Best Zeotap Alternatives in 2024
Find the top alternatives to Zeotap currently available. Compare ratings, reviews, pricing, and features of Zeotap alternatives in 2024. Slashdot lists the best Zeotap alternatives on the market that offer competing products that are similar to Zeotap. Sort through Zeotap alternatives below to make the best choice for your needs
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Segment
Twilio Inc.
813 RatingsTwilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences. -
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Kochava
Kochava
170 RatingsFounded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement. -
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Geomap FMS
Geomap
Geomap FMS helps companies keep better track their assets, preventive maintenances, work orders, and other information. It allows site and facility managers monitor their asset inventory and maintenances using unique tagging such as QR codes or RFIDs. Geomap FMS can also be used as a GIS-based tool. It allows you to map out and manage all assets in your facility, and further improve visualization via 3D modeling with CAD support. Each property, building system, or technical component can be managed in the information system via a dedicated data sheet that contains all relevant information. Each data sheet contains a summary of all relevant data, including position, maintenance plans, maintenance activities, and related documents. GEOMAP Software manages each component using a unique datasheet that contains multiple information, including technical, maintenance, and geolocation information. -
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Our data management platform gives publishers the power to make precise first-party data-driven decisions for real-time, accurate audience targeting and reach. No gut feeling-based actions. We collate, enhance and optimize our customer's first-party data in a privacy-safe and secure way to unlock its full potential.
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5
All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.
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Amperity
Amperity
Amperity's platform is built for accurate, scalable identity resolution. It promises a complete customer 360 foundation. Learn how Amperity has revolutionized the way brands harness the power and potential of customer data by starting with a novel approach for resolving identities at scale. Transform raw customer data into fuel for your business across marketing, analytics, IT, and more. Avoid the data wrangling, query quagmires. Provide high-impact, accurate insights to your entire organization. -
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InfoSum
InfoSum
InfoSum unlocks data’s unlimited potential. InfoSum uses patented privacy-first technology to connect customer records between companies without sharing data. InfoSum is trusted by customers in financial services, content distribution and connected television as well as gaming, entertainment, and gaming. It seamlessly and compliantly connects customer data to other partners via privacy-safe, permission-controlled data networks. InfoSum's technology has many uses, from the standard 'data-onboarding" to more complex use cases that allow the creation of own identity platforms, the development and sale of new products and data, and the creation of completely new markets. InfoSum was established in 2015. InfoSum was founded in 2015. The company is poised to experience exponential growth. -
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TransUnion TruAudience
TransUnion
Transform media performance across all channels with the next-generation of identity-driven capabilities. TruAudience™, a suite that combines privacy-first identity resolution with data enrichment, audience targetting and advanced analytics, powers data-driven measurement and marketing. Transform your data strategies with a robust and end-to-end identity source. Reach and engage audiences across all marketing channels. Measure and improve your marketing investments continuously. TruAudience connects data, teams, and marketing platforms to a single identity graph for better results. Target audiences more accurately and personalize experiences on paid and owned media. Adjust media budget allocations, audience targets, creative placements, and publisher placements. -
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Hive Marketing Cloud
Hive Marketing Cloud
£1,750/month Hive Marketing Cloud: Customer Intelligence & Engagement Platform Hive Marketing Cloud Hive, a privately-owned business, was founded in 2010. It specializes in the Retail, Insurance, and Travel industries. Hive helps brands engage audiences and convert them at scale. Hive uses a single platform to deploy highly personalized, sophisticated multi-channel advertising. This allows for all of their data to be accessed, allowing for better customer experiences. Hive allows you to uncover data insights, reveal customer lifetime values, create recency frequency value (RFM-based segmentation), orchestrate and automate customer journeys and measure engagement and results, reporting beyond clicks and opens. -
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Lexer
Lexer
Lexer is the Customer Data & Experience Platform helping brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more drive incremental sales from improved customer engagement. As the only CDP built specifically for retail, Lexer combines your customer data from any system into a single view of the customer and enriches it with predictive analytics, third-party data, and custom surveys. As your all-in-one hub for marketing, ecommerce, retail, and service, Lexer enables every team to independently gain customer insights, segment audiences, orchestrate personalized campaigns, improve service, and measure performance against key metrics and business KPIs. With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value. Lexer has: > Driven 15x higher campaign revenue than benchmarks [Rip Curl] > Delivered 600% ROI for total campaign performance [Wondercide] > Decreased acquisition costs by 50% [Black Diamond] > Increased revenue from paid channels by 5x [Brand Collective] > Improved email engagement up to 270% [Harris Scarfe] -
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BDEX Omni IQ uses AI to help you find more customers just like your ideal clients. The BDEX Identity Graph, uses a vast network of SDKs, app publishers, and primary data sources to help companies identify consumers across all channels. It authenticates over 470 million hashed email-MAID-IP matches linked to 113M households across the US each month. BDEX is the only identity platform that guarantees all IDs are linked to real people and removes all IDs linked to bots, click farms, and other forms of ad fraud, as well as all temporary IDs due to Apple's ATT/DoNotTrack. Nominated as the top Identity Technology by AdExchanger, BDEX can help you improve your targeting and reach more customers.
