Alternatives to Oracle Audience Segmentation

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

Selzy is a simple email marketing tool for startups. Lightning-fast 24/7 expert support, even on the Free plan. From list growth to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch email campaigns in less than 15 minutes with Selzy’s intuitive drag-and-drop editor. - Grow your audience with ease with embedded sign-up forms or pop-ups. - Automate your campaigns in a few clicks. - Make use of direct integrations with WooCommerce, Shopify, Salesforce, Hubspot, Wordpress, Facebook Lead Ads, and so much more. - Get access to the knowledge base 150+ tutorials.

OnAudience is a worldwide leader in delivering high-quality, tailored audience segments for digital marketers, as well as offering data enrichment services. Our desktop data spans 200 markets, featuring a globally standardized taxonomy and encompassing over 1,000 ready-made segments. Each profile is meticulously organized according to demographic information, user interests, and purchasing intentions. Additionally, we develop and supply custom segments upon request. Data Management Platforms (DMPs) enhance your digital marketing efforts by simplifying the process of managing customer data and crafting specific segments for future campaigns. You can categorize your clientele based on particular products, market niches, or other attributes to ensure they receive personalized advertisements. OnAudience grants you access to one of the largest databases of client profiles in the world, allowing you to discover potential customers among a staggering 27 billion user profiles across the globe. With such extensive resources at your disposal, targeting the right audience has never been easier.

Audiense identifies and understands any audience that matters to you, no matter how specific/unique it is. You can create reports effortlessly using filter options such as demographics, user profiles, affinities and job roles, obtaining highly personalised audiences and segments. Then you'll be able to make better marketing decisions, adapt your targeting strategies, improve relevancy and drive high-performance campaigns at scale. What are the problems we trying to help with? - Traditional consumer research is time-consuming, static and expensive - We make it possible to get social data to become a part of the strategy - Personalisation and brand strategy are now very tactical at the expense of performance marketing What makes Audiense unique Our Audiense Insights platform create the segments within the audiences based on interconnections between people (“Who knows who”). Audiense can infer the shared interests and affinities between consumers thanks to how those connections are created between them (“How they know each other”). Audiense unique social consumer segmentation provides a great data foundation for Persona development, understanding the audiences that matter most or finding new audience opportunities.

Transform your approach to customer insights with Inte Q's Genesis Customer Engagement Platform, which utilizes existing data to foster smart decision-making through consolidated profiles and advanced segmentation features. By integrating various data sources, you can gain a more profound understanding of your customers, ultimately enhancing your return on investment through a cohesive perspective of each individual. Continuous monitoring of data quality through real-time health dashboards not only identifies areas for improvement but also reveals opportunities to enhance response rates and refine personalized communications. The platform's pre-built connectors provide an efficient and economical solution for merging data from a multitude of origins. Additionally, you can create comprehensive customer profiles from diverse data streams and activate specific customer segments without needing extensive IT assistance. With the intuitive Segment Builder, you can quickly craft custom segments using simple point-and-click functionality, eliminating the need for any coding expertise, thus making data management more accessible than ever. This innovative approach enables businesses to respond swiftly to evolving customer needs and preferences.

Reach your most valuable customers and potential clients efficiently with Mobilewalla's tailored audience segments. By leveraging thousands of consumer data points, we create campaign-specific, syndicated, or customized audiences, ensuring that the right message reaches the right consumer at the ideal moment. Our audience segments can be utilized across various digital and social media platforms, including Facebook, Twitter, and Instagram. The extensive data provided by Mobilewalla enables us to construct detailed profiles for each device ID. We employ predictive modeling techniques to analyze behavioral patterns and categorize devices into distinct segments. Insights from app usage reveal crucial consumer behavior narratives, while demographic data adds further context. To enhance reliability, Mobilewalla cross-verifies its age and gender segments with Nielsen DAR and US Census information. Moreover, GPS location data sourced from billions of daily signals ensures both scalability and precision in targeting strategies. This comprehensive approach allows businesses to connect more effectively with their audiences, ultimately driving better results.

Real-time Customer Data Platform helps unify, segment, and activate your audience in real-time to drive meaningful customer engagement.

Streamline the processes of audience segmentation, campaign formulation, and offer administration through intuitive workflows and ready-to-use templates. Utilize comprehensive reports and dashboards to effectively analyze and pinpoint the ideal audience for your promotions by examining a diverse array of profile characteristics. Merge player insights with campaign analytics to enhance your marketing efforts from initial assessment to implementation. Oversee monthly campaigns and seamlessly transfer offer data into your offer management system via push or pull methods. Launch numerous creative campaigns each month, targeting various segments, while also monitoring real-time campaign performance to swiftly address any underachieving initiatives using a variety of striking graphics and pre-designed reports. Examine offer redemption rates by campaign, segment, and individual player, while enjoying versatile and effective methods to segment target audiences and scrutinize their behaviors with the metrics that matter most to you. This systematic approach not only optimizes your marketing strategy but also empowers you to adapt quickly to changing market conditions.

