Oracle Maxymiser Description

Increase customer satisfaction and increase return on investment. Oracle Maxymiser is a tool that helps B2B and B2C marketers design optimized customer journeys on websites and mobile apps. It includes testing, personalization and recommendations, as well as insights.

Find out what works and what converts. Oracle Maxymiser's visual editor allows for both technical and non-technical user collaboration. It seamlessly switches between code and visual editing. It doesn't matter if you are running A/B testing, or multipage funnel testing.

To test the customer experience, pull audience data from any marketing platform. You can also combine it with Oracle Maxymiser session data to create a complete customer view.

Segment traffic can be used to launch A/B and Multivariate testing. You can also segment traffic to see all variants in the sales funnel. With Oracle Infinity-powered Heatmaps, you can discover new testing opportunities and gain additional insight into the digital experience.

Integrations

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Company Details

Company:
Oracle
Year Founded:
1977
Headquarters:
United States
Website:
www.oracle.com/marketingcloud/products/testing-and-optimization/

Media

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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Online

Oracle Maxymiser Features and Options

Customer Experience Software

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Heatmap Software

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Personalization Software

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates