Oracle Audience Segmentation Reviews

Oracle Audience Segmentation Description

Third-party data enriched with third-party data can be used to improve campaign performance and easily create audience segments. Oracle Audience Segmentation uses customer analytics to predict campaign performance and measure it. You can sort through your customer data without SQL. Drag-and-drop tools allow you to create segments and include important information to personalize every message. Segment your marketing efforts based on aggregated customer value. You can filter easily to identify the top 15% of buyers and isolate the least engaged web visitors. You can save time and improve the accuracy of your targeting. You can quickly assess the size of an audience and not have to wait for a query response. Waterfall segmentation allows for you to create and prioritize segments within your audience to match customers with relevant, goal-oriented content. This segment data will be included in the audience when it is published to external systems such as Responsys Campaign Management.