An anonymous reader writes "A columnist at CNET is questioning whether Apple over-hyped last week's launch. From the article: 'Jobs' announcement of a new leather case for the iPod was especially ridiculous. Like the queen announcing a new toaster in Buckingham Palace. It seemed odd that Jobs was troubling himself to introduce fashion accessories to Apple's products.' Is Apple a victim of its own success? Can it hold a low-profile product launch anymore -- or do we inevitably expect too much?"