We provide audience data that is both addressable and compliant with privacy regulations, enabling marketers to connect with new customers, improve marketing analytics, gain deeper insights, and enhance the performance of their omnichannel campaigns. You can effectively identify, reach, and engage your ideal customers across various digital platforms. By leveraging the full potential of your data, you can drive business growth. Strengthen your marketing and advertising strategies with a comprehensive understanding of audience data, detailed consumer profile segmentation, and effective omnichannel targeting tailored for specific verticals and seasonal initiatives. Work closely with our audience specialists to create a tailored audience plan that aligns with your campaign objectives. As a premier global provider of audience solutions for insights, personalization, and targeted outreach, Eyeota eliminates the challenges posed by data silos, facilitating integration across diverse industries, digital channels, and product categories. Our approach combines online and offline identifiers to generate robust audience-targeting data, empowering both B2B and B2C brands to optimize their marketing and advertising efforts. Ultimately, this enables brands to not only reach their target audiences but also to build lasting relationships with them.

Enhance audience engagement by utilizing the depth of transaction data effectively. Develop detailed personas and impactful marketing strategies rooted in financial behaviors and consumer preferences. Expand user limits confidently, alleviating concerns about defaults. Utilize accurate and consistently updated income estimates for users. The Hyperplane platform empowers financial institutions to create tailored consumer experiences through advanced foundation models. Elevate your offerings with enhanced features for credit assessments, debt collections, and modeling similar customer profiles. By segmenting users based on diverse criteria, you can precisely target specific demographic groups for personalized marketing efforts, content distribution, and user behavior analysis. This segmentation process is facilitated through various facets, which are essential traits or characteristics that aid in categorizing users; furthermore, Hyperplane enriches user segmentation by integrating additional attributes, allowing for a more refined filtering of responses from specific audience segmentation endpoints, thus optimizing the marketing strategy. Such comprehensive segmentation enables organizations to better understand their audience and improve engagement outcomes.

AlignICP is an innovative platform that leverages artificial intelligence to optimize Account-Based Marketing (ABM) by effectively identifying, prioritizing, and activating the most suitable target accounts. Using a sophisticated AI segmentation engine, it employs advanced multidimensional machine learning techniques to derive actionable insights from customer data, allowing businesses to rank customers based on essential performance metrics, including lifetime value and potential for growth. The platform not only provides side-by-side comparative analysis of ABM segment performance but also enhances transparency by highlighting the shared characteristics of high-performing customer segments. Moreover, AlignICP simplifies the process of selecting target accounts and enriching customer relationship management (CRM) systems through look-alike models that help identify new potential prospects. By centralizing target account lists and minimizing data noise within CRMs, it equips sales teams with a cohesive and indisputable list of target accounts, thereby increasing their confidence in executing ABM campaigns. Furthermore, AlignICP offers detailed reporting on ABM performance, ensuring businesses can continuously refine their strategies for maximum effectiveness. This comprehensive approach not only streamlines ABM efforts but also fosters a deeper understanding of market dynamics.

Firepush provides an affordable solution for web push, email, and SMS marketing, effectively converting website visitors into paying customers. With a comprehensive app that encompasses omnichannel campaigns, automation, and sophisticated reporting capabilities, businesses can enhance their marketing strategies. You can easily implement intelligent SMS automation, launch bulk campaigns, or apply segmentation for targeted outreach. By integrating SMS with your other marketing channels, you can achieve better visibility and a higher return on investment. This platform enables you to communicate with users on both desktop and mobile through engaging web push notifications. Create automation that boosts conversions or design promotional campaigns that drive revenue. With our user-friendly campaign builder, you can develop high-quality campaigns in just minutes, segment your target audience, and send impactful email campaigns that resonate with customers. Our intuitive segmentation tools allow you to effortlessly pinpoint specific audiences for your email and SMS initiatives with a single click. Furthermore, you can enhance the effectiveness of your campaigns through analytics and reporting tools that provide insights not only on performance but also on the underlying reasons behind the data. By utilizing Firepush, your marketing efforts can become more strategic and effective, leading to improved customer engagement and sales growth.

Utilize advanced mathematical models to categorize your customers based on their loyalty levels. Focus on converting first-time purchasers into loyal patrons while enhancing their retention rates. Develop tailored marketing campaigns aimed at essential customer groups to maximize engagement. Boost your revenue and customer interaction through integrated communication channels like email, push notifications, and SMS. Facilitate the launch of email marketing initiatives targeting intricate segments without the need for extensive IT support. Implement cross-channel outreach using email, push notifications, and SMS to ensure consistent messaging. Provide customized offers to your customers at optimal times through their preferred communication channels. Leverage product recommendations in emails, push notifications, and SMS to create a personalized marketing approach tailored to specific scenarios and customer segments. Ensure that your communications reach customers through the platforms they utilize on a daily basis. Your website and mobile application should be flexible enough to adapt to the interests and requirements of your customers. A Campaign Management System enables segmentation based on customer behavior across your website, mobile application, and email interactions, allowing for more effective marketing strategies. This comprehensive approach will not only enhance customer satisfaction but also foster long-term loyalty and engagement.

