

Lights On But No One Home At Sun Grid 232
cygnusx writes "The Register reveals that Sun's pay-for-use grid computing services hasn't picked up a single customer yet." From the article: "The missing customers prove quite shocking when you consider that utility computing users must agree to be named in marketing programs as part of their contract with Sun - a fact learned by The Register and confirmed by a Sun spokeswoman. More than one year since it first started hyping the 'pay-for-use grid computing services' Sun is still weeks away from presenting a customer to the public. The program has proved much tougher to sell that Sun ever imagined."
It's entirely SUN's own fault (Score:5, Insightful)
Unless of course you're doing something with free software like Bittorrent where you don't need to money and everything else is cost neglible.
Re:It's entirely SUN's own fault (Score:5, Interesting)
That being said, however, you still need to have done some realistic market research. They should have at least contacted some friendly organizations (current customers mainly) to gauge actual interest in this thing beyond just the "that sounds cool" stage. The larger the financial risk involved in the project, the more market research needs to be conducted to mitigate that risk.
It sounds almost like someone at Sun got a "really cool" idea, and everyone else at Sun thought it was super cool too, and no one bothered to ask anyone on the outside. Or if they did, they only paid attention to the ones that said it was cool and ignored the others. Or they only asked people if it was cool, and never asked them if they would buy it if it were available.
It seems like Sun badly misread the market here, and I would assume someone in their marketing department is going to have a very bad day in the near future.
Re:It's entirely SUN's own fault (Score:3, Funny)
It's so nice to see that not every company has abandoned the idea of not having a revenue stream...
Re:It's entirely SUN's own fault (Score:4, Insightful)
Re:It's entirely SUN's own fault (Score:2)
Re:It's entirely SUN's own fault (Score:2)
That's like saying that marketing push does not work. For generic products like this it is very unlikely that you get any customers buying it up front - it does not directly solve any problem. The problem here is that there is probably only a niche market. So you will have few people interested in it as well. That makes it hard to do a market
Re:It's entirely SUN's own fault (Score:5, Insightful)
The Register has, to some extent, got it's self mixed up.
The Grid Utility offering currently exists in 2 flavours which are still fairly fluid and are evolving to meet the markets needs.
The first is a 'enter your credit card number on our secure website, submit your job and wait for the results' ('Retail Grid') which has been on limited release to early access customers for a while now. I think the reason there has been little publicity around which customers which use this part of the service is because this model isn't contract based. As I understand it, people signing up on the website do not necessarily have an agreement with Sun over publicity.
The second model (the 'Commercial Grid') is a more tailored customer grid which does involve contracts and engineering development work whereby a customer is expected to return to the grid periodically to use 'their grid environment'.
This service has been in use for many months and although this part of the service *was* slightly delayed, we currently have a significant number of customers and potential customers who are conducting testing and running jobs on the Commercial SunGrid.
One thing we aren't suffering from is a lack of interest,
Also, The Register seems to have forgotten about this: http://www.internetnews.com/ent-news/article.php/
Re:It's entirely SUN's own fault (Score:2)
Given their lack of paying customers that's a pretty good thought. That might give them clients they could point to when trying to attract customers showing how well their service actually works. Of course if their service doesn't work then I'm sure they'd rather lock someone into a contract before word gets out. :)
Re:It's entirely SUN's own fault (Score:2, Insightful)
True enough, but requiring your customers to add their name to your advertising campaign? that's silly.
Suggest it, maybe even request it after proven performance, but don't require it.
Re:It's entirely SUN's own fault (Score:3, Insightful)
Technology companies, especially those customising software for a client, know what this is like all too well.
Most of us have friends and family (Score:3, Informative)
IIRC he spent a year or two living frugaly with relatives or friends because he knew he had a great idea and wanted it done as soon as possible.
Sure, he could have used some money, but he wasn't about to get a job and then have the company own his $8.7 million dollar idea (and that's just the current market value not including future potential revenue streams).
Re:Most of us have friends and family (Score:3, Insightful)
Personally, I think that idea sucks. I'd much rather atleast get some VC to survive off of and launch an LLC to get the product up.
-Rick
Re:Most of us have friends and family (Score:5, Informative)
He didn't sit down and said "Hey, I have this great idea for content distribution that I think I can make money from."