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Retina
Retina
From day one, predict future value. Retina provides customer intelligence solutions that provide accurate metrics on customer lifetime value early in the customer journey. With the most accurate CLV metrics, optimize marketing budgets, increase brand equity, and drive predictable repeat revenue. Improved targeting, ad relevance and conversion rates will help you align customer acquisition around CLV. Based on your best customers, you can create lookalike audiences. Instead of focusing on demographics, focus on customer behavior. Find the attributes that make leads more likely convert. Discover the features that drive customer behavior. Design customer journeys that positively impact the lifetime value of your customers. Make changes to increase the value of your customers. Retina calculates individual customer lifetime value using a sample of customer data. This is done before you buy. -
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Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate attribution that leads to misallocated budgets & wasted ad spend. Lifesight leverages modern measurement techniques like marketing mix modeling, incrementality testing & causal attribution to help them make better decisions that result in sustainable & profitable growth. Our core features: Data centralization & operationalization: Eliminate data silos, data quality issues and inconsistencies so you get the right insights every time. Marketing effectiveness measurement: Measure the true causal impact of online and offline marketing on all sales so you can make the right decisions. Planning, forecasting & optimization: Achieve your marketing goals with predictability & confidence with AI-powered insights. Marketing intelligence & analytics: Navigate your way to profitable growth by blending marketing & finance to deliver continuous improvements. Lifesight offers full-funnel measurement for every industry: Ecommerce, Retail, Agencies, gaming, entertainment, B2B SaaS and Travel & lifestyle. Learn more at lifesight.io -
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Velocidi
Velocidi
Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth. -
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Sparq
Alida
Sparq is a platform for customer insights that uncovers actionable earned information. This relationship-based approach profiles customers at every interaction, resulting in richer customer insights. Actionable data points are generated from customer attributes such as motivation, preference, beliefs. Deeper insights are more valuable and can improve customer acquisition, retention, satisfaction, and acquisition. Progressive profiling provides customer insights that are unrivalled elsewhere. Sparq provides customers with the most current and up-to-date insights about customer preferences, priorities and buying habits. This information is obtained with consent. Every Vision Critical customer is assigned to a Customer Success Manager, who provides guidance on best practices in recruitment and engagement. This has been done over nearly 20 years in customer insights. -
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FullContact
FullContact
1 RatingFullContact is a real-time, privacy-safe Identity Resolution company building trust between people and brands. We deliver the capabilities needed to create tailored customer experiences, improve ad targeting and measurement as well as improve identity verification and fraud solutions by unifying data and applying insights in the moments that matter. FullContact provides the data + intelligence you need in your platforms to accurately identify people and optimize experiences—while putting privacy and security first. -
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Dataforce
Dataforce
Versions, pricing, pricing, warranty expiry. End-of life, end of-support, end of-availability. Usage status. User's persona. Product refresh leads. Contacts for CXO, line-of-business and IT management, Decision makers, and influencers with opt-in permission. Big data, predictive analysis, patterns and research campaigns can improve your Lead Score. Sales qualified leads, marketing qualified leads, actionable sales triggers. 95% coverage of total addressable market-coverage for enterprises from NALA, EMEA and APJ. Coverage for large, mid-sized and small enterprises in 25+ industries from more than 50 countries. Track and track the buying signals and sales triggers of your key competitors. Your campaigns will be unstoppable when you have the most accurate prospect contact information. Data that is easy to use and integrates with your CRM systems for the best data accuracy and ongoing data maintenance. -
