... In early April, Allen Shaheen... took Philip's place as CEO.
'ArsDigita University was one of the primary reasons I decided to join ArsDigita Corporation.'
- Allen Shaheen, early April 2000"
end quote
What the heck is that? Shaheen commenting on the company a year before he joined? All the quotes in the "Venture capital and new management" section are screwy like that. Is Eve trying to pull a fast one, or is it a mistake?
Philip Greenspun's version (Score:1, Informative)
Grain of salt (Score:2, Informative)
Not really (Score:4, Informative)
The reality is that the TCL version of ACS was abysmal. It did not scale in any reasonable way; it leaked memory like a sieve (we actually had to write a script to restart the server periodically), and it was a pain to use. Worse than that, the code was an ad hoc spaghetti mess, full of hacks that work around bugs introduced by other hacks. For example, a common joke among the developers was that any method prefixed with "philg_" could be replaced by the pseudocode "if(rand() > 0.5) crash();" Eve's own code was in the same league.
When the same people who wrote this monstrocity got their hands on Java, they made all the same mistakes -- hence, the failure of ACS-Java to accomplish anything remotely useful. The VCs are not the only ones to blame for aD's failure.
Re:Made Money... (Score:4, Informative)
(There was actually an existing port of the ACS to Java, a straight translation from Tcl. It wasn't an unworkable monster like the aborted version 5.0, but certainly less successful than the Tcl version.)
An Invitation of OpenACS.org (Score:5, Informative)
For general info read first: OpenACS FAQ
http://openacs.org/faq/one?scope=public&faq_id=
Aolserver is the native webserver of OpenACS, but you can use Apache if you like
http://openacs.org/software.adp
A list of companies that offer various OpenACS (and ACS) services and support
http://openacs.org/companies.adp
We all hang out at http://openacs.org/bboard
Come check it out for yourself.
Pushed out just in time. (Score:3, Informative)
But according to her story,he was victimized to the tune of 7.6 million dollars from a company about to go fuckedcompany? Not so bad.
His story (see link above from solman) doesn't mention money changing hands, so what do you believe?
The canard of growth (Score:5, Insightful)
My partners in Hammerhead Productions all worked at the same company, Pacific Data Images, before they closed their LA facility. I started with PDI when it was quite small, and was terribly fortunate that the management of PDI was committed to open books -- that is, they allowed the employees [at least the early employees, more on that, later] to see exactly what the revenues and expenses were. PDI was committed to growth, as most companies are.
The thing is that the company as the company went from 8 people to 100 people, the profits went down. They went down on a per-capita basis, but they even went down on an overall basis -- more people are much more expensive, as you add layers of overhead and spend much of your time on internal communication. Personally, I found the company less and less interesting -- as people you hired for their creative talents ended up supervising others instead, so you lost the spark that made the work interesting. I would point out over and over again, at meetings, that growth was killing us. I'd try to correct the historic graphs for inflation, to show that the numbers were even worse than they appeared at first glance. This made me quite unpopular at these meetings.
When we started our new company, we decided that we'd never grow. We've stabilized at about 10 people over the last five years, and it's worked out marvelously. The people we have are talented, creative, and are allowed to exercise their talents and creativity. The company is reasonably profitable, and shows every indication of staying that way. We are small enough that our overhead is low, so we can pick projects that interest us, instead of being forced to 'feed the machine', as larger facilities have to do.
The author of this article, Eve Andersson, says 'to make a substantial impact on the world, you gotta grow.' This is a well accepted fact, that just happens to be untrue. Even in the world of film visual effects, dominated in many ways by ILM (1500 people) and other big companies, Hammerhead holds its own. For the last two years, we've been in the Academy's Visual Effects Bake-off, showing that we can compete with those big companies.
When contracting with a company to do work, often it is more important to the person paying for the work to get a few key people working on it, rather than a slaveship of hundreds of drones.
I've gone on long enough. Just think, when you have to decide whether to grow or not, that there are substantial good reasons for staying small. Don't ignore the numbers, if the numbers are telling you that growth is killing you.
Thad Beier
Hammerhead Productions
ps. Ok, ok, PDI went on to make 'Shrek', which needed 300 people. I still stand by my thesis.