Transform your business with innovative and flexible AI-driven solutions that surpass conventional methods, enhancing the precision of your scoring processes through our cutting-edge predictive technology. Our offerings provide not only accurate but also distinct online behavioral insights regarding customers. Braight’s AI-based customer segmentation tool allows for a more profound understanding of customer behavior through advanced segmentation and predictive analysis of extensive online behavioral data. Designed to enhance revenue from cross-selling opportunities, this tool identifies clients' customers who exhibit a higher likelihood of conversion. Additionally, our refined segmentation approach empowers clients to effectively categorize and engage their audiences, leading to increased personalization in messaging and improved response rates for digital marketing campaigns. By leveraging these solutions, businesses can gain critical insights into customer behaviors—past, present, and future—ultimately driving more strategic decision-making. As a result, organizations can achieve a competitive edge in a rapidly evolving marketplace.

Connect with your audience using the leading email marketing platform available today. Craft intelligent emails ranging from simple marketing initiatives to advanced personalized communications. Discover why renowned brands rely on Salesforce to enhance their email success and how you can effectively oversee customer journeys at scale with insights derived from diverse sources. Create targeted segments based on user profiles to boost engagement and utilize intuitive drag-and-drop tools to refine your subscriber list, ensuring your communications remain pertinent. With the ability to filter through millions of profiles in mere seconds, you can obtain immediate counts for your campaigns. Seamlessly import, segment, and manage data from any source, allowing you to concentrate on developing outstanding marketing campaigns. Engage frequently with your most enthusiastic subscribers while strategically reducing outreach to less active recipients to enhance overall deliverability. Transfer segments to your DMP for improved audience targeting, and distribute these segments through Ad Studio to reach them across various channels effectively. By leveraging these tools, you can maximize your email marketing efforts and achieve remarkable results.

Execute marketing initiatives across SMS, MMS, email, app notifications, social platforms, voice channels, APIs, files, and offline mediums. Optimize campaign effectiveness through multi-variate and A/B testing, complemented by immediate feedback. Develop and oversee comprehensive customer profiles by integrating data from various online and offline channels. Implement dynamic personalization strategies that respond to evolving customer behaviors. Seamlessly deliver customized offers and propositions. Configure and scale interactive campaigns—whether they are event-triggered or one-off—to engage customers at every touchpoint in their journey, thereby enhancing their lifetime value. Equip your marketing team with user-friendly drag-and-drop tools and journey builders for efficient campaign management. Rapidly test, learn, and refine strategies without the need for outside agency assistance. Track essential marketing metrics through real-time dashboards and readily available reports. Utilize our Reports Wizard to craft and share personalized reports easily. Create, analyze, and segment audiences effectively, transforming data insights into actionable marketing strategies that resonate with your customers. This holistic approach ensures that your marketing efforts are both efficient and impactful.

Self-serve analytics for product and growth to help you convert more, engage more, and retain customers. Leading brands trust us for advanced customer insight. We are experts in utilizing alternative data to create the largest consumer graph in the world. We use advanced AI and big-data techniques to enable deep, holistic consumer insights and advertising uses cases. With foundational insights at the person-level, you can gain a real-time insight into your customers and prospects. This will enable personalized engagements at every touchpoint. Create your campaigns and personalize the messaging based on online and offline behaviors of your target audience. Utilize comprehensive consumer profiles to verify identities, improve fraud detection, and establish trust with your customers. Use location intelligence graphs to select the best sites for new developments and to optimize existing properties. Real-time insights can maximize campaign ROI.

Activation Studio offers a no-code, drag-and-drop solution that boosts workflow efficiency and campaign effectiveness within Salesforce Marketing Cloud. This tool integrates seamless Customer Data Platform (CDP) features into your SFMC environment, providing functionalities such as audience segmentation, tracking user intent on websites, and lead scoring. Users can easily access all their data through data designer and data extension integrations. The intuitive drag-and-drop interface simplifies workflow management, allowing for faster journey launches—up to 50% quicker. Additionally, users can incorporate scoring rules, web tracking, and various enhancements into their SFMC. As a no-code add-on for Salesforce Marketing Cloud, our solution empowers users to harness the full potential of the platform with ease. Notably, your data remains securely within the Marketing Cloud, and the installation process takes a mere 20 minutes, enabling organizations to quickly optimize their marketing strategies. With Activation Studio, transforming your marketing efforts has never been simpler or more efficient.