He's said this numerous times in various interviews.
Re:Most of us have friends and family (Score:2)
Ah, last I heard, he had self diagnosed himself, thinking that he had "Aspergers".
Have his thoughts on this been confirmed by a professional?
Re:[OT] Sorry for being your spelling Nazi (Score:2)
Isn't being pedantic about language one of the sympoms of Asperger's syndome?
He he. (Score:2)
Re:It's entirely SUN's own fault (Score:3, Insightful)
Re:It's entirely SUN's own fault (Score:2)
Re:It's entirely SUN's own fault (Score:3, Insightful)
Re:It's entirely SUN's own fault (Score:2)
Unfortunatly, it has a negative effect on the value of programming jobs where the product competes against an OS/free (as in beer) product. I like Open Office. It saved me from having
Re:It's entirely SUN's own fault (Score:3, Informative)
It's not quite that simple. When you free up resources spent basically reimplementing the same wheel the last decade, you also free up the resources spent by other companies buying that wheel. That means the other companies suddenly have more available resources they can spend on custom software improving their own business. Or they can lower their prices, in the end leading to you getting more value for your paycheck.
In the end, any i
Aircraft designed and built by amatures[sic] (Score:2)
Re:Aircraft designed and built by amatures[sic] (Score:3, Insightful)
-Rick
Duh.. (Score:2, Insightful)
Re:Duh.. (Score:3, Informative)
Well, I could pay Sun a million dollars for ~1400 CPUs for a month, or I could spend about a million dollars and get 350 dual-processor dual-core Opterons, use them for a month, and then sell them at pretty close to retail, bringing my costs to way under a million dollars.
Or you can keep them and use them for more projects.
Either way, Sun's soluti
Re:Duh.. (Score:4, Insightful)
Because, after all, those machines are all self-maintaining and configuring.
Re:Duh.. (Score:2)
Rather, large business needing to run monthly or quarterly Monte Carlo simulations, where you need massive power but only intermittenly, are the targeted customer type. In this case, is would be much cheaper and easier to use Sun's service than try to accomplish the same goals in-house.
Re:Duh.. (Score:5, Insightful)
Great. Now you need to buy a bunch of racks and equipment to connect those 350 machines togeather. Make that 350+, with that many going, your likely to experience some hardware failures. Your getting to be close personal friends with the bean counter. It's not cheaper, but it's gotta be cheaper than Sun.
Now we're cooking with gas. Now you you just need to hire someone who knows what the hell they are doing to hook them up in a workable cluster, tweak the hell out of it to get anywhere decent performance... hmm. Gotta either hire a body or contract out. HR won't want a body for short term. Ah well, better hire the expensive contractor since this is all going to close down in a month. Hey Mr. Beancounter, I need a contractor that's worked with big clusters before to spend some time here. Ouch, one who is really good, available, and will do it well and quickly is not gonna be cheap. $$$. Oh, and hope they don't botch the job so that it takes hiring another contractor (and more time) to do it right...
Ahh, finally. We've cranked through the job. Excellent Now we just have to go back to our friend Mr Beancounter and have him put 350+ odd machines on Ebay for us, plus the racks, switches, cables. Oh, and the big AC units... hmm, some of this might take quite a bit of time to sell to start recouping the money. Ah well, our beancounter wasn't going to be doing much else for the next few months. Or won't be now anyhow. Oh, plus we need to have someone tear down and box everything up. Probably for shipping to 1000 different places. Hmm, and the HVAC guys will have to come uninstall the extra AC units. But in a few months I'm sure we'll have back part of the costs of those machines!
A bit of a hassle, no? A big expense. You might, just might come out cheaper than if you went with Sun. Then again, you could just cut a check to Sun, know the job will go into their queue, and you will probably have your data back from them in a few days.
Sometimes it's just easier to pay someone who does that stuff for a living.
Re:Duh.. (Score:3, Insightful)
And I would dare say you didn't even read the post I was replying to where he spacifically stated he would buy it, use it for one month, then sell it. Not
If it meets the need, it stays there to be run the next time or quarter without ANY cost to the company in terms of additional hardware.
