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Television Canada

Nearly Half of Canadians Have Cut Cable Entirely (mobilesyrup.com) 24

According to Convergence Research, an estimated 46% of Canadian households didn't have a TV subscription with a cable, satellite, or telecom-based provider in 2024. MobileSyrup reports: In its latest annual "Couch Potato" report (PDF) on the streaming market, the firm notes that this was a four per cent increase from 2023 and that the number is expected to continue to rise to 54 per cent by 2027. Convergence notes that this marks a greater shift towards subscription video on demand services (SVOD) like Netflix and Disney+. To that point, the firm found that Canadian streaming subscription revenue grew 15 per cent year-over-year to $4.2 billion in 2024. At the same time, linear TV subscription revenue dropped five per cent to around $6.5 billion.

Some other interesting findings from the report:
- The 10 leading streaming providers raised prices in Canada by an average of six percent last year
- Ad-enabled memberships are cost 39 percent less on average compared to ad-free options
- Canadians subscribe to an average of 2.6 streaming platforms per household

Nearly Half of Canadians Have Cut Cable Entirely

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  • I don't feel I need to be broadcast to. Youtube + UBO and pirate torrents are such a better experience.
    • Re:I don't either. (Score:4, Insightful)

      by alvinrod ( 889928 ) on Tuesday March 25, 2025 @05:11PM (#65258977)
      The streaming services are quickly going downhill, but getting kicked in the nuts has been a better experience than cable for quite some time. I'm surprised that half still have cable and would not be at all surprised to if the data showed it was mostly generational with older Canadians largely having cable subscriptions and younger Canadians typically not. Cable is quickly becoming the new AOL in that way.
      • Outside of using my cable connection for internet, I keep my TV sub primarily for live sports, specifically Formula One and NHL (go Lewis, go Jets!), and a handful of al la carte specialty channels. TV shows and movies I mostly just torrent. I could probably find pirate streams of the sports too, but it's not worth the aggravation.
  • Misleading... (Score:5, Interesting)

    by aardvarkjoe ( 156801 ) on Tuesday March 25, 2025 @06:15PM (#65259163)

    You didn't "cut cable" if you didn't have it in the first place; the number they're citing is a percentage of total households without cable, not the number of total households that had cable and got rid of it.

    • "Cut Cable Entirely" is simply not true. They are still paying for it, they are just using it for Internet Streaming instead of traditional Cable TV.
      • You raise a good point. Does cutting the cable mean no cable internet? I know I'm a Canadian and I have a tv box but never use it. The problem is if I want Internet and phone anyway then just stopping the tv box doesn't really save much.
        • It's called "cord-cutting," and it means dropping your cable TV subscription, not doing without any cords (cable, optical fibre, the line to your satellite dish...) We cut the cord years ago (and the land line), and we get our Internet from a small provider. The big Canadian cable TV and comms packages were way too expensive, offered 500 channels with nothing on, and came jam-packed with ads. At the time, Internet streaming looked a lot better. Things have changed since then. Avoiding ads is back -- big
        • by AmiMoJo ( 196126 )

          I'm a little surprised that the ISPs don't offer TV as well. In Japan you can get a box that is both a fibre optic internet router, and has a coax connector that carries a modulated digital TV signal. You can use it as an alternative to an antenna or satellite dish. Video is up to 8k.

          They also have 1seg, which is a special OTA system designed for urban canyons. Low bandwidth and low quality video, but many cars have it built in. You can watch while you drive.

  • by MobileTatsu-NJG ( 946591 ) on Tuesday March 25, 2025 @08:26PM (#65259421)

    Nearly Half of Canadians Have Cut Cable Entirely

    Thanks to the brilliant economic moves of the current US President, half of Canadians will be cutting a lot more stuff entirely!

  • Cable TV - It's TV that you pay for, and still have to endure advertisements.
    • by butlerm ( 3112 )

      The worst part about cable / satellite tv are channels that show the same movies over and over again except stretched out to three or four hours with twenty to thirty minutes of commercials an hour instead if the usual twelve to fifteen or whatever is common now. And then much of the time you have to turn off or scroll through hundreds of nearly worthless channels that have nothing in particular that you are interested in except maybe reruns of television shows that were current forty years ago. And none

  • Never had access to any "cable provider " like Comcast as live in a rural area. Did cut DishTV with 250 channels of mostly crap and we really only watched 3-5 channels. When I found I could watch sports on a reliable basis, DishTV was gone. I use my slow Windstream DSL to watch anything off the internet for free !

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