Amazon Marketing Cloud (AMC) serves as a secure and privacy-compliant clean room solution that empowers advertisers to conduct analyses and build audiences using pseudonymized data, which includes insights from Amazon Ads and other sources. By integrating diverse signals from various Amazon platforms, advertisers, and selected external partners, AMC allows for versatile inquiries within a secure privacy framework. This enables advertisers to leverage tailored insights and audience segments derived from AMC to refine their campaign strategies, enhance direct marketing efforts, and shape key business choices. Additionally, users can generate custom audience lists based on interaction logs, conversion events, and segmentation data. The audiences crafted within AMC can be seamlessly activated through Amazon DSP, providing a streamlined approach to targeting. Furthermore, AMC offers a comprehensive view of customer shopping journeys across Amazon’s media and channels, effectively measuring the advertising impact both within and beyond the Amazon ecosystem. Ultimately, this tool not only enhances advertising strategies but also fosters a deeper understanding of consumer behavior and preferences.

Smarketing Cloud is an integrated, AI-driven platform for sales and marketing that aims to enhance customer interactions and foster business expansion. By combining CRM, sales, marketing automation, and AI functionalities into one cohesive interface, it empowers organizations to efficiently manage contacts, create customer segments, and automate workflows. The platform supports multi-channel marketing, enabling users to execute campaigns across various platforms such as email, SMS, Messenger, and WhatsApp, while also offering features like workflow automation, audience segmentation, and comprehensive analytics. With its CRM capabilities, Smarketing Cloud provides tools for effective contact management, detailed company profiles, and a holistic 360° view of customers, which helps in delivering tailored customer experiences and optimizing sales procedures. Additionally, the sales software includes robust lead, deal, and pipeline management tools alongside prospecting features, significantly accelerating the deal-closing process for sales teams. Ultimately, Smarketing Cloud is designed to not only enhance efficiency but also to create a seamless experience for both businesses and their clients.

Elevate your business's growth and performance to unprecedented heights. If you're looking to fast-track your lead generation to outpace your competitors, it’s essential to gain a comprehensive insight into new audiences who are actively searching for specific products, all while employing varied investment strategies in digital media. Enhance your return on investment in media through the advancement of large-scale optimization tactics and extensive campaigns. Our unique Machine Learning algorithms sift through millions of data points to pinpoint your most lucrative audience segments precisely when it matters. Adext not only extracts and analyzes your advertising data but also predicts outcomes by replicating your ad groups without altering the original format. You have the flexibility to set a budget and a timeline for optimization. Once your campaign is launched, Adext will concentrate on discovering Dynamic Audiences, where our advanced AI will commence its optimization process, significantly improving your campaign's effectiveness. This synergy of technology and strategy ensures that your marketing efforts yield maximized results.

Cross Pixel stands out as a premier source of audience and contextual targeting solutions within the programmatic advertising sector. Our core mission revolves around delivering real-time advertisers the most precise targeting data to enhance their campaign effectiveness. Collaborating with a multitude of advertisers, the company pinpoints the ideal audience and content for optimal targeting. Our audiences, both standard and tailored, are seamlessly integrated into over 40 Demand-Side Platform (DSP) partners around the globe. Established in New York City in 2011, Cross Pixel has since relocated its headquarters to Miami Beach, FL. We take pride in offering the industry's top-performing custom audiences, and our capability to create, implement, and refine them in near real-time differentiates us from other data providers. Additionally, we maintain a standard taxonomy of segments that are perpetually available and can be easily purchased through all major distribution channels via highly efficient server-to-server connections. In an ever-evolving digital landscape, Cross Pixel continues to innovate and adapt, ensuring that our clients achieve their advertising goals effectively.

Our cutting-edge Planning module enables ProHabits to gather information on customers’ goals, essential metrics, initiatives, and activities. Utilizing these data points, we develop a tailored digital marketing strategy aimed at activating individuals and effectively managing relevant touchpoints. The Audience module facilitates ProHabits in categorizing employees according to various attributes supplied by our clients, which may include demographics, performance levels, geographical location, and job roles. As campaigns progress, we enhance employee data by integrating it with insights on employee engagement and motivations, which helps to refine targeting and improve relevance. The Analytics module further enriches ProHabits' data by combining it with employee information and key performance indicators, offering tailored insights that align with the unique objectives of each client, initiative, and audience segment. Drawing upon metrics and KPIs from the realms of digital marketing and social media advertising, our performance management framework effectively illustrates how employees interact with ProHabits campaigns and the underlying reasons for their engagement, ensuring that our approach remains data-driven and impactful. This commitment to analytics empowers organizations to continuously adapt and optimize their strategies based on real-time insights.

Dialog Insight is an all-in-one multi-channel marketing automation platform designed to help companies engage audiences and build lasting customer relationships. It offers comprehensive features to create, manage, automate, and optimize campaigns via email, push, SMS, RCS, WhatsApp, and more. With user-friendly interfaces and tools like surveys, contests, events, forms, and web tracking, Dialog Insight provides a 360° view of customers and prospects. Advanced segmentation allows precise targeting based on behavior, preferences, and purchase history, ensuring relevant communications. Its automation features enable companies to orchestrate complex multi-channel campaigns, delivering the right message at the right time through the right channel. The platform includes marketing pressure management, customer lifecycle tracking, and robust performance tracking and analysis tools, offering valuable insights for informed decision-making and strategy optimization to maximize ROI. Dialog Insight is ISO27001 secure and RGPD compliant, with ongoing customer support for technical assistance and strategic advice. It provides tools for acquiring, retaining, and reactivating customers, ensuring effective and profitable campaigns.