Re:The canard of growth (Score:4, Interesting)
Most decent business schools teach the parameters of sustainable growth. A _good_ MBA or CPA (who stayed awake in class and doesn't have a personal agenda or divided loyalties) can make these clear. Any startup or small company needs to trim its sails - review its business plan - at least quarterly if not monthly, and reviewing the sustainability of its growth curve must be one of the principal objectives, because this simply boils down to its continuing viability as a going concern.
A small company seeking capital has to find "angel" investors - people who will inject money, have the patience to watch the company grow, and eventually take out a somewhat higher profit than they could get in the big bond and equity markets. You will often have to give such "angel" investors some equity in the company, but your negotiation objective should be to give them as little equity as they will accept, and meanwhile you must retain control. The "angel" investors know this game, but if they like you and your company business plan, they will agree to let you keep control. After all, they're investors - if they wanted to run a company, they'd do that with their money instead.
But if you get VCs (Vulture Capitalists) involved before you're on the brink of explosive growth, well... get ready to lose your company. The VCs won't invest small sums - that would lead them into too many investments - and they like to closely control their favored few. The VCs will seek out piggish equity stakes and executive control. They want an Initial Public Offering (IPO) and a quick turnover of their big stock holdings for astronomical profits. They need your company to grow 200-300% with no limit in sight in order to unload their stock on the mass of investors. They're always looking for the next Apple, although they'll kill ten small companies for every one that hits the bigtime. That's the moral here, folks. Beware of the VCs. They'll kill you.
Re:The canard of growth (Score:4, Interesting)
Actually there are lots of professional services companies with the same approach. A lot of legal, accounting and engineering practices have a 'no growth' or 'slow growth' policy.
The reason is that professional services companies do not become more profitable as they become larger. A PSO company sells the professional skills of its employees. In a typical PSO company there is a pyramid of expertise. For each senior partner there might be two junior partners, four associates and the same number of support staff. That ratio does not change much if there are a hundred senior partners or one.
The problem for the PSO company is that a senior partner has to be paid pretty well or else they will go off and start their own outfit. At the bottom of the tree an associate might be paid $400 a day and be charged out at $1,600 - a markup of 400%. But at the top of the tree a senior partner is likely to be paid more than their charge out rate, their real job being to bring work into the practice. A senior partner might charge out 100 days a year (i.e ahlf the normal rate) at $5,000 a day, but they can keep busy 4 associates at a profit of $6,400 a day and 2 juniors at a profit of $3,600 a day, so they actually contribute to the practice an average of $12,500 a day and take out maybe $6,000.
The reason PSO firms have to grow is that as the people at the base of the pyramid get more experience the only way of maintaining profitability is to either increase recruitment at the base or to restrict the number of promotions. That is why a lot of accounting companies have 'up or out' policies. If you don't make the next step in the ladder by a certain date you are told to look for work elsewhere.
All in all VC should never be funding pure PSO companies. Most PSO companies are organized as partnerships for good reason - the company itself actually has very little value, the value is all in the knowledge of the employees. And those employees can and will walk out the door with it unless they feel they are rewarded for it.
PSO can add a lot to a growth company's bottom line, but only as a supplement to product, not as a replacement. In general the markets tend to be sniffy about companies that make more than 20-25% of their revenues from PSO. An Oracle or an IBM can make a lot of money from PSO, even run a pure PSO division. But that works because the customers (and consultants) know that they are buying more than just the consultant's time.
The other problem with PSO is that it is economically a pretty risky proposition. A typical PSO company operates on a margin or 20%. If there is a downturn they don't have much scope to cut costs without layoffs.
Remove the log from thine own eye... (Score:3, Insightful)
Her story sounds like the classic "if I ran the company, everything would be perfect" rant usually heard from holier-than-thou engineers covering for their own incompetence.
And poor, poor baby had to take three months off to travel before coming back to be sacked. I know we all weep for her and her dire plight. If only everybody else were as competent, intelligent, and insightful as she....
*yawn*
It must be easier to sling mud while hiding (Score:5, Insightful)
I don't know Ms. Andersson, nor have I had any connection with her company, so I can't say whether her account is correct or not.
I have noticed a lot of negative statements about her, though, in these comments. And I find it interesting that the vast majority making those negative comments have chosen to be wimps hiding behind the name "Anonymous Coward" (a very appropriate name).
