Comment Re:Deeper than food safety (Score 1) 209
It would need to be as close to like-for-like as possible or people are going to reject the results, so presumably if they've grown rump steak, say, then they'd need to not just compare it with some actual rump steak, but prepare and cook the two cuts at the same time in the same way. The ideal result here for them here is either "lab grown is better" or "can't tell them apart", after which buying decisions should come down to bang-per-buck, and that might even hold if lab-grown isn't quite as tasty, but is sufficiently cheaper to keep it in consideration.
Sure, they could - and probably will - try and stack the deck in their favour. It is marketing after all. But that can only go so far; if they try and compare a premium lab-grown cut with born-and-bred offal, they're going to get called on that and for many people that will mean that they won't get a second chance, ever. Pepsi was a mostly a pure taste test of two otherwise identical fizzy liquids, but food is really about all of the senses so if they really want to sell this and overcome the ick factor, they'll have precut bite-size pieces of meat ready that look the same, cook them on that stand, and let you compare the appearance, smell, texture, and hear the sizzle while cooking as well as taste the samples.
Sure, they could - and probably will - try and stack the deck in their favour. It is marketing after all. But that can only go so far; if they try and compare a premium lab-grown cut with born-and-bred offal, they're going to get called on that and for many people that will mean that they won't get a second chance, ever. Pepsi was a mostly a pure taste test of two otherwise identical fizzy liquids, but food is really about all of the senses so if they really want to sell this and overcome the ick factor, they'll have precut bite-size pieces of meat ready that look the same, cook them on that stand, and let you compare the appearance, smell, texture, and hear the sizzle while cooking as well as taste the samples.