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

ConvertLoop is an affordable solution for email marketing and sales automation that aims to improve customer interaction and optimize communication processes. The platform includes a range of features like bulk email distribution, drip campaigns, autoresponders, and campaigns driven by user behavior, enabling companies to automate their messages according to customer actions. With compatibility for Amazon SES and Gmail, it guarantees high email deliverability for campaigns. Furthermore, ConvertLoop offers web tracking and analytics capabilities, empowering businesses to track visitor interactions, categorize audiences, and initiate tailored messages on their websites. Its intuitive interface features a drag-and-drop email editor, extensive personalization options, and pre-sending tests to maximize campaign effectiveness. In addition, ConvertLoop facilitates cold emailing and follow-up processes, enhancing the automation of sales prospecting while ensuring optimal deliverability rates for outreach efforts. This comprehensive tool allows businesses to effectively engage their audience and streamline their marketing strategies.

Convertedin serves as a comprehensive marketing operating system specifically designed for e-commerce, harnessing data and consumer insights to tailor multi-channel marketing efforts that enhance customer engagement and optimize return on investment. Elevate your sales and attract shoppers through customized advertisements across various platforms with our automation tool focused on e-commerce. There's no longer a need for manual filtering and analysis of customer segments; Convertedin’s automated segmentation feature will flawlessly handle your audience targeting for you. Effortlessly design and personalize SMS and email marketing campaigns to amplify your ROI significantly. Bid farewell to one-size-fits-all suggestions! Our advanced engine empowers you to deliver pertinent recommendations to customers that reflect their purchasing history, ensuring a more engaging shopping experience. With Convertedin, your marketing strategy will not only improve efficiency but also enhance customer satisfaction across the board.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Gather email addresses to bring returning customers back to your website while notifying them of special deals and offers. Begin the process swiftly and effortlessly, without requiring any programming expertise. We gather and enhance behavioral information from both your website and additional sources. Each visitor's data is consolidated into a comprehensive profile that encompasses various channels, behaviors, and purchase histories. By identifying behavioral patterns, we can construct dynamic audience segments. Personalized marketing campaigns are generated through web widgets, automated and standalone emails, web push notifications, and chat interactions. Furthermore, we assess outcomes in real time and compile the findings into detailed reports to inform future strategies. This approach allows for continual improvement and adaptation of marketing efforts to better meet customer needs.

Poool offers an advanced solution for digital publishers to enhance user engagement and drive subscription growth. The platform features a variety of tools such as customizable paywalls, audience segmentation, and engagement widgets designed to increase conversions and retain readers. Poool’s intuitive interface and robust analytics allow publishers to test and fine-tune strategies quickly, ultimately helping them scale their revenue through smarter audience interaction. Whether you're focused on building email lists or converting free users to paid subscribers, Poool supports a range of monetization strategies.

ZEPIC, an AI-infused Customer Engagement Platform, delivers hyper-personalized customer experiences throughout the entire customer lifecycle. Zenie AI is at the core of this platform, which unifies data, automates campaigns across channels, and provides actionable insight, empowering marketers. The platform's integrated CDP provides a 360-degree view of the customer, enabling intelligent audience segmentation and activation across all channels. ZEPIC's intuitive, award-winning interface allows businesses of any size to create powerful marketing campaigns without needing technical expertise. This accelerates business growth.

Elysia Marketing is a pioneer in data-driven personalization of marketing through its innovative AI platform. The solution allows marketers to create personalized campaigns and targeted audience segments using advanced analytics and generative artificial intelligence. The platform excels at creating customized offers and promotions, while maintaining GDPR compliance. Marketers can access AI-powered recommendation engine, CLTV scores, and RFM insights through intuitive dashboards. A retail calendar integrated into the platform ensures that campaigns are launched at the best time, while real-time metrics track campaign performance. Elysia Marketing's seamless integration of cutting edge AI with user-friendly features allows businesses to deliver personalized experiences at scale. The platform's extensive features, including audience segmentation and automated content generation, make it the ideal solution for modern marketing teams looking to maximize campaign effectiveness.

Loopify makes marketing automation so easy that even your boss can do it. Loopify's tools are intuitively drag-and-drop, so no matter your level of expertise, you can create campaigns that delight existing and potential customers. You can segment your audience to create a seamless cross-channel experience. You can also personalize, combine, and schedule emails, SMS coupons, landing pages pop-ups and forms. Loopify is the ideal solution for companies that have multiple branches, franchises, retailers, franchises, and locations. You can share your resources (templates and campaigns, images, etc.) to reduce costs while still maintaining complete control over your brand.