Secret Projects? (Score:5, Insightful)
Re:Secret Projects? (Score:4, Insightful)
No.
The basis of their project is that it would be better for companies to buy processing time than to build their own distributed processing network.
Of course it is interesting to see who (in the real world) are those companies?. If we suppose they are some top-notch companies that use a lot of processing power (like stock market companies wanting to run their models) they may preffer (and they may already have) to run their own servers to protect their secrets.
If they are not so big companies with not too much data then they may have enough power with a beowulf cluster of this-and-that.
The main problem I see here is that any company willing to "buy" this power have to ponder at least this two issues:
- They have to give their data and algorithms.
- They have to relay on SUNs servers stability.
Now, I think the theory behind this service is quite good and, I am thinking to use it as an application case for my risk management on multi agent systems thesis. But I hope when I start looking at the test cases there are at least some companies over there using it.
It's all about the applications. (Score:3, Insightful)
People want to run applications.
The thing I'm not seeing in Sun's model is anything about the applications. Are they off-the-shelf? Who installs them? Who maintains them? What OS's are available? What security is available? How can I make sure that no one else sees my data?
We've already been through with with the Application Service Providers (ASP's) and there are still a few out there making money by providing Internet access to their apps, running on their se
Re:Secret Projects? (Score:4, Insightful)
They never called me back.. (Score:5, Interesting)
It could simply be advanced trolling (Score:2, Funny)
You were just one of the biters
Re:They never called me back.. (Score:2)
Personally, I see this as being particularly helpful for rendering houses. The cost of running renderings is simply astounding, with many small companies having to purchase grid time from lar
Re:They never called me back.. (Score:2)
Cost of porting, uncertain future of the service (Score:3, Insightful)
Re:Cost of porting, uncertain future of the servic (Score:2)
Ha ha (Score:2, Offtopic)
Seriously though, why would someone subscribe to this service? Its not like computers are overly expensive anymorew and there is a fairly broad base of expertise to draw upon nowadays for system admin services.
Re:Ha ha (Score:4, Insightful)
I don't. Until I go to the movie store and can't find anything worth watching in the New Releases (because 5 year old movies are still considered new releases half the time).
Seems to me, big industries are much more error-prone than the little guys. They can afford to be.
Re:Ha ha (Score:4, Insightful)
Ever manage a grid before? I have. Once you get beyond a few machines and start running enough jobs to fully utilize all that hardware, management becomes a non-trivial task.
Some companies may want to utilize a grid, say for rendering, but they don't have the IT resources to manage such a system. Especially if their rendering needs aren't so great that they need a grid system full-time -- think small CGI studios or architectural firms that use visualization -- they won't be able to afford the IT resources to manage such a system, either.
That's why there exist service bureaus that have large rendering farms available for hire. Only many of them charge much less than $1/cpu-hour.
Re:Ha ha (Score:3, Informative)
Say a small (but lucrative) investment firm with cash to spare but not enough to manage an IT project the size they need for the simulations they need about 25000 hours for every 3 months and that would be sitting idle the rest of the time.
Re:Ha ha (Score:2)
Re:Ha ha (Score:2)
I think I said this last time this topic came.
Essentially, you get to pay for the exact amount of compute power that you want. If you aggregate the cost of the hardware, maintainence, etc over the actual utilised cycles, you'll find it's probably much higher than Sun's offering, precisely because they have gambled on getting economies of scale.
It seems, for the present anyway, that
Re:Ha ha (Score:2)
Re:Ha ha (Score:2)
Anyone remember that stupid movie "Star Wars" that came out a few years back? Can you believe that
Re:Ha ha (Score:2)
I am advocating nothing. And I'll be blunt: I think its funny that some guy at HP thought the PC would be a bad idea.
Re:Ha ha (Score:2)
MILF.
Re:Ha ha (Score:2)
Alexander would have been a great 110-minute movie.
Price too high? (Score:5, Informative)
Re:Price too high? (Score:2)
$1 a CPU hour on a 486 33MHz is NOT a better deal than $5 for an hour on a P4 running at 3.2 GHz
It might be good for billing but it is bad for comparisons.
