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Average Ratings 0 Ratings
Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
Description
Smarketing Cloud is an integrated, AI-driven platform for sales and marketing that aims to enhance customer interactions and foster business expansion. By combining CRM, sales, marketing automation, and AI functionalities into one cohesive interface, it empowers organizations to efficiently manage contacts, create customer segments, and automate workflows. The platform supports multi-channel marketing, enabling users to execute campaigns across various platforms such as email, SMS, Messenger, and WhatsApp, while also offering features like workflow automation, audience segmentation, and comprehensive analytics. With its CRM capabilities, Smarketing Cloud provides tools for effective contact management, detailed company profiles, and a holistic 360° view of customers, which helps in delivering tailored customer experiences and optimizing sales procedures. Additionally, the sales software includes robust lead, deal, and pipeline management tools alongside prospecting features, significantly accelerating the deal-closing process for sales teams. Ultimately, Smarketing Cloud is designed to not only enhance efficiency but also to create a seamless experience for both businesses and their clients.
API Access
Has API
No
API Access
Has API
No
Integrations
Accenture Cloud Trade Promotion Management
Yes
Argent
Yes
Cisco AnyConnect
Yes
Cognizant
Yes
CrowdTwist
Yes
Decimal
Yes
Deloitte Compliance Suite
Yes
EVOSYS TELEMATICS
Yes
Kinetica
Yes
Oracle Advertising
Yes
Integrations
Accenture Cloud Trade Promotion Management
No
Argent
No
Cisco AnyConnect
No
Cognizant
No
CrowdTwist
No
Decimal
No
Deloitte Compliance Suite
No
EVOSYS TELEMATICS
No
Kinetica
No
Oracle Advertising
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
No
Pricing Details
$500 per month
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
No
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Vendor Details
Company Name
Smarketing Cloud
Founded
2017
Country
Ireland
Website
smarketingcloud.com
Product Features
Data Management
Customer Data
No
Data Analysis
No
Data Capture
No
Data Integration
No
Data Migration
No
Data Quality Control
No
Data Security
No
Information Governance
No
Master Data Management
No
Match & Merge
No
Product Features
Email Template Design
A/B Testing
No
Code From Scratch
No
Drag & Drop Editing
No
Image Library
No
Import HTML Code
No
Mobile-Friendly / Responsive
No
Potential Issue Identification
No
Premade Templates
No
Proofing
No
Reporting / Analytics
No
Text Editor
No
Theme Editor
No
Marketing Automation
A/B Testing
No
Analytics / ROI Tracking
Yes
Artificial Intelligence
No
Content / Blogging Platform
No
Customizable CTAs
Yes
Drip Campaigns
Yes
Dynamic Content
Yes
Landing Pages / Web Forms
Yes
Lead Scoring
Yes
Sales Intelligence
Yes
Search Marketing
No
Segmentation
Yes
Social Marketing
Yes
Website Visitor Tracking
Yes