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Adtelligence
ADTELLIGENCE GmbH
To generate insights, you can use your customer data. To predict your customers' behavior, learn about them. Your website can be trained to identify visitor needs and provide the best content. Automate your processes, and let the engine learn from your mistakes. This allows you activate your customer with the right offer at just the right moment - automatically and in real-time. Reduce repetitive, time-consuming tasks for your team and increase your ability to achieve your goals. We provide smart, future-oriented software solutions that will ensure maximum effectiveness in all sales processes. -
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Tealium Customer Data Hub
Tealium
Tealium Customer Data hub is an advanced platform that unifies, manages, and activates customer data across multiple touchpoints and channels. It allows businesses to create a real-time, cohesive view of their customers by integrating data from mobile apps, websites, and other digital sources. This centralized data center empowers organizations to deliver customized experiences, optimize marketing strategy, and enhance customer interaction. Tealium Customer Data Hub offers robust features such as data collection, audience segmentation and real-time orchestration of data. This allows businesses to transform raw data into actionable insight, driving more effective interactions with customers and improved business outcomes. -
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LayerFive
LayerFive
$499 per monthLayerFive uses patent-pending AI technology for identifying consumers across all enterprise data sources. This includes online (e.g. website) and offline (e.g. CRM, Loyalty and Order Management), and creating a unified consumer profile. This platform is used to increase marketing ROI by up to 2X+ using our omnichannel attribution and consumer journey analytics solutions. We also help businesses comply with data privacy regulations, such as GDPR, CCPA, etc. By making consumers' profiles available to consumers directly for self-serve privacy compliance, enterprises can save money and reduce the risk of non-compliance. Patent-pending, probabilistic identity resolution technology that unifies consumer data across all enterprise data sources. LayerFive's first party tag allows for the collection of highest quality data from enterprise websites without affecting data quality due to third party cookie loss. -
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MessageGears
MessageGears
Your modern data warehouse can be used to drive customer engagement and cross channel marketing. This opens up new opportunities for personalized, timely, and relevant messaging that produces real results. You should use all data, not just the ones you've copied to your cloud marketing. Reduce wasteful spending and send more messages across channels. MessageGears stores your data in the same format it is in, so you can get a full suite enterprise marketing tools at a fraction of the cost of a traditional marketing cloud. Segment by MessageGears combines the power and ease of a drag-and-drop segment creator with a segmentation engine that is as fast as your data warehouse. MessageGears Message lets you use any data available in any format to personalize messages for each customer at a scale other email marketing services can't. -
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CustomerLabs CDP, a cloud-based digital marketing platform, helps agencies, SaaS, and Ecommerce marketers track, identify segment, sync, sync, and analyze their customer data. The platform allows marketers to create personalized campaigns across channels and without any developer dependency. Track and collect customer data from your website, app CRM, email, service, and offline channels. Identity resolution allows you to map anonymous users across platforms and gain a 360-degree view of your customers. To trigger timely messages across channels, create customer segments based upon behavior, demographics, and user traits. This customer data can be seamlessly synchronized with your existing marketing tools, such as Google Analytics and Google Adwords. CustomerLabs CDP allows you to capture accurate customer data and support your marketing decisions.
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Eulerian
Eulerian
Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest. -
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ONEcount
GCN Publishing, Inc.
