They never had "innovation" as the iphone has consistently been behind other leading devices (usually by a year or more) on features.
For some companies, "innovation" means throwing 100 different features at the wall to see if any of them stick. Along the way, most of the people who bought those devices are fucked, because most of them paid for "features" that weren't usable, or devices that included huge compromises in order to accommodate those "features".
For other companies, "innovation" means spending the time to figure out how do the things that are really worth doing, better than anyone else has.
As a customer, I far prefer the second, even if it means I have to wait 6 extra months for the life-altering experience of a new feature on my telephone.