Re:Price too high? (Score:3, Informative)
Compare this to buying a 2-way Sun V240 [sun.com] at about $7,245 (pre-discount), and you have $45,315 worth of TCO cost-savings to justify to management over the same 3-year window to make this worth
Re:Price too high? (Score:3, Insightful)
Re:Price too high? (Score:2)
how much do places like specialist render farms charge by comparison
Re:Price too high? (Score:2)
Re:Price too high? (Score:2)
You've also got to consider that Suns are slow, so its even more expensive. I'm not just saying this, I've run tests on everything from an UltraSparc2 @ 333Mhz to an UltraSPARC3 @ 1.2GHz. They are particularly slow in m
Re:Not a question of price, but privacy, latency (Score:2)
Completley agree with you, moreover the companies (as stated on the article) that could use this service are finance focused companies and maybe some phramacy companies.
This makes me think on the software laiability issues point, I am sure these companies would demand something very very far from the typical "EULA" or contract to use this service.
Darn I am sure any of the big stock exchange palyers would be really pissed of
Re:Not a question of price, but privacy, latency (Score:2)
I dont know about pay-for-grid, but we host CERN-originated Large Hadron Collider simulations on our cluster, as do other sites all over Europe. There isnt the heed to build a single giant linux cluster, when you can use spare cycles from high performance across the entire c
Re:Price too high? (Score:2)
New system, new market, enterprise products (Score:4, Interesting)
Personally I think the idea might work, but it might not in this incarnation. There seems to be a fair chance that Sun can claim to be ahead of its time again, which has in some ways been a while. Which is a good thing in itself, Sun has historically been a nice company to work with but has suffered from some stagnation for a number of years.
Smartest Reply I have read so far (Score:2)
That said, it is obvious someone in the marketing dept didn't get it right, but at some point it comes down to luck.
They are trying a new product in a new market space and it might fail - due to any number of reasons. The two that come to mind are: The customers don't know they need it
Re:New system, new market, enterprise products (Score:2)
Exactly. It's not like within a company, the demand for ridiculous amounts of CPU cycles materializes overnight. Suddenly, Production Dept says to CIO, "Hey, we need to render two ho
Important Question (Score:5, Insightful)
Though, it's possible that the target market hasn't been formed yet and Sun is going for the "If you build it, they will come"; i.e. by creating the possibility they will generate demand for it in the future.
IBM (Score:2)
Re:Important Question (Score:2)
This is not a marketing issue. For people that need cycles, they will go wherever they can to get their needs met. They will come in record time if there is no wait in the queue. The price seems a bit high to me ($876,000 for 1 year of 100 CPUs which is not that many), Suns are a little slow compared to other machines. Most people use Linux for these kinds of applications, so there may be porting involved.
I
Re:Important Question (Score:2)
and while i agree it coudld certainyl stand to be cheaper, perhaps half its current price, its about total value not about raw power.
What i want to see is a way i can pay 5 bucks to get someone ELSE to do my distcc builds for me while i spend 5 hours gaming instead of watching my machine build at high cpu load and
Why use Sun when Zombies are cheaper? (Score:2)
ChickenEggWare (Score:2)
Not suprising, just do the math... (Score:5, Informative)
Sun's charge of what, $1/CPU-hour is just way way way out of line compared with what you can build yourself (using dual core, dual processor athlons from Sun, for example), if you have any consistant demand.
Re:Not suprising, just do the math... (Score:2)
Demands big customers (Score:2)
If you need a job done *now* and don't have time to build the cluster, I can see how it'd be attractive. Especially if it scaled really well, so you could spread it out over 2000 machines and finish in a day, instead of 100 machines for, say, two weeks.
I personally wonder if Sun might've got more business if they scaled the prices, so putting jobs on a few machines was way cheaper than putting them on a lot. Maybe then they'd have got people trying
Re:Not suprising, just do the math... (Score:2)
They are effectively leasing a cluster computer (leasing has tax advantages), and probably their rates are much closer to the real value:
EG, a 2core 2cpu SunFire X4100 is $7500. Lease probably amounts to ~1/3rd of that plus a little extra (lets say $800/cpu-year). Power for the beast is ~600W, so 150W/cpu. At $.20/KWh (includes cooling and reliability), thats ~$250/cpu-year. Lets add $100/cpu-year for the physical location and maintinence, th
Pssshhh thats because (Score:5, Funny)
and you can use mine for some good CC numbers. any company CLEARING doing a cost benefit analysis realizes that its much cheaper to go with me."