ONEcount is a customer-data platform (CDP), which combines a complete Marketing Activation Platform with a tightly integrated stack. ONEcount leverages a rich history of identity resolution, data consolidation, advanced identification and targeting tools. It streamlines the tech stack while delivering a simple-to manage ecosystem. The system includes aggregated dashboards, cross tactic visualizations, secure third party data feeds/ETL engine and built-in email marketing capabilities. It also features advertising integrations, single sign-on capabilities, social and social media capabilities, and a host other tools to facilitate cross-sell/upsell initiatives, increase sales, and personal 1-to-1 messaging. -
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Lotame
Lotame Solutions
Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific. -
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Wisely
Wisely
$200 per monthRestaurant brands that win in every category are personalizing their guest experience to maximize customer lifetime values with Customer Intelligence. There is a proven method to keep loyal customers for life. Profitable brands empower every department to be a little more smarter. Brands that get to know their customers well and spread that knowledge throughout their organization will win more market share. CLV is the profit from each customer's first visit to last. This metric is being adopted by industry-leading brands. Connect data silos to gain control over guest data and a view of all guests. Your top 5% customers can be identified by Customer Lifetime Value. -
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Optable
Optable
Integrated data clean room platform for activation. Publishers and advertisers can use Optable's data clean room technology for secure planning, activation and measurement of advertising campaigns. A new generation of data collaboration software that protects privacy. Customers of Optable can collaborate with customers and partners who are not Optable users. Flash Nodes on the platform allow you to invite others into a secure environment. Optable provides a decentralized infrastructure for identity, which allows the creation of private identity graphs. The infrastructure allows for the creation of permission-based, purpose-limited data clean rooms to minimize data movement. Interoperability between data warehouses and data clean rooms is essential. Our open-source software allows third party platforms to match data and Optable customers as well as implement secure cleaning functions for their own purposes. -
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Google Ads Data Hub
Google
Ads Data Hub allows you to customize your analysis to meet your specific business objectives. Ads Data Hub allows for customized analyses that align with your business objectives, while maintaining Google's high data security standards and respecting the privacy of users. Ads Data Hub allows you to upload your own data into BigQuery, and combine it with Google's event-level data for ad campaigns. Combining your data and Google event data can help you unlock insights, improve advertising effectiveness, achieve data-driven goals, and optimize campaigns. Ads Data Hub results are aggregated across a group of users. This allows Google to provide a more complete dataset while still maintaining end-user privacy. Ads Data Hub was built to be privacy-safe, and its functionality is different from other data storage solutions. Even experts who have experience with other data warehousing and clean room solutions may need to learn to operate effectively in Ads Data hub. -
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SecurePlus
Duality Technologies
SecurePlus seamlessly integrates into existing systems, allowing you to quickly and easily set up collaboration projects. Our applications include analytics and machine learning, query and collaboration hub. They allow you to run descriptive statistics, train, tune, deploy AI and ML models, and execute SQL-like queries. All this while using encrypted data. Securely collaborate in any environment with partners to unlock the potential of your data, increase revenue, and improve efficiency within your organization. To train and tune models and deploy analytics on aggregated data, you can link disparate data sets without exposing the underlying information. Decentralized data sets can be encrypted and used to create models and queries. They are protected from reverse engineering. To enable customers and partners to securely collaborate, create and manage your own secure collaboration network. -
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Habu
Habu
Connect to data anywhere it is located, even in a different universe. Data enrichment and model enrichment are the best ways to increase and improve acquisition and retention. Machine learning will allow you to unlock new insights by bringing together proprietary models like propensity models and data in a secure way. This will enable you to boost your customer profiles and models and scale quickly. It is not enough to just enrich the data. Your team must seamlessly move from insight to activation. Automate audience segmentation to instantly push your campaigns across multiple channels. To save money and reduce churn, be smarter about who your target audience is. Know where and when to target. You have the tools to immediately act on data. It has been difficult to identify the entire customer journey and all data. Secure and easy access to intent signals is becoming more important as privacy regulations become more strict and data becomes more dispersed. -
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Akamai Identity Cloud
Akamai Technologies
