Sparq Reviews

Sparq Description

Sparq is a platform for customer insights that uncovers actionable earned information. This relationship-based approach profiles customers at every interaction, resulting in richer customer insights. Actionable data points are generated from customer attributes such as motivation, preference, beliefs. Deeper insights are more valuable and can improve customer acquisition, retention, satisfaction, and acquisition. Progressive profiling provides customer insights that are unrivalled elsewhere. Sparq provides customers with the most current and up-to-date insights about customer preferences, priorities and buying habits. This information is obtained with consent. Every Vision Critical customer is assigned to a Customer Success Manager, who provides guidance on best practices in recruitment and engagement. This has been done over nearly 20 years in customer insights.