Perfect for generating leads, enriching data, conducting market research, and accessing alternative investment information, Store Leads equips marketing agencies and application developers with the essential insights required for success. Amplify your prospecting efforts with an impressive addition of approximately 110,000 new active stores each week. Our robust segmentation capabilities enable you to identify and define your ideal audience effectively. Enhance your leads database to make informed prioritization choices and leverage our CRM integrations, or create a customized enrichment solution utilizing our API. Dive into our historical data to identify trending stores, applications, technologies, and industry sectors. This resource has shown to be extremely beneficial for both public and private equity funds. To maintain accuracy and relevance, our database is refreshed weekly, ensuring our comprehensive set of attributes is up-to-date. With 60 different search filters available, you can mix and match to pinpoint the perfect audience for your marketing efforts, enhancing the precision of your campaigns. This tailored approach allows for a deeper understanding of market dynamics and facilitates strategic decision-making.

SMSLocal.com serves as a dynamic platform for SMS marketing and communication tailored for businesses. It offers the ability to send bulk SMS messages while providing personalized options and scheduling capabilities, which enhances campaign efficiency. The platform also streamlines two-way communication, featuring real-time message management and ready-to-use templates for standard communications. Users can benefit from in-depth analytics and reports that assess campaign performance and audience interaction, ensuring a robust return on investment. Additionally, integration with various business tools is facilitated for a smoother workflow. SMSLocal.com places a strong emphasis on security, compliance, and safeguarding data integrity. Furthermore, with support for multiple languages, automated workflows, and advanced customer segmentation, it equips businesses to connect with their audiences in a more impactful manner through SMS marketing. Ultimately, SMSLocal.com stands out as an essential tool for any business looking to enhance its communication strategies.

Kumulos, the customer engagement platform, is easy to use and offers a 360-degree view to help you create long-term customers. Features include in-app messaging, web push notifications, and mobile push notifications. Kumulos Mobile Marketing Hub allows you to create omnichannel campaigns and manage them all from one location - the Kumulos Mobile Marketing Hub. You can personalize your campaigns with features like rich interactive messaging, geotargeting, audience segmentation and channeling. Kumulos is fully automated and can deliver receipts and intelligent delivery, taking the guesswork out campaign timing. To acquire new customers, use features like ASO and deferred deep linking. Analytics and reporting enable you to monitor all aspects of performance and to continuously improve. Crash reporting and diagnostics make sure your app is always fully functional. They also prioritize fixes so you can offer an excellent user experience. Kumulos offers a 30-day free trial.

Infer is a SaaS platform utilizing artificial intelligence, seamlessly integrated with various MarTech solutions for advanced predictive lead and account scoring, as well as managing highly segmented profiles. By pinpointing your most promising prospects, you can create ultra-targeted segments and personalize outreach on a large scale, leading to a substantial boost in conversion rates. The platform offers predictive lead scoring and profile management features designed to enhance and expand your sales and marketing operations efficiently. It allows for the real-time scoring of significant volumes of inbound leads, contacts, and accounts, ultimately increasing ROI by refining MQLs and directing sales efforts toward leads and accounts with the highest revenue potential. Moreover, it facilitates the appropriate and equitable distribution of leads among sales teams, while also evaluating campaign effectiveness by market segment to drive continuous improvement in targeting and segmentation strategies. By leveraging these capabilities, businesses can ensure they are not only identifying valuable prospects but also maximizing their outreach efforts effectively.

It stands out as the singular DSP that integrates search, social media, and direct site interactions through a unified interface. Basis DSP opens the door to a comprehensive programmatic realm filled with diverse inventory, targeted audiences, and extensive data sets, enabling users to efficiently plan, purchase, and oversee their campaigns. The seamless interoperability with various platforms for search, social media, and ad servers allows media professionals to devise and implement effective digital media strategies more easily. The billing automation feature within Basis DSP streamlines the reconciliation of delivery metrics and simplifies the creation and payment of invoices. Users can effortlessly plan, negotiate, and monitor bespoke PMP offerings among a multitude of esteemed publishers—all within the Basis environment. Additionally, the powerful artificial intelligence engine in Basis helps enhance campaign results by allowing users to select from either algorithmic or machine learning optimizations for automatic data analysis. With access to the industry's top exchanges and over 25,000 audience segments from more than 30 data providers, as well as versatile inventory and targeting options, Basis DSP empowers advertisers to make informed decisions and improve their digital marketing efforts. This holistic approach ensures that clients can maximize their advertising potential while navigating a complex landscape with ease.

NotifyVisitors is a marketing automation and customer data platform (CDP) technology driven by AI that aims to provide smooth omnichannel experiences. It enables you to interact with your audience via email, SMS, push notifications, popups, and other channels. Sending automated messages to your target audience at the ideal moment for maximum impact is possible with NotifyVisitors.