You can create seamless, personalized customer experiences that don't compromise security. Akamai Identity Cloud, a cloud-native SaaS solution, simplifies customer access and identity management (CIAM). Identity Cloud is designed for consumers and provides the infrastructure to manage millions of customers. It comes with customizable registration, authentication, SSO and consent management, easy integration to your MarTech ecosystem and powerful data analytics. Enhanced customer data protection simplifies compliance with privacy regulations without compromising customer experience. Identity Cloud is a solution for mission-critical applications where scale, performance and customer experience are paramount. SSO allows for omnichannel access and a variety of authentication methods including social login, directory service, and OIDC. -
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BlueConic
BlueConic
BlueConic, the leading global customer data platform, liberates first-party data for marketers from all of the disparate systems and makes it available wherever and whenever it's needed for marketing. BlueConic is used by more than 300 brands including Hearst and Moen, T-Mobile and ING as well as America's Test Kitchen and Franklin Sports. It allows them to unify their first-party customer information into persistent, person-level profiles and then activate it throughout their marketing ecosystem. The company was founded in 2010 and has offices throughout Europe. -
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SAS Customer Intelligence
SAS Institute
SAS marketing solutions can help you reimagine marketing, regardless of your marketing maturity. SAS marketing solutions include adaptive planning, journey activation, and a real time decision engine. These enable you to create memorable customer experiences that increase profitability and build brand loyalty. You can seamlessly enhance and extend customer data activation beyond the traditional customer data platform. Advanced AI and machine learning enable you to act faster by leveraging out-of-the box insights. Optimize marketing planning for maximum accountability by automating, speeding up and streamlining it. Personalize customer journeys to increase response rates and generate leads. Other functions, suppliers, vendors, and stakeholders can help you deliver a wider brand experience. SAS Customer Intelligence 360 delivers purpose-built, intelligent marketing for today's modern enterprises. SAS helps brands move from data to insight to action with rich functionality that allows for adaptive planning, journey activation, and more. -
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Reputation Aegis
MAXXCOM Internet
Reputation Aegis, an intelligent platform for brands and companies, is designed to help both. It allows you to improve the customer experience and manage your brand image by collecting comments from customers across the internet. It organizes vital Customer intelligence data with many parameters that each Brand can customize. It measures customer experience at Brand level, at every point of sale, and even at the level its employees. It aids in the continuous improvement of the products or brands you represent. Markets, through the comments and suggestions of its customers. Reputation Aegis can be used by any type of company. Reputation Aegis assists SMBs, franchises, and large companies with many outlets to build or maintain their competitive edge. -
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Tavisca
Tavisca
It's more than knowing when to talk to customers. It's about communicating in a digital, multi-device, multichannel world. This will allow for personalized engagement and meaningful interaction. We have the customer experience team, tools, and the resources to provide the best customer experience, regardless of the medium or message. Your brand is represented seamlessly. Every interaction with customers is powered by data, with analytics at its core. Our contextual platform is responsive and contextual, which results in customers achieving greater lifetime value. Machine learning and algorithmic techniques are used to personalize, call center fraud prevention, gaming, customer intelligence, marketing, content intelligence, digital concierge and overall engagement. Clients can access drill-down dashboards to unlock their insights and work together in an analytics playground to help drive strategy. -
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ActionIQ
ActionIQ
The ActionIQ Customer Data Platform allows you to align people, technology, processes, and people to deliver exceptional customer experiences at every touchpoint. How to distinguish the CDP posers and the real players. ActionIQ's guide will save you months of tedious research and help you understand the confusing CDP landscape. Consumers expect brands to get to know them and deliver helpful, authentic experiences in today's experience economy. Large organizations can use the ActionIQ CDP to resolve customer data fragmentation and gain customer intelligence to orchestrate experiences across all touchpoints. Create an omnichannel smart hub stack that unites data and empowers teams to get the real-time insights they require. You can build trust-building and profitable customer experiences at scale by gaining deep customer insight. -
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Senzing
Senzing
Senzing® entity resolution API software provides the most advanced, affordable, and easy-to-use data matching and relationship detection capabilities available. With Senzing software, you can automatically resolve records about people, organizations and their relationships in real time as new data is received. The highly accurate and complete views Senzing software delivers allow you to reduce costs and enable new revenue opportunities. Senzing provides a set of libraries that that can be deployed on premises or in the cloud, in a variety of ways, depending on your architecture and environment requirements. Data remains in your ecosystem and never flows to Senzing, Inc. Minimal data preparation is required when and no tuning, training or entity resolution experts are needed. A free proof of concept can be completed in about six hours on AWS or bare metal. You can try the Senzing API on up to 100K records for free. -