Even if Ms. Andersson is wrong, at least she has guts enough to put her name on her comments.
Not to suprizing. (Score:2)
I think if the company had stayed private, they probably could have pulled through the worst of it, but they didn't. Oh well.
It's always nice to hear about the downfall of people you don't like though
(there's a german word that would apply here, but I couldn't spell it for the life of me
Libel (Score:1)
Dirk
simple, practical reasons (Score:2)
Not all ArsDigitas are alike (Score:2, Informative)
I have been told that even source control and release management were considered "fashionable but not really useful" back in the TCL era at AD, and that ACS users were expected to grab a tarball and start hacking.
Remember when you were a wet-nosed little code monkey and thought that grinding out twenty functional points over a sleepless weekend meant that you were "productive?" Forget that the code was too slow and buggy to be released, or that it was so over-engineered that every programmer who had to add to it or use it squandered countless hours figuring out the architecture.
Slowly, if you learned at all, you discovered that all the boring stuff you disdained at first enabled you to actually bring products to market in a repeatable, cost-effective way. (Oh yeah, and no 80-hour weeks debugging, either).
ArsDigita was just beginning to learn these lessons and grow up into a real development organization when RedHat acquired it.
Everytime someone gets rich quick, (Score:5, Interesting)
Eve really did write a beautiful article, and I thank her for writting it. She did, however, try to wipe her hands clean of all responsibilty. Not to say she is responsible, but ArsDigita's death was not due to just the capitalists that sealed its fate, but the capitalists within.
ArsDigita was one of the few net companies actually developing a useful product that people wanted. It should have weathered the dot-com bombs, but it fell into a cycle of greed. Rather than making modest earnings, they wanted to get richer faster. It was easy to ignore the fact they were making tons of money, and doing a good job. They had the potential to make more, and being good young american capitalists they went for the opportunity.
A web developer no matter how talented is not actually worth 7 million dollars. This is not to say they aren't "the best" or any other such nonsense, but rather 7 million dollars is a HUGE amount of money.
Think of ID games. They keep their number smalls, their business controlled and make solid, strong, modest, earnings for the most desired product of its kind. They are extremly successful and will continue to be because they hold similar ideals to ArsDigita.
ArsDigita, however, let it be controlled by big fish who offered to front more money. More money, more profit, everyone's happy? No, because everyone was trying to get rich quickly. Sure you were trying to make a good product, but you were so bedazzeled by the money that ArsDigita's creative control was lost. If you invite sharks into your pool, expect to get bit.
Eve I'm sorry you got screwed. You did your job well, but no matter getting rich quick means someone else is paying for it. Your company tried to raise too much capital, too fast. You got your ass kicked by the best, but we're all alittle wiser for it.
Oh well, I invite you to join my world. A soon to be college graduate looking at a very tight job market because a few dot-commers wanted little red sports cars.
Welcome,
Rob
I know about VCs... (Score:2, Interesting)
When they started they had over 20 customers in such diverse areas of POS maintenance, GPOS maintenance and HVAC. After 6 months they had net profit of over $60,000 a month.
Within two years the VC had let the HVAC guys run off with all of their equipment and customers for nothing. The gasoline guys left because they could not tolerate the VC.
Three years later my Dad and his friend bought the POS part of the business for pennies on the dollar from the bankruptcy(sp) sale.
For the new company they never even THOUGHT of getting any type of VC...
Five years later my Dad sold his share for a cool $250,000.
BWP
Sounds like MDK (Score:2, Interesting)
one except that Mandrake's founders succeeded in
firing the VC CEO at the right time.
What seems clear is that the professional
manager are useless if they don't know what's
going on.
pi (Score:1)
Eh... VC's etc. (Score:3, Insightful)
Look we went through two bubbles. First DotCom bubble bursted then Telecom one (that was the one I went through). A lot of people got greedy, a lot of people lost their money, some people made a lot of money. And a lot of people, mostly engineers (hardware, software take your peak) saw their dreams comming to the crushing end for a moment. Not just dreams of financial stability but dreams of making something that a lot of other people will need. There is a lot of lessons to be learned here.
