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Description
Illuma operates as a company specializing in contextual technology, utilizing contextual-AI to improve the effectiveness of digital advertising strategies and content monetization efforts. Its innovative real-time scaling technology allows brands and agencies to optimize their campaign outcomes without dependence on third-party cookies, providing privacy-conscious alternatives. For broadcasters, publishers, and online platforms, Illuma systematically organizes, classifies, and categorizes inventory for commercial activation, which not only enhances contextual accuracy but also enriches the user experience while generating new revenue opportunities through live campaign adjustments. Furthermore, it broadens first-party audience engagement and fine-tunes efforts towards client KPIs by targeting high-quality content with remarkable precision. Clients have praised Illuma's sophisticated contextual segments for yielding impressive results, reporting notable enhancements in both campaign performance and conversion rates, demonstrating the effectiveness of their approach. Ultimately, Illuma's strategies show a commitment to evolving advertising methodologies while prioritizing user privacy and satisfaction.
Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
API Access
Has API
API Access
Has API
Integrations
Accenture Cloud Trade Promotion Management
Amazon
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Integrations
Accenture Cloud Trade Promotion Management
Amazon
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Illuma
Founded
2015
Country
United Kingdom
Website
www.weareilluma.com
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Product Features
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge