Habu Description
Connect to data anywhere it is located, even in a different universe. Data enrichment and model enrichment are the best ways to increase and improve acquisition and retention. Machine learning will allow you to unlock new insights by bringing together proprietary models like propensity models and data in a secure way. This will enable you to boost your customer profiles and models and scale quickly. It is not enough to just enrich the data. Your team must seamlessly move from insight to activation. Automate audience segmentation to instantly push your campaigns across multiple channels. To save money and reduce churn, be smarter about who your target audience is. Know where and when to target. You have the tools to immediately act on data. It has been difficult to identify the entire customer journey and all data. Secure and easy access to intent signals is becoming more important as privacy regulations become more strict and data becomes more dispersed.