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Coglide
Coglide
$99 per monthCoglide assists marketers in automatically creating and managing buyer personas to enable them to run high-performance, personal campaigns. Good marketing starts by having good buyer personas. Personas allow us to identify the people we want to market to and sell to. Without them, we wouldn't be able to run campaigns or create content without knowing who we are targeting. Buyer personas are a list of characteristics that your business must understand about your ideal customer. It's really that easy. Data-driven insights from data can help you focus and improve the quality of your decision making. These insights will show you how to engage your audience and what content marketing and messaging should include. Dynamic persona mapping quickly identifies who your audience are and where they are on the journey to determine the best number of touchpoints to nurture your sales funnel for better results. -
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VentiveIQ
VentiveIQ
VentiveIQ has developed an independent and open data platform that focuses on cookieless identity resolution and audience marketing. VentiveIQ simplifies the integration of data, target groups and evaluation of results for customers who are concerned about cookie expiration or omnichannel activation. VentiveIQ offers the tools and resources AdTech companies, publishers, and agencies require to develop long-lasting strategies that address audience engagement and identity resolution. These organizations can not only survive, but also thrive when faced with challenges such as cookie deprecation or escalating costs for data. Our goal is to enable seamless activation across multiple channels, making it easier for companies to connect with their audiences. -
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Permutive
Permutive
Permutive's revolutionary Audience Activation Platform bridges a gap between publishers, advertisers and an evolving advertising ecosystem. Publishers can monetize their audience data, and advertisers can target precisely, all in a privacy-safe setting. Our publisher data platform is available in two products to help you collect, analyse and activate your data in Real Time. You are the only one who knows your audience. See more users. Scale your segments. Increase your inventory. First-party insights to grow your data-driven advertising revenue by 4x. Permutive is a data platform that's exclusively for publishers. We built it with edge processing, where computations are done on the device generating the data rather than in the cloud, for a faster platform that is more scalable, and more privacy conscious. -
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Omnisient
Omnisient
We help businesses harness the power of collaboration with 1st-party data without the risk. Transform consumer data into a revenue-generating asset. With 1st-party consumer data, you can thrive in the post cookie world. Collaboration with more partners will unlock more value for customers. Increase revenue and financial inclusion by partnering with innovative alternative data sources. Alternative data sources can improve underwriting accuracy and maximize profits. Each participant uses our desktop application in their local environment to anonymize, tokenize and protect all personally identifiable data within their consumer data sets. The process generates US patented crypto-IDs locally for each anonymized profile of a consumer to allow the matching of mutual consumers in our neutral and secure Cloud environment. We're leading the way in consumer data. -
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AppsFlyer
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit appsflyer.com. -
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LiveRamp Clean Room
LiveRamp
Third-party cookies are disappearing, data privacy laws are expanding, and consumers are opting out. The customer insights you require are hidden inside walled garden and other channels. Meet the LiveRamp clean room powered by Habu. Integrate, analyze, and activate data across platforms to improve your ROAS. To drive strategic decisions, you can gain a holistic view of all performance data across advertising channels, walled garden providers, CTV providers and social platforms. Drive privacy-centric collaboration of data across the ever-growing LiveRamp ecosystem, unlocking opportunities and propelling campaigns. Accelerate the time to value by offering a tailored experience for business users through prebuilt templates, gen AI and advanced analytic capabilities. Optimize your spend by having full visibility of walled gardens and channels. -
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AWS Clean Rooms
Amazon
Create clean rooms quickly and collaborate with partners without sharing raw data. AWS Clean Rooms allows customers to deploy their clean rooms more quickly and easily without having to build, maintain, and manage their own solutions. APIs can be used by companies to integrate AWS Clean Rooms functionality into their workflows. AWS Clean Rooms allows companies and their partners to more easily and securely collaborate on their collective datasets. All without sharing or stealing each other's underlying data. AWS Clean Rooms allows you to create a data clean room and collaborate with other companies on AWS in minutes. This will allow you to gain unique insights into advertising campaigns, investment decisions and research and development. AWS Clean Rooms make it easy to generate insights using multiparty data, with minimal data movements and without copying the underlying data. -
