securitas writes "The New York Times Technology has an excellent feature by Ken Belson about the coming battle over the next-generation DVD format that consumer electronics and technology giants are already preparing for. The article covers the (high-definition) HD DVD group, led by Toshiba and NEC, and the Blu-ray Group, led by Sony and Matsushita (Panasonic/JVC). Mass production is expected to begin in 2005, but both sides are expected to show prototypes and aggresively pursue partners at the Consumer Electronics Show (CES) in Las Vegas next week. Add to the mix a nine-company Chinese faction that says it will develop its own DVD format because - fearing their technology could be used by Chinese rivals - the Japanese manufacturers haven't shared much information, even within the DVD Forum. Finally, Disney, Microsoft, IBM and Intel have yet to weigh in. The worst thing that could happen would be another Betamax/VHS-type war. In that case, 'Everyone is a loser, particularly Hollywood studios, the retailer community and, most importantly, the consumer,' says Warren N. Lieberfarb, developer of the original DVD format."