-Founder of P0wnd Zombi3 N3twerkz
Doesn't Jiva do this cheaper and faster (Score:2, Informative)
Perhaps this is just a "hey its there, sell it!" (Score:2, Insightful)
Problem is... (Score:4, Insightful)
On top of all that, it's clear that I'm not going to abandon our existing investment in Sun hardware to take immediate advantage of this while that hardware still has a leasing life of 2-3 years. Sure I'm interested, it doesn't particularly benefit the company to have a stack of office space devoted to a computer room, and it's harder still when the business grows fast and we constantly need more gear. But Sun aren't in my face about this stuff, aren't giving me the numbers I need to take it to the CIO. When they do, then I'll think about it.
On the other hand, Sun are to be congratulated on their other initiatives in this kind of pricing model. To an enterprise with small numbers of staff but high revenue, their per FTE/yr software licensing on Java Enterprise System et al is a wonderful model which many other vendors will have to catch up with as we move to multi-core CPU's as standard. For us, the other J2EE vendors just can't compete on price (FOSS excluded of course).
Utility computing is coming, let's face it - but mainly it's a question of education of the masses, and time to get through hardware replacement cycles. Of course I'm a bit surprised that there's NO customers yet, but that still doesn't mean there won't be, ever.
Why not use BOINC? (Score:2, Interesting)
I bet people would sign up in droves if they could earn a little money for their free computer cycles. It could be paid quarterly or monthly using an online payment service like PayPal or through good old fashioned checks in the mail.
Just an idea, and for only $.02 per hour instead of $1.00 per hour.
Dave
It's just "time sharing", and it's obsolete (Score:5, Informative)
Sun's "grid computing" operation seems to be an attempt to find a use for unsold Sun servers, or at least to avoid writing their value down to scrap prices.
f you went to a big hosting company and said you wanted a thousand unlimited-CPU-at-low-priority shared hosting accounts, valid only from 2300 to 0700, you could probably get a really good price. If "grid computing" were useful, somebody would be doing this. All those nearly idle CPUs could be doing something.
There's a successful grid computing company: Akamai [akamai.com]. What they sell is distributed hosting and cacheing, which they call "Akamai On Demand Managed Services". When the web site for the World Cup or NASCAR or Britney is getting millions of hits per hour during some special event, thousands of Akamai servers switch to serving those pages to handle the transient load. That's a successful "grid" application, and it's been working for years.
Akamai does more than serve pages. You can run your business logic, in Java, on their servers. So they're already set up to run user code on their grid. If anybody is going to sell grid computing profitably, it's Akamai. They're all set up to do it. Yet they don't.
Re:It's just "time sharing", and it's obsolete (Score:4, Interesting)
It's a small market, but not nonexistant. Anyone doing high-energy physics needs as much processing power as they can get. [bbc.co.uk] Companies doing genetics research (say, researching gene therapy) tend to need lots of compute time doing massive searches and comparisions of genetic databases. Insurance companies doing simulations and analysis need massive computing power [loma.org]. Special effects companies chew through computer time [bbc.co.uk].
There is no question that massive amounts of compute power are needed. The question is: is it actually cheaper to rent the CPU time instead of just buying and managing the machines themselves? I'm less certain on that. While someone else has to worry about buying and maintaining the machines, you need to modify your workload to work on machines you don't control. The remote site may upgrade to an incompatible system to serve other customers. They could configure themselves to run whatever OS loadout you want, but that will cost more to setup and maintain. You typically need to send your workload across the public internet; putting gigabit ethernet between your cluster nodes so you can toss 2 gigabyte data sets around is relatievly ship. Getting a big enough network connection to set those datasets across the country is more expensive. Running over the internet is also more fragile. Oops, a backhoe just took out the connection. When something goes wrong, why does the provider care? Doing it in house means you have local staff you can lean on. A provider can be made to care, to provide guaranteed response times, but it'll cost you even more.