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Amazon Marketing Cloud
Amazon
Amazon Marketing Cloud (AMC), a cloud-based solution that protects privacy, allows advertisers to easily create audiences and perform analysis using pseudonymized data, including signals from Amazon Ads. AMC unifies rich signals coming from Amazon properties, advertisers and built-in external sources, and allows flexible queries about these signals within a secure privacy environment. Advertisers can then use the personalized insights and audiences that AMC generates to optimize campaign strategies, influence business decisions, and direct marketing execution. Create custom audiences using conversion events, segmentation information, interaction logs and more. Audiences created through AMC can be activated via Amazon DSP. Amazon Ads media channels and media can be used to gain a deeper understanding of the customer's shopping experience. Quantifies the advertising impact both on Amazon and off Amazon. -
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Jivox
Jivox
A single technology stack is all you need to manage personalized ad content delivery and attribution across all media and eCommerce platforms. Deliver the right message at right time across owned and paid channels to achieve media performance and maximize ROI. This allows you to understand each customer's intent at each stage of their buying journey. Cross-channel analytics and sales attribution via data clean rooms. Recognize and process consented consumer engagement events in real-time. Personalize omnichannel messaging for individual customers. Facilitate enterprise-wide collaboration to enable local to global implementation. Identify consumers in the market and match them with the right product, offers and pricing. -
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Throtle
Throtle
Throtle is a leader in identity and data onboarding. Throtle offers brands and marketers the most accurate 1:1 view of customers thanks to its best-in-class data technology. Throtle is proud to connect people to data and devices accurately, and drive personalized marketing based upon real people. Visit throtle.io for more information. Get the best view of your customers. Throtle provides the best in class onboarding and identity solutions. Identity is dynamic and constantly changing. Consumers are constantly moving between a variety of apps and devices, leaving behind fragmented data trails. Marketers are often left asking: Who is the person behind the screen we're talking with? Recognize and understand your customers across all channels, screens, and stages of their journeys. -
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Tapad
Tapad
Tapad has partnered brands to maximize their digital marketing investments for years to come by creating the strongest global cross-device digital identification graph. Tapad Graph allows marketers to identify a brand customer, or related household, across multiple devices. This unlocks key use cases for programmatic targeting, media measurement and personalization globally. With a better understanding and connection to consumers across all devices, you can connect with them via multiple touch points. Reach more consumers with more digital IDs. Scale to new, undiscovered customers. Expand your reach by combining your existing data with new devices. You can customize your messages across earned, paid, and programmatic efforts. Tapad works with brands and agencies to ingest device identifications from their platforms, data stacks, and expand their graph with new devices at the household or individual level. -
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Infutor TrueSource
Infutor TrueSource
In recent years, the volume of consumer data signals have increased dramatically. This has made it more important for marketers to connect these disparate digital and offline identity indicators in a cohesive manner. Identity graphs, a single database that contains this consumer data, play an important role as a master source for truth. Infutor's TrueSource™ Identity Graph provides the most comprehensive collection of consumer data and intelligence to make omnichannel engagement personal and measureably effective. Our ID graph is secure and privacy-compliant, allowing you to create relevant, real time experiences for every channel that people interact with your brand. To add significant value to your customer and prospect interactions, leverage our TrueSource™, Identity Graph. Instantly verify consumer identities via API. -
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Eyeota
Eyeota
We provide marketers with privacy-compliant, addressable audience data to help them reach new customers, improve marketing analytics, gain deeper insights, and boost the performance of omnichannel campaigns. Identify, engage, and reach your best customers through digital touchpoints. Unlock your data's value for business growth. With a better understanding of audience data and consumer profiles, you can improve your marketing and advertising campaigns. Connect directly with one of our audience specialists to determine and build the most effective audience plan for your campaign goals. Eyeota, the global leader in audiences for insights, targeting, and personalization, removes the barriers created by data silos, and integrates across all digital channels and categories. Eyeota combines online and offline identifiers into powerful audience-targeting information for B2B brands and B2C advertisers.