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Description

Infer is a SaaS platform utilizing artificial intelligence, seamlessly integrated with various MarTech solutions for advanced predictive lead and account scoring, as well as managing highly segmented profiles. By pinpointing your most promising prospects, you can create ultra-targeted segments and personalize outreach on a large scale, leading to a substantial boost in conversion rates. The platform offers predictive lead scoring and profile management features designed to enhance and expand your sales and marketing operations efficiently. It allows for the real-time scoring of significant volumes of inbound leads, contacts, and accounts, ultimately increasing ROI by refining MQLs and directing sales efforts toward leads and accounts with the highest revenue potential. Moreover, it facilitates the appropriate and equitable distribution of leads among sales teams, while also evaluating campaign effectiveness by market segment to drive continuous improvement in targeting and segmentation strategies. By leveraging these capabilities, businesses can ensure they are not only identifying valuable prospects but also maximizing their outreach efforts effectively.

Description

Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accenture Cloud Trade Promotion Management No 
Adobe Marketo Engage Yes 
Argent No 
Cisco AnyConnect No 
Cognizant No 
CrowdTwist No 
Decimal No 
Deloitte Compliance Suite No 
EVOSYS TELEMATICS No 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
Oracle BlueKai No 
Oracle Cloud Infrastructure No 
Oracle Fusion Cloud EPM No 
Oracle Infinity No 
Oracle Marketing No 
Oracle Responsys No 
Synoptos Yes 
WordPress Yes 

Integrations

Accenture Cloud Trade Promotion Management Yes 
Adobe Marketo Engage No 
Argent Yes 
Cisco AnyConnect Yes 
Cognizant Yes 
CrowdTwist Yes 
Decimal Yes 
Deloitte Compliance Suite Yes 
EVOSYS TELEMATICS Yes 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
Oracle BlueKai Yes 
Oracle Cloud Infrastructure Yes 
Oracle Fusion Cloud EPM Yes 
Oracle Infinity Yes 
Oracle Marketing Yes 
Oracle Responsys Yes 
Synoptos No 
WordPress No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

IgniteTech

Country

United States

Website

ignitetech.com/softwarelibrary/infer

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/cx/marketing/audience-segmentation/

Product Features

Lead Generation

Contact Discovery No 
Contact Import/Export No 
Lead Capture No 
Lead Database Integration No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Visitor Identification No 

Lead Management

Activity Tracking No 
Campaign Management No 
Lead Capture No 
Lead Distribution No 
Lead Nurturing No 
Lead Scoring Yes 
Lead Segmentation No 
Pipeline Management No 
Prospecting Tools No 
Source Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending No 
Data Mining No 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Sales Tracking

Activity Dashboard No 
Alerts / Notifications No 
Appointment Scheduling No 
Call Logging No 
Comments / Notes No 
Custom Reports No 
Document Management No 
Email Templates No 
Interaction Tracking No 
Lead Management No 
Lead Scoring No 
Pipeline Management No 
Reporting / Analytics No 
Task Management No 

Product Features

Data Management

Customer Data No 
Data Analysis No 
Data Capture No 
Data Integration No 
Data Migration No 
Data Quality Control No 
Data Security No 
Information Governance No 
Master Data Management No 
Match & Merge No 

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