Re:It's just "time sharing", and it's obsolete (Score:2)
Re:It's just "time sharing", and it's obsolete (Score:3, Interesting)
>Companies doing genetics research (say, researching gene therapy) tend to need
> lots of compute time doing massive searches and comparisions of genetic
> databases.
Except that's exactly the problem. You have this massive database. You can't just wave a magic wand and have the database appear on Sun's Grid. You have to upload it to them. Which takes, what, weeks? Years? Sure, maybe then their computation will be 10x faster, but you've lost the game f
Re:It's just "time sharing", and it's obsolete (Score:3, Interesting)
"As much as they can get" is very different from "huge numbers of intermittent cycles".
Academic phycists (like your link) aren't going to suddenly notice that they need 20,000 Ghz-hours within two weeks. If they had that kind of spurt demand, they'd be a good customer for Sun's grid.
Instead, users like that will have a fixed annual budget, and will try to maximize their Ghz-hours. Cur
Not for science (Score:4, Interesting)
If you tried to buy time from Sun, then everything goes from your budget... So, for an average scientist, who might be interested it is much cheaper to buy my own little cluster and piggyback on department's infrastructure...
Re:Not for science (Score:2)
That is also key. A grant is usually very specific in terms of buying equipment and paying people. Paying for a service is something I've never heard of being allowed on a grant.
Target Market is the problem (Score:4, Insightful)
Anyone who is savvy enough to need GRID computing is savvy enough to build their own grid very cheaply. Sun's GRID would only be useful for times where one's own grid is overloaded for brief periods of time and you don't want to scale up (a confluence of factors that is very hard to predict and order from Sun ahead of time).
I'm surprised that there wasn't more of a business analysis of this ahead of time before they plunked down a ton of money to make it happen.
Re:Target Market is the problem (Score:2)
Yes, there are lots of desktops out there in corporate land. A lot of CPU's which are mostly idle, even during the busiest parts of the day. Word and Email don't chew up many cycles, although I imagine surfing the net could chew up lots more due to flash, etc. Then there's after hours...
lots of reasons (Score:5, Interesting)
Re:lots of reasons (Score:2)
You want to check that math again?
Re:lots of reasons (Score:2)
It's plain too expensive (Score:5, Insightful)
I'm currently using our university student lab. But this is a mix of various machines, from 300MHz Sun Ultra 60 to 900 MHz SunFire machines, some of them limited in memory, and all used by students for their own nefarious purposes (e.g. pr0n and Quake). I'd love to be able to set 100 or so identical processors to the job. I could keep them fed for months. But at $1/CPU-hour, a day on 100 machines is $2400. I can buy 6 low-end Athlon machines for that money (and they will be just as good for the job). Yes, I do save in electricity and administration, but these costs are a) low for my application and b) come out of other budgets. For scientific work, SUN's prices are not acceptable. I would be tempted at a price of 1ct/CPU-hour. I would immediately buy into the thing for 0.1ct/CPU-hour with low-priority (i.e. I get to use only otherwise free processors).
The reason as I see it (Score:2)
Because all the folks I know who need the capacity need it for more than a few cycles. For example, friend of mine kicked Sun to the curb and built a 125+ cluster of Dell 2850's running Linux. This cluster does oceanographic simulation btw. So it wouldn't have been a candidate for Grid because it would have been hideously expensive, more so than the 125 computer and the necessary electrical and cooling improvements.
Ignoring small customers (Score:2)
Therefore I needed lots of CPU power. I browsed around their site, no way to just BUY something and start using it. I emailed them. They answered with som
Look up Sun in the dictionary ... (Score:2)
Re:Look up Sun in the dictionary ... (Score:2)
oil industry, hollywood rendering (Score:2)
No market research on the idea. (Score:3, Interesting)
This was an idea which was not required. The cheapest thing in the world is a CPU cycle. Unless you're doing things that demand far more that a Beowolf clauter can deliver, like SETI, and that aren't proprietary, like no commercial products I know of, you don't actually WANT this service.
What where they thinking?
Re:fp? (Score:3, Funny)
Re:Anyone notice it's still in Beta? (Score:2)
Re:Wouldn't it be easier... (Score:2)
If you have large quantities of private data, and your algorithm doesnt distribute as well as the massively-distributed examples, then you have less choice. You may want a large supercluster with infiniband backbone and a few t