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Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

Description

Velocidi is an e-commerce marketing solution that provides first-party audience solutions. Velocidi is used by brands and agencies to automatically segment their first-party audiences on major platforms for strategic marketing. Velocidi's award winning technology uses machine learning to predict customer behavior, creating highly targeted segments for campaigns that maximize revenue growth.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management Yes 
Cisco AnyConnect Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
Facebook Ads No 
Google Ads No 
Google Analytics No 
Google Tag Manager No 
Kinetica Yes 
Mailchimp No 
Meta Ads No 
Oracle Advertising Yes 
Oracle BlueKai Yes 
Oracle Cloud CX Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Soveren Yes 

Integrations

Accenture Cloud Trade Promotion Management No 
Cisco AnyConnect No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
Facebook Ads Yes 
Google Ads Yes 
Google Analytics Yes 
Google Tag Manager Yes 
Kinetica No 
Mailchimp Yes 
Meta Ads Yes 
Oracle Advertising No 
Oracle BlueKai No 
Oracle Cloud CX No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Soveren No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Vendor Details

Company Name

Velocidi

Founded

2011

Country

New York, NY

Website

www.velocidi.com

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

Product Features

Audience Intelligence

AI / Machine Learning Yes 
Audience Segmentation Yes 
Competitive Intelligence No 
Content Tracking No 
Data Visualization No 
Data-Driven Insights No 
Filters / Search Yes 
Image Recognition No 
Sentiment Analysis No 
Social Listening No 
Social Media Analytics No 
Trend Tracking No 

Buyer Intent

B2B Lead Generation No 
CRM Integration Yes 
Channel Attribution Yes 
Competitor Analysis No 
Content Marketing No 
Customer Journey Mapping Yes 
Customer Profiles Yes 
Intent Data Yes 
Lead Notifications No 
Lead Scoring No 

Customer Data Platforms (CDP)

Behavioral Analytics Yes 
Campaign Management No 
Customer Profiles Yes 
Customer Segmentation Yes 
Data Integration Yes 
Data Matching Yes 
GDPR Compliance Yes 
Personalization Yes 
Predictive Modeling Yes 

Machine Learning

Deep Learning No 
ML Algorithm Library Yes 
Model Training Yes 
Natural Language Processing (NLP) No 
Predictive Modeling Yes 
Statistical / Mathematical Tools No 
Templates No 
Visualization Yes 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation Yes 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs No 
Drip Campaigns No 
Dynamic Content No 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence No 
Search Marketing No 
Segmentation Yes 
Social Marketing Yes 
Website Visitor Tracking Yes 

Personalization

A/B Testing Yes 
Abandoned Cart Saver Yes 
Account Based Marketing No 
Behavioral Targeting Yes 
Campaign Segmentation Yes 
Content Analytics No 
Contextual Targeting No 
Customer Profiles Yes 
Experience Management No 
Recommendation Engine Yes 
Website Personalization Yes 

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