Your brand can leverage Amazon Brand Lift to gauge various metrics such as recognition, attitudes, preferences, favorability, intention, and recall related to your advertisements. Insights from the Amazon Shopper Panel community contribute valuable information on how your campaigns perform against your brand measurement objectives. The studios associated with Amazon's Brand Lift are specifically crafted to help advertisers assess the effectiveness of their campaigns within the upper and middle sections of the marketing funnel in a straightforward, prompt, and secure manner. With Amazon Brand Lift, you can observe a comprehensive increase in brand metrics for your advertisements while also breaking down the aggregate survey findings by audience demographics, including age, family income, gender identity, advertisement frequency, ad type, and the devices used. You can select the specific campaign for evaluation, formulate survey questions with the help of provided templates, and access your study outcomes whenever needed. Additionally, results can be obtained directly through the Amazon Ads API, ensuring that you have a continuous stream of data to refine your advertising strategies. This comprehensive approach not only enhances your understanding of consumer perception but also aids in making informed marketing decisions.

Recover conversions that may have been lost due to intelligent tracking prevention, private browsing modes, and the complexities of cross-device and cross-browser customer journeys by utilizing SegmentStream's AI-driven predictive attribution. Aggregate all your marketing data within your own Google BigQuery data warehouse, enabling automated and deduplicated reporting on cross-channel ROI. This enterprise-level solution consolidates and integrates your advertising expenses, website and mobile app metrics, CRM data, and offline conversions into one cohesive platform for streamlined marketing ROI reporting. You can easily visualize your reports using your preferred business intelligence tools. By implementing SegmentStream's predictive attribution, you can gain insights into the true effectiveness of your marketing channels and campaigns in a post-cookie landscape. Instantly assess the real incremental impact of various marketing traffic sources without having to wait for a conversion event, even if that conversion occurs across different browsers or devices. This ensures that you are always informed and can make timely decisions based on accurate data.

Launch digital marketing campaigns in just minutes using TargetEveryone, a versatile cloud-based tool designed for businesses of any scale. This innovative platform enables companies and marketers to craft impressive campaigns effortlessly by following five straightforward steps: gather and consolidate customer information in a centralized location, categorize customers according to their preferences and past interactions, design campaigns with an intuitive drag-and-drop interface, distribute the campaigns seamlessly across various channels, and assess campaign effectiveness using crucial performance metrics. Additionally, businesses and marketers can start utilizing TargetEveryone at no cost, making it an accessible option for all. With this user-friendly approach, even those with limited experience can achieve professional results in digital marketing.

Enhance your segmentation strategy by integrating behavioral data effectively. ACM streamlines the automation of email communications for both trigger and drip campaigns while efficiently managing mailing lists, contacts, and segments to ensure optimal deliverability. By creating a comprehensive view of your customer, you can facilitate detailed list segmentation and precise targeting. ACM empowers you to harness behavioral data fully, maximizing the effectiveness of each campaign. Monitor real-time revenue and conversions generated by your campaigns, and assess their performance based on conversion rates, revenue contributions, and overall site success. Implementing multivariate (or A/B) testing significantly boosts email-driven revenue, and this platform's intelligent A/B testing capabilities are seamlessly integrated into the message creation process, allowing for continuous experimentation. Additionally, by linking Campaign Manager with other offerings from the software library, you can swiftly enhance your deployment's value. Whether you choose to upgrade an existing solution, replace an expensive point product, or explore new options without any risk, your Aurea subscription ensures that every product is fully accessible to you. This flexibility not only supports innovation but also guarantees that you are equipped to adapt to the evolving needs of your marketing strategy.

This marketing SaaS platform, driven by data, aims to foster growth for enterprises across Africa. It features profiles that are meticulously categorized based on numerous data parameters, including demographics, geographical location, purchasing behavior, technology usage, and personal interests such as sports and fashion, ensuring enhanced performance for marketing campaigns. Companies have the flexibility to develop custom audience segments using specified criteria such as age, gender, and interests, drawn from a vast pool of millions of profiles to align with their unique business needs or campaign goals. By enabling direct targeting of consumers on mobile devices, regardless of their device type or internet access (whether online or offline), the platform significantly boosts the likelihood of conversion. Moreover, businesses can deepen their understanding of their clientele through data enrichment from diverse sources available on the platform, which aids in pinpointing ideal customers and refining marketing strategies to attract similar audiences more effectively. This comprehensive approach not only empowers businesses to execute tailored marketing efforts but also positions them to stay ahead in a competitive landscape.

The Piano platform is made up of four interconnected products. Analytics Piano Analytics serves as a powerful data gathering and analytical suite. While it faces competition from various comprehensive marketing and behavioral analytics solutions, it stands out in environments where compliance is critical, showcasing a range of distinctive features and unique datasets. Activation Piano Activation features Composer, renowned as the most widely used experience rules engine globally, alongside VX, our platform dedicated to subscription commerce. Audience Our real-time customer data management system (CDP/DMP) facilitates advanced segmentation of both known and anonymous users, allowing for the seamless export of customer segments to both Piano's applications and external systems. Amplifier Our collection of audience engagement tools encompasses management for both organic and paid social media campaigns, in addition to newsletters and push notifications. This suite is specifically crafted to promote content that effectively drives traffic towards owned and operated digital properties, ensuring that user engagement remains high. Overall, the integration of these four products enables a comprehensive approach to data and audience management.

