The curve is a gimmick and nothing more. However I do see a use for roll up TV's and phones.
That said, I need to replace my old Element ELCH401K - it's gone through two power supplies. And I don't have the time or inclination at the moment to rip out the power supply and just replace all the junk Chinese capacitors in the thing to bring it back to life. I figure parts wise it's going to cost about $50 and my time has to be accounted - I estimate 3 hours repair time so that brings total cost to repair to $300. I can get a new one for a bit more.