Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Sparq serves as a platform for customer insights that reveals valuable earned data. By employing a relationship-centered approach, it enhances customer profiles with each interaction, yielding deeper insights into customer behavior. Attributes such as motivation, preferences, and beliefs are transformed into actionable data points. This comprehensive understanding brings significant value, boosting customer acquisition, improving retention, and enhancing overall satisfaction. The method of progressive profiling ensures that unique insights are gathered that cannot be sourced elsewhere. Sparq stands out as a premier provider of continuously refreshed insights regarding customer preferences, priorities, and buying habits, all acquired with proper consent. Furthermore, every client of Vision Critical is paired with a dedicated Customer Success Manager, who offers expert advice based on nearly two decades of experience in the customer insights field, ensuring effective recruitment and engagement strategies. Ultimately, this combination of cutting-edge data analysis and personalized support allows businesses to stay ahead in understanding their customers.
Description
Zeotap is a Customer Intelligence Platform, (CIP). It helps companies better understand their customers to predict their behavior and make more meaningful investments. Our platform allows brands to leverage a core of first-party data to win new clients and grow their customer base. Our modules are independent but integrate and include customer data unification, identity resolution (including in data clean rooms), enrichment, modeling, and activation to more than 100 partners in the marketing ecosystem.
Gartner has named us a "Cool Vendor" in 2020 and AdExchanger the "Best Data-Enabling Technology” in 2019. Our platform meets the highest standards for enterprise data privacy and security, including ISO 27001 and CSA STAR. We serve top brands, publishers, and agencies in more than a dozen countries in Europe and North America. Zeotap is also a founding member of ID+, an initiative for universal marketing ID.
API Access
Has API
API Access
Has API
Integrations
Facebook
Insider One
Instagram
Judge.me
LinkedIn
S4M
Stamped
X (Twitter)
Integrations
Facebook
Insider One
Instagram
Judge.me
LinkedIn
S4M
Stamped
X (Twitter)
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Alida
Founded
2000
Country
Canada
Website
www.alida.com/alida-sparq
Vendor Details
Company Name
Zeotap
Founded
2014
Country
US, Canada, Germany, UK, France, Italy, Spain, India, Mexico, Brazil, Colobmai
Website
zeotap.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Experience
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
Data Privacy Management
Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Identity Management
Access Certification
Compliance Management
Multifactor Authentication
Password Management
Privileged Account Management
Self-Service Access Request
Single Sign On
User Activity Monitoring
User Provisioning