Sparq Description

Sparq is a platform for customer insights that uncovers actionable earned information. This relationship-based approach profiles customers at every interaction, resulting in richer customer insights. Actionable data points are generated from customer attributes such as motivation, preference, beliefs. Deeper insights are more valuable and can improve customer acquisition, retention, satisfaction, and acquisition. Progressive profiling provides customer insights that are unrivalled elsewhere. Sparq provides customers with the most current and up-to-date insights about customer preferences, priorities and buying habits. This information is obtained with consent. Every Vision Critical customer is assigned to a Customer Success Manager, who provides guidance on best practices in recruitment and engagement. This has been done over nearly 20 years in customer insights.

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Company Details

Company:
Alida
Year Founded:
2000
Headquarters:
Canada
Website:
www.alida.com/alida-sparq

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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online

Sparq Features and Options

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Market Research Software

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Data Privacy Management Software

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

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