Lifesight Description

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world.

Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data.

Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation.

Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Pricing

Pricing Information:
Custom

Integrations

API:
Yes, Lifesight has an API
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Company Details

Company:
Lifesight
Year Founded:
2017
Headquarters:
Singapore
Website:
www.lifesight.io
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Media

Multi-Touch Attribution (MTA)

Multi-Touch Attribution (MTA)

Multi-Touch Attribution (MTA) Marketing Mix Modelling (MMM)
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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Videos
Customer Support
24/7 Live Support
Online

Lifesight Features and Options

Marketing Attribution Software

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Customer Data Platform Software

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing Software

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Marketing Automation Software

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

eCommerce Personalization Software

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Lifesight Lists