First of all VC's are not evil and very often are neccessary. NSF and DARPA are not limitless money pits and not every one can have 30 credit cards to run his/her own company. May be in software for a while you can operate from you basement but if you talk about hardware you talk about some significant burt rate almost from the start.
But when you start dealing with VC's you have to remember a few things. They are people with money (well, duh) but for them money make money and this is as far their thinking very often goes. That is when they give you money they expect substential return and FAST. This is veary banal thought I agree but this is where a lot of people stumble. This is what driving most of them. And the most important thing they do not understand the tech (although they think they do). They understand it on such level that it would make geeky kid from high school laugh.
Just an example a few years back I've overheard a conversation in student cafeteria between a bunch MBA students. First they were talking about getting internship at Morgan-Stanly and other "nice" places then they started a "technical" argument. The point was: "who the hell needs optical fiber communications when everything goes wireless?" Well hello!?
But you know what? I bet in a few years somebody may be me may be you will knock on one of those guys door with a buisness plan and really really high expectations.
For them the most important thing is to catch a trend invest some money and get lot's of it in return a few years later. So their understanding of thech goes as far as somthing like "everybody will need high bandwidth right into their living room" and that's it.
There are few exceptions like Intell or IBM when you meet a guy with real engineering experience who actually would come to your place at work and will actually understand what you do down to very small and unglamorous details. You get this guy you are lucky but be warned ppl like that don't take bullshit.
Other than that they know nothing so they hang on to the people they know be it consultants from universities managers CEOs etc. And if they don't know you they don't "feel comfortable" with you for a long time. Hell, I've witnessed one very good manager being demoted just because the board did not know him. So instead we've got people with "names" who drive that guy, me and many other people I work with crazy.
So naturally when everybody was plaing IPO game they wanted growth. And if there was no real growth you were supposed to show it. Like for instance, I don't know about other places but in Bay Area two years ago there was a formula. Each Ph. D. automatically ment extra 3-6 millions of dollars to valuation of the company. Naturally everybody was hiring. When market fell a lot of people got two hours to clean up their desks.
So don't say you got screwed by VC's. You just went along with their game and neither them nor you actually new the rules
So any way learn your lessons. Get rich quick schemes won't work for a while (and may be this is actually good). One thing did not work move on and start a new one. Be good at what you do you will survive one way or another.
Re:Eh... VC's etc. (Score:5, Funny)
"The way to write a contract is to assume that you and the nice man sitting across the table will drop dead tomorrow, and your heirs will hate one another's guts."
How to Retire Early (Score:2)
1. Get an MBA
2. Find a startup
3. Front some money to succesful startup
4. Get on startup's payroll
5. Fire everyone
6. Divide profits generated before your arrival amongst your VC friends
7. Run company into ground, walk away
8. Find a startup...
Solving Business Problems (Score:1)
It's all quite sad, really, it's clear that Eve still longs for the days when she sat in front of a humming CRT, with her dog at her feet, solving problems and pounding code all night. Unfortunately, I've seen this a number of times in recent years. It's really quite disturbing. i.e.Talented geeks being pulled into management positions because the company has grown, and no one else knows enough about the underlying process/code/whatever to manage it's production and implementation efficiently. It's a bad reason to fix what isn't broken.
The result being an inexperienced business manager, and one less expert, fully devoted, programmer--loose loose. Never mind the fact that the poor programmer often feels more stressed, less fulfilled and removed from their art.
This transformation of individual character isn't unlike what appears to have happened at ArsDigita, and many companies. The core of the company is cast aside once it's realized that there's real money to be made. Then the ambition fuels greed, perspective gets lost, and what made the organization special seems to dissipate, leaving unmotivated, unfulfilled people behind in a plain vanilla, soulless environment.
Eve's capacity for self-delusion continues to stun (Score:5, Interesting)
I have tremendous respect for a lot of people at ArsDigita. Her story is absolutely insulting to the people who have worked so hard to ship something, and it has certainly caused any remaining goodwill I have towards her (because I do think she IS a nice person) evaporate. Her indictment of Richard Buck and Michael Yoon is completely unfounded and complete bullshit. One stunning example is that Richard Buck is a poor manager because he was not able to "motivate the product team to work more than 40 hours/week." I find this to be disgusting and utter nonsense. One, just because you don't drive your employees like slaves doesn't mean you suck. Two, Eve was never at the office, so how could she know how long we worked? She was too busy working on her VoiceXML book that she told no one about!
Okay, (Score:1)
We' gossipping ala Fucked Company, and frankly this doesn't belong here.
A little bit of the VC perspective (Score:2, Insightful)
However, consider the perspective of the Venture Capitalist. He usually has control of a good deal of funds with which he tries to hit home runs (well, usually he does not exist but is a pool of funds). Furthermore, in the best and the worst of times roughly fifty percent of companies that attract venture capital end up failures. Roughly ten percent ever make enough profit to be considered successful. It is on those ten percent that the fund, or funder, makes the money. The venture capitalist knows that the majority of ventures do not return anything because the original management of the company possesses too much control. They, usually, simply do not know how to run a large business. Furthermore, if the venture is successful then the original manager will be better off (in terms of wealth) with 15% of the success than with 70 - 100% of a company that never takes off. Running a large business takes talent in sales, management, supply chain, accounting, legal, the list goes on and on.
Now, another point about venture capital is that it takes a small and marginally profitable company with a good product or two (or several, or whatever) and figures out how to bring those to market and sustain the viability of the firm. It does not appear to me that these were particular problems in this case. This company already had high profile clients, a good revenue stream and profits, and it had decent pool of leadership to sustain itself. It appears to me that they needed to bring in a few MBAs to manage sales and that kind of thing, and not go after venture capital. It appears to me that this was a case of the owners and the venture capital getting caught up in the speculative excess of 1998 - 2000.
Actually, on thinking about it before submitting, one more thing appears to me. The venture capitalist saw that he had been approached by, or that he had found, a firm with good revenue and profitability, and probably figured he had a real good cash cow on his hands. That blinded him to the question of whether or not venture capital was a good idea in this case. A firm actually concerned about business viability would have perhaps been more deliberate in this case.
Eve needs to take some of the responsibility (Score:4, Insightful)
was the original management of Ars Digita who
went out and raised the VC money. They chose
the firms they sold part of their company to,
they chose to put those people on their board.
They chose to have them as their business partners.
Check references? Do due diligence? What did that
turn up? I'd like to see that in the story.
If you go into business with someone and don't
set expectations ahead of time, in writing, and
check that those agreements will be honored -
well then, that's just a bit naive.
King Of The Hill (Score:2, Insightful)
What the hell is up with that?
It's ego and penis envy, whatever you want to call it.
I fail to understand why they needed to "grow" if they were stable and making a profit. Why does everyone seem to think they need to be bigger, badder, and better than the rest.
Hell, as long as you're making some money, contributing something to the world, and putting food on the table for you and your family then relax and enjoy. From the way she describes it, they were in just that position before they went looking for "venture capital"
If growth was needed, it would have funded itself thru profits.
I think she said they had about 60 some people before looking to "grow". After they "grew" those people had to make their home elsewhere.
She seems to assign a lot of blame to the managment people who were hired to help them grow. I would say that she and the other founders were as much or more to blame for the failure of the company simply because of thier greedy vision.
Sounds like Sour Grapes to me (Score:2, Interesting)
1. Several quotes from "www.fuckedcompany.com"
Yeah, there's a good reputable news source.
2. I't all the VC's fault.
If ArsDigita was as sucessful and profitable as claimed, why did they need VC's? Why? Because like all the other dot-commers who went bust, they wanted to get richer faster. All her talk about ethics and honesty is just so much hot air. Yes, VC's are evil crooks. But so are you if you get in bed with them.
3. "By the end of March 2000, we had 110 employees, 7 offices
Why does a company whose business is done solely over the Internet need 7 offices? Typical dot-com mentality. Too many people, too many offices. Appearance is more important than good business practices. It's much more pretigious and gratifying to the ego to be CEO of a 110 person/7 office company rather than a 10 person/1 office compnay. Even if the VC's hadn't killed ArsDigital, when the economy slowed down they would have collapsed under their own bloated weight, just like all the other failed dot-coms.
4. "Philip was quite happy to let a 'professional manager' step in and take over"
Sure, why not. Why not let somebody else run the compnay. As long as a big fat paycheck is still rolling in, who cares. If Richard Greenspun really cared about ArsDigita as much as he claims, he never would have done this. Just another example of the greedy "I want to get paid to do nothing" attitude that kills many businesses.