Access data from any location, even within a vast array of diverse environments. The most effective method to boost acquisition and retention is through the enrichment of data and models. By leveraging machine learning, new insights can be uncovered by integrating proprietary models, such as propensity models, with data in a secure manner, which enhances customer profiles and models while allowing for rapid scalability. Enriching data alone is insufficient; your team needs to transition smoothly from insights to actionable strategies. Automate the segmentation of audiences and deploy your campaigns instantly across various channels. Make informed targeting decisions to optimize budget utilization and reduce churn rates. Understand the optimal timing and locations for targeting efforts. Equip yourself with the necessary tools to act on data in real-time. Tracking the complete customer journey, along with the various data types involved, has always posed significant difficulties. With the increasing stringency of privacy regulations and the growing distribution of data, it is now more crucial than ever to ensure secure and straightforward access to those intent signals for effective decision-making, which will ultimately enhance overall operational efficiency.

Get ready for takeoff! Elevate your business both online and offline by enhancing your understanding of customers, executing hyper-targeted campaigns, and ensuring precise attribution. Unify all your multichannel transactional information into a single, organized, and deduplicated customer marketing database. After establishing this database, maintain its cleanliness, address any data deficiencies, and enrich your knowledge of customers using LiftBase. Discover the unique characteristics of your customers, develop predictive models for prospecting, and segment your marketing audiences effortlessly with our user-friendly platform, PortalLink. Launch multi-channel campaigns through a variety of channels, including direct mail, email, or digital marketing solutions. Understand the real effect of your marketing initiatives on your financial performance by utilizing accurate attribution and receiving detailed KPI reports on a daily, weekly, or monthly basis. Our dedicated LiftEngineers collaborate with a diverse range of organizations, spanning both profit and nonprofit sectors, to enhance their digital and direct marketing strategies. By leveraging their expertise, you can achieve unprecedented growth and success in your marketing endeavors.

By leveraging real-time insights and swift adaptability, we offer tailored marketing solutions for consumer packaged goods (CPG) that unravel shopper behavior and enhance consumer connections, all on an unmatched scale. It is essential to pinpoint your target audience and the optimal channels for conveying your message effectively. Understanding your audience is crucial before crafting your communication strategy. Utilize our bespoke or syndicated segments to better engage with your shoppers. Gain valuable insights through thorough analysis of shopper data to deepen your understanding of different demographics. This is where our team of data experts shines. Our analytical tools deliver remarkably accurate insights derived from extensive consumer data, ensuring that your messages are highly personalized. Create customized communications that convert casual shoppers into loyal buyers and enthusiastic brand advocates. Whether your goal is to enter a new market or strengthen loyalty among existing customers, we are committed to helping you deliver relevant and compelling messages that resonate deeply. In the ever-evolving landscape of consumer preferences, adaptability in your marketing strategy is key to sustained success.

Marketing organizations can utilize a unified platform to oversee and coordinate every interaction with customers through various channels including email, mobile, social media, display advertising, and online. Chief Marketing Officers (CMOs) from diverse sectors will have the tools necessary to create outstanding customer experiences throughout all marketing engagements and across the entire customer journey. By transforming data from various sources into actionable insights, organizations can craft highly targeted audiences and enable customers to shape their next experiences through near real-time interactions. With Oracle Responsys, marketing teams gain the essential tools to provide the relevant and captivating experiences that their customers expect across multiple devices and channels. Despite advancements, email marketers continue to encounter difficulties in utilizing customer data for personalized email campaigns, maintaining ongoing engagement, and harmonizing email marketing efforts across different channels. Additionally, Oracle Responsys stands out for its award-winning email marketing features, ensuring that marketers can effectively connect with their audience. By integrating these capabilities, businesses can enhance their overall marketing strategies and foster stronger customer relationships.

Roasberry serves as an all-encompassing marketing intelligence platform aimed at simplifying the data analysis process for ecommerce marketers. It effortlessly connects with various platforms such as Shopify, Meta Ads, Klaviyo, Pinterest Ads, Google Ads, and Google Analytics, creating a unified space for managing and optimizing advertising campaigns. Among its noteworthy features are ad analytics that help track and enhance ROI, pixel tracking that ensures precise cross-platform conversion attribution, and customer journey mapping designed to boost user engagement. Furthermore, the platform includes visitor segmentation capabilities for crafting personalized campaigns and features 'Ask Berry,' an AI-powered tool that provides immediate, data-informed marketing insights. With its user-friendly interface and sophisticated attribution models, Roasberry enables brands to assess their most effective sales funnels, thereby facilitating easier data-driven decision-making. Moreover, it offers growth-focused integration solutions and technologies that equip businesses with versatile integration options, ensuring they remain agile in a competitive marketplace. Ultimately, Roasberry stands out as a vital resource for ecommerce marketers seeking to harness the power of their data effectively.