from the like-a-fairy-tale-wedding dept.
garzpacho writes "Businessweek is reporting on MySpace's new strategy. They're going to pit the large engines against each other in a bidding war to provide the popular social networking site with a new search engine. From the article: 'Search is a driver of traffic and advertising revenue for other major Web destinations, but it's a largely untapped source of growth for MySpace and other Fox Interactive Media properties such as online gaming site IGN and sports site Scout. Given MySpace's power, Google, Yahoo!, and MSN are expected to compete fiercely for the right to be the search engine of choice for MySpace and the rest of Fox Interactive. News Corp. won't say how much money it expects to derive from a deal, but industry experts say it could conceivably boost MySpace's annual revenue several times over.'"
[Crash programs] fail because they are based on the theory that, with nine
women pregnant, you can get a baby a month.
-- Wernher von Braun