GameDailyBiz is running an article on a study recently conducted by the Consumer Electronics Association. They found that, in the demographic of people aged 25-34, more women than men play games. This is largely the result of the 'casual' games market. From the article: "The CEA study found that 65 percent of women in the 25-34 age bracket play videogames, while only 35 percent of men in that group said that they play videogames. Apparently, the key factor involved with these findings is the increasing popularity of casual games, especially among women. Women were found to be slightly less likely than men in the 25-34 bracket to play traditional console games on systems like the PlayStation 2 or Xbox, while they gravitated more heavily towards simple types of games like Tetris or other puzzle games and card games like solitaire."