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Description
Enhance the effectiveness of your campaigns by leveraging enriched third-party data to effortlessly create audience segments. With Oracle Audience Segmentation, you gain access to customer analytics that facilitate the prediction and assessment of campaign performance. You can navigate your customer data seamlessly without the need for SQL, thanks to intuitive drag-and-drop tools that simplify the segment building process and incorporate essential information for personalizing each message. Utilize aggregated customer values to tailor your marketing efforts, allowing you to easily filter and identify your top 15% of buyers or target the least engaged web visitors. This streamlined approach not only saves time but also boosts the precision of your targeting strategies. You can quickly gauge the size of an audience without enduring long wait times for query results. Waterfall segmentation further enables you to construct and prioritize segments within an audience, ensuring that customers are matched with goal-oriented and relevant content. Moreover, this segment data is automatically included when you distribute the audience to external platforms, such as Responsys Campaign Management, enhancing your campaign’s overall effectiveness and reach. By integrating these advanced features, you can maximize the potential of your marketing initiatives and drive better results.
Description
Proem Sports stands out as a premier Customer Data Platform (CDP) specifically designed for the sports sector. This innovative platform allows rights holders to integrate multiple fan data sources into a singular, all-encompassing system. By utilizing Proem Sports, you can generate in-depth individual fan profiles and create precisely targeted segments informed by behavioral, transactional, and demographic insights. Such segmentation empowers you to launch personalized marketing initiatives that truly resonate with your fanbase, ultimately boosting engagement and fostering loyalty.
Our platform not only facilitates interaction with the fan community but also enables the monetization of zero-party, first-party, and third-party data, cultivating stronger connections with your audience.
With Proem Sports, you have the capability to:
Seamlessly consolidate and convert your fan data into actionable strategies.
Design captivating experiences that enhance fan interaction.
Establish a brand identity that resonates with both your fans and partners alike.
Furthermore, our tools allow for continuous optimization of your marketing efforts, ensuring sustained growth and engagement over time.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Integrations
Accenture Cloud Trade Promotion Management
Argent
Cisco AnyConnect
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Kinetica
Oracle Advertising
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/cx/marketing/audience-segmentation/
Vendor Details
Company Name
Proem Sports
Founded
2017
Country
Singapore
Website
www.proemsports.com
Product Features
Data Management
Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