In conclusion, it's quite obvious that the founders of AD screwed up and are now trying to pin the blame on someone else. They're like a guy who blows his entire paycheck on lottery tickets and when he doesn't win anything, wants to blame the people running the lottery. The truth is, they gambled and lost. They got in bed with crooks and agreed to play their crooked game. They turned over control of the company to someone else because they thought it would make them richer, faster while doing less work.
Business is a Loaded Gun (Score:1)
There appeared to be no business plan in effect here other than to be warm and open and trusting. And they got fucked then eaten. Darwinian principles score again!
The problem with VC's (Score:3, Interesting)
PBS did a great Documentary on VCs in the tech industry back in the 90's. I still remember the the VC who funded Cisco bluntly talking about how It's the VC's responcibility to push the founders out the company.
The dot-com VC rush pretty much matches up with the silicon valley tech rush back in the early 80's. And the success rate between the two is actually pretty similar.
I think the problem bringing in a VC is the same as brining in any new management team. If you bring in a new team you've basically saying we have to change everything. This can work well if things are truely broken. But in this case the comapny wasn't broken. What it needed was someone to stay the course and manage the expansion.
Managing expansion is a very tricky business. Expand too far, leverage too much, you leave yourself open for failure. All of a sudden a small bump in the market looks like a tidal wave. A one point raise in interest rates could make you default you loans. Very few business manage this well, let alone greedy VC's.
It's a gamble. So when looking at all the money waved in front of your face read "Cryptonomic" and ask yourself "Ever danced with the devil in the shaddow of the moonlight?"
ars (Score:1)
The teaching concept and also the mass of online material available to anyone for their learning pleasure was also mind blowing.
Definately a cool idea that I think would have best matured slowly on its own without outside help.
As for outside MBAs for management, hire them so you can fire them if need be. Once you give up control both equity-wise and management-wise to someone who does not share the same ideas and dreams as you you're pretty much their pet.
As for VCs I've read numerous articles, some story postings on
I still think the ideas that Philip and Eve based much of the company on were good and sound, I'd use them in my own business - but I would hold back on growth and stay away from VC or any capital injection that would dilute my shares to less than 50.1% of voting stock. If you can't grow your business organically and keep hold of it - whats the value? Taking over the world with VCs at the helm? Slow and steady, one step at a time thats how you build something of lasting value.
A bit of a depressing story overall.
m
The moral (Score:2)
ArsFailure (the art of failure) (Score:2)
History: who's version is correct (Score:1)
Makes you wonder how we can ever determine the historical truth about anything.
Eve's Pi (Score:2)
I met her at a dotcom party in '1997 and she inspired me to learn pi [fury.com] to 100 places.
Beautiful, inelligent, geeky. Truly, Eve, you are the best of us.
...Either that or I am a sad, sad man.
But why did they choose VC? (Score:1)
Why did they take venture capital at all?
At most something will be written about "wanting to grow", but that is too simplistic to be the whole story. Lot's of companies are able to grow using other means (and aD was growing just fine without VC).
VC money was, with the benefit of hindsight, the fatal mistake, but it must have seemed like a good idea at the time. Was it just that there was so much VC money sloshing around at the time that it seemed foolish not to grab some? What was the thinking amoung the aD principles that led them to this decision?
And this isn't just an idle question, I'd like to learn from their mistakes so that I can notice the warning signs in my own business.
Richard Buck is awesome... (Score:1)
One of the main reasons we accepted VC funding was that we hoped to attract high-caliber managers who would bring the experience needed to help us meet our goals. Richard Buck was such a person. It was great working for him over the past year and he gave me new-found hope that we would succeed.
It is inspiring to me that a company I founded attracted a person like Richard.
Local Maximums, Greedy Algorithms (Score:1)
I thoroughly appreciated your "Diary of a start-up." ArsDigita was a story that I've followed since the beginning of last summer. I met a few developers at the San Diego Open Source convention and I was amazed to find a company whose products were free and flexible for many needs. I cannot express what joy I get seeing productts and companies that in some implicit way represent the anti-Sun-Oracle-Wintel-mega-$$$ combos to build a simple website.
Your diary was very insightful, well-written, and collected many sentiments of disaffected dot-commers.
A few things I'd like to add though. It seems though, that there were two parts to the tradgedy of ArsDigita. 1) the pre-VC leaders' need to get VCs and 2) the VCs need to quickly capture $$$
Both seemed to stem from a greed. The pre-VC ppl wanted to grow and expand, and at least to some extent, participate in the big IPO party that was happening. The post-VC ppl wanted also the same things.
The pre-VC ppl are less culpable, though, because they didn't swoop in there with the same suit-draped, rabid wombat, and bloodthirsty give me XML, Unix, Java, Vortals, and Defensible Market Niches mantra.
Nonetheless, this rings well with what a CS-grad friend of mine told me. American capitalism is essentially a 350 million nodes running on greedy algorithms. However, as we learned in CS, greedy algorithms run into the problem of local maximums. They grab and eat through until they get to an pseudo-optimal/stable maximum position. While being self-praising in these positions, the greedy algorithms may fail to reach other maximums that may require things like patience and a lack of greed. As a result, the capitalists and their greed did themselves in with the dot-com boom/bust episode.
Phil Greenspun abandoned aD (Score:1)
I certainly don't believe Phil thought the VC's had "learned their lesson" and would "do the right thing" after resuming control. Why was Phil the only one to profit from the settlement? (Why weren't the other defendants given a portion of the settlement?)
I don't know Phil or Eve or any of the VC's involved, but from reading the account, it sounded like Phil sold out aD.
This isn't a troll, so if you have an insight as to what happened, please clarify.
Re:Pinch of salt? (Score:3, Insightful)
Now she's blaming it all on the managment that kicked her out.
Is she bitter?
The short answer is "No".
The longer answer is that Greenspun's own account of Ars' downfall matches hers in a number of ways. They both felt that the venture capitalists made horrible decisions.
I can understand if she's upset that her dream for Ars will never manifest itself, but I doubt she'd stoop so low as to manufacture incidents that never happened just to make herself look good and make others look bad.
From all I've read about them and her, she seems to be a bright and honest person.
Re:Pinch of salt? (Score:5, Insightful)
so the fact that Greenspun and she have similar recollections is hardly surprising.
I didn't say she was lying
Re:Pinch of salt? (Score:4, Insightful)
Not-so-surprisingly, I've heard *many* accounts along these lines from people in various companies that were ruined by VCs. Formerly profitable endeavors saw an opportunity to expand so long as they relinquished control to MBAs, were grateful to do so (thinking the MBAs would relieve them of the chores of management, accounting, and payroll), and then found to their dismay that the new folks were complete morons interested only in padding their own bank and expense accounts. It sounds somewhat naive in hindsight, but the programmers who built the companies found the business side of it to be a tedious pain in the ass and wanted to do what they loved best, program; turning over these non-programming aspects to a 'professional' seemed logical.
Only the thing is, the 'professionals' in business are often incredibly stupid and even more greedy. My own experiences with executive management in various corporations is one of disbelief combined with wonder: disbelief that someone so stupid could hold such a position of power, and wonder over how they got that position in the first place. Clearly, the world of management *isn't* Darwinian, else all of these fools would've been weeded out of the corporate gene pool a long time ago. Instead, they run the show.
Never underestimate the potential incompetence of an MBA, especially a VC MBA. Years of experience have taught me that the most likely person to stick their fingers in the pie and screw things up are just these kinds of folks. Especially the ones (which seem to constitute the majority) who never progressed beyond the kindergarten level of maturity and are constantly whipping out their peckers to measure them against everyone else they encounter.
Max
Re:Pinch of salt? Nah, just your ignorance (Score:1)
Re:Pinch of salt? (Score:1)
Now she's blaming it all on the managment that kicked her out.
Is she bitter? Or is she correct?
I've been through similar scenario, and I can tell you that I've experienced Deja-Vu after reading her story. I trust what she's saying, for very simply reason - that's how things work w/ VCs.
I've never had less respect for all those "business people", because I've seen numerous times how incompetent they are, and how full of excuses they are. Nothing is their fault, it's always someone else's fault.
Re:Oh shut up (Score:1)
Re:Delusional. (Score:1)
-H
Re:Double